Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 29 April 2026 (AEST). All AUD.
Generated 2026-04-30 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
0
MoM -100.0% vs 8 (29 Mar)
YoY -100.0% vs 7 (29 Apr 2025)
Total Revenue
$0.00
MoM -100.0% vs $2,392.80
YoY -100.0% vs $3,480.20
Sessions (Home)
129
MoM +180.4% vs 46
YoY +9.3% vs 118
Confirmation Rate
0.78%
1 confirmation / 129 home sessions

Plans bought

PlanItemsRevenue
No plans purchased yesterday.

Page-path funnel (sessions)

Top destinations · by Revenue

No destinations purchased yesterday.

Top destinations · by Plans Purchased

No destinations purchased yesterday.

Plans Purchased
103
MoM -54.8% vs 228 (1-29 Mar)
YoY -2.8% vs 106 (1-29 Apr 2025)
Total Revenue
$48,633.30
MoM -52.8% vs $103,114.61
YoY +21.3% vs $40,105.50
Sessions (Home)
3,209
MoM +1.6% vs 3,158
YoY +34.4% vs 2,388
Confirmation Rate
4.02%
129 confirmations / 3,209 home sessions

Plans bought (8 of 8)

PlanItemsRevenue
International Plus Single Trip with family27$29,383.11
International Essentials Single Trip with family24$8,137.20
International Plus Single Trip24$5,110.50
International Essentials Single Trip18$3,820.30
International Essentials Annual Multi-Trip2$996.30
International Plus Annual Multi-Trip2$630.59
Domestic Single Trip with family3$318.60
Domestic Single Trip3$236.70

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
Worldwide1$6,427.80
French Polynesia, Hawaii1$5,716.80
Canada, Alaska1$3,018.40
USA1$2,368.80
Bali6$2,299.30

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Bali6$2,299.30
Japan6$1,373.30
New Zealand6$1,198.90
Australia5$477.00
China4$1,542.30
Plans Purchased (FY26)
1,668
MoM +7.1% vs 1,558 (Jul-29 Mar)
YoY -34.6% vs 2,549 (FY25 same dates)
Total Revenue (FY26)
$701,884.82
MoM +8.4% vs $647,789.12
YoY -24.8% vs $933,130.94
Sessions (Home)
26,425
MoM +14.9% vs 22,994
YoY -30.3% vs 37,919
Confirmation Rate
8.20%
2,166 confirmations / 26,425 home sessions

Plans bought (top 10 of 12)

PlanItemsRevenue
International Plus Single Trip with family426$295,913.43
International Essentials Single Trip with family383$164,718.30
International Plus Single Trip363$100,811.53
International Essentials Single Trip356$80,699.80
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51
Domestic Single Trip with family48$6,714.14
International Essentials Annual Multi-Trip10$4,550.56
International Essentials Annual Multi-Trip with family2$2,732.60
Domestic Single Trip41$2,313.69

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
Bali80$19,736.63
New Zealand102$19,152.53
Worldwide10$19,123.80
Australia - Domestic Cruise103$18,513.76

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Australia - Domestic Cruise103$18,513.76
New Zealand102$19,152.53
Bali80$19,736.63
Vietnam72$17,957.11
Japan59$17,199.69
Yesterday
29 Apr 2026
$0.00
0 plans · 129 home sessions
Month to Date
1 – 29 Apr 2026
$48,633.30
103 plans · 3,209 home sessions
Financial YTD
1 Jul 2025 – 29 Apr 2026
$701,884.82
1,668 plans · 26,425 home sessions

What's going well

  • FYTD pace ahead of last month: revenue +8.4% MoM, plans +7.1% MoM, sessions +14.9% MoM — April still adding to the run.
  • MTD revenue beating last year: +21.3% YoY on -2.8% plans — premium "with family" mix continues to lift AOV.
  • "Plus with family" remains the engine: 27 of 103 MTD purchases ($29.4K, ~60% of MTD revenue); $295.9K FYTD = 42% of FY26 revenue.
  • Top-of-funnel back-on-trend: MTD home sessions +34.4% YoY (3,209 vs 2,388) and yesterday's 129 home sessions also +9.3% YoY.

What's not going well

  • Yesterday quiet: 0 plans, $0 revenue (vs 8 / $2,392.80 a month ago and 7 / $3,480.20 a year ago). 1 confirmation pageview but no recorded purchase.
  • April pace well below March: full-month March = $108.6K vs Apr (PTD, 29 days) = $48.6K. April materially trailing March.
  • FYTD well behind last year: revenue −24.8% YoY, plans −34.6% YoY, home sessions −30.3% YoY. Top-of-funnel still the structural issue.
  • Domestic plans negligible: $9,028 FYTD across both Domestic SKUs ≈ 1.3% of total revenue.
Reading the deltas: MoM compares the same date / range exactly one month back; YoY compares the same date / range exactly one year back. Daily figures swing on small bases — read MoM/YoY on Yesterday with the absolute values in mind, not just the percentages.