Plans Purchased
4
MoM +100.0% vs 2
YoY +33.3% vs 3
Total Revenue
$621.00
MoM -56.8% vs $1,438.20
YoY -40.7% vs $1,047.46
Sessions (Home /)
203
MoM +16.0% vs 175
YoY +136.0% vs 86
Confirmation Rate
3.94%
8 confirmations on 203 home sessions
MoM +37.9% vs 2.86%
YoY -15.3% vs 4.65%
Plans by SKU — Yesterday (4 Aug)
| Item name | Units | Revenue |
|---|
| International Essentials Single Trip | 2 | $365.65 |
| International Plus Single Trip with family | 1 | $218.45 |
| Domestic Single Trip | 1 | $36.90 |
Page Path Funnel — Yesterday (4 Aug)
Top 5 destinations by Revenue — Yesterday (4 total)
| Destination | Items | Revenue |
|---|
| Cambodia | 1 | $232.20 |
| Indonesia | 1 | $218.45 |
| Germany, Italy | 1 | $133.45 |
| Melbourne | 1 | $36.90 |
Top 5 destinations by Items — Yesterday (4 total)
| Destination | Items | Revenue |
|---|
| Cambodia | 1 | $232.20 |
| Indonesia | 1 | $218.45 |
| Germany, Italy | 1 | $133.45 |
| Melbourne | 1 | $36.90 |
Yesterday (Tue 4 Aug): 4 plans / $621.00 — the softest day of August so far, on a $155.25 average basket with no high-value family policy in the mix. Plans beat both comparators (+100.0% MoM, +33.3% YoY) but revenue did not (-56.8% MoM vs 4 Jul's $1,438.20 two-policy day, -40.7% YoY vs $1,047.46). Home traffic 203 sessions (+16.0% MoM, +136.0% YoY). Funnel 203 → 33 → 12 → 8 → 8 confirmed (3.94%).
Plans Purchased
21
MoM +110.0% vs 10
YoY +90.9% vs 11
Total Revenue
$7,913.59
MoM +26.6% vs $6,252.64
YoY +157.8% vs $3,069.76
Sessions (Home /)
828
MoM +6.4% vs 778
YoY +305.9% vs 204
Confirmation Rate
3.62%
30 confirmations on 828 home sessions
MoM +87.9% vs 1.93%
YoY -38.4% vs 5.88%
MTD covers 1–4 August 2026 — 21 plans / $7,913.59 on a $376.84 average basket. MoM = 1–4 July 2026 (10 plans / $6,252.64, of which a single $3,053.70 multi-country family policy on 1 Jul); YoY = 1–4 August 2025 (11 plans / $3,069.76).
Plans by SKU — MTD (1–4 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 7 | $2,767.29 |
| International Essentials Single Trip with family | 2 | $2,043.00 |
| International Plus Single Trip | 4 | $1,069.80 |
| International Essentials Annual Multi-Trip | 1 | $1,032.30 |
| International Essentials Single Trip | 4 | $890.35 |
| Domestic Single Trip | 3 | $110.85 |
Page Path Funnel — MTD (1–4 Aug)
Top 5 destinations by Revenue — MTD (16 total)
| Destination | Items | Revenue |
|---|
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| All of Europe, Indonesia | 1 | $810.90 |
| France, Italy, Japan | 1 | $491.30 |
Top 5 destinations by Items — MTD (16 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 4 | $395.84 |
| Australia - Domestic Cruise | 2 | $466.20 |
| Melbourne | 2 | $67.50 |
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
Plans Purchased
145
MoM +1350.0% vs 10 (4-day FY)
YoY -9.9% vs 161
Total Revenue
$52,421.20
MoM +738.4% vs $6,252.64 (4-day FY)
YoY -14.0% vs $60,988.87
Sessions (Home /)
7,983
MoM +926.1% vs 778 (4-day FY)
YoY +227.4% vs 2,438
Confirmation Rate
2.48%
198 confirmations on 7,983 home sessions
MoM +28.6% vs 1.93%
YoY -73.0% vs 9.19%
FYTD = FY27 to date (1 Jul – 4 Aug 2026), $361.53 average basket vs $378.81 a year ago. YoY = 1 Jul – 4 Aug 2025. MoM compares FY start → 4 Jul 2026 — a four-day window (FY27 had just opened), so MoM deltas are structurally inflated; lean on YoY.
Plans by SKU — FYTD (1 Jul–4 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 41 | $25,021.03 |
| International Essentials Single Trip with family | 25 | $11,766.00 |
| International Essentials Single Trip | 41 | $8,043.35 |
| International Plus Single Trip | 23 | $5,088.97 |
| International Essentials Annual Multi-Trip | 2 | $1,321.30 |
| Domestic Single Trip | 9 | $783.15 |
| Domestic Single Trip with family | 4 | $397.40 |
Page Path Funnel — FYTD (1 Jul–4 Aug)
Top 5 destinations by Revenue — FYTD (81 total)
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, Alaska | 1 | $2,145.60 |
| Australia - Domestic Cruise | 8 | $2,043.00 |
| Italy, Switzerland, Singapore, Germany | 1 | $1,995.30 |
Top 5 destinations by Items — FYTD (81 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 11 | $1,278.74 |
| Australia | 10 | $844.85 |
| Australia - Domestic Cruise | 8 | $2,043.00 |
| Bali | 6 | $1,122.80 |
| Vietnam | 5 | $1,022.40 |
Yesterday · Tue 4 Aug
$621.00
4 plans · 203 sessions · 3.94% conf
MTD · 1–4 Aug 2026
$7,913.59
21 plans · 828 sessions · 3.62% conf
FYTD · FY27 (1 Jul–4 Aug)
$52,421.20
145 plans · 7,983 sessions · 2.48% conf
What's going well
- August is running well ahead on volume: MTD 21 plans / $7,913.59 through four days — +110.0% plans / +26.6% revenue MoM and +90.9% / +157.8% YoY.
- Traffic keeps scaling: FYTD home sessions 7,983 (+227.4% YoY), MTD 828 (+305.9% YoY), yesterday 203 (+136.0% YoY).
- Conversion beats every MoM comparator: yesterday 3.94% vs 2.86%, MTD 3.62% vs 1.93%, FYTD 2.48% vs 1.93%.
- MTD mix is broad — 21 units across six SKUs including a $1,032.30 annual multi-trip and a $2,043.00 Essentials family pair, keeping the average basket at $376.84.
What's not going well
- Yesterday was the softest day of August: 4 plans / $621.00, -56.8% revenue MoM and -40.7% YoY, on a $155.25 average basket vs $376.84 MTD.
- FY27 still trails FY26: 145 plans / $52,421.20 vs 161 / $60,988.87 (-9.9% / -14.0% YoY).
- Conversion remains the structural gap: FYTD confirmation 2.48% vs 9.19% a year ago (-73.0%); yesterday 3.94% vs 4.65% (-15.3%).
- Top-of-funnel leaks hard — only 19.5% of FYTD home sessions reach /plan-options, against 75.4% in the same window last year; yesterday just 16.3% vs 67.4%.
Read: Tuesday 4 Aug was a quiet day — 4 plans / $621.00, the softest of the month, with no high-value family policy in the basket ($155.25 average vs $376.84 MTD). The month as a whole is a different story: 21 plans / $7,913.59 through four days, +110.0% plans MoM and +90.9% YoY. FY27 to date sits at 145 plans / $52,421.20, -14.0% on revenue YoY. The shape of the year is unchanged: traffic is the strength (FYTD home sessions +227.4% YoY) and conversion is the weakness (2.48% vs 9.19%), with the sharpest drop still between / and /plan-options.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 4 Aug 2026 vs 4 Jul (MoM) vs 4 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY