Kogan Travel Insurance - Daily Sales Report

Yesterday: Thursday, 18 June 2026 (AEST). All AUD.
Generated 2026-06-19 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is eighteen days old, so MTD covers 1–18 June 2026. Yesterday MoM = 18 May 2026, YoY = 18 June 2025; MTD MoM = 1–18 May 2026, YoY = 1–18 June 2025.
Plans Purchased
4
MoM 0.0% vs 4
YoY -50.0% vs 8
Total Revenue
$2,731.20
MoM +12.5% vs $2,426.90
YoY +33.9% vs $2,040.00
Sessions (Home /)
238
MoM +17.2% vs 203
YoY +56.6% vs 152
Confirmation Rate
2.10%
5 confirmations on 238 home sessions
MoM +6.6% vs 1.97%
YoY -71.0% vs 7.24%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Essentials Single Trip2$1,578.40
International Plus Single Trip with family1$1,042.40
International Plus Single Trip1$110.40

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Poland, United Kingdom1$1,512.00
Austria, Germany, Hungary, Slovakia1$1,042.40
Switzerland, Slovakia1$110.40
Japan1$66.40

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Poland, United Kingdom1$1,512.00
Austria, Germany, Hungary, Slovakia1$1,042.40
Switzerland, Slovakia1$110.40
Japan1$66.40
Only four destinations sold yesterday, each a single item, so the revenue and items rankings are identical (ties break by revenue).
Plans Purchased
137
MoM +136.2% vs 58
YoY -22.6% vs 177
Total Revenue
$52,258.64
MoM +116.5% vs $24,136.42
YoY -15.9% vs $62,164.35
Sessions (Home /)
4,364
MoM +16.0% vs 3,763
YoY +49.4% vs 2,922
Confirmation Rate
4.19%
183 confirmations on 4,364 home sessions
MoM +104.9% vs 2.05%
YoY -44.3% vs 7.53%
June is eighteen days old, so MTD covers 1–18 June 2026. MoM = 1–18 May 2026, YoY = 1–18 June 2025.

Plans by SKU — MTD (1–18 Jun)

Item nameUnitsRevenue
International Plus Single Trip with family28$12,194.49
International Plus Single Trip36$11,137.65
International Essentials Single Trip with family19$10,301.60
International Essentials Single Trip37$10,221.30
International Plus Annual Multi-Trip with family1$5,138.40
International Plus Annual Multi-Trip3$1,466.40
Other — Domestic & Essentials Annual (3 SKUs)13$1,798.80

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising)1$5,138.40
Vietnam7$2,813.30
All of Europe6$2,492.80
Greece, Singapore1$2,094.40
Italy, Spain, Portugal, Morocco1$1,981.60

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia8$765.20
Vietnam7$2,813.30
All of Europe6$2,492.80
All of the Middle East6$894.30
New Zealand6$438.80
Plans Purchased
1,930
MoM +11.6% vs 1,729
YoY -33.2% vs 2,888
Total Revenue
$800,078.21
MoM +10.0% vs $727,233.54
YoY -24.4% vs $1,058,409.46
Sessions (Home /)
37,337
MoM +23.6% vs 30,210
YoY -14.5% vs 43,688
Confirmation Rate
6.76%
2,525 confirmations on 37,337 home sessions
MoM -9.0% vs 7.43%
YoY -22.1% vs 8.68%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family481$320,828.97
International Essentials Single Trip with family433$186,903.65
International Plus Single Trip438$125,160.88
International Essentials Single Trip415$96,799.95
International Plus Annual Multi-Trip with family20$41,730.26
International Plus Annual Multi-Trip20$9,790.91

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe55$36,524.07
Vietnam85$22,052.56
Bali92$21,548.78
Australia — Domestic Cruise117$21,220.56
New Zealand117$20,621.81

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise117$21,220.56
New Zealand117$20,621.81
Bali92$21,548.78
Vietnam85$22,052.56
Japan73$20,580.44
Yesterday · Thu 18 Jun
$2,731.20
4 plans · 238 sessions · 2.10% conf
MTD · 1–18 Jun
$52,258.64
137 plans · 4,364 sessions · 4.19% conf
FYTD · 1 Jul – 18 Jun
$800,078.21
1,930 plans · 37,337 sessions · 6.76% conf

What's going well

  • Yesterday revenue $2,731.20 rose on both comparisons — +12.5% MoM (vs $2,426.90) and +33.9% YoY (vs $2,040.00) — despite a low four-plan day.
  • Traffic is strong: yesterday home sessions 238 (+56.6% YoY vs 152, +17.2% MoM); MTD home sessions 4,364 (+49.4% YoY vs 2,922, +16.0% MoM).
  • MTD pace well ahead of last month: revenue $52,258.64 (+116.5% MoM vs $24,136.42) and plans 137 (+136.2% MoM vs 58) — roughly 2.2× last month's first eighteen days.
  • FYTD has crossed $800K ($800,078.21 / 1,930 plans) and keeps building MoM: revenue +10.0%, plans +11.6%, sessions 37,337 (+23.6%).

What's not going well

  • Yesterday unit volume soft: 4 plans — flat MoM (vs 4) and -50.0% YoY (vs 8); the revenue lift came from higher average plan value, not more sales.
  • FYTD remains structurally behind last year: revenue -24.4% YoY ($800.1K vs $1.06M) and plans -33.2% YoY (1,930 vs 2,888).
  • MTD still trails last year: revenue -15.9% YoY ($52,258.64 vs $62,164.35) and plans -22.6% YoY (137 vs 177).
  • Confirmation rates soft YoY across the board: yesterday 2.10% vs 7.24% (-71.0%), MTD 4.19% vs 7.53% (-44.3%), FYTD 6.76% vs 8.68% (-22.1%); FYTD also -9.0% MoM.
Read: Thursday 18 June brought 4 plans for $2,731.20 — up MoM (+12.5% vs $2,426.90) and YoY (+33.9% vs $2,040.00), though unit volume was flat MoM and -50% YoY, so the gain came from higher-value plans. The month is pacing strongly: MTD sits at $52,258.64 / 137 plans, roughly 2.2× last month's first eighteen days (+116.5% / +136.2% MoM), but still -15.9% / -22.6% YoY. FYTD has crossed $800K ($800,078.21 / 1,930 plans), +10.0% revenue / +11.6% plans MoM yet -24.4% / -33.2% YoY. Closing the year-on-year gap and lifting a soft 4.19% MTD confirmation rate remain the priorities.