Kogan Travel Insurance - Daily Sales Report

Yesterday: Monday, 27 April 2026 (AEST). All AUD.
Generated 2026-04-28 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
9
MoM +50.0% vs 6 (27 Mar)
YoY +200.0% vs 3 (27 Apr 2025)
Total Revenue
$8,449.35
MoM +613.3% vs $1,184.60
YoY +776.5% vs $963.90
Sessions (Home)
312
MoM +488.7% vs 53
YoY +321.6% vs 74
Confirmation Rate
3.53%
11 confirmations / 312 home sessions

Plans bought

PlanItemsRevenue
International Plus Single Trip with family3$6,267.00
International Essentials Single Trip2$930.70
International Essentials Single Trip with family2$788.15
International Plus Single Trip1$315.00
Domestic Single Trip1$148.50

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
French Polynesia, Hawaii1$5,716.80
New York, USA1$886.50
Rome1$447.30
Spain, Portugal, United Kingdom1$416.10
England1$340.85

Top 5 destinations · by Plans Purchased

All 9 yesterday destinations sold 1 plan each — by-items rank = by-revenue rank.

DestinationItemsRevenue
French Polynesia, Hawaii1$5,716.80
New York, USA1$886.50
Rome1$447.30
Spain, Portugal, United Kingdom1$416.10
England1$340.85
Plans Purchased
98
MoM -54.8% vs 217 (1-27 Mar)
YoY +2.1% vs 96 (1-27 Apr 2025)
Total Revenue
$46,517.60
MoM -53.5% vs $100,134.61
YoY +29.7% vs $35,873.80
Sessions (Home)
2,959
MoM -3.8% vs 3,076
YoY +35.5% vs 2,183
Confirmation Rate
4.09%
121 confirmations / 2,959 home sessions

Plans bought (8 of 8)

PlanItemsRevenue
International Plus Single Trip with family25$28,774.76
International Essentials Single Trip with family24$8,137.20
International Essentials Single Trip18$3,820.30
International Plus Single Trip21$3,603.15
International Essentials Annual Multi-Trip2$996.30
International Plus Annual Multi-Trip2$630.59
Domestic Single Trip with family~2$318.60
Domestic Single Trip~4$236.70

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
Worldwide1$6,427.80
French Polynesia, Hawaii1$5,716.80
Canada, Alaska1$3,018.40
USA1$2,368.80
Spain, France, Greece, Poland, Thailand1$2,021.40

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Japan6$1,373.30
New Zealand6$1,196.90
Australia5$477.00
China4$1,542.30
Bali4$949.50
Plans Purchased (FY26)
1,663
MoM +7.5% vs 1,547 (Jul-27 Mar)
YoY -34.5% vs 2,539 (FY25 same dates)
Total Revenue (FY26)
$699,769.12
MoM +8.5% vs $644,809.12
YoY -24.7% vs $928,899.24
Sessions (Home)
26,113
MoM +14.4% vs 22,832
YoY -30.6% vs 37,608
Confirmation Rate
8.26%
2,158 confirmations / 26,113 home sessions

Plans bought (top 10 of 12)

PlanItemsRevenue
International Plus Single Trip with family424$295,305.08
International Essentials Single Trip with family383$164,718.30
International Plus Single Trip360$99,304.18
International Essentials Single Trip356$80,699.80
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51
Domestic Single Trip with family$6,714.14
International Essentials Annual Multi-Trip$4,550.56
International Essentials Annual Multi-Trip with family$2,732.60
Domestic Single Trip$2,313.69

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
New Zealand102$19,152.53
Worldwide10$19,123.80
Australia - Domestic Cruise103$18,513.76
United States of America21$18,465.75

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Australia - Domestic Cruise103$18,513.76
New Zealand102$19,152.53
Bali78$18,386.83
Vietnam72$17,957.11
Japan59$17,199.69
Yesterday
27 Apr 2026
$8,449.35
9 plans · 312 home sessions
Month to Date
1 – 27 Apr 2026
$46,517.60
98 plans · 2,959 home sessions
Financial YTD
1 Jul 2025 – 27 Apr 2026
$699,769.12
1,663 plans · 26,113 home sessions

What's going well

  • Yesterday rebound: revenue +613% MoM and +776% YoY (off small bases). Sessions up across every funnel step day-on-day.
  • MTD revenue beating last year (+29.7%) on roughly flat plan count (+2.1%) — premium mix is doing the work.
  • "Plus with family" is the engine: 25 of 98 MTD purchases ($28.8K, ~62% of MTD revenue); $295K FYTD = 42% of FY26 revenue.
  • FYTD pace tracking ahead of last month: revenue +8.5% MoM, plans +7.5% MoM.

What's not going well

  • FYTD is well behind last year: revenue −24.7% YoY, plans −34.5% YoY, home sessions −30.6% YoY. Top-of-funnel is the structural issue.
  • April is a step down vs March: MTD revenue −53.5% MoM, plans −54.8% MoM. March was unusually strong (one-off promo or campaign?).
  • Domestic plans barely contributing: $9,028 FYTD across both Domestic SKUs ≈ 1.3% of total revenue.
  • Destination data fragmented: 496 distinct strings FYTD ("USA", "United States of America", "USA, Los Angeles" appear separately).
Reading the deltas: MoM compares the same date / range exactly one month back; YoY compares the same date / range exactly one year back. Daily figures swing on small bases — read MoM/YoY on Yesterday with the absolute values in mind, not just the percentages.