Plans Purchased
2
MoM -85.7% vs 14
YoY -33.3% vs 3
Total Revenue
$482.40
MoM -87.3% vs $3,802.85
YoY +21.1% vs $398.45
Sessions (Home /)
173
MoM -33.7% vs 261
YoY +220.4% vs 54
Confirmation Rate
1.73%
3 confirmations on 173 home sessions
MoM -71.7% vs 6.13%
YoY -81.3% vs 9.26%
Plans by SKU — Yesterday (5 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip | 2 | $482.40 |
Page Path Funnel — Yesterday (5 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Macedonia, Greece | 1 | $306.90 |
| Dubai, All of Europe, Ireland, Scotland | 1 | $175.50 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Macedonia, Greece | 1 | $306.90 |
| Dubai, All of Europe, Ireland, Scotland | 1 | $175.50 |
Yesterday (Sun 5 Jul) booked 2 plans / $482.40 — down -85.7% MoM (vs 14) and -87.3% MoM on revenue (vs $3,802.85), but up +21.1% YoY on revenue off a thin 5 Jul 2025 ($398.45). Home traffic was 173 sessions (+220.4% YoY vs 54, -33.7% MoM vs 261); the funnel narrowed early — 16 sessions reached /plan-options, 3 reached /payment and 3 confirmed.
Plans Purchased
12
MoM -73.3% vs 45
YoY -50.0% vs 24
Total Revenue
$6,735.04
MoM -66.1% vs $19,879.54
YoY -46.9% vs $12,678.70
Sessions (Home /)
952
MoM -24.9% vs 1,267
YoY +136.8% vs 402
Confirmation Rate
1.89%
18 confirmations on 952 home sessions
MoM -57.2% vs 4.42%
YoY -84.8% vs 12.44%
MTD covers 1–5 July 2026 (FY27 days 1–5). MoM = 1–5 June 2026; YoY = 1–5 July 2025.
Plans by SKU — MTD (1–5 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $4,058.44 |
| International Essentials Single Trip with family | 2 | $1,413.00 |
| International Essentials Single Trip | 4 | $687.60 |
| International Plus Single Trip | 3 | $576.00 |
Page Path Funnel — MTD (1–5 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
| Cambodia, Vietnam | 1 | $418.50 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
| Cambodia, Vietnam | 1 | $418.50 |
Plans Purchased
12
MoM -73.3% vs 45
YoY -50.0% vs 24
Total Revenue
$6,735.04
MoM -66.1% vs $19,879.54
YoY -46.9% vs $12,678.70
Sessions (Home /)
952
MoM -24.9% vs 1,267
YoY +136.8% vs 402
Confirmation Rate
1.89%
18 confirmations on 952 home sessions
MoM -57.2% vs 4.42%
YoY -84.8% vs 12.44%
FYTD = FY27 to date, which is 1–5 July 2026 — identical to the MTD window this early in the year. YoY = 1–5 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–5 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $4,058.44 |
| International Essentials Single Trip with family | 2 | $1,413.00 |
| International Essentials Single Trip | 4 | $687.60 |
| International Plus Single Trip | 3 | $576.00 |
Page Path Funnel — FYTD (1–5 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
| Cambodia, Vietnam | 1 | $418.50 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
| Cambodia, Vietnam | 1 | $418.50 |
Yesterday · Sun 5 Jul
$482.40
2 plans · 173 sessions · 1.73% conf
MTD · FY27 (1–5 Jul)
$6,735.04
12 plans · 952 sessions · 1.89% conf
FYTD · FY27 (1–5 Jul)
$6,735.04
12 plans · 952 sessions · 1.89% conf
What's going well
- Home traffic strongly up YoY: MTD 952 sessions (+136.8% YoY vs 402) and yesterday 173 sessions (+220.4% YoY vs 54) — far more people looking at cover than a year ago.
- Yesterday revenue ahead of last year: $482.40 vs $398.45 (+21.1% YoY).
- Premium demand present: the Plus family SKU leads MTD revenue at $4,058.44 (60% of MTD), off a single high-value multi-destination policy.
- Clean data: SKU, destination and funnel figures reconcile to $6,735.04 / 12 plans MTD.
What's not going well
- Revenue down on both bases: MTD $6,735.04 (-66.1% MoM vs $19,879.54, -46.9% YoY vs $12,678.70); yesterday $482.40 (-87.3% MoM vs $3,802.85).
- Volume soft: MTD 12 plans (-73.3% MoM vs 45, -50.0% YoY vs 24); yesterday 2 plans (-85.7% MoM vs 14, -33.3% YoY vs 3).
- Conversion very weak: MTD confirmation 1.89% vs 4.42% MoM (-57.2%) and 12.44% YoY (-84.8%).
- Funnel leaks early: only 12.4% of MTD home sessions reached /plan-options (118/952) vs 71.6% on 1–5 Jul 2025 (288/402).
Read: FY27's opening five days are traffic-rich but conversion-poor. MTD sits at 12 plans / $6,735.04, down ~-47% to -73% MoM/YoY on volume and revenue. Home traffic is the clear bright spot — +136.8% YoY MTD and +220.4% YoY yesterday — but the funnel drops off far earlier than a year ago (12.4% reaching /plan-options MTD vs 71.6% YoY) and confirmation is just 1.89%. With only five days of FY27 booked, these windows are too small to call a trend; the priority signal is the top-of-funnel conversion gap, not the totals. Watch whether the funnel recovers as July builds.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 5 Jul 2026 vs 5 Jun (MoM) vs 5 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY