Kogan Travel Insurance - Daily Sales Report

Yesterday: Monday, 6 July 2026 (AEST). All AUD.
Generated 2026-07-07 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 6: this run falls on 7 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–6 July 2026 (identical windows). Yesterday = 6 Jul 2026. Yesterday MoM = 6 Jun 2026, YoY = 6 Jul 2025; MTD/FYTD MoM = 1–6 Jun 2026, YoY = 1–6 Jul 2025.
Plans Purchased
4
MoM -33.3% vs 6
YoY 0.0% vs 4
Total Revenue
$1,488.60
MoM -51.5% vs $3,071.50
YoY +128.1% vs $652.50
Sessions (Home /)
188
MoM -13.4% vs 217
YoY +184.8% vs 66
Confirmation Rate
2.66%
5 confirmations on 188 home sessions
MoM -17.6% vs 3.23%
YoY -74.9% vs 10.61%

Plans by SKU — Yesterday (6 Jul)

Item nameUnitsRevenue
International Essentials Single Trip with family1$942.30
International Essentials Single Trip2$413.10
International Plus Single Trip with family1$133.20

Page Path Funnel — Yesterday (6 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Montenegro1$942.30
All of the Pacific, Vietnam, Viet-Nam, …1$207.90
Vietnam, Cambodia1$205.20
Fiji1$133.20

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Montenegro1$942.30
All of the Pacific, Vietnam, Viet-Nam, …1$207.90
Vietnam, Cambodia1$205.20
Fiji1$133.20
Yesterday (Mon 6 Jul) booked 4 plans / $1,488.60 — down -33.3% MoM on volume (vs 6) and -51.5% MoM on revenue (vs $3,071.50), but flat on plans and +128.1% YoY on revenue vs a thin 6 Jul 2025 ($652.50). Home traffic was 188 sessions (+184.8% YoY vs 66, -13.4% MoM vs 217); the funnel narrowed early — 27 sessions reached /plan-options, 4 reached /payment and 5 confirmed.
Plans Purchased
16
MoM -68.6% vs 51
YoY -42.9% vs 28
Total Revenue
$8,223.64
MoM -64.2% vs $22,951.04
YoY -38.3% vs $13,331.20
Sessions (Home /)
1,140
MoM -23.2% vs 1,485
YoY +143.6% vs 468
Confirmation Rate
2.02%
23 confirmations on 1,140 home sessions
MoM -52.4% vs 4.24%
YoY -83.4% vs 12.18%
MTD covers 1–6 July 2026 (FY27 days 1–6). MoM = 1–6 June 2026; YoY = 1–6 July 2025.

Plans by SKU — MTD (1–6 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family4$4,191.64
International Essentials Single Trip with family3$2,355.30
International Essentials Single Trip6$1,100.70
International Plus Single Trip3$576.00

Page Path Funnel — MTD (1–6 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50
Montenegro1$942.30
United States of America1$443.70

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Italy, Spain, All of the Middle East2$1,004.74
Fiji2$226.80
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Taiwan1$994.50
Montenegro1$942.30
Plans Purchased
16
MoM -68.6% vs 51
YoY -42.9% vs 28
Total Revenue
$8,223.64
MoM -64.2% vs $22,951.04
YoY -38.3% vs $13,331.20
Sessions (Home /)
1,140
MoM -23.2% vs 1,485
YoY +143.6% vs 468
Confirmation Rate
2.02%
23 confirmations on 1,140 home sessions
MoM -52.4% vs 4.24%
YoY -83.4% vs 12.18%
FYTD = FY27 to date, which is 1–6 July 2026 — identical to the MTD window this early in the year. YoY = 1–6 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–6 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family4$4,191.64
International Essentials Single Trip with family3$2,355.30
International Essentials Single Trip6$1,100.70
International Plus Single Trip3$576.00

Page Path Funnel — FYTD (1–6 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50
Montenegro1$942.30
United States of America1$443.70

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Italy, Spain, All of the Middle East2$1,004.74
Fiji2$226.80
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Taiwan1$994.50
Montenegro1$942.30
Yesterday · Mon 6 Jul
$1,488.60
4 plans · 188 sessions · 2.66% conf
MTD · FY27 (1–6 Jul)
$8,223.64
16 plans · 1,140 sessions · 2.02% conf
FYTD · FY27 (1–6 Jul)
$8,223.64
16 plans · 1,140 sessions · 2.02% conf

What's going well

  • Home traffic strongly up YoY: MTD 1,140 sessions (+143.6% YoY vs 468) and yesterday 188 sessions (+184.8% YoY vs 66) — far more people looking at cover than a year ago.
  • Yesterday revenue well ahead of last year: $1,488.60 vs $652.50 (+128.1% YoY) on the same 4 plans.
  • Premium demand present: the Plus family SKU leads MTD revenue at $4,191.64 (51% of MTD), and a single high-value multi-destination policy (Canada/Hong Kong/…) contributed $3,053.70.
  • Clean data: SKU, destination and funnel figures reconcile to $8,223.64 / 16 plans MTD.

What's not going well

  • Revenue down on both bases: MTD $8,223.64 (-64.2% MoM vs $22,951.04, -38.3% YoY vs $13,331.20); yesterday $1,488.60 (-51.5% MoM vs $3,071.50).
  • Volume soft: MTD 16 plans (-68.6% MoM vs 51, -42.9% YoY vs 28); yesterday 4 plans (-33.3% MoM vs 6).
  • Conversion very weak: MTD confirmation 2.02% vs 4.24% MoM (-52.4%) and 12.18% YoY (-83.4%).
  • Funnel leaks early: only 12.7% of MTD home sessions reached /plan-options (145/1,140) vs 70.9% on 1–6 Jul 2025 (332/468).
Read: FY27's opening six days are traffic-rich but conversion-poor. MTD sits at 16 plans / $8,223.64, down ~-38% to -69% MoM/YoY on volume and revenue. Home traffic is the clear bright spot — +143.6% YoY MTD and +184.8% YoY yesterday — but the funnel drops off far earlier than a year ago (12.7% reaching /plan-options MTD vs 70.9% YoY) and confirmation is just 2.02%. With only six days of FY27 booked, these windows are too small to call a trend; the priority signal is the top-of-funnel conversion gap, not the totals. Watch whether the funnel recovers as July builds.