Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 29 July 2026 (AEST). All AUD.
Generated 2026-07-30 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 29: this run falls on 30 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–29 July 2026 (identical windows). Yesterday = 29 Jul 2026. Yesterday MoM = 29 Jun 2026, YoY = 29 Jul 2025; MTD/FYTD MoM = 1–29 Jun 2026, YoY = 1–29 Jul 2025.
Plans Purchased
4
MoM -81.8% vs 22
YoY 0.0% vs 4
Total Revenue
$1,626.30
MoM -83.5% vs $9,833.60
YoY -14.8% vs $1,907.85
Sessions (Home /)
223
MoM -46.4% vs 416
YoY +271.7% vs 60
Confirmation Rate
2.24%
5 confirmations on 223 home sessions
MoM -65.5% vs 6.49%
YoY -73.1% vs 8.33%

Plans by SKU — Yesterday (29 Jul)

Item nameUnitsRevenue
International Essentials Single Trip with family2$862.20
International Essentials Single Trip1$553.50
International Plus Single Trip with family1$210.60

Page Path Funnel — Yesterday (29 Jul)

Top 5 destinations by Revenue — Yesterday (4 total)

DestinationItemsRevenue
Worldwide1$553.50
Cyprus, Romania1$448.20
United Kingdom1$414.00
Australia - Domestic Cruise1$210.60

Top 5 destinations by Items — Yesterday (4 total)

DestinationItemsRevenue
Worldwide1$553.50
Cyprus, Romania1$448.20
United Kingdom1$414.00
Australia - Domestic Cruise1$210.60
Yesterday (Wed 29 Jul): 4 plans / $1,626.30 across three SKUs — volume flat YoY (4 vs 4) but -81.8% MoM against the EOFY-spike day (22 plans on 29 Jun). Revenue -83.5% MoM (vs $9,833.60) and -14.8% YoY (vs $1,907.85) on a healthy $407 average basket. Home traffic 223 sessions (-46.4% MoM vs 416, +271.7% YoY vs 60). Funnel 223 → 49 → 17 → 11 → 5 confirmed (2.24%).
Plans Purchased
118
MoM -42.2% vs 204
YoY -12.6% vs 135
Total Revenue
$42,138.46
MoM -51.2% vs $86,421.64
YoY -22.5% vs $54,359.26
Sessions (Home /)
6,672
MoM -7.9% vs 7,248
YoY +215.8% vs 2,113
Confirmation Rate
2.43%
162 confirmations on 6,672 home sessions
MoM -33.1% vs 3.63%
YoY -73.7% vs 9.23%
MTD covers 1–29 July 2026 (FY27 days 1–29). MoM = 1–29 June 2026; YoY = 1–29 July 2025.

Plans by SKU — MTD (1–29 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family32$20,422.24
International Essentials Single Trip with family22$9,633.00
International Essentials Single Trip34$6,705.35
International Plus Single Trip19$4,019.17
Domestic Single Trip6$672.30
Domestic Single Trip with family4$397.40
International Essentials Annual Multi-Trip1$289.00

Page Path Funnel — MTD (1–29 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Australia - Domestic Cruise6$1,576.80
All of the Middle East3$1,467.30

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia9$801.50
New Zealand7$882.90
Australia - Domestic Cruise6$1,576.80
Vietnam5$1,022.40
Bali5$964.40
Plans Purchased
118
MoM -42.2% vs 204
YoY -12.6% vs 135
Total Revenue
$42,138.46
MoM -51.2% vs $86,421.64
YoY -22.5% vs $54,359.26
Sessions (Home /)
6,672
MoM -7.9% vs 7,248
YoY +215.8% vs 2,113
Confirmation Rate
2.43%
162 confirmations on 6,672 home sessions
MoM -33.1% vs 3.63%
YoY -73.7% vs 9.23%
FYTD = FY27 to date, which is 1–29 July 2026 — identical to the MTD window this early in the year. YoY = 1–29 July 2025 (opening of FY26). MoM shown against 1–29 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–29 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family32$20,422.24
International Essentials Single Trip with family22$9,633.00
International Essentials Single Trip34$6,705.35
International Plus Single Trip19$4,019.17
Domestic Single Trip6$672.30
Domestic Single Trip with family4$397.40
International Essentials Annual Multi-Trip1$289.00

Page Path Funnel — FYTD (1–29 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Australia - Domestic Cruise6$1,576.80
All of the Middle East3$1,467.30

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia9$801.50
New Zealand7$882.90
Australia - Domestic Cruise6$1,576.80
Vietnam5$1,022.40
Bali5$964.40
Yesterday · Wed 29 Jul
$1,626.30
4 plans · 223 sessions · 2.24% conf
MTD · FY27 (1–29 Jul)
$42,138.46
118 plans · 6,672 sessions · 2.43% conf
FYTD · FY27 (1–29 Jul)
$42,138.46
118 plans · 6,672 sessions · 2.43% conf

What's going well

  • Yesterday held YoY: 4 plans, flat vs 29 Jul 2025 (4), with revenue only -14.8% YoY on a healthy $407 average basket.
  • Traffic keeps compounding YoY: MTD home sessions 6,672 (+215.8% YoY vs 2,113); yesterday 223 (+271.7% YoY vs 60).
  • Premium family SKU anchors the month: Intl Plus Single Trip with family 32 units / $20,422.24 (~48% of MTD revenue); big multi-country itineraries still landing ($3,053.70, $2,145.60, $1,995.30).
  • MTD's YoY decline (-22.5%) is far narrower than MoM (-51.2%) — the June comparison is inflated by the EOFY spike (29 Jun alone did $9,833.60 / 22 plans).

What's not going well

  • MTD down on both comparatives: 118 plans / $42,138.46 (-42.2% / -51.2% MoM vs 204 / $86,421.64; -12.6% / -22.5% YoY vs 135 / $54,359.26).
  • MTD conversion weak: 2.43% confirmation vs 3.63% MoM (-33.1%) and 9.23% YoY (-73.7%).
  • Yesterday's conversion was soft too: 2.24% (5 of 223) vs 6.49% on the June comparable day and 8.33% YoY.
  • Funnel thins fast: only 1,359 of 6,672 MTD home sessions (20.4%) reach /plan-options; /payment 214 (-42.5% vs prior period).
Read: FY27 day 29 remains soft overall. MTD/FYTD both sit at 118 plans / $42,138.46, down -42.2% / -51.2% MoM and -12.6% / -22.5% YoY. Traffic is the bright spot (MTD home sessions +215.8% YoY) but conversion is the gap: MTD confirmation just 2.43% (-73.7% YoY). July is pacing to ~$45.0K (29/31 days × run-rate) vs $57.9K in July 2025.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 29 Jul 2026 vs 29 Jun (MoM) vs 29 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY