Kogan Travel Insurance - Daily Sales Report

Yesterday: Tuesday, 21 July 2026 (AEST). All AUD.
Generated 2026-07-22 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 21: this run falls on 22 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–21 July 2026 (identical windows). Yesterday = 21 Jul 2026. Yesterday MoM = 21 Jun 2026, YoY = 21 Jul 2025; MTD/FYTD MoM = 1–21 Jun 2026, YoY = 1–21 Jul 2025.
Plans Purchased
5
MoM +25.0% vs 4
YoY -64.3% vs 14
Total Revenue
$2,612.50
MoM +351.2% vs $579.00
YoY -11.7% vs $2,960.25
Sessions (Home /)
219
MoM -13.4% vs 253
YoY +39.5% vs 157
Confirmation Rate
3.20%
7 confirmations on 219 home sessions
MoM +34.8% vs 2.37%
YoY -70.5% vs 10.83%

Plans by SKU — Yesterday (21 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family1$2,145.60
International Essentials Single Trip3$358.00
International Plus Single Trip1$108.90

Page Path Funnel — Yesterday (21 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Canada, Alaska1$2,145.60
Thailand, Phuket1$217.60
China1$108.90
Vietnam1$77.40
Canada1$63.00

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Canada, Alaska1$2,145.60
Thailand, Phuket1$217.60
China1$108.90
Vietnam1$77.40
Canada1$63.00
Yesterday (Tue 21 Jul): 5 plans / $2,612.50 across three SKUs. Volume +25.0% MoM (vs 4) but -64.3% YoY (vs 14); revenue +351.2% MoM (vs $579.00) yet -11.7% YoY (vs $2,960.25). One premium Plus family policy (Canada/Alaska) drove $2,145.60 of the day. Home traffic 219 sessions (-13.4% MoM vs 253, +39.5% YoY vs 157). Funnel 219 → 47 → 25 → 11 → 7 confirmed (3.20%).
Plans Purchased
73
MoM -51.0% vs 149
YoY -38.1% vs 118
Total Revenue
$27,421.99
MoM -51.2% vs $56,225.64
YoY -42.5% vs $47,675.91
Sessions (Home /)
4,512
MoM -10.5% vs 5,039
YoY +159.8% vs 1,737
Confirmation Rate
2.35%
106 confirmations on 4,512 home sessions
MoM -40.5% vs 3.95%
YoY -75.9% vs 9.73%
MTD covers 1–21 July 2026 (FY27 days 1–21). MoM = 1–21 June 2026; YoY = 1–21 July 2025.

Plans by SKU — MTD (1–21 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family19$13,203.34
International Essentials Single Trip with family13$6,067.85
International Essentials Single Trip23$4,585.10
International Plus Single Trip14$3,113.80
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — MTD (1–21 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Sri Lanka1$1,397.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Bali4$875.15
Vietnam4$750.60
Singapore3$709.25
Fiji3$322.20
Australia3$162.90
Plans Purchased
73
MoM -51.0% vs 149
YoY -38.1% vs 118
Total Revenue
$27,421.99
MoM -51.2% vs $56,225.64
YoY -42.5% vs $47,675.91
Sessions (Home /)
4,512
MoM -10.5% vs 5,039
YoY +159.8% vs 1,737
Confirmation Rate
2.35%
106 confirmations on 4,512 home sessions
MoM -40.5% vs 3.95%
YoY -75.9% vs 9.73%
FYTD = FY27 to date, which is 1–21 July 2026 — identical to the MTD window this early in the year. YoY = 1–21 July 2025 (opening of FY26). MoM shown against 1–21 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–21 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family19$13,203.34
International Essentials Single Trip with family13$6,067.85
International Essentials Single Trip23$4,585.10
International Plus Single Trip14$3,113.80
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — FYTD (1–21 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Sri Lanka1$1,397.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Bali4$875.15
Vietnam4$750.60
Singapore3$709.25
Fiji3$322.20
Australia3$162.90
Yesterday · Tue 21 Jul
$2,612.50
5 plans · 219 sessions · 3.20% conf
MTD · FY27 (1–21 Jul)
$27,421.99
73 plans · 4,512 sessions · 2.35% conf
FYTD · FY27 (1–21 Jul)
$27,421.99
73 plans · 4,512 sessions · 2.35% conf

What's going well

  • Yesterday rebounded on the weak prior-month comparable: 5 plans (+25.0% MoM vs 4) and $2,612.50 revenue (+351.2% MoM vs $579.00), led by a premium Plus family policy (Canada/Alaska) at $2,145.60.
  • Traffic far ahead of a year ago: MTD 4,512 home sessions (+159.8% YoY vs 1,579) and yesterday 219 (+39.5% YoY vs 157).
  • Premium family SKU anchors MTD revenue: the Plus family single-trip SKU leads at $13,203.34 (48% of MTD), and one multi-destination policy (Canada/Hong Kong/Tahiti/…) added $3,053.70.
  • High-value long-haul still selling: Canada/Alaska ($2,145.60), Sri Lanka ($1,397.70) and Croatia ($1,228.50) lead MTD revenue; Bali (4) and Vietnam (4) lead by volume.

What's not going well

  • MTD sales well down: 73 plans / $27,421.99 (-51.0% / -51.2% MoM vs 149 / $56,225.64; -38.1% / -42.5% YoY vs 118 / $47,675.91).
  • Conversion weak against the traffic surge: MTD confirmation 2.35% vs 3.95% MoM (-40.5%) and 9.73% YoY (-75.9%).
  • Funnel thins fast: only 778 of 4,512 home sessions (17.2%) reached /plan-options MTD; 106 confirmed (2.35%).
  • Yesterday still soft YoY: $2,612.50 (-11.7% YoY) and 5 plans (-64.3% YoY vs 14), with most of the day riding on a single high-value policy.
Read: FY27's opening stretch is traffic-rich but conversion-poor. MTD/FYTD both sit at 73 plans / $27,421.99, with home sessions up sharply YoY (+159.8%) yet plans and revenue down ~-38% to -43% YoY and ~-51% MoM. The gap between soaring visits and a 2.35% confirmation rate (down -75.9% YoY) is the metric to fix — the extra traffic is not converting.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 21 Jul 2026 vs 21 Jun (MoM) vs 21 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY