Plans Purchased
1
MoM -50.0% vs 2
YoY -50.0% vs 2
Total Revenue
$196.20
MoM -60.3% vs $493.60
YoY +22.5% vs $160.20
Sessions (Home /)
229
MoM +3.2% vs 222
YoY +573.5% vs 34
Confirmation Rate
0.44%
1 confirmation on 229 home sessions
MoM -51.5% vs 0.90%
YoY -95.0% vs 8.82%
Plans by SKU — Yesterday (19 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip | 1 | $196.20 |
Page Path Funnel — Yesterday (19 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Indonesia | 1 | $196.20 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Indonesia | 1 | $196.20 |
Yesterday (Sun 19 Jul): 1 plan / $196.20 — a single International Plus Single Trip policy (Indonesia). Volume -50.0% MoM (vs 2) and -50.0% YoY (vs 2); revenue -60.3% MoM (vs $493.60) but +22.5% YoY (vs $160.20) on higher order value. Home traffic 229 sessions (+3.2% MoM vs 222, +573.5% YoY vs 34). Funnel 229 → 43 → 11 → 5 → 1 confirmed (0.44%).
Plans Purchased
63
MoM -54.7% vs 139
YoY -35.7% vs 98
Total Revenue
$23,533.39
MoM -55.4% vs $52,752.24
YoY -42.8% vs $41,116.76
Sessions (Home /)
4,115
MoM -9.8% vs 4,562
YoY +199.9% vs 1,372
Confirmation Rate
2.26%
93 confirmations on 4,115 home sessions
MoM -44.3% vs 4.06%
YoY -78.6% vs 10.57%
MTD covers 1–19 July 2026 (FY27 days 1–19). MoM = 1–19 June 2026; YoY = 1–19 July 2025.
Plans by SKU — MTD (1–19 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 17 | $10,648.89 |
| International Essentials Single Trip with family | 12 | $5,898.65 |
| International Essentials Single Trip | 18 | $3,966.45 |
| International Plus Single Trip | 12 | $2,567.50 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — MTD (1–19 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 1 | $1,397.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Bali | 4 | $875.15 |
| Singapore | 3 | $709.25 |
| Fiji | 3 | $322.20 |
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
Plans Purchased
63
MoM -54.7% vs 139
YoY -35.7% vs 98
Total Revenue
$23,533.39
MoM -55.4% vs $52,752.24
YoY -42.8% vs $41,116.76
Sessions (Home /)
4,115
MoM -9.8% vs 4,562
YoY +199.9% vs 1,372
Confirmation Rate
2.26%
93 confirmations on 4,115 home sessions
MoM -44.3% vs 4.06%
YoY -78.6% vs 10.57%
FYTD = FY27 to date, which is 1–19 July 2026 — identical to the MTD window this early in the year. YoY = 1–19 July 2025 (opening of FY26). MoM shown against 1–19 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–19 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 17 | $10,648.89 |
| International Essentials Single Trip with family | 12 | $5,898.65 |
| International Essentials Single Trip | 18 | $3,966.45 |
| International Plus Single Trip | 12 | $2,567.50 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — FYTD (1–19 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 1 | $1,397.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Bali | 4 | $875.15 |
| Singapore | 3 | $709.25 |
| Fiji | 3 | $322.20 |
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
Yesterday · Sun 19 Jul
$196.20
1 plan · 229 sessions · 0.44% conf
MTD · FY27 (1–19 Jul)
$23,533.39
63 plans · 4,115 sessions · 2.26% conf
FYTD · FY27 (1–19 Jul)
$23,533.39
63 plans · 4,115 sessions · 2.26% conf
What's going well
- Traffic still far ahead of a year ago: MTD 4,115 home sessions (+199.9% YoY vs 1,372) and yesterday 229 (+573.5% YoY vs 34).
- Yesterday's single sale carried a higher value than a year ago: revenue $196.20, up +22.5% YoY (vs $160.20) despite one fewer policy.
- Premium family SKUs carry MTD revenue: the Plus family single-trip SKU leads at $10,648.89 (45% of MTD), and one multi-destination policy (Canada/Hong Kong/Tahiti/…) added $3,053.70.
- High-value long-haul still selling: Sri Lanka ($1,397.70), Croatia ($1,228.50) and Taiwan ($994.50) round out the MTD revenue leaders.
What's not going well
- MTD sales well down: 63 plans / $23,533.39 (-54.7% / -55.4% MoM vs 139 / $52,752.24; -35.7% / -42.8% YoY vs 98 / $41,116.76).
- Conversion has collapsed against the traffic surge: MTD confirmation 2.26% vs 4.06% MoM (-44.3%) and 10.57% YoY (-78.6%).
- Funnel weakening at every step MoM: MTD 4,115 → 692 → 226 → 102 → 93 vs a stronger June profile.
- Yesterday was very quiet: 1 plan / $196.20 (-50.0% MoM and YoY on plans) on 229 home sessions.
Read: FY27's opening stretch is traffic-rich but conversion-poor. MTD sits at 63 plans / $23,533.39, with home sessions up sharply YoY (+199.9%) yet plans and revenue down ~-36% to -43% YoY and ~-55% MoM. The gap between soaring visits and a 2.26% confirmation rate (down -78.6% YoY) is the metric to fix — the extra traffic is not converting.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 19 Jul 2026 vs 19 Jun (MoM) vs 19 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY