Plans Purchased
3
MoM -25.0% vs 4
YoY -70.0% vs 10
Total Revenue
$356.40
MoM -76.1% vs $1,488.60
YoY -90.2% vs $3,622.63
Sessions (Home /)
206
MoM +9.6% vs 188
YoY +71.7% vs 120
Confirmation Rate
2.43%
5 confirmations on 206 home sessions
MoM -8.8% vs 2.66%
YoY -81.8% vs 13.33%
Plans by SKU — Yesterday (6 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip | 2 | $194.40 |
| International Essentials Single Trip | 1 | $162.00 |
Page Path Funnel — Yesterday (6 Aug)
Top 5 destinations by Revenue — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Philippines | 1 | $162.00 |
| Bali | 1 | $135.00 |
| Vietnam | 1 | $59.40 |
Top 5 destinations by Items — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Philippines | 1 | $162.00 |
| Bali | 1 | $135.00 |
| Vietnam | 1 | $59.40 |
Yesterday (Thu 6 Aug): 3 plans / $356.40 — the weakest day of August so far, on a $118.80 average basket with no family or annual policy in the mix. Down on both comparators (-25.0% plans / -76.1% revenue MoM vs 6 Jul's 4 plans / $1,488.60, and -70.0% / -90.2% YoY vs 10 plans / $3,622.63). Home traffic held up at 206 sessions (+9.6% MoM, +71.7% YoY). Funnel 206 → 34 → 16 → 8 → 5 confirmed (2.43%).
Plans Purchased
29
MoM +81.3% vs 16
YoY -17.1% vs 35
Total Revenue
$11,829.49
MoM +43.8% vs $8,223.64
YoY -10.2% vs $13,175.74
Sessions (Home /)
1,260
MoM +10.5% vs 1,140
YoY +88.9% vs 667
Confirmation Rate
3.33%
42 confirmations on 1,260 home sessions
MoM +65.2% vs 2.02%
YoY -47.1% vs 6.30%
MTD covers 1–6 August 2026 — 29 plans / $11,829.49 on a $407.91 average basket. MoM = 1–6 July 2026 (16 plans / $8,223.64); YoY = 1–6 August 2025 (35 plans / $13,175.74). Volume is well ahead of last month but still short of last year, with revenue closing most of the YoY gap on a richer basket.
Plans by SKU — MTD (1–6 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 9 | $5,893.89 |
| International Essentials Single Trip with family | 2 | $2,043.00 |
| International Plus Single Trip | 7 | $1,447.80 |
| International Essentials Single Trip | 6 | $1,207.15 |
| International Essentials Annual Multi-Trip | 1 | $1,032.30 |
| Domestic Single Trip | 4 | $205.35 |
Page Path Funnel — MTD (1–6 Aug)
Top 5 destinations by Revenue — MTD (21 total)
| Destination | Items | Revenue |
|---|
| Canada, United States of America | 1 | $2,540.70 |
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| All of Europe, Indonesia | 1 | $810.90 |
Top 5 destinations by Items — MTD (21 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 4 | $395.84 |
| Australia - Domestic Cruise | 2 | $466.20 |
| Philippines | 2 | $316.80 |
| Bali | 2 | $293.40 |
| Australia | 2 | $137.85 |
Plans Purchased
153
MoM +856.3% vs 16 (6-day FY)
YoY -17.3% vs 185
Total Revenue
$56,337.10
MoM +585.1% vs $8,223.64 (6-day FY)
YoY -20.8% vs $71,094.85
Sessions (Home /)
8,362
MoM +633.5% vs 1,140 (6-day FY)
YoY +186.2% vs 2,922
Confirmation Rate
2.51%
210 confirmations on 8,362 home sessions
MoM +24.4% vs 2.02%
YoY -71.1% vs 8.69%
FYTD = FY27 to date (1 Jul – 6 Aug 2026), $368.22 average basket vs $384.30 a year ago. YoY = 1 Jul – 6 Aug 2025. MoM compares FY start → 6 Jul 2026 — a six-day window (FY27 had just opened), so MoM deltas are structurally inflated; lean on YoY.
Plans by SKU — FYTD (1 Jul–6 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 43 | $28,147.63 |
| International Essentials Single Trip with family | 25 | $11,766.00 |
| International Essentials Single Trip | 43 | $8,360.15 |
| International Plus Single Trip | 26 | $5,466.97 |
| International Essentials Annual Multi-Trip | 2 | $1,321.30 |
| Domestic Single Trip | 10 | $877.65 |
| Domestic Single Trip with family | 4 | $397.40 |
Page Path Funnel — FYTD (1 Jul–6 Aug)
Top 5 destinations by Revenue — FYTD (84 total)
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, United States of America | 1 | $2,540.70 |
| Canada, Alaska | 1 | $2,145.60 |
| Australia - Domestic Cruise | 8 | $2,043.00 |
Top 5 destinations by Items — FYTD (84 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 11 | $1,278.74 |
| Australia | 11 | $939.35 |
| Australia - Domestic Cruise | 8 | $2,043.00 |
| Bali | 7 | $1,257.80 |
| Vietnam | 6 | $1,081.80 |
Yesterday · Thu 6 Aug
$356.40
3 plans · 206 sessions · 2.43% conf
MTD · 1–6 Aug 2026
$11,829.49
29 plans · 1,260 sessions · 3.33% conf
FYTD · FY27 (1 Jul–6 Aug)
$56,337.10
153 plans · 8,362 sessions · 2.51% conf
What's going well
- August MTD is comfortably ahead of the prior month: 29 plans / $11,829.49 — +81.3% plans and +43.8% revenue vs 1–6 July.
- Traffic keeps compounding: MTD home sessions 1,260 (+88.9% YoY) and FYTD 8,362 (+186.2% YoY) — the top of the funnel is nearly three times last year's size.
- Conversion is improving against last month at every horizon — MTD confirmation 3.33% vs 2.02%, FYTD 2.51% vs 2.02%.
- Basket mix is holding value: International Plus Single Trip with family is 43 units but $28,147.63 — half of FY27 revenue on 28% of units.
What's not going well
- Yesterday was thin on every measure: 3 plans / $356.40 — -25.0% / -76.1% MoM and -70.0% / -90.2% YoY, on a $118.80 basket with no family or annual policy sold.
- FY27 still trails FY26: 153 plans / $56,337.10 vs 185 / $71,094.85 (-17.3% / -20.8% YoY).
- Conversion remains the structural gap: FYTD confirmation 2.51% vs 8.69% a year ago (-71.1%); yesterday 2.43% vs 13.33%.
- The leak is at the top — only 19.5% of FYTD home sessions reach /plan-options, against 75.9% in the same window last year; yesterday 16.5% vs 79.2%.
Read: Thursday 6 Aug was August's quietest day — 3 plans / $356.40 on a $118.80 basket, with no family or annual policy in the mix, and -90.2% against the same day last year. That single day doesn't change the month: August is 29 plans / $11,829.49 through six days, +81.3% plans and +43.8% revenue on the prior month, and revenue is within 10.2% of last August despite 17.1% fewer plans — a richer basket is doing the work. FY27 to date sits at 153 plans / $56,337.10, -20.8% YoY. The year's shape is unchanged: traffic is the strength (FYTD home sessions +186.2% YoY), conversion is the weakness (2.51% vs 8.69%), and the sharpest drop is still between / and /plan-options.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 6 Aug 2026 vs 6 Jul (MoM) vs 6 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY