Kogan Travel Insurance - Daily Sales Report

Yesterday: Tuesday, 29 September 2026 (AEST). All AUD.
Generated 2026-09-30 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 91 of the financial year: Yesterday = 29 Sep 2026; MTD = 1–29 Sep 2026. FYTD = 1 Jul – 29 Sep 2026 (91 days). Yesterday MoM = 29 Aug 2026, YoY = 29 Sep 2025. MTD MoM = 1–29 Aug 2026, YoY = 1–29 Sep 2025. FYTD MoM = 1 Jul – 29 Aug 2026 (60 days vs 91 — deltas structurally inflated, lean on YoY); FYTD YoY = 1 Jul – 29 Sep 2025 (91 days, directly comparable).
Plans Purchased
5
MoM +25.0% vs 4
YoY -37.5% vs 8
Total Revenue
$9,245.70
MoM +2903.8% vs $307.80
YoY +109.1% vs $4,421.90
Sessions (Home /)
182
MoM +7.1% vs 170
YoY -19.1% vs 225
Confirmation Rate
2.75%
5 confirmations on 182 home sessions
MoM -6.6% vs 2.94%
YoY -43.8% vs 4.89%

Page-path funnel — Yesterday (29 Sep)

Funnel detail — Yesterday (29 Sep) (vs previous period)

Page pathSessionsPoP Δ
/182-2.2%
/plan-options29-14.7%
/traveller-information17+21.4%
/payment10+42.9%
/confirmation5-16.7%

Plans by SKU — Yesterday (29 Sep)

PlanItemsRevenue
International Plus Single Trip with family3$9,031.50
International Essentials Single Trip with family1$158.40
International Essentials Single Trip1$55.80
Total5$9,245.70

Top destinations by revenue — Yesterday (29 Sep)

DestinationItemsRevenue
Brazil,Mexico,Bahamas,Canada,USA1$6,005.70
China,All of Europe,Cambodia,Vietnam,Lao People's Democratic Republic,Thailand,Japan1$1,786.50
Turkey,Italy,Greece1$1,239.30
Indonesia,Bali1$158.40
Japan1$55.80

Top destinations by items — Yesterday (29 Sep)

DestinationItemsRevenue
Brazil,Mexico,Bahamas,Canada,USA1$6,005.70
China,All of Europe,Cambodia,Vietnam,Lao People's Democratic Republic,Thailand,Japan1$1,786.50
Turkey,Italy,Greece1$1,239.30
Indonesia,Bali1$158.40
Japan1$55.80
Plans Purchased
156
MoM +24.8% vs 125
YoY +4.0% vs 150
Total Revenue
$77,594.86
MoM +59.1% vs $48,756.94
YoY +25.7% vs $61,739.65
Sessions (Home /)
6,088
MoM -6.1% vs 6,486
YoY +125.6% vs 2,699
Confirmation Rate
3.40%
207 confirmations on 6,088 home sessions
MoM +32.1% vs 2.57%
YoY -52.9% vs 7.22%

Page-path funnel — MTD (1–29 Sep)

Funnel detail — MTD (1–29 Sep) (vs previous period)

Page pathSessionsPoP Δ
/6,088-5.5%
/plan-options1,910+31.1%
/traveller-information752+47.5%
/payment308+31.6%
/confirmation207+29.4%

Plans by SKU — MTD (1–29 Sep)

PlanItemsRevenue
International Plus Single Trip with family42$41,292.95
International Plus Single Trip36$10,624.90
International Plus Annual Multi-Trip with family3$2,407.20
International Plus Annual Multi-Trip1$242.36
International Essentials Single Trip with family36$15,221.65
International Essentials Single Trip28$5,955.10
International Essentials Annual Multi-Trip1$815.20
Domestic Single Trip with family5$776.20
Domestic Single Trip4$259.30
Total156$77,594.86

Top destinations by revenue — MTD (1–29 Sep)

DestinationItemsRevenue
All of South America,Canada,USA1$9,808.20
Brazil,Mexico,Bahamas,Canada,USA1$6,005.70
USA2$4,774.40
United States of America3$3,944.60
Japan9$3,045.15

Top destinations by items — MTD (1–29 Sep)

DestinationItemsRevenue
New Zealand13$2,193.16
Japan9$3,045.15
Bali9$1,819.75
Vietnam7$2,483.00
Australia6$801.20
Plans Purchased
412
MoM +65.5% vs 249
YoY -11.4% vs 465
Total Revenue
$179,189.81
MoM +92.1% vs $93,264.55
YoY -7.3% vs $193,247.76
Sessions (Home /)
19,970
MoM +47.4% vs 13,544
YoY +167.7% vs 7,461
Confirmation Rate
2.74%
548 confirmations on 19,970 home sessions
MoM +11.3% vs 2.47%
YoY -67.3% vs 8.39%

Page-path funnel — FYTD (1 Jul – 29 Sep)

Funnel detail — FYTD (1 Jul – 29 Sep) (vs previous period)

Page pathSessionsPoP Δ
/19,970+11.5%
/plan-options4,809+6.7%
/traveller-information1,767+7.4%
/payment782-3.6%
/confirmation548-7.6%

Plans by SKU — FYTD (1 Jul – 29 Sep)

PlanItemsRevenue
International Plus Single Trip with family105$85,496.78
International Plus Single Trip80$21,404.87
International Plus Annual Multi-Trip with family4$6,630.00
International Plus Annual Multi-Trip1$242.36
International Essentials Single Trip with family84$38,689.00
International Essentials Single Trip96$19,889.40
International Essentials Annual Multi-Trip4$2,705.30
Domestic Single Trip with family19$2,681.05
Domestic Single Trip19$1,451.05
Total412$179,189.81

Top destinations by revenue — FYTD (1 Jul – 29 Sep)

DestinationItemsRevenue
All of South America,Canada,USA1$9,808.20
Brazil,Mexico,Bahamas,Canada,USA1$6,005.70
United States of America5$5,268.50
Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey1$5,136.30
USA3$5,095.70

Top destinations by items — FYTD (1 Jul – 29 Sep)

DestinationItemsRevenue
New Zealand32$4,715.60
Australia24$2,491.20
Australia - Domestic Cruise21$4,497.40
Bali20$3,837.15
Vietnam16$4,152.10
Yesterday
Tue 29 Sep 2026
$9,245.70
5 plans · 182 sessions · 2.75% conf
Month to date
1–29 Sep 2026 (day 29)
$77,594.86
156 plans · 6,088 sessions · 3.40% conf
Financial year to date
FY27 · 1 Jul – 29 Sep 2026
$179,189.81
412 plans · 19,970 sessions · 2.74% conf

What's going well

  • September has already overtaken August's full-month total with one day still to run. $77,594.86 in twenty-nine days is 135.9% of all of August ($57,087.34), running at $2,675.68/day against August's $1,841.53/day.
  • The month is ahead of both comparison periods. +24.8% on plans (156 vs 125) and +59.1% on revenue ($77,594.86 vs $48,756.94) against 1–29 Aug 2026; +4.0% on plans and +25.7% on revenue against 1–29 Sep 2025.
  • Landing traffic is far above last year. FYTD home sessions +167.7% YoY (19,970 vs 7,461) on a like-for-like 91-day window; MTD home sessions are +125.6% YoY.
  • Yesterday was a strong day. Tuesday 29 Sep delivered 5 plans / $9,245.70 vs 4 plans / $307.80 on 29 Aug and 8 plans / $4,421.90 a year ago, led by a $6,005.70 Brazil/Mexico/Bahamas/Canada/USA plan.

What's not going well

  • FYTD is still trailing FY26. $179,189.81 vs $193,247.76 (-7.3%) and 412 plans vs 465 (-11.4%) over the same 91 days, despite sessions up +167.7% YoY.
  • Conversion is well below last year. FYTD confirmation rate 2.74% vs 8.39%; MTD 3.40% vs 7.22% a year ago. Confirmations are 548 vs 626 (-12.5%) FYTD as landing traffic has grown ~2.7x.
  • Yesterday's revenue is concentrated in one plan. A single $6,005.70 plan is 65% of the day's $9,245.70; the other four plans totalled $3,240.00. Only 29 of 182 home sessions (15.9%) reached /plan-options.
  • Home-page traffic is down month-on-month. MTD home sessions -6.1% vs 1–29 Aug (6,088 vs 6,486); the MTD growth is coming from conversion, not visits.
How to read this: Tuesday 29 Sep produced 5 plans / $9,245.70 on 182 home sessions. It is a small base, so the daily MoM/YoY percentages swing wildly (revenue +2903.8% MoM, +109.1% YoY) and are not a reliable signal. The month underneath is strong: 156 plans / $77,594.86 in twenty-nine days is already 135.9% of all of August, +24.8% / +59.1% MoM and +4.0% / +25.7% YoY. FYTD is -7.3% on revenue and -11.4% on plans against the same 91 days of FY26, even though FYTD landing sessions are up +167.7% YoY — conversion efficiency, not traffic, remains the FY27 story. The FYTD MoM column compares 91 days against 60 and is structurally inflated — read the YoY column instead (91-vs-91-day).