Kogan Travel Insurance - Daily Sales Report

Yesterday: Tuesday, 5 May 2026 (AEST). All AUD.
Generated 2026-05-06 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
6
MoM +50.0% vs 4 (5 Apr)
YoY +20.0% vs 5 (5 May 2025)
Total Revenue
$1,009.25
MoM -87.6% vs $8,165.70
YoY -32.1% vs $1,486.85
Sessions (Home)
203
MoM +434.2% vs 38
YoY +298.0% vs 51
Confirmation Rate
3.45%
7 confirmations / 203 home sessions

Plans bought

PlanItemsRevenue
International Plus Single Trip with family1$356.15
International Plus Single Trip2$278.10
International Essentials Single Trip2$252.00
International Essentials Single Trip with family1$123.00

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
Bosnia, Croatia, Albania, Montenegro, Bulgaria1$356.15
Netherlands1$225.00
Germany, Spain1$214.20
Vanuatu, New Caledonia, All of the Pacific1$123.00
New Zealand2$90.90

Top destinations · by Items

DestinationItemsRevenue
New Zealand2$90.90
Bosnia, Croatia, Albania, Montenegro, Bulgaria1$356.15
Netherlands1$225.00
Germany, Spain1$214.20
Vanuatu, New Caledonia, All of the Pacific1$123.00
Plans Purchased
17
MoM +41.7% vs 12 (1-5 Apr)
YoY -22.7% vs 22 (1-5 May 2025)
Total Revenue
$6,821.29
MoM -42.6% vs $11,875.56
YoY -12.6% vs $7,806.60
Sessions (Home)
965
MoM +357.3% vs 211
YoY +117.8% vs 443
Confirmation Rate
2.38%
23 confirmations / 965 home sessions

Plans bought

PlanItemsRevenue
International Plus Single Trip5$3,405.44
International Essentials Single Trip with family5$1,491.00
International Essentials Single Trip4$1,186.20
International Plus Single Trip with family2$628.85
Domestic Single Trip1$109.80

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
All of the Middle East, All of Europe1$2,195.84
Canada, South Africa, All of Europe1$901.80
New Zealand, New Caledonia, Vanuatu1$837.00
All of the Pacific1$766.80
China2$552.60

Top destinations · by Items

DestinationItemsRevenue
China2$552.60
New Zealand2$90.90
All of the Middle East, All of Europe1$2,195.84
Canada, South Africa, All of Europe1$901.80
New Zealand, New Caledonia, Vanuatu1$837.00
Plans Purchased
1,688
MoM +7.0% vs 1,577
YoY -34.6% vs 2,581
Total Revenue
$709,918.41
MoM +6.7% vs $665,127.08
YoY -24.9% vs $945,798.04
Sessions (Home)
27,404
MoM +17.8% vs 23,270
YoY -29.0% vs 38,583
Confirmation Rate
8.00%
2,192 confirmations / 27,404 home sessions

Top plans bought (FYTD)

PlanItemsRevenue
International Plus Single Trip with family430$297,012.98
International Essentials Single Trip with family389$166,950.90
International Plus Single Trip368$104,216.97
International Essentials Single Trip360$81,886.00
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
Bali80$19,736.63
New Zealand104$19,243.43
Worldwide10$19,123.80
Australia - Domestic Cruise104$18,778.36

Top destinations · by Items

DestinationItemsRevenue
New Zealand104$19,243.43
Australia - Domestic Cruise104$18,778.36
Bali80$19,736.63
Vietnam73$18,163.21
Japan59$17,199.69
Yesterday · Tue, 5 May
$1,009.25
6 plans · 203 sessions · 3.45% conv
MTD · 1-5 May
$6,821.29
17 plans · 965 sessions · 2.38% conv
FYTD · 1 Jul - 5 May
$709,918.41
1,688 plans · 27,404 sessions · 8.00% conv

What's going well

  • Yesterday rebounded with 6 plans / $1,009 - +20% YoY on plans, recovering from Monday's zero-sales day.
  • MTD plans +41.7% MoM (17 vs 12) - early-May running noticeably ahead of same window in April.
  • FYTD revenue +6.7% MoM ($710K vs $665K) and plans +7.0% MoM - full-year totals continue to build.
  • International Plus Single Trip with family remains top revenue driver (FYTD: 430 sales / $297,013).

What's not going well

  • MTD revenue -42.6% MoM ($6.8K vs $11.9K) - April's first week included a single $11K Plus-with-family booking that didn't repeat.
  • FYTD revenue still -24.9% YoY ($710K vs $946K) and plans -34.6% YoY - full-year deficit unchanged.
  • MTD plans -22.7% YoY (17 vs 22) - early-May still tracking below last year.
  • Yesterday revenue -87.6% MoM against an outlier $8.2K day on 5 Apr - high-AOV day proving hard to repeat.
Reading note: "Conv" = /confirmation sessions divided by landing-page sessions. MoM uses the same-length window one calendar month back; YoY uses the same-length window one year back. FYTD = Australian financial year, 1 Jul - 30 Jun.