Plans Purchased
8
MoM +100.0% vs 4
YoY +100.0% vs 4
Total Revenue
$3,441.75
MoM +135.4% vs $1,461.94
YoY +150.8% vs $1,372.50
Sessions (Home /)
234
MoM +26.5% vs 185
YoY +387.5% vs 48
Confirmation Rate
3.42%
8 confirmations on 234 home sessions
MoM +58.1% vs 2.16%
YoY -17.9% vs 4.17%
Plans by SKU — Yesterday (3 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $1,810.80 |
| International Essentials Annual Multi-Trip | 1 | $1,032.30 |
| International Essentials Single Trip | 2 | $524.70 |
| Domestic Single Trip | 2 | $73.95 |
Page Path Funnel — Yesterday (3 Aug)
Top 5 destinations by Revenue — Yesterday (7 total)
| Destination | Items | Revenue |
|---|
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| Australia - Domestic Cruise | 2 | $466.20 |
| India | 1 | $378.90 |
| Bali | 1 | $158.40 |
Top 5 destinations by Items — Yesterday (7 total)
| Destination | Items | Revenue |
|---|
| Australia - Domestic Cruise | 2 | $466.20 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| India | 1 | $378.90 |
| Bali | 1 | $158.40 |
Yesterday (Mon 3 Aug): 8 plans / $3,441.75 — the strongest single day of FY27 so far, beating Sunday's $2,818.84, on a $430.22 average basket. Both comparators are cleanly beaten: +100.0% plans / +135.4% revenue MoM (3 Jul: 4 plans / $1,461.94) and +100.0% / +150.8% YoY (3 Aug 2025: 4 plans / $1,372.50). Home traffic 234 sessions (+26.5% MoM, +387.5% YoY). Funnel 234 → 39 → 15 → 9 → 8 confirmed (3.42%).
Plans Purchased
17
MoM +112.5% vs 8
YoY +112.5% vs 8
Total Revenue
$7,292.59
MoM +51.5% vs $4,814.44
YoY +260.6% vs $2,022.30
Sessions (Home /)
626
MoM +3.8% vs 603
YoY +430.5% vs 118
Confirmation Rate
3.51%
22 confirmations on 626 home sessions
MoM +111.9% vs 1.66%
YoY -48.2% vs 6.78%
MTD covers 1–3 August 2026. MoM = 1–3 July 2026 (8 plans / $4,814.44, of which a single $3,053.70 family policy on 1 Jul); YoY = 1–3 August 2025 (8 plans / $2,022.30).
Plans by SKU — MTD (1–3 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 6 | $2,548.84 |
| International Essentials Single Trip with family | 2 | $2,043.00 |
| International Plus Single Trip | 4 | $1,069.80 |
| International Essentials Annual Multi-Trip | 1 | $1,032.30 |
| International Essentials Single Trip | 2 | $524.70 |
| Domestic Single Trip | 2 | $73.95 |
Page Path Funnel — MTD (1–3 Aug)
Top 5 destinations by Revenue — MTD (13 total)
| Destination | Items | Revenue |
|---|
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| All of Europe, Indonesia | 1 | $810.90 |
| France, Italy, Japan | 1 | $491.30 |
Top 5 destinations by Items — MTD (13 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 4 | $395.84 |
| Australia - Domestic Cruise | 2 | $466.20 |
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
Plans Purchased
141
MoM +1662.5% vs 8 (3-day FY)
YoY -10.8% vs 158
Total Revenue
$51,800.20
MoM +975.9% vs $4,814.44 (3-day FY)
YoY -13.6% vs $59,941.41
Sessions (Home /)
7,763
MoM +1187.4% vs 603 (3-day FY)
YoY +230.1% vs 2,352
Confirmation Rate
2.45%
190 confirmations on 7,763 home sessions
MoM +47.6% vs 1.66%
YoY -73.8% vs 9.35%
FYTD = FY27 to date (1 Jul – 3 Aug 2026). YoY = 1 Jul – 3 Aug 2025. MoM compares FY start → 3 Jul 2026 — a three-day window (FY27 had just opened), so MoM deltas are structurally inflated; lean on YoY.
Plans by SKU — FYTD (1 Jul–3 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 40 | $24,802.58 |
| International Essentials Single Trip with family | 25 | $11,766.00 |
| International Essentials Single Trip | 39 | $7,677.70 |
| International Plus Single Trip | 23 | $5,088.97 |
| International Essentials Annual Multi-Trip | 2 | $1,321.30 |
| Domestic Single Trip | 8 | $746.25 |
| Domestic Single Trip with family | 4 | $397.40 |
Page Path Funnel — FYTD (1 Jul–3 Aug)
Top 5 destinations by Revenue — FYTD (79 total)
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, Alaska | 1 | $2,145.60 |
| Australia - Domestic Cruise | 8 | $2,043.00 |
| Italy, Switzerland, Singapore, Germany | 1 | $1,995.30 |
Top 5 destinations by Items — FYTD (79 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 11 | $1,278.74 |
| Australia | 10 | $844.85 |
| Australia - Domestic Cruise | 8 | $2,043.00 |
| Bali | 6 | $1,122.80 |
| Vietnam | 5 | $1,022.40 |
Yesterday · Mon 3 Aug
$3,441.75
8 plans · 234 sessions · 3.42% conf
MTD · 1–3 Aug 2026
$7,292.59
17 plans · 626 sessions · 3.51% conf
FYTD · FY27 (1 Jul–3 Aug)
$51,800.20
141 plans · 7,763 sessions · 2.45% conf
What's going well
- Yesterday set a new FY27 high: 8 plans / $3,441.75 on a $430.22 average basket — and it beat both comparators outright (+100.0% plans / +135.4% revenue MoM, +100.0% / +150.8% YoY).
- August is compounding: MTD 17 plans / $7,292.59 after three days — +112.5% plans on both comparators, revenue +51.5% MoM and +260.6% YoY.
- The FY27 YoY gap narrowed again: revenue -13.6% (was -17.4% through 2 Aug) and plans -10.8% (was -13.6%).
- Conversion improved on every MoM comparison: yesterday 3.42% vs 2.16%, MTD 3.51% vs 1.66%, FYTD 2.45% vs 1.66%.
What's not going well
- FY27 still trails FY26: 141 plans / $51,800.20 vs 158 / $59,941.41 (-10.8% / -13.6% YoY).
- Conversion remains the structural gap: FYTD confirmation 2.45% vs 9.35% a year ago (-73.8%); yesterday 3.42% vs 4.17% (-17.9%).
- Top-of-funnel leaks hard — only 16.7% of yesterday's home sessions reached /plan-options, against 89.6% on 3 Aug 2025. FYTD /payment 249 is -39.1% vs the prior period.
- Revenue stays concentrated: two policies (a $1,332.00 Japan/Malaysia/Singapore plan and a $1,032.30 13-country annual multi-trip) were 68.7% of yesterday's revenue.
Read: Monday 3 Aug is the new best day of FY27 — 8 plans / $3,441.75, roughly 2.5x the same day last year and 2.4x a month ago. Three days into August, MTD is 17 plans / $7,292.59 and the FY27 YoY revenue gap has pulled in from -17.4% to -13.6%. The shape of the year is unchanged: traffic is the strength (FYTD home sessions +230.1% YoY) and conversion is the weakness (2.45% vs 9.35%). Far more visitors are landing, and a much smaller share of them convert — with the sharpest drop still between / and /plan-options.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 3 Aug 2026 vs 3 Jul (MoM) vs 3 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY