Plans Purchased
2
MoM -84.6% vs 13
YoY +100.0% vs 1
Total Revenue
$1,438.20
MoM -40.9% vs $2,432.10
YoY +856.9% vs $150.30
Sessions (Home /)
175
MoM -51.4% vs 360
YoY +272.3% vs 47
Confirmation Rate
2.86%
5 confirmations on 175 home sessions
MoM -31.4% vs 4.17%
YoY -80.8% vs 14.89%
Plans by SKU — Yesterday (4 Jul)
| Item name | Units | Revenue |
|---|
| International Essentials Single Trip with family | 1 | $994.50 |
| International Essentials Single Trip | 1 | $443.70 |
Page Path Funnel — Yesterday (4 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
Yesterday (Sat 4 Jul) booked 2 plans / $1,438.20 — down -84.6% MoM (vs 13) and -40.9% MoM on revenue (vs $2,432.10), but well up YoY off a very thin 4 Jul 2025 (1 plan / $150.30). Home traffic was 175 sessions (+272.3% YoY vs 47, -51.4% MoM vs 360); the funnel narrowed early — 16 sessions reached /plan-options, 2 reached /payment and 5 confirmed.
Plans Purchased
10
MoM -67.7% vs 31
YoY -52.4% vs 21
Total Revenue
$6,252.64
MoM -61.1% vs $16,076.69
YoY -49.1% vs $12,280.25
Sessions (Home /)
778
MoM -22.6% vs 1,005
YoY +124.2% vs 347
Confirmation Rate
1.93%
15 confirmations on 778 home sessions
MoM -51.6% vs 3.98%
YoY -85.1% vs 12.97%
MTD covers 1–4 July 2026 (FY27 days 1–4). MoM = 1–4 June 2026; YoY = 1–4 July 2025.
Plans by SKU — MTD (1–4 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $4,058.44 |
| International Essentials Single Trip with family | 2 | $1,413.00 |
| International Essentials Single Trip | 4 | $687.60 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — MTD (1–4 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
| Cambodia, Vietnam | 1 | $418.50 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
| Cambodia, Vietnam | 1 | $418.50 |
Plans Purchased
10
MoM -67.7% vs 31
YoY -52.4% vs 21
Total Revenue
$6,252.64
MoM -61.1% vs $16,076.69
YoY -49.1% vs $12,280.25
Sessions (Home /)
778
MoM -22.6% vs 1,005
YoY +124.2% vs 347
Confirmation Rate
1.93%
15 confirmations on 778 home sessions
MoM -51.6% vs 3.98%
YoY -85.1% vs 12.97%
FYTD = FY27 to date, which is 1–4 July 2026 — identical to the MTD window this early in the year. YoY = 1–4 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–4 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $4,058.44 |
| International Essentials Single Trip with family | 2 | $1,413.00 |
| International Essentials Single Trip | 4 | $687.60 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — FYTD (1–4 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
| Cambodia, Vietnam | 1 | $418.50 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Taiwan | 1 | $994.50 |
| United States of America | 1 | $443.70 |
| Cambodia, Vietnam | 1 | $418.50 |
Yesterday · Sat 4 Jul
$1,438.20
2 plans · 175 sessions · 2.86% conf
MTD · FY27 (1–4 Jul)
$6,252.64
10 plans · 778 sessions · 1.93% conf
FYTD · FY27 (1–4 Jul)
$6,252.64
10 plans · 778 sessions · 1.93% conf
What's going well
- Home traffic strongly up YoY: MTD 778 sessions (+124.2% YoY vs 347) and yesterday 175 sessions (+272.3% YoY vs 47) — far more people looking at cover than a year ago.
- Yesterday well ahead of last year: $1,438.20 vs $150.30 (+856.9% YoY) and 2 plans vs 1 (+100.0% YoY).
- Premium demand present: an International Essentials family policy drove $994.50 yesterday, and the Plus family SKU leads MTD revenue at $4,058.44 (65% of MTD).
- Clean data: SKU, destination and funnel figures reconcile to $6,252.64 / 10 plans MTD.
What's not going well
- Revenue down on both bases: MTD $6,252.64 (-61.1% MoM vs $16,076.69, -49.1% YoY vs $12,280.25); yesterday $1,438.20 (-40.9% MoM vs $2,432.10).
- Volume soft: MTD 10 plans (-67.7% MoM vs 31, -52.4% YoY vs 21); yesterday 2 plans (-84.6% MoM vs 13).
- Conversion very weak: MTD confirmation 1.93% vs 3.98% MoM (-51.6%) and 12.97% YoY (-85.1%).
- Funnel leaks early: only 13.1% of MTD home sessions reached /plan-options (102/778) vs 75.2% on 1–4 Jul 2025 (261/347).
Read: FY27's opening four days are traffic-rich but conversion-poor. MTD sits at 10 plans / $6,252.64, down ~-52% to -68% MoM and ~-49% to -52% YoY. Home traffic is the clear bright spot — +124.2% YoY MTD and +272.3% YoY yesterday — but the funnel drops off far earlier than a year ago (13.1% reaching /plan-options MTD vs 75.2% YoY) and confirmation is just 1.93%. With only four days of FY27 booked, these windows are too small to call a trend; the priority signal is the top-of-funnel conversion gap, not the totals. Watch whether the funnel recovers as July builds.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 4 Jul 2026 vs 4 Jun (MoM) vs 4 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY