Plans Purchased
2
MoM -50.0% vs 4
YoY -77.8% vs 9
Total Revenue
$1,152.00
MoM -57.8% vs $2,731.20
YoY -62.3% vs $3,059.65
Sessions (Home /)
181
MoM -23.9% vs 238
YoY +144.6% vs 74
Confirmation Rate
2.21%
4 confirmations on 181 home sessions
MoM +5.2% vs 2.10%
YoY -83.6% vs 13.51%
Plans by SKU — Yesterday (18 Jul)
| Item name | Units | Revenue |
|---|
| International Essentials Single Trip with family | 2 | $1,152.00 |
Page Path Funnel — Yesterday (18 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Germany, Kosovo (Serbia) | 1 | $944.10 |
| Cook Islands | 1 | $207.90 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Germany, Kosovo (Serbia) | 1 | $944.10 |
| Cook Islands | 1 | $207.90 |
Yesterday (Sat 18 Jul): 2 plans / $1,152.00 — two Essentials family single-trip policies (Germany/Kosovo $944.10 and Cook Islands $207.90). Volume down -50.0% MoM (vs 4) and -77.8% YoY (vs 9); revenue -57.8% MoM (vs $2,731.20) and -62.3% YoY (vs $3,059.65). Home traffic 181 sessions (-23.9% MoM vs 238, +144.6% YoY vs 74). 17 reached /plan-options (9.4%), 3 reached /payment and 4 confirmed (2.21%).
Plans Purchased
62
MoM -54.7% vs 137
YoY -35.4% vs 96
Total Revenue
$23,337.19
MoM -55.3% vs $52,258.64
YoY -43.0% vs $40,956.56
Sessions (Home /)
3,900
MoM -10.6% vs 4,364
YoY +191.5% vs 1,338
Confirmation Rate
2.36%
92 confirmations on 3,900 home sessions
MoM -43.7% vs 4.19%
YoY -77.8% vs 10.61%
MTD covers 1–18 July 2026 (FY27 days 1–18). MoM = 1–18 June 2026; YoY = 1–18 July 2025.
Plans by SKU — MTD (1–18 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 17 | $10,648.89 |
| International Essentials Single Trip with family | 12 | $5,898.65 |
| International Essentials Single Trip | 18 | $3,966.45 |
| International Plus Single Trip | 11 | $2,371.30 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — MTD (1–18 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 1 | $1,397.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Bali | 4 | $875.15 |
| Singapore | 3 | $709.25 |
| Fiji | 3 | $322.20 |
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
Plans Purchased
62
MoM -54.7% vs 137
YoY -35.4% vs 96
Total Revenue
$23,337.19
MoM -55.3% vs $52,258.64
YoY -43.0% vs $40,956.56
Sessions (Home /)
3,900
MoM -10.6% vs 4,364
YoY +191.5% vs 1,338
Confirmation Rate
2.36%
92 confirmations on 3,900 home sessions
MoM -43.7% vs 4.19%
YoY -77.8% vs 10.61%
FYTD = FY27 to date, which is 1–18 July 2026 — identical to the MTD window this early in the year. YoY = 1–18 July 2025 (opening of FY26). MoM shown against 1–18 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–18 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 17 | $10,648.89 |
| International Essentials Single Trip with family | 12 | $5,898.65 |
| International Essentials Single Trip | 18 | $3,966.45 |
| International Plus Single Trip | 11 | $2,371.30 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — FYTD (1–18 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 1 | $1,397.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Bali | 4 | $875.15 |
| Singapore | 3 | $709.25 |
| Fiji | 3 | $322.20 |
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
Yesterday · Sat 18 Jul
$1,152.00
2 plans · 181 sessions · 2.21% conf
MTD · FY27 (1–18 Jul)
$23,337.19
62 plans · 3,900 sessions · 2.36% conf
FYTD · FY27 (1–18 Jul)
$23,337.19
62 plans · 3,900 sessions · 2.36% conf
What's going well
- Traffic still far ahead of a year ago: MTD 3,900 home sessions (+191.5% YoY vs 1,338) and yesterday 181 (+144.6% YoY vs 74).
- Premium family SKUs carry revenue: the Plus family single-trip SKU leads MTD at $10,648.89 (46% of MTD), and one multi-destination policy (Canada/Hong Kong/Tahiti/…) added $3,053.70.
- High-value long-haul still selling: Sri Lanka ($1,397.70), Croatia ($1,228.50) and Taiwan ($994.50) round out the MTD revenue leaders.
- June closed strong: full June booked $93,046.24, and the comparable 1–18 June window did 137 plans / $52,258.64 before the July slowdown.
What's not going well
- MTD sales well down: 62 plans / $23,337.19 (-54.7% / -55.3% MoM vs 137 / $52,258.64; -35.4% / -43.0% YoY vs 96 / $40,956.56).
- Conversion keeps sliding: MTD confirmation 2.36% vs 4.19% MoM (-43.7%) and 10.61% YoY (-77.8%).
- Revenue falling faster than volume YoY (rev -43.0% vs plans -35.4%) — lower average order value than a year ago.
- Yesterday was soft: 2 plans / $1,152.00 (-50.0% MoM, -77.8% YoY on plans) — funnel 17 → 3 → 4.
Read: FY27's opening stretch is traffic-rich but conversion-poor. MTD sits at 62 plans / $23,337.19, up strongly on traffic (+191.5% YoY home sessions) yet down ~-35% to -43% YoY and ~-55% MoM on plans and revenue. Yesterday was quiet (2 plans / $1,152.00). MTD confirmation of 2.36% remains the metric to fix as visits keep climbing.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 18 Jul 2026 vs 18 Jun (MoM) vs 18 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY