Kogan Travel Insurance - Daily Sales Report

Yesterday: Thursday, 16 July 2026 (AEST). All AUD.
Generated 2026-07-17 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 16: this run falls on 17 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–16 July 2026 (identical windows). Yesterday = 16 Jul 2026. Yesterday MoM = 16 Jun 2026, YoY = 16 Jul 2025; MTD/FYTD MoM = 1–16 Jun 2026, YoY = 1–16 Jul 2025.
Plans Purchased
3
MoM -50.0% vs 6
YoY -50.0% vs 6
Total Revenue
$543.70
MoM -81.0% vs $2,867.00
YoY -93.1% vs $7,881.84
Sessions (Home /)
197
MoM -10.5% vs 220
YoY +245.6% vs 57
Confirmation Rate
2.54%
5 confirmations on 197 home sessions
MoM -30.2% vs 3.64%
YoY -75.9% vs 10.53%

Plans by SKU — Yesterday (16 Jul)

Item nameUnitsRevenue
International Essentials Annual Multi-Trip1$289.00
International Plus Single Trip with family1$159.30
International Essentials Single Trip1$95.40

Page Path Funnel — Yesterday (16 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Hong Kong, Bali, Malaysia, Singapore, Thail…1$289.00
Singapore, Malaysia1$159.30
Fiji1$95.40

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Hong Kong, Bali, Malaysia, Singapore, Thail…1$289.00
Singapore, Malaysia1$159.30
Fiji1$95.40
Yesterday (Thu 16 Jul): 3 plans / $543.70 — one Essentials Annual Multi-Trip ($289.00), one Plus family single ($159.30) and one Essentials single ($95.40). Volume down -50.0% both MoM (vs 6) and YoY (vs 6); revenue -81.0% MoM (vs $2,867.00) and -93.1% YoY (vs $7,881.84, which had an outsized $6,579 policy). Home traffic 197 sessions (-10.5% MoM vs 220, +245.6% YoY vs 57). 27 reached /plan-options (13.7%), 5 reached /payment and 5 confirmed (2.54%).
Plans Purchased
58
MoM -55.4% vs 130
YoY -29.3% vs 82
Total Revenue
$21,538.99
MoM -54.8% vs $47,614.64
YoY -41.3% vs $36,672.06
Sessions (Home /)
3,491
MoM -9.2% vs 3,844
YoY +187.3% vs 1,215
Confirmation Rate
2.41%
84 confirmations on 3,491 home sessions
MoM -46.5% vs 4.50%
YoY -76.4% vs 10.21%
MTD covers 1–16 July 2026 (FY27 days 1–16). MoM = 1–16 June 2026; YoY = 1–16 July 2025.

Plans by SKU — MTD (1–16 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family16$10,446.39
International Essentials Single Trip with family10$4,746.65
International Essentials Single Trip17$3,522.75
International Plus Single Trip11$2,371.30
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — MTD (1–16 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Sri Lanka1$1,397.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Singapore3$709.25
Bali3$431.45
Fiji3$322.20
Australia3$162.90
Croatia2$1,228.50
Plans Purchased
58
MoM -55.4% vs 130
YoY -29.3% vs 82
Total Revenue
$21,538.99
MoM -54.8% vs $47,614.64
YoY -41.3% vs $36,672.06
Sessions (Home /)
3,491
MoM -9.2% vs 3,844
YoY +187.3% vs 1,215
Confirmation Rate
2.41%
84 confirmations on 3,491 home sessions
MoM -46.5% vs 4.50%
YoY -76.4% vs 10.21%
FYTD = FY27 to date, which is 1–16 July 2026 — identical to the MTD window this early in the year. YoY = 1–16 July 2025 (opening of FY26). MoM shown against 1–16 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–16 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family16$10,446.39
International Essentials Single Trip with family10$4,746.65
International Essentials Single Trip17$3,522.75
International Plus Single Trip11$2,371.30
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — FYTD (1–16 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Sri Lanka1$1,397.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Singapore3$709.25
Bali3$431.45
Fiji3$322.20
Australia3$162.90
Croatia2$1,228.50
Yesterday · Thu 16 Jul
$543.70
3 plans · 197 sessions · 2.54% conf
MTD · FY27 (1–16 Jul)
$21,538.99
58 plans · 3,491 sessions · 2.41% conf
FYTD · FY27 (1–16 Jul)
$21,538.99
58 plans · 3,491 sessions · 2.41% conf

What's going well

  • Traffic far ahead of a year ago: MTD 3,491 home sessions (+187.3% YoY vs 1,215) and yesterday 197 (+245.6% YoY vs 57).
  • Premium mix carries revenue: the Plus family single-trip SKU leads MTD at $10,446.39 (49% of MTD), and one multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
  • High-value long-haul still selling: Sri Lanka ($1,397.70), Croatia ($1,228.50) and Taiwan ($994.50) round out the MTD revenue leaders.
  • June was a strong base: the 1–16 June comparison window alone booked 130 plans / $47,614.64 before the July slowdown.

What's not going well

  • MTD sales well down: 58 plans / $21,538.99 (-55.4% / -54.8% MoM vs 130 / $47,614.64; -29.3% / -41.3% YoY vs 82 / $36,672.06).
  • Conversion keeps sliding: MTD confirmation 2.41% vs 4.50% MoM (-46.5%) and 10.21% YoY (-76.4%).
  • Revenue falling faster than volume YoY (rev -41.3% vs plans -29.3%) — lower average order value than a year ago.
  • Yesterday was very soft: 3 plans / $543.70 (-50.0% MoM & YoY on plans) — the weakest daily count in the recent run; funnel 27 → 5 → 5.
Read: FY27's opening fortnight is traffic-rich but conversion-poor. MTD sits at 58 plans / $21,538.99, up strongly on traffic (+187.3% YoY home sessions) yet down ~-29% to -41% YoY and ~-55% MoM on plans and revenue. Yesterday was quiet (3 plans / $543.70). MTD confirmation of 2.41% remains the metric to fix as visits keep climbing.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 16 Jul 2026 vs 16 Jun (MoM) vs 16 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY