Kogan Travel Insurance - Daily Sales Report

Yesterday: Saturday, 20 June 2026 (AEST). All AUD.
Generated 2026-06-21 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is twenty days old, so MTD covers 1–20 June 2026. Yesterday MoM = 20 May 2026, YoY = 20 June 2025; MTD MoM = 1–20 May 2026, YoY = 1–20 June 2025.
Plans Purchased
5
MoM -28.6% vs 7
YoY -16.7% vs 6
Total Revenue
$1,994.40
MoM -19.1% vs $2,466.55
YoY -36.3% vs $3,129.60
Sessions (Home /)
228
MoM -30.3% vs 327
YoY +147.8% vs 92
Confirmation Rate
3.07%
7 confirmations on 228 home sessions
MoM +43.4% vs 2.14%
YoY -64.7% vs 8.70%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Single Trip with family1$811.20
International Plus Annual Multi-Trip with family1$748.80
International Plus Single Trip1$308.80
International Essentials Single Trip1$63.20
Domestic Single Trip with family1$62.40

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
All of Europe, Turkey1$811.20
Bali1$748.80
All of the Middle East, UK, France, Italy…1$308.80
All of the Middle East1$63.20
Australia1$62.40

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
All of Europe, Turkey1$811.20
Bali1$748.80
All of the Middle East, UK, France, Italy…1$308.80
All of the Middle East1$63.20
Australia1$62.40
All five destinations sold exactly one item yesterday, so the revenue and items rankings contain the same destinations (ordered here by revenue).
Plans Purchased
144
MoM +108.7% vs 69
YoY -25.4% vs 193
Total Revenue
$54,746.64
MoM +99.6% vs $27,428.27
YoY -20.5% vs $68,827.55
Sessions (Home /)
4,782
MoM +12.4% vs 4,253
YoY +50.6% vs 3,175
Confirmation Rate
4.02%
192 confirmations on 4,782 home sessions
MoM +91.9% vs 2.09%
YoY -46.7% vs 7.53%
June is twenty days old, so MTD covers 1–20 June 2026. MoM = 1–20 May 2026, YoY = 1–20 June 2025.

Plans by SKU — MTD (1–20 Jun)

Item nameUnitsRevenue
International Plus Single Trip with family29$13,005.69
International Plus Single Trip39$11,940.05
International Essentials Single Trip with family19$10,301.60
International Essentials Single Trip38$10,284.50
International Plus Annual Multi-Trip with family2$5,887.20
International Plus Annual Multi-Trip3$1,466.40
Other — Domestic & Essentials Annual (3 SKUs)14$1,861.20

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising)1$5,138.40
Vietnam7$2,813.30
All of Europe6$2,492.80
Greece, Singapore1$2,094.40
Italy, Spain, Portugal, Morocco1$1,981.60

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia9$827.60
Vietnam7$2,813.30
All of the Middle East7$957.50
All of Europe6$2,492.80
Bali6$1,531.20
Plans Purchased
1,937
MoM +11.3% vs 1,740
YoY -33.3% vs 2,904
Total Revenue
$802,566.21
MoM +9.9% vs $730,525.39
YoY -24.6% vs $1,065,072.66
Sessions (Home /)
37,657
MoM +22.8% vs 30,661
YoY -14.4% vs 43,994
Confirmation Rate
6.73%
2,534 confirmations on 37,657 home sessions
MoM -8.6% vs 7.36%
YoY -22.3% vs 8.66%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family482$321,640.17
International Essentials Single Trip with family433$186,903.65
International Plus Single Trip441$125,963.28
International Essentials Single Trip416$96,863.15
International Plus Annual Multi-Trip with family21$42,479.06
International Plus Annual Multi-Trip20$9,790.91

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe55$36,524.07
Bali93$22,297.58
Vietnam85$22,052.56
Australia — Domestic Cruise117$21,220.56
New Zealand117$20,621.81

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise117$21,220.56
New Zealand117$20,621.81
Bali93$22,297.58
Vietnam85$22,052.56
Japan73$20,580.44
Yesterday · Sat 20 Jun
$1,994.40
5 plans · 228 sessions · 3.07% conf
MTD · 1–20 Jun
$54,746.64
144 plans · 4,782 sessions · 4.02% conf
FYTD · 1 Jul – 20 Jun
$802,566.21
1,937 plans · 37,657 sessions · 6.73% conf

What's going well

  • MTD pacing far ahead of last month: revenue $54,746.64 (+99.6% MoM vs $27,428.27) and plans 144 (+108.7% MoM vs 69) — roughly double last month's first twenty days.
  • Traffic strong: MTD home sessions 4,782 (+50.6% YoY vs 3,175, +12.4% MoM); yesterday 228 (+147.8% YoY vs 92).
  • MTD confirmation rate 4.02% nearly doubled last month's 2.09% (+91.9% MoM).
  • FYTD has crossed $800K ($802,566.21 / 1,937 plans) and keeps building MoM: revenue +9.9%, plans +11.3%, sessions 37,657 (+22.8%).

What's not going well

  • Yesterday soft: 5 plans / $1,994.40 — down both MoM (-28.6% plans, -19.1% rev vs 20 May) and YoY (-16.7% plans, -36.3% rev vs 20 Jun 2025).
  • FYTD remains structurally behind last year: revenue -24.6% YoY ($802.6K vs $1.07M) and plans -33.3% YoY (1,937 vs 2,904).
  • MTD still trails last year: revenue -20.5% YoY ($54,746.64 vs $68,827.55) and plans -25.4% YoY (144 vs 193).
  • Confirmation rates soft YoY across the board: yesterday 3.07% vs 8.70% (-64.7%), MTD 4.02% vs 7.53% (-46.7%), FYTD 6.73% vs 8.66% (-22.3%).
Read: Saturday 20 June was a quiet 5 plans for $1,994.40 — down on both comparisons (MoM -28.6% plans / -19.1% rev; YoY -16.7% / -36.3%), so a soft single day rather than a trend break, especially with home sessions up +147.8% YoY. The month overall is pacing strongly: MTD sits at $54,746.64 / 144 plans, roughly double last month's first twenty days (+99.6% / +108.7% MoM), though still -20.5% / -25.4% YoY. FYTD has crossed $800K ($802,566.21 / 1,937 plans), +9.9% revenue / +11.3% plans MoM yet -24.6% / -33.3% YoY. Closing the year-on-year gap and sustaining the improved 4.02% MTD confirmation rate remain the priorities.