Plans Purchased
1
MoM -50.0% vs 2
YoY -75.0% vs 4
Total Revenue
$189.00
MoM -14.1% vs $220.00
YoY -93.4% vs $2,852.60
Sessions (Home /)
195
MoM -14.1% vs 227
YoY +200.0% vs 65
Confirmation Rate
3.08%
6 confirmations on 195 home sessions
MoM +250.0% vs 0.88%
YoY -59.9% vs 7.69%
Plans by SKU — Yesterday (7 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $189.00 |
Page Path Funnel — Yesterday (7 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Thailand | 1 | $189.00 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Thailand | 1 | $189.00 |
Yesterday (Tue 7 Jul) was very quiet: 1 plan / $189.00 — a single International Plus family policy to Thailand. Down -50.0% MoM on volume (vs 2) and -14.1% MoM on revenue (vs $220.00), and far below a strong 7 Jul 2025 (4 plans / $2,852.60, -93.4% YoY on revenue). Home traffic held up at 195 sessions (+200.0% YoY vs 65, -14.1% MoM vs 227); the funnel narrowed early — 27 sessions reached /plan-options, 4 reached /payment and 6 confirmed.
Plans Purchased
17
MoM -67.9% vs 53
YoY -46.9% vs 32
Total Revenue
$8,412.64
MoM -63.7% vs $23,171.04
YoY -48.0% vs $16,183.80
Sessions (Home /)
1,335
MoM -22.0% vs 1,711
YoY +150.9% vs 532
Confirmation Rate
2.17%
29 confirmations on 1,335 home sessions
MoM -42.9% vs 3.80%
YoY -81.4% vs 11.65%
MTD covers 1–7 July 2026 (FY27 days 1–7). MoM = 1–7 June 2026; YoY = 1–7 July 2025.
Plans by SKU — MTD (1–7 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 5 | $4,380.64 |
| International Essentials Single Trip with family | 3 | $2,355.30 |
| International Essentials Single Trip | 6 | $1,100.70 |
| International Plus Single Trip | 3 | $576.00 |
Page Path Funnel — MTD (1–7 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
| United States of America | 1 | $443.70 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Fiji | 2 | $226.80 |
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Plans Purchased
17
MoM -67.9% vs 53
YoY -46.9% vs 32
Total Revenue
$8,412.64
MoM -63.7% vs $23,171.04
YoY -48.0% vs $16,183.80
Sessions (Home /)
1,335
MoM -22.0% vs 1,711
YoY +150.9% vs 532
Confirmation Rate
2.17%
29 confirmations on 1,335 home sessions
MoM -42.9% vs 3.80%
YoY -81.4% vs 11.65%
FYTD = FY27 to date, which is 1–7 July 2026 — identical to the MTD window this early in the year. YoY = 1–7 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–7 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 5 | $4,380.64 |
| International Essentials Single Trip with family | 3 | $2,355.30 |
| International Essentials Single Trip | 6 | $1,100.70 |
| International Plus Single Trip | 3 | $576.00 |
Page Path Funnel — FYTD (1–7 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
| United States of America | 1 | $443.70 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Fiji | 2 | $226.80 |
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Yesterday · Tue 7 Jul
$189.00
1 plan · 195 sessions · 3.08% conf
MTD · FY27 (1–7 Jul)
$8,412.64
17 plans · 1,335 sessions · 2.17% conf
FYTD · FY27 (1–7 Jul)
$8,412.64
17 plans · 1,335 sessions · 2.17% conf
What's going well
- Home traffic strongly up YoY: MTD 1,335 sessions (+150.9% YoY vs 532) and yesterday 195 sessions (+200.0% YoY vs 65) — far more people viewing cover than a year ago.
- Premium mix healthy: the Plus family SKU leads MTD revenue at $4,380.64 (52% of MTD), and a single high-value multi-destination policy (Canada/Hong Kong/…) contributed $3,053.70.
- Revenue skews high-value: MTD averages ~$495/plan ($8,412.64 / 17), lifted by premium family and multi-trip SKUs.
- Clean data: all six comparison windows read cleanly; SKU, destination and funnel figures reconcile to $8,412.64 / 17 plans MTD.
What's not going well
- Revenue down on both bases: MTD $8,412.64 (-63.7% MoM vs $23,171.04, -48.0% YoY vs $16,183.80); yesterday $189.00 (-14.1% MoM vs $220.00, -93.4% YoY vs $2,852.60).
- Volume soft: MTD 17 plans (-67.9% MoM vs 53, -46.9% YoY vs 32); yesterday just 1 plan (-50.0% MoM vs 2, -75.0% YoY vs 4).
- Conversion very weak: MTD confirmation 2.17% vs 3.80% MoM (-42.9%) and 11.65% YoY (-81.4%).
- Funnel leaks early: only 12.9% of MTD home sessions reached /plan-options (172/1,335) vs 71.8% on 1–7 Jul 2025 (382/532).
Read: FY27's opening week is traffic-rich but conversion-poor. MTD sits at 17 plans / $8,412.64, down ~-48% to -68% MoM/YoY on volume and revenue. Home traffic is the clear bright spot — +150.9% YoY MTD and +200.0% YoY yesterday — but the funnel drops off far earlier than a year ago (12.9% reaching /plan-options MTD vs 71.8% YoY) and confirmation is just 2.17%. Yesterday was especially quiet: a single $189 policy. Seven days into FY27 the windows are still small; the priority signal is the top-of-funnel conversion gap, not the totals. Watch whether the funnel recovers as July builds.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 7 Jul 2026 vs 7 Jun (MoM) vs 7 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY