Plans Purchased
5
MoM +150.0% vs 2
YoY -64.3% vs 14
Total Revenue
$3,559.50
MoM +637.9% vs $482.40
YoY -45.1% vs $6,483.35
Sessions (Home /)
221
MoM +27.7% vs 173
YoY -35.6% vs 343
Confirmation Rate
3.17%
7 confirmations on 221 home sessions
MoM +82.7% vs 1.73%
YoY -22.4% vs 4.08%
Plans by SKU — Yesterday (5 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 2 | $3,126.60 |
| International Plus Single Trip | 1 | $183.60 |
| International Essentials Single Trip | 1 | $154.80 |
| Domestic Single Trip | 1 | $94.50 |
Page Path Funnel — Yesterday (5 Aug)
Top 5 destinations by Revenue — Yesterday (5 total)
| Destination | Items | Revenue |
|---|
| Canada, United States of America | 1 | $2,540.70 |
| Italia, Singapore | 1 | $585.90 |
| Portugal, Netherlands, UK | 1 | $183.60 |
| Philippines | 1 | $154.80 |
| Australia | 1 | $94.50 |
Top 5 destinations by Items — Yesterday (5 total)
| Destination | Items | Revenue |
|---|
| Portugal, Netherlands, UK | 1 | $183.60 |
| Philippines | 1 | $154.80 |
| Italia, Singapore | 1 | $585.90 |
| Canada, United States of America | 1 | $2,540.70 |
| Australia | 1 | $94.50 |
Yesterday (Wed 5 Aug): 5 plans / $3,559.50 — the strongest revenue day of August so far, on a $711.90 average basket carried by a single $2,540.70 Canada/USA family policy. Both plans and revenue beat the month-prior comparator hard (+150.0% MoM, +637.9% MoM vs 5 Jul's two-plan / $482.40 day) but both trail last year (-64.3% plans, -45.1% revenue vs 14 plans / $6,483.35). Home traffic 221 sessions (+27.7% MoM, -35.6% YoY). Funnel 221 → 40 → 24 → 11 → 7 confirmed (3.17%).
Plans Purchased
26
MoM +116.7% vs 12
YoY +4.0% vs 25
Total Revenue
$11,473.09
MoM +70.3% vs $6,735.04
YoY +20.1% vs $9,553.11
Sessions (Home /)
1,052
MoM +10.5% vs 952
YoY +92.0% vs 548
Confirmation Rate
3.52%
37 confirmations on 1,052 home sessions
MoM +86.0% vs 1.89%
YoY -25.9% vs 4.74%
MTD covers 1–5 August 2026 — 26 plans / $11,473.09 on a $441.27 average basket. MoM = 1–5 July 2026 (12 plans / $6,735.04, including a single $3,053.70 multi-country family policy on 1 Jul); YoY = 1–5 August 2025 (25 plans / $9,553.11).
Plans by SKU — MTD (1–5 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 9 | $5,893.89 |
| International Essentials Single Trip with family | 2 | $2,043.00 |
| International Plus Single Trip | 5 | $1,253.40 |
| International Essentials Single Trip | 5 | $1,045.15 |
| International Essentials Annual Multi-Trip | 1 | $1,032.30 |
| Domestic Single Trip | 4 | $205.35 |
Page Path Funnel — MTD (1–5 Aug)
Top 5 destinations by Revenue — MTD (20 total)
| Destination | Items | Revenue |
|---|
| Canada, United States of America | 1 | $2,540.70 |
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| All of Europe, Indonesia | 1 | $810.90 |
Top 5 destinations by Items — MTD (20 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 4 | $395.84 |
| Australia - Domestic Cruise | 2 | $466.20 |
| Australia | 2 | $137.85 |
| Melbourne | 2 | $67.50 |
| Canada, United States of America | 1 | $2,540.70 |
Plans Purchased
150
MoM +1150.0% vs 12 (5-day FY)
YoY -14.3% vs 175
Total Revenue
$55,980.70
MoM +731.2% vs $6,735.04 (5-day FY)
YoY -17.0% vs $67,472.22
Sessions (Home /)
8,146
MoM +755.7% vs 952 (5-day FY)
YoY +192.8% vs 2,782
Confirmation Rate
2.52%
205 confirmations on 8,146 home sessions
MoM +33.1% vs 1.89%
YoY -70.6% vs 8.55%
FYTD = FY27 to date (1 Jul – 5 Aug 2026), $373.20 average basket vs $385.56 a year ago. YoY = 1 Jul – 5 Aug 2025. MoM compares FY start → 5 Jul 2026 — a five-day window (FY27 had just opened), so MoM deltas are structurally inflated; lean on YoY.
Plans by SKU — FYTD (1 Jul–5 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 43 | $28,147.63 |
| International Essentials Single Trip with family | 25 | $11,766.00 |
| International Essentials Single Trip | 42 | $8,198.15 |
| International Plus Single Trip | 24 | $5,272.57 |
| International Essentials Annual Multi-Trip | 2 | $1,321.30 |
| Domestic Single Trip | 10 | $877.65 |
| Domestic Single Trip with family | 4 | $397.40 |
Page Path Funnel — FYTD (1 Jul–5 Aug)
Top 5 destinations by Revenue — FYTD (84 total)
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, United States of America | 1 | $2,540.70 |
| Canada, Alaska | 1 | $2,145.60 |
| Australia - Domestic Cruise | 8 | $2,043.00 |
Top 5 destinations by Items — FYTD (84 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 11 | $1,278.74 |
| Australia | 11 | $939.35 |
| Australia - Domestic Cruise | 8 | $2,043.00 |
| Bali | 6 | $1,122.80 |
| Vietnam | 5 | $1,022.40 |
Yesterday · Wed 5 Aug
$3,559.50
5 plans · 221 sessions · 3.17% conf
MTD · 1–5 Aug 2026
$11,473.09
26 plans · 1,052 sessions · 3.52% conf
FYTD · FY27 (1 Jul–5 Aug)
$55,980.70
150 plans · 8,146 sessions · 2.52% conf
What's going well
- Yesterday was August's best revenue day: 5 plans / $3,559.50 on a $711.90 average basket, +637.9% MoM, lifted by a single $2,540.70 Canada/USA family policy.
- August MTD is ahead on every comparator: 26 plans / $11,473.09 — +116.7% plans / +70.3% revenue MoM and +4.0% / +20.1% YoY.
- Traffic keeps scaling: FYTD home sessions 8,146 (+192.8% YoY), MTD 1,052 (+92.0% YoY), yesterday 221 (+27.7% MoM).
- Mid-funnel is firming month-on-month — MTD /payment +12.2% and /confirmation +37.0% vs the prior period, with MTD conversion 3.52% against 1.89% a month back.
What's not going well
- Yesterday is well down year-on-year: 5 plans vs 14 (-64.3%) and $3,559.50 vs $6,483.35 (-45.1%), on 221 home sessions vs 343 (-35.6%).
- FY27 still trails FY26: 150 plans / $55,980.70 vs 175 / $67,472.22 (-14.3% / -17.0% YoY).
- Conversion remains the structural gap: FYTD confirmation 2.52% vs 8.55% a year ago (-70.6%); yesterday 3.17% vs 4.08% (-22.4%).
- Top-of-funnel is where it leaks — only 19.6% of FYTD home sessions reach /plan-options, against 76.2% in the same window last year; yesterday 18.1% vs 81.9%.
Read: Wednesday 5 Aug was the month's strongest revenue day — 5 plans / $3,559.50 — but the shape of it matters: one $2,540.70 Canada/USA family policy is 71% of the day's take, and on volume the day sits -64.3% against the same day last year. August as a month is genuinely ahead: 26 plans / $11,473.09 through five days, +116.7% plans MoM and +20.1% revenue YoY. FY27 to date is 150 plans / $55,980.70, -17.0% on revenue YoY. The year's story is unchanged — traffic is the strength (FYTD home sessions +192.8% YoY) and conversion is the weakness (2.52% vs 8.55%), with the sharpest drop still between / and /plan-options.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 5 Aug 2026 vs 5 Jul (MoM) vs 5 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY