Kogan Travel Insurance - Daily Sales Report

Yesterday: Thursday, 14 May 2026 (AEST). All AUD.
Generated 2026-05-15 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
2
MoM -60.0% vs 5
YoY -86.7% vs 15
Total Revenue
$825.30
MoM -76.1% vs $3,457.80
YoY -84.8% vs $5,420.70
Sessions (Home /)
194
MoM -6.3% vs 207
YoY -46.3% vs 361
Confirmation Rate
2.06%
4 confirmations on 194 home sessions
MoM -14.7% vs 2.42%
YoY -50.4% vs 4.16%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Single Trip1$273.60
International Essentials Single Trip1$551.70

Page Path Funnel — Yesterday

Top destinations by Revenue — Yesterday

DestinationItemsRevenue
Hawaii1$551.70
Japan1$273.60

Top destinations by Items — Yesterday

DestinationItemsRevenue
Hawaii1$551.70
Japan1$273.60
Plans Purchased
46
MoM -8.0% vs 50
YoY -39.5% vs 76
Total Revenue
$17,836.54
MoM -37.3% vs $28,448.25
YoY -38.9% vs $29,200.05
Sessions (Home /)
3,040
MoM +170.7% vs 1,123
YoY +128.6% vs 1,330
Confirmation Rate
2.07%
63 confirmations on 3,040 home sessions
MoM -60.6% vs 5.25%
YoY -70.1% vs 6.92%

Plans by SKU — MTD

Item nameUnitsRevenue
International Plus Single Trip with family5$1,728.35
International Plus Single Trip19$7,685.09
International Plus Annual Multi-Trip with family1$1,754.40
International Essentials Single Trip with family11$3,027.30
International Essentials Single Trip9$3,531.60
Domestic Single Trip1$109.80

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
All of the Middle East, All of Europe1$2,195.84
All of Europe2$1,998.30
Australia — Domestic Cruise4$1,139.10
All of the Pacific, All of Europe1$1,134.00
Japan4$1,080.90

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia — Domestic Cruise4$1,139.10
Japan4$1,080.90
Singapore3$283.50
New Zealand3$205.20
All of Europe2$1,998.30
Plans Purchased
1,717
MoM +6.3% vs 1,615
YoY -34.8% vs 2,635
Total Revenue
$720,933.66
MoM +5.8% vs $681,699.77
YoY -25.5% vs $967,191.49
Sessions (Home /)
29,526
MoM +21.7% vs 24,252
YoY -25.3% vs 39,506
Confirmation Rate
7.56%
2,233 confirmations on 29,526 home sessions
MoM -12.5% vs 8.64%
YoY -14.2% vs 8.82%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family433$296,112.46
International Plus Single Trip382$108,496.62
International Plus Annual Multi-Trip with family19$36,591.86
International Plus Annual Multi-Trip17$8,324.51
International Essentials Single Trip with family395$168,467.20
International Essentials Single Trip365$84,231.40

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe46$32,982.07
Australia — Domestic Cruise108$19,917.46
Bali80$19,736.63
New Zealand105$19,357.73
Worldwide10$19,123.80

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise108$19,917.46
New Zealand105$19,357.73
Bali80$19,736.63
Vietnam74$18,293.71
Japan63$18,280.59
Yesterday · Thu, 14 May
$825.30
2 plans · 194 sessions · 2.06% conv
MTD · 1–14 May
$17,836.54
46 plans · 3,040 sessions · 2.07% conv
FYTD · 1 Jul – 14 May
$720,933.66
1,717 plans · 29,526 sessions · 7.56% conv

What's going well

  • FYTD revenue +5.8% MoM ($720.9K vs $681.7K) and plans +6.3% MoM (1,717 vs 1,615) — full-year pace continuing to accrete.
  • MTD landing-page sessions 3,040 vs 1,123 MoM (+170.7%) and vs 1,330 YoY (+128.6%) — top-of-funnel materially ahead.
  • MTD /confirmation 63 vs 59 MoM (+6.8%) — bottom-funnel inching ahead of April even with weaker mid-funnel rates.
  • FYTD home-page sessions 29,526 vs 24,252 MoM (+21.7%) — sustained traffic uplift through May.

What's not going well

  • Yesterday revenue -76.1% MoM ($825 vs $3,458) and plans -60.0% (2 vs 5) — single-day volume collapsed against Apr 14.
  • Yesterday YoY revenue -84.8% and plans -86.7% (vs 15 plans on 14 May 2025) — well behind same date prior year.
  • MTD revenue -37.3% MoM and -38.9% YoY despite +170.7% MoM landing sessions — conversion economics under heavy pressure.
  • FYTD revenue -25.5% YoY ($720.9K vs $967.2K) and plans -34.8% YoY — full-year gap to prior year is the dominant theme.
Read: May's higher traffic isn't translating into proportionate revenue. With only 2 plans yesterday, daily deltas overstate the slowdown; MTD remains the cleaner read — revenue ~38% below both comparison windows on heavier sessions.

Monthly revenue — last 24 months

FY26 monthly home-page views (/)

Funnel comparison: Yesterday vs MTD vs FYTD (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY

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