Plans Purchased
3
MoM +0.0% vs 3
YoY -50.0% vs 6
Total Revenue
$629.40
MoM -16.0% vs $749.40
YoY -38.8% vs $1,028.00
Sessions (Home /)
200
MoM +20.5% vs 166
YoY +376.2% vs 42
Confirmation Rate
1.50%
3 confirmations on 200 home sessions
MoM -72.3% vs 5.42%
YoY -89.5% vs 14.29%
Page-path funnel — Yesterday (8 Oct)
Funnel detail — Yesterday (8 Oct) (vs previous period)
| Page path | Sessions | % of / | PoP Δ |
|---|
| / | 200 | 100.00% | -12.3% |
| /plan-options | 51 | 25.50% | -21.5% |
| /traveller-information | 15 | 7.50% | -31.8% |
| /payment | 8 | 4.00% | +33.3% |
| /confirmation | 3 | 1.50% | -25.0% |
Plans by SKU — Yesterday (8 Oct)
| Plan | Items | Revenue |
|---|
| International Essentials Single Trip with family | 3 | $629.40 |
| Total | 3 | $629.40 |
Top 5 destinations by revenue — Yesterday (8 Oct)
| Destination | Items | Revenue |
|---|
| Japan,Vietnam | 1 | $270.90 |
| Thailand,Bangkok,Koh Samui | 1 | $180.00 |
| Philippines | 1 | $178.50 |
Top 5 destinations by items — Yesterday (8 Oct)
| Destination | Items | Revenue |
|---|
| Japan,Vietnam | 1 | $270.90 |
| Thailand,Bangkok,Koh Samui | 1 | $180.00 |
| Philippines | 1 | $178.50 |
Plans Purchased
24
MoM -75.3% vs 97
YoY -46.7% vs 45
Total Revenue
$11,150.55
MoM -73.6% vs $42,219.25
YoY -33.3% vs $16,718.90
Sessions (Home /)
1,791
MoM -29.9% vs 2,554
YoY +457.9% vs 321
Confirmation Rate
1.90%
34 confirmations on 1,791 home sessions
MoM -61.8% vs 4.97%
YoY -88.7% vs 16.82%
Page-path funnel — MTD (1 – 8 Oct)
Funnel detail — MTD (1 – 8 Oct) (vs previous period)
| Page path | Sessions | % of / | PoP Δ |
|---|
| / | 1,791 | 100.00% | +24.8% |
| /plan-options | 481 | 26.86% | +136.9% |
| /traveller-information | 159 | 8.88% | +67.4% |
| /payment | 66 | 3.69% | +43.5% |
| /confirmation | 34 | 1.90% | +6.3% |
Plans by SKU — MTD (1 – 8 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 3 | $966.75 |
| International Plus Single Trip | 4 | $792.90 |
| International Essentials Single Trip with family | 8 | $6,169.80 |
| International Essentials Single Trip | 8 | $3,078.00 |
| Domestic Single Trip with family | 1 | $143.10 |
| Total | 24 | $11,150.55 |
Top 5 destinations by revenue — MTD (1 – 8 Oct)
| Destination | Items | Revenue |
|---|
| Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives | 1 | $2,029.50 |
| Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand | 1 | $2,029.50 |
| Panama,USA | 1 | $1,268.10 |
| Italy,Greece,Spain | 1 | $831.60 |
| United States of America | 1 | $669.60 |
Top 5 destinations by items — MTD (1 – 8 Oct)
| Destination | Items | Revenue |
|---|
| Vietnam | 2 | $542.70 |
| Philippines | 2 | $231.60 |
| Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives | 1 | $2,029.50 |
| Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand | 1 | $2,029.50 |
| Panama,USA | 1 | $1,268.10 |
Plans Purchased
441
MoM +24.9% vs 353
YoY -14.4% vs 515
Total Revenue
$191,117.96
MoM +32.9% vs $143,814.20
YoY -9.4% vs $211,035.86
Sessions (Home /)
22,128
MoM +33.8% vs 16,532
YoY +172.4% vs 8,122
Confirmation Rate
2.65%
587 confirmations on 22,128 home sessions
MoM -6.3% vs 2.83%
YoY -68.6% vs 8.46%
Page-path funnel — FYTD (1 Jul – 8 Oct)
Funnel detail — FYTD (1 Jul – 8 Oct) (vs previous period)
| Page path | Sessions | % of / | PoP Δ |
|---|
| / | 22,128 | 100.00% | +19.2% |
| /plan-options | 5,341 | 24.14% | +1.4% |
| /traveller-information | 1,943 | 8.78% | +1.7% |
| /payment | 857 | 3.87% | -7.6% |
| /confirmation | 587 | 2.65% | -13.7% |
Plans by SKU — FYTD (1 Jul – 8 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 109 | $86,700.23 |
| International Plus Single Trip | 85 | $22,330.07 |
| International Plus Annual Multi-Trip with family | 4 | $6,630.00 |
| International Plus Annual Multi-Trip | 1 | $242.36 |
| International Essentials Single Trip with family | 93 | $45,061.30 |
| International Essentials Single Trip | 106 | $23,173.50 |
| International Essentials Annual Multi-Trip | 4 | $2,705.30 |
| Domestic Single Trip with family | 20 | $2,824.15 |
| Domestic Single Trip | 19 | $1,451.05 |
| Total | 441 | $191,117.96 |
Top 5 destinations by revenue — FYTD (1 Jul – 8 Oct)
| Destination | Items | Revenue |
|---|
| All of South America,Canada,USA | 1 | $9,808.20 |
| Brazil,Mexico,Bahamas,Canada,USA | 1 | $6,005.70 |
| United States of America | 6 | $5,938.10 |
| Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey | 1 | $5,136.30 |
| USA | 3 | $5,095.70 |
Top 5 destinations by items — FYTD (1 Jul – 8 Oct)
| Destination | Items | Revenue |
|---|
| New Zealand | 32 | $4,715.60 |
| Australia | 25 | $2,634.30 |
| Australia - Domestic Cruise | 21 | $4,497.40 |
| Bali | 21 | $3,953.25 |
| Vietnam | 18 | $4,694.80 |
Yesterday
Thu 8 Oct 2026
$629.40
3 plans · 200 sessions · 1.50% conf
Month to date
1 – 8 Oct 2026 (day 8 of month)
$11,150.55
24 plans · 1,791 sessions · 1.90% conf
Financial year to date
FY27 · 1 Jul – 8 Oct 2026 (100 days)
$191,117.96
441 plans · 22,128 sessions · 2.65% conf
What's going well
- Traffic remains far above last year. MTD home (/) sessions 1,791 vs 321 for 1–8 Oct 2025 (+457.9%); FYTD 22,128 vs 8,122 (+172.4%) over the same 100 days. Yesterday's 200 home sessions were +20.5% on 8 Sep.
- Average plan value is up. MTD $464.61 vs $371.53 YoY (+25.1%); FYTD $433.37 vs $409.78 (+5.8%).
- Yesterday held plan volume vs last month. 3 plans — level with 8 Sep (3) — all International Essentials Single Trip with family; Japan/Vietnam led at $270.90. /payment sessions rose +33.3% PoP.
- Family single-trip plans carry the year. International Plus Single Trip with family is $86,700.23 (45.4% of FYTD revenue) and International Essentials Single Trip with family another $45,061.30 (23.6%).
What's not going well
- Yesterday was soft on revenue. 3 plans / $629.40 (-16.0% MoM, -38.8% YoY vs 6 plans / $1,028.00); confirmation rate 1.50% vs 5.42% on 8 Sep.
- October is running far below early September. MTD 24 plans / $11,150.55 vs 97 / $42,219.25 for 1–8 Sep (-75.3% plans, -73.6% revenue); confirmation rate 1.90% vs 4.97%.
- MTD is behind last year. Revenue -33.3% vs $16,718.90 for 1–8 Oct 2025 (from -32.9% yesterday); plans -46.7% (24 vs 45).
- FYTD gap persists. $191,117.96 vs $211,035.86 (-9.4%, from -9.3%) and 441 plans vs 515 (-14.4%); FYTD confirmation rate 2.65% vs 8.46% a year ago.
How to read this: Today is Friday 9 October, so MTD covers eight days (1–8 Oct) and single-day deltas are small-base effects. The 1–8 Sep comparison window was unusually strong (2,554 home sessions, 97 plans), so MoM deltas look harsh. FYTD (100 days) is directly comparable with the same 100 days last year; the FYTD MoM column compares 100 days against 70 (1 Jul – 8 Sep) and is structurally inflated, so lean on YoY. Data caveat: 8 Oct 2025 had just 42 home (/) sessions but 31 /plan-options sessions, so last year's GA4 landing counts look under-recorded — this inflates the YoY session growth and the YoY confirmation-rate gap. Looker Studio data was last refreshed 9:41am on 9 Oct, so Thursday may still pick up late GA4 events. September closed at $78,372.46 (see Trends).
Monthly revenue — last 24 months (Nov 2024 → Oct 2026 · Oct 2026 PTD)
Monthly home-page sessions (/) — Jul 25 → Oct 26 (Oct PTD, 8 days)
Funnel comparison: 8 Oct 2026 vs 8 Sep (MoM) vs 8 Oct 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY