Kogan Travel Insurance - Daily Sales Report

Yesterday: Thursday, 23 July 2026 (AEST). All AUD.
Generated 2026-07-24 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 23: this run falls on 24 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–23 July 2026 (identical windows). Yesterday = 23 Jul 2026. Yesterday MoM = 23 Jun 2026, YoY = 23 Jul 2025; MTD/FYTD MoM = 1–23 Jun 2026, YoY = 1–23 Jul 2025.
Plans Purchased
10
MoM +233.3% vs 3
YoY +150.0% vs 4
Total Revenue
$2,279.65
MoM +158.1% vs $883.20
YoY +146.8% vs $923.85
Sessions (Home /)
256
MoM +2.8% vs 249
YoY +374.1% vs 54
Confirmation Rate
4.30%
11 confirmations on 256 home sessions
MoM +167.1% vs 1.61%
YoY -53.6% vs 9.26%

Plans by SKU — Yesterday (23 Jul)

Item nameUnitsRevenue
International Essentials Single Trip4$1,046.65
International Plus Single Trip with family2$578.70
International Essentials Single Trip with family2$435.85
Domestic Single Trip with family1$129.20
International Plus Single Trip1$89.25

Page Path Funnel — Yesterday (23 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
United States of America1$880.20
New Caledonia, Vanuatu1$182.70
Japan1$118.15
Ireland1$62.10
Croatia, Bosnia and Herzegovina1$57.60

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
United States of America1$880.20
All of the Middle East1$396.00
Austria, Germany, France, Italy, All of …1$317.70
New Caledonia, Vanuatu1$182.70
Australia1$129.20
Yesterday (Thu 23 Jul): 10 plans / $2,279.65 across five SKUs — a strong day. Volume +233.3% MoM (vs 3) and +150.0% YoY (vs 4); revenue +158.1% MoM (vs $883.20) and +146.8% YoY (vs $923.85). International Essentials Single Trip led with 4 units / $1,046.65. Home traffic 256 sessions (+2.8% MoM vs 249, +374.1% YoY vs 54). Funnel 256 → 83 → 34 → 19 → 11 confirmed (4.30%).
Plans Purchased
88
MoM -45.3% vs 161
YoY -29.0% vs 124
Total Revenue
$32,405.14
MoM -47.9% vs $62,259.24
YoY -35.4% vs $50,159.06
Sessions (Home /)
5,144
MoM -7.6% vs 5,566
YoY +177.3% vs 1,855
Confirmation Rate
2.39%
123 confirmations on 5,144 home sessions
MoM -37.8% vs 3.84%
YoY -75.1% vs 9.60%
MTD covers 1–23 July 2026 (FY27 days 1–23). MoM = 1–23 June 2026; YoY = 1–23 July 2025.

Plans by SKU — MTD (1–23 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family22$15,777.34
International Essentials Single Trip with family15$6,503.70
International Essentials Single Trip30$5,876.45
International Plus Single Trip16$3,666.55
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family3$261.50
Domestic Single Trip1$30.60

Page Path Funnel — MTD (1–23 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
United States of America2$1,323.90

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Bali5$964.40
Vietnam4$750.60
Australia4$292.10
Singapore3$709.25
Australia - Domestic Cruise3$611.10
Plans Purchased
88
MoM -45.3% vs 161
YoY -29.0% vs 124
Total Revenue
$32,405.14
MoM -47.9% vs $62,259.24
YoY -35.4% vs $50,159.06
Sessions (Home /)
5,144
MoM -7.6% vs 5,566
YoY +177.3% vs 1,855
Confirmation Rate
2.39%
123 confirmations on 5,144 home sessions
MoM -37.8% vs 3.84%
YoY -75.1% vs 9.60%
FYTD = FY27 to date, which is 1–23 July 2026 — identical to the MTD window this early in the year. YoY = 1–23 July 2025 (opening of FY26). MoM shown against 1–23 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–23 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family22$15,777.34
International Essentials Single Trip with family15$6,503.70
International Essentials Single Trip30$5,876.45
International Plus Single Trip16$3,666.55
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family3$261.50
Domestic Single Trip1$30.60

Page Path Funnel — FYTD (1–23 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
United States of America2$1,323.90

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Bali5$964.40
Vietnam4$750.60
Australia4$292.10
Singapore3$709.25
Australia - Domestic Cruise3$611.10
Yesterday · Thu 23 Jul
$2,279.65
10 plans · 256 sessions · 4.30% conf
MTD · FY27 (1–23 Jul)
$32,405.14
88 plans · 5,144 sessions · 2.39% conf
FYTD · FY27 (1–23 Jul)
$32,405.14
88 plans · 5,144 sessions · 2.39% conf

What's going well

  • Yesterday sharply ahead of both comparatives: $2,279.65 (+158.1% MoM vs $883.20, +146.8% YoY vs $923.85) and 10 plans (+233.3% MoM vs 3, +150.0% YoY vs 4) — the strongest single day in weeks.
  • Yesterday converted well: 4.30% confirmation (11 of 256 home sessions), +167.1% MoM vs 1.61%; the day's funnel held up far better than the MTD average.
  • Essentials driving volume: International Essentials Single Trip is the top-volume SKU both MTD (30 units) and yesterday (4 units / $1,046.65).
  • Premium family SKU anchors MTD revenue: Intl Plus Single Trip with family leads at $15,777.34 (~49% of MTD); high-value long-haul (Canada/Hong Kong/Tahiti/… $3,053.70, Canada/Alaska $2,145.60) still selling.

What's not going well

  • MTD well down: 88 plans / $32,405.14 (-45.3% / -47.9% MoM vs 161 / $62,259.24; -29.0% / -35.4% YoY vs 124 / $50,159.06).
  • MTD conversion weak: confirmation 2.39% vs 3.84% MoM (-37.8%) and 9.60% YoY (-75.1%).
  • Funnel thins fast: only 993 of 5,144 home sessions (19.3%) reached /plan-options MTD; 123 confirmed (2.39%).
  • Traffic up but not converting: MTD home sessions 5,144 (+177.3% YoY vs 1,855) yet plans -29.0% YoY — extra visits aren't turning into policies.
Read: FY27's opening stretch (day 23) is a split picture. Yesterday was strong (10 plans / $2,279.65, 4.30% conf) but the month lags: MTD/FYTD both sit at 88 plans / $32,405.14, down ~-45% to -48% MoM and ~-29% to -35% YoY. Home sessions are up sharply YoY (+177.3%) yet MTD confirmation is just 2.39% (down -75.1% YoY). The traffic-to-conversion gap remains the metric to fix — though yesterday shows it can lift.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 23 Jul 2026 vs 23 Jun (MoM) vs 23 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY