Kogan Travel Insurance - Daily Sales Report

Yesterday: Saturday, 3 October 2026 (AEST). All AUD.
Generated 2026-10-04 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 95 of the financial year: Yesterday = 3 Oct 2026; MTD = 1 – 3 Oct 2026 (day 3 of the month). FYTD = 1 Jul – 3 Oct 2026 (95 days). Yesterday MoM = 3 Sep 2026, YoY = 3 Oct 2025. MTD MoM = 1 – 3 Sep 2026, YoY = 1 – 3 Oct 2025. FYTD MoM = 1 Jul – 3 Sep 2026 (65 days vs 95 — deltas structurally inflated, lean on YoY); FYTD YoY = 1 Jul – 3 Oct 2025 (95 days, directly comparable).
Plans Purchased
3
MoM -76.9% vs 13
YoY -25.0% vs 4
Total Revenue
$4,202.10
MoM +15.2% vs $3,647.20
YoY +431.5% vs $790.60
Sessions (Home /)
189
MoM -47.1% vs 357
YoY +472.7% vs 33
Confirmation Rate
2.12%
4 confirmations on 189 home sessions
MoM -49.6% vs 4.20%
YoY -82.5% vs 12.12%

Page-path funnel — Yesterday (3 Oct)

Funnel detail — Yesterday (3 Oct) (vs previous period)

Page pathSessionsPoP Δ
/189+8.0%
/plan-options30+36.4%
/traveller-information11+37.5%
/payment8+60.0%
/confirmation4+100.0%

Plans by SKU — Yesterday (3 Oct)

PlanItemsRevenue
International Essentials Single Trip with family2$4,059.00
Domestic Single Trip with family1$143.10
Total3$4,202.10

Top destinations by revenue — Yesterday (3 Oct)

DestinationItemsRevenue
Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand1$2,029.50
Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives1$2,029.50
Australia1$143.10

Top destinations by items — Yesterday (3 Oct)

DestinationItemsRevenue
Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand1$2,029.50
Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives1$2,029.50
Australia1$143.10
Plans Purchased
8
MoM -83.3% vs 48
YoY -50.0% vs 16
Total Revenue
$5,590.80
MoM -70.0% vs $18,626.45
YoY +67.2% vs $3,343.90
Sessions (Home /)
558
MoM -51.5% vs 1,151
YoY +426.4% vs 106
Confirmation Rate
1.79%
10 confirmations on 558 home sessions
MoM -66.2% vs 5.30%
YoY -90.5% vs 18.87%

Page-path funnel — MTD (1 – 3 Oct)

Funnel detail — MTD (1 – 3 Oct) (vs previous period)

Page pathSessionsPoP Δ
/558-3.3%
/plan-options96-15.0%
/traveller-information39-22.0%
/payment26+4.0%
/confirmation10-37.5%

Plans by SKU — MTD (1 – 3 Oct)

PlanItemsRevenue
International Plus Single Trip with family1$543.60
International Plus Single Trip2$302.40
International Essentials Single Trip with family3$4,489.20
International Essentials Single Trip1$112.50
Domestic Single Trip with family1$143.10
Total8$5,590.80

Top destinations by revenue — MTD (1 – 3 Oct)

DestinationItemsRevenue
Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives1$2,029.50
Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand1$2,029.50
America1$543.60
Vietnam2$542.70
United Kingdom1$234.90

Top destinations by items — MTD (1 – 3 Oct)

DestinationItemsRevenue
Vietnam2$542.70
Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives1$2,029.50
Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand1$2,029.50
America1$543.60
United Kingdom1$234.90
Plans Purchased
425
MoM +39.8% vs 304
YoY -12.6% vs 486
Total Revenue
$185,558.21
MoM +54.3% vs $120,221.40
YoY -6.1% vs $197,660.86
Sessions (Home /)
20,800
MoM +37.2% vs 15,164
YoY +164.4% vs 7,867
Confirmation Rate
2.71%
563 confirmations on 20,800 home sessions
MoM +2.1% vs 2.65%
YoY -67.4% vs 8.30%

Page-path funnel — FYTD (1 Jul – 3 Oct)

Funnel detail — FYTD (1 Jul – 3 Oct) (vs previous period)

Page pathSessionsPoP Δ
/20,800+14.9%
/plan-options4,987+7.2%
/traveller-information1,825+7.3%
/payment817-2.5%
/confirmation563-8.6%

Plans by SKU — FYTD (1 Jul – 3 Oct)

PlanItemsRevenue
International Plus Single Trip with family107$86,277.08
International Plus Single Trip83$21,839.57
International Plus Annual Multi-Trip with family4$6,630.00
International Plus Annual Multi-Trip1$242.36
International Essentials Single Trip with family88$43,380.70
International Essentials Single Trip99$20,208.00
International Essentials Annual Multi-Trip4$2,705.30
Domestic Single Trip with family20$2,824.15
Domestic Single Trip19$1,451.05
Total425$185,558.21

Top destinations by revenue — FYTD (1 Jul – 3 Oct)

DestinationItemsRevenue
All of South America,Canada,USA1$9,808.20
Brazil,Mexico,Bahamas,Canada,USA1$6,005.70
United States of America5$5,268.50
Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey1$5,136.30
USA3$5,095.70

Top destinations by items — FYTD (1 Jul – 3 Oct)

DestinationItemsRevenue
New Zealand32$4,715.60
Australia25$2,634.30
Australia - Domestic Cruise21$4,497.40
Bali20$3,837.15
Vietnam18$4,694.80
Yesterday
Sat 3 Oct 2026
$4,202.10
3 plans · 189 sessions · 2.12% conf
Month to date
1 – 3 Oct 2026 (day 3 of month)
$5,590.80
8 plans · 558 sessions · 1.79% conf
Financial year to date
FY27 · 1 Jul – 3 Oct 2026 (95 days)
$185,558.21
425 plans · 20,800 sessions · 2.71% conf

What's going well

  • Yesterday's revenue beat both comparisons on very few plans. $4,202.10 from 3 plans — +15.2% vs 3 Sep ($3,647.20) and +431.5% vs 3 Oct 2025 ($790.60). Two multi-country Asia International Essentials family plans at $2,029.50 each carried 97% of it.
  • Every funnel step grew day-on-day. Yesterday / sessions 189 (+8.0% PoP), /plan-options 30 (+36.4%), /payment 8 (+60.0%) and /confirmation 4 (+100.0%).
  • MTD revenue is ahead of last year. $5,590.80 vs $3,343.90 for 1–3 Oct 2025 (+67.2%) despite half the plans (8 vs 16) — average plan value $698.85 vs $208.99.
  • FY27 traffic and basket size are up. FYTD home sessions 20,800 vs 7,867 (+164.4%) over the same 95 days; FYTD average plan value $436.61 vs $406.71 (+7.4%).

What's not going well

  • FYTD is still behind last year. $185,558.21 vs $197,660.86 (-6.1%) and 425 plans vs 486 (-12.6%) over 1 Jul – 3 Oct.
  • Conversion remains the gap. FYTD confirmation rate 2.71% vs 8.30% a year ago (-67.4%); 563 confirmations vs 653 (-13.8%) on 2.6× the traffic.
  • October is starting far below early September. MTD 8 plans / $5,590.80 vs 48 / $18,626.45 for 1–3 Sep (-83.3% plans, -70.0% revenue); home sessions 558 vs 1,151 (-51.5%).
  • Plan volume is thin and concentrated. Yesterday 3 plans vs 13 on 3 Sep (-76.9%) and 4 on 3 Oct 2025 (-25.0%); confirmation rate 2.12% vs 4.20% MoM (-49.6%).
How to read this: Today is 4 October, so MTD covers three days (1–3 Oct) and single-day deltas are small-base effects (3 plans yesterday). The 1–3 Sep comparison window was unusually strong (1,151 home sessions, 48 plans), so MoM deltas look harsh. FYTD (95 days) is directly comparable with the same 95 days last year; the FYTD MoM column compares 95 days against 65 (1 Jul – 3 Sep) and is structurally inflated, so lean on YoY. Data caveat: 3 Oct 2025 shows only 33 home (/) sessions against 17 on /plan-options and 4 confirmations, so last year's 12.12% single-day confirmation rate reflects an odd base-day landing count. September closed at $78,372.46 (see Trends).