Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 10 June 2026 (AEST). All AUD.
Generated 2026-06-11 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is ten days old, so MTD covers 1–10 June 2026. Yesterday MoM = 10 May 2026, YoY = 10 June 2025; MTD MoM = 1–10 May 2026, YoY = 1–10 June 2025.
Plans Purchased
6
MoM +200.0% vs 2
YoY -45.5% vs 11
Total Revenue
$685.60
MoM +23.9% vs $553.50
YoY -78.6% vs $3,203.90
Sessions (Home /)
240
MoM +21.8% vs 197
YoY +100.0% vs 120
Confirmation Rate
4.17%
10 confirmations on 240 home sessions
MoM +310.4% vs 1.02%
YoY -68.8% vs 13.33%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Single Trip with family1$151.20
International Plus Single Trip1$148.00
International Essentials Single Trip2$106.40
Domestic Single Trip with family2$280.00

Page Path Funnel — Yesterday

Top destinations by Revenue — Yesterday

DestinationItemsRevenue
Australia2$280.00
UK1$151.20
Vietnam1$148.00
Japan1$66.40
Spain1$40.00

Top destinations by Items — Yesterday

DestinationItemsRevenue
Australia2$280.00
UK1$151.20
Vietnam1$148.00
Japan1$66.40
Spain1$40.00
Plans Purchased
74
MoM +124.2% vs 33
YoY -14.0% vs 86
Total Revenue
$29,012.44
MoM +156.3% vs $11,321.79
YoY -5.7% vs $30,782.30
Sessions (Home /)
2,417
MoM +11.5% vs 2,167
YoY +79.6% vs 1,346
Confirmation Rate
4.01%
97 confirmations on 2,417 home sessions
MoM +97.6% vs 2.03%
YoY -50.4% vs 8.10%
June is ten days old, so MTD covers 1–10 June 2026. MoM = 1–10 May 2026, YoY = 1–10 June 2025.

Plans by SKU — MTD (1–10 Jun)

Item nameUnitsRevenue
International Essentials Single Trip with family12$7,302.40
International Plus Single Trip with family17$7,005.69
International Plus Single Trip19$6,024.60
International Plus Annual Multi-Trip with family1$5,138.40
International Essentials Single Trip16$2,428.15
Domestic Single Trip with family4$500.00
International Plus Annual Multi-Trip1$408.00
Domestic Single Trip4$205.20

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising), UK, USA1$5,138.40
Italy, Spain, Portugal, Morocco1$1,981.60
All of Europe, Germany1$1,836.90
Vietnam3$1,590.10
Iceland, Italy, Egypt, Croatia, Turkey1$1,460.80

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia5$535.60
Vietnam3$1,590.10
All of Europe3$1,253.60
United States of America3$1,173.60
Japan3$894.70
Plans Purchased
1,867
MoM +9.6% vs 1,704
YoY -33.2% vs 2,797
Total Revenue
$776,832.01
MoM +8.7% vs $714,418.91
YoY -24.4% vs $1,027,027.41
Sessions (Home /)
35,476
MoM +23.3% vs 28,774
YoY -15.8% vs 42,126
Confirmation Rate
6.88%
2,439 confirmations on 35,476 home sessions
MoM -10.7% vs 7.69%
YoY -21.6% vs 8.77%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family470$315,640.17
International Essentials Single Trip with family426$183,904.45
International Plus Single Trip421$120,047.83
International Essentials Single Trip394$89,006.80
International Plus Annual Multi-Trip with family20$41,730.26
International Plus Annual Multi-Trip18$8,732.51

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe52$35,284.87
Bali89$21,204.78
Australia — Domestic Cruise116$21,174.16
Vietnam81$20,829.36
United States of America26$20,549.50

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise116$21,174.16
New Zealand114$20,322.01
Bali89$21,204.78
Vietnam81$20,829.36
Japan71$20,391.64
Yesterday · Wed 10 Jun
$685.60
6 plans · 240 sessions · 4.17% conf
MTD · 1–10 Jun
$29,012.44
74 plans · 2,417 sessions · 4.01% conf
FYTD · 1 Jul – 10 Jun
$776,832.01
1,867 plans · 35,476 sessions · 6.88% conf

What's going well

  • MTD revenue $29,012.44 over the first ten days — +156.3% MoM (vs $11,321.79); helped by a $5,138.40 worldwide multi-trip family policy.
  • MTD plans 74 — +124.2% MoM (vs 33); MTD home sessions 2,417 — +79.6% YoY (vs 1,346) and +11.5% MoM (vs 2,167).
  • FYTD revenue +8.7% MoM ($776.8K vs $714.4K) and plans +9.6% MoM (1,867 vs 1,704); FYTD home sessions +23.3% MoM (35,476 vs 28,774).
  • Yesterday home sessions 240 — +100.0% YoY (vs 120) and +21.8% MoM (vs 197).

What's not going well

  • Yesterday $685.60 / 6 plans — -78.6% revenue and -45.5% plans YoY (vs $3,203.90 / 11); a soft Wednesday despite strong traffic.
  • Yesterday confirmation rate 4.17% vs 13.33% YoY (-68.8%) — 10 confirmations on 240 home sessions.
  • FYTD revenue -24.4% YoY ($776.8K vs $1.03M) and plans -33.2% YoY (1,867 vs 2,797) — structural year-on-year gap persists.
  • MTD revenue -5.7% YoY ($29,012 vs $30,782) and conf rate 4.01% vs 8.10% YoY (-50.4%); FYTD conf 6.88% vs 8.77% YoY (-21.6%).
Read: Wednesday 10 June delivered 6 plans for $685.60 — well below 10 June 2025 ($3,203.90, 11 plans) but ahead of the very soft 10 May ($553.50, 2 plans). The first ten days of June are tracking strongly on volume: MTD sits at $29,012.44 / 74 plans, roughly 2.6× last month's first ten days, though -5.7% on last year's $30,782.30. FYTD is $776.8K / 1,867 plans, +8.7% revenue / +9.6% plans MoM but still -24.4% / -33.2% YoY; closing the year-on-year gap and a softening 6.88% FYTD confirmation rate remain the priorities.

Monthly revenue — last 24 months (current month orange = PTD)

FY26 monthly home-page sessions (/)

Funnel comparison: Yesterday vs MTD vs FYTD (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY