Kogan Travel Insurance - Daily Sales Report

Yesterday: Tuesday, 9 June 2026 (AEST). All AUD.
Generated 2026-06-10 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is nine days old, so MTD covers 1–9 June 2026. Yesterday MoM = 9 May 2026, YoY = 9 June 2025; MTD MoM = 1–9 May 2026, YoY = 1–9 June 2025.
Plans Purchased
10
MoM +400.0% vs 2
YoY -9.1% vs 11
Total Revenue
$4,022.10
MoM +1132.3% vs $326.40
YoY -11.5% vs $4,544.90
Sessions (Home /)
228
MoM +23.2% vs 185
YoY +109.2% vs 109
Confirmation Rate
5.70%
13 confirmations on 228 home sessions
MoM +251.6% vs 1.62%
YoY -52.2% vs 11.93%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Essentials Single Trip with family4$1,631.20
International Plus Single Trip with family2$1,573.30
International Essentials Single Trip2$463.20
International Plus Single Trip2$354.40

Page Path Funnel — Yesterday

Top destinations by Revenue — Yesterday

DestinationItemsRevenue
Vietnam1$1,327.70
Phuket2$952.00
United States of America2$526.40
All of Europe1$395.20
Pacific Islands1$304.00

Top destinations by Items — Yesterday

DestinationItemsRevenue
United States of America2$526.40
Phuket2$952.00
Vietnam1$1,327.70
All of Europe1$395.20
Pacific Islands1$304.00
Plans Purchased
68
MoM +119.4% vs 31
YoY -9.3% vs 75
Total Revenue
$28,326.84
MoM +163.1% vs $10,768.29
YoY +2.7% vs $27,578.40
Sessions (Home /)
2,175
MoM +10.4% vs 1,971
YoY +77.1% vs 1,228
Confirmation Rate
4.00%
87 confirmations on 2,175 home sessions
MoM +87.7% vs 2.13%
YoY -47.2% vs 7.57%
June is nine days old, so MTD covers 1–9 June 2026. MoM = 1–9 May 2026, YoY = 1–9 June 2025.

Plans by SKU — MTD (1–9 Jun)

Item nameUnitsRevenue
International Essentials Single Trip with family12$7,302.40
International Plus Single Trip with family16$6,854.49
International Plus Single Trip18$5,876.60
International Plus Annual Multi-Trip with family1$5,138.40
International Essentials Single Trip14$2,321.75
International Plus Annual Multi-Trip1$408.00
Domestic Single Trip with family2$220.00
Domestic Single Trip4$205.20

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising), UK, USA1$5,138.40
Italy, Spain, Portugal, Morocco1$1,981.60
All of Europe, Germany1$1,836.90
Iceland, Italy, Egypt, Croatia, Turkey1$1,460.80
Vietnam2$1,442.10

Top 5 destinations by Items — MTD

DestinationItemsRevenue
All of Europe3$1,253.60
United States of America3$1,173.60
All of the Middle East3$347.10
Australia3$255.60
New Zealand3$139.00
Plans Purchased
1,861
MoM +9.3% vs 1,702
YoY -33.2% vs 2,786
Total Revenue
$776,146.41
MoM +8.7% vs $713,865.41
YoY -24.2% vs $1,023,823.51
Sessions (Home /)
35,222
MoM +23.2% vs 28,594
YoY -16.1% vs 41,963
Confirmation Rate
6.89%
2,428 confirmations on 35,222 home sessions
MoM -10.9% vs 7.74%
YoY -21.5% vs 8.78%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family469$315,488.97
International Essentials Single Trip with family426$183,904.45
International Plus Single Trip420$119,899.83
International Essentials Single Trip392$88,900.40
International Plus Annual Multi-Trip with family20$41,730.26
International Plus Annual Multi-Trip18$8,732.51

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe52$35,284.87
Bali89$21,204.78
Australia — Domestic Cruise116$21,174.16
Vietnam80$20,681.36
United States of America26$20,549.50

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise116$21,174.16
New Zealand114$20,322.01
Bali89$21,204.78
Vietnam80$20,681.36
Japan70$20,325.24
Yesterday · Tue 9 Jun
$4,022.10
10 plans · 228 sessions · 5.70% conf
MTD · 1–9 Jun
$28,326.84
68 plans · 2,175 sessions · 4.00% conf
FYTD · 1 Jul – 9 Jun
$776,146.41
1,861 plans · 35,222 sessions · 6.89% conf

What's going well

  • MTD revenue $28,326.84 over the first nine days — +163.1% MoM (vs $10,768.29) and +2.7% YoY (vs $27,578.40); helped by a $5,138.40 worldwide multi-trip family policy.
  • MTD plans 68+119.4% MoM (vs 31); MTD home sessions 2,175+77.1% YoY (vs 1,228) and +10.4% MoM (vs 1,971).
  • FYTD revenue +8.7% MoM ($776.1K vs $713.9K) and plans +9.3% MoM (1,861 vs 1,702); FYTD home sessions +23.2% MoM (35,222 vs 28,594).
  • Yesterday home sessions 228+109.2% YoY (vs 109) and +23.2% MoM (vs 185).

What's not going well

  • Yesterday $4,022.10 / 10 plans-11.5% revenue and -9.1% plans YoY (vs $4,544.90 / 11); a softer Tuesday despite strong traffic.
  • Yesterday confirmation rate 5.70% vs 11.93% YoY (-52.2%) — 13 confirmations on 228 home sessions.
  • FYTD revenue -24.2% YoY ($776.1K vs $1.02M) and plans -33.2% YoY (1,861 vs 2,786) — structural year-on-year gap persists.
  • FYTD home sessions -16.1% YoY (35,222 vs 41,963) and confirmation rate 6.89% vs 8.78% YoY (-21.5%); MTD conf 4.00% vs 7.57% YoY (-47.2%).
Read: Tuesday 9 June delivered 10 plans for $4,022.10 — below 9 June 2025 ($4,544.90, 11 plans) but well above the very soft 9 May ($326.40, 2 plans). The first nine days of June are tracking strongly overall: MTD sits at $28,326.84 / 68 plans, roughly 2.6× last month's first nine days and +2.7% on last year, helped by a $5,138.40 worldwide multi-trip family policy. FYTD is $776.1K / 1,861 plans, +8.7% revenue / +9.3% plans MoM but still -24.2% / -33.2% YoY; closing the year-on-year gap and a softening 6.89% FYTD confirmation rate remain the priorities.