Kogan Travel Insurance - Daily Sales Report

Yesterday: Sunday, 28 June 2026 (AEST). All AUD.
Generated 2026-06-29 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is twenty-eight days old, so MTD covers 1–28 June 2026. Yesterday MoM = 28 May 2026, YoY = 28 June 2025; MTD MoM = 1–28 May 2026, YoY = 1–28 June 2025.
Plans Purchased
5
MoM +66.7% vs 3
YoY -58.3% vs 12
Total Revenue
$2,803.20
MoM +1575.6% vs $167.30
YoY -28.6% vs $3,925.40
Sessions (Home /)
225
MoM +11.4% vs 202
YoY +167.9% vs 84
Confirmation Rate
2.67%
6 confirmations on 225 home sessions
MoM -32.7% vs 3.96%
YoY -86.0% vs 19.05%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Single Trip with family2$1,660.00
International Essentials Single Trip1$779.20
International Essentials Single Trip with family1$303.20
Domestic Single Trip with family1$60.80

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Italy, Turkey, Egypt, Croatia, Cyprus, Iceland, Greece1$1,086.40
Mexico, USA, Jamaica, Honduras1$779.20
Indonesia1$573.60
Bali1$303.20
Australia1$60.80

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Italy, Turkey, Egypt, Croatia, Cyprus, Iceland, Greece1$1,086.40
Mexico, USA, Jamaica, Honduras1$779.20
Indonesia1$573.60
Bali1$303.20
Australia1$60.80
Quiet Sunday: 5 plans for $2,803.20. Revenue was down YoY (-28.6% vs $3,925.40) and conversion was soft (2.67%, -86.0% YoY), though MoM looks inflated (+1575.6%) only because 28 May was an unusually thin $167.30 day. Home traffic was a bright spot at 225 sessions (+167.9% YoY).
Plans Purchased
182
MoM +59.6% vs 114
YoY -34.3% vs 277
Total Revenue
$76,588.04
MoM +84.5% vs $41,510.50
YoY -27.6% vs $105,837.75
Sessions (Home /)
6,803
MoM +9.9% vs 6,191
YoY +68.2% vs 4,045
Confirmation Rate
3.47%
236 confirmations on 6,803 home sessions
MoM +35.9% vs 2.55%
YoY -60.6% vs 8.80%
June is twenty-eight days old, so MTD covers 1–28 June 2026. MoM = 1–28 May 2026, YoY = 1–28 June 2025.

Plans by SKU — MTD (1–28 Jun)

Item nameUnitsRevenue
International Plus Single Trip with family39$18,000.09
International Essentials Single Trip with family24$14,223.20
International Plus Single Trip48$13,147.25
International Essentials Single Trip47$13,065.10
International Plus Annual Multi-Trip5$10,248.00
International Plus Annual Multi-Trip with family2$5,887.20
Other — Domestic & Essentials Annual (3 SKUs)17$2,017.20

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Worldwide2$8,781.60
Chile, Italy, Canada, Antarctica (Cruising)…1$5,138.40
All of Europe7$3,188.80
Vietnam7$2,813.30
Malaysia, Singapore2$2,594.40

Top 5 destinations by Items — MTD

DestinationItemsRevenue
All of the Middle East11$1,491.70
Australia11$932.40
Bali9$2,096.00
All of Europe7$3,188.80
Vietnam7$2,813.30
Plans Purchased
1,975
MoM +10.6% vs 1,785
YoY -33.9% vs 2,988
Total Revenue
$824,407.61
MoM +10.7% vs $744,607.62
YoY -25.2% vs $1,102,082.86
Sessions (Home /)
39,470
MoM +21.0% vs 32,626
YoY -11.8% vs 44,753
Confirmation Rate
6.53%
2,577 confirmations on 39,470 home sessions
MoM -8.3% vs 7.12%
YoY -26.2% vs 8.85%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family492$326,634.57
International Essentials Single Trip with family438$190,825.25
International Plus Single Trip450$127,170.48
International Essentials Single Trip425$99,643.75
International Plus Annual Multi-Trip with family21$42,479.06
International Plus Annual Multi-Trip22$18,572.51

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe56$37,220.07
Worldwide12$27,905.40
Bali96$22,862.38
Vietnam85$22,052.56
Australia — Domestic Cruise117$21,220.56

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
New Zealand118$20,726.61
Australia — Domestic Cruise117$21,220.56
Bali96$22,862.38
Vietnam85$22,052.56
Japan74$20,670.84
Yesterday · Sun 28 Jun
$2,803.20
5 plans · 225 sessions · 2.67% conf
MTD · 1–28 Jun
$76,588.04
182 plans · 6,803 sessions · 3.47% conf
FYTD · 1 Jul – 28 Jun
$824,407.61
1,975 plans · 39,470 sessions · 6.53% conf

What's going well

  • MTD pacing well ahead of last month: revenue $76,588.04 (+84.5% MoM vs $41,510.50) and plans 182 (+59.6% MoM vs 114) — already past full-May revenue ($44,722.45) with days to spare.
  • Traffic strong: MTD home sessions 6,803 (+68.2% YoY vs 4,045, +9.9% MoM); yesterday's 225 sessions were +167.9% YoY (vs 84).
  • FYTD keeps building MoM: revenue $824,407.61 (+10.7%) and plans 1,975 (+10.6%); FYTD home sessions 39,470 (+21.0% MoM).
  • MTD confirmation rate 3.47% recovered +35.9% MoM (vs 2.55%).

What's not going well

  • Quiet weekend: yesterday just 5 plans for $2,803.20 (-58.3% plans YoY, -28.6% revenue YoY vs $3,925.40) and confirmation rate 2.67% (-86.0% YoY vs 19.05%).
  • FYTD remains structurally behind last year: revenue -25.2% YoY ($824.4K vs $1.10M) and plans -33.9% YoY (1,975 vs 2,988).
  • MTD still trails last year: revenue -27.6% YoY ($76,588 vs $105,838) and plans -34.3% YoY (182 vs 277).
  • Confirmation rates soft YoY across the board: yesterday 2.67% vs 19.05%, MTD 3.47% vs 8.80% (-60.6%), FYTD 6.53% vs 8.85% (-26.2%).
Read: Sunday 28 June was quiet on volume — 5 plans for $2,803.20 — down YoY on both revenue (-28.6%) and plans (-58.3%), with conversion at just 2.67%. The month overall is pacing strongly: MTD sits at $76,588.04 / 182 plans, well ahead of the first twenty-eight days of May (+84.5% / +59.6% MoM) and already past full-May revenue, but still -27.6% / -34.3% YoY. FYTD has reached $824,407.61 / 1,975 plans, +10.7% rev / +10.6% plans MoM yet -25.2% / -33.9% YoY. Closing the year-on-year gap and lifting confirmation rates back toward last year's levels remain the priorities.