Kogan Travel Insurance - Daily Sales Report

Yesterday: Saturday, 9 May 2026 (AEST). All AUD.
Generated 2026-05-10 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
2
MoM 0.0% vs 2
YoY 0.0% vs 2
Total Revenue
$326.40
MoM -28.4% vs $455.80
YoY -83.2% vs $1,939.50
Sessions on /
185
PoP -23.2% on landing page sessions
Confirmation Rate
1.62%
3 confirmations / 185 landings

Plans Purchased

PlanItemsRevenue
International Plus Single Trip with family1$280.50
International Plus Single Trip1$45.90

Page Path Funnel

Top Destinations by Revenue

DestinationItemsRevenue
Australia - Domestic Cruise1$280.50
Singapore1$45.90

Top Destinations by Items Purchased

DestinationItemsRevenue
Australia - Domestic Cruise1$280.50
Singapore1$45.90
Plans Purchased
31
MoM +19.2% vs 26
YoY -27.9% vs 43
Total Revenue
$10,768.29
MoM -34.2% vs $16,353.60
YoY -40.6% vs $18,140.45
Sessions on /
1,571
PoP -12.1% on landing page sessions
Confirmation Rate
2.67%
42 confirmations / 1,571 landings

Plans Purchased

PlanItemsRevenue
International Plus Single Trip11$4,818.34
International Essentials Single Trip with family9$2,643.00
International Essentials Single Trip6$2,120.40
International Plus Single Trip with family4$1,076.75
Domestic Single Trip1$109.80

Page Path Funnel

Top 5 Destinations by Revenue

DestinationItemsRevenue
All of the Middle East, All of Europe1$2,195.84
Canada, South Africa, All of Europe1$901.80
Australia - Domestic Cruise2$898.80
New Zealand, New Caledonia, Vanuatu1$837.00
All of the Pacific1$766.80

Top 5 Destinations by Items Purchased

DestinationItemsRevenue
Singapore3$283.50
Australia - Domestic Cruise2$898.80
Japan2$634.50
China2$552.60
New Zealand2$90.90
Plans Purchased
1,702
MoM +7.0% vs 1,591
YoY -34.6% vs 2,602
Total Revenue
$713,865.41
MoM +6.6% vs $669,605.12
YoY -25.3% vs $956,131.89
Sessions on /
28,594
PoP -28.3% on landing page sessions
Confirmation Rate
7.74%
2,212 confirmations / 28,594 landings

Top Plans Purchased

PlanItemsRevenue
International Plus Single Trip with family432$297,460.88
International Essentials Single Trip with family393$168,102.90
International Plus Single Trip374$105,629.87
International Essentials Single Trip362$82,820.20
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51

Page Path Funnel

Top 5 Destinations by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
Bali80$19,736.63
Australia - Domestic Cruise106$19,677.16
New Zealand104$19,243.43
Worldwide10$19,123.80

Top 5 Destinations by Items Purchased

DestinationItemsRevenue
Australia - Domestic Cruise106$19,677.16
New Zealand104$19,243.43
Bali80$19,736.63
Vietnam74$18,293.71
Japan61$17,834.19
Yesterday · Sat, 9 May
$326.40
2 plans · 185 sessions · 1.62% conv
MTD · 1-9 May
$10,768.29
31 plans · 1,571 sessions · 2.67% conv
FYTD · 1 Jul - 9 May
$713,865.41
1,702 plans · 28,594 sessions · 7.74% conv

What's going well

  • FYTD plans +7.0% MoM (1,702 vs 1,591) and revenue +6.6% MoM ($714K vs $670K) — full-year pace continues to build.
  • MTD plans +19.2% MoM (31 vs 26) — early-May still tracking ahead of April baseline on volume.
  • MTD sessions on / +130% YoY (1,571 vs 683) — landing-page traffic well up vs same window last year.
  • Australia - Domestic Cruise hit 106 items / $19.7K FYTD — top 3 by revenue and #1 by items purchased.

What's not going well

  • Yesterday revenue -83.2% YoY ($326 vs $1,940) and -28.4% MoM ($326 vs $456) — very light Saturday volume.
  • MTD revenue -34.2% MoM ($10.8K vs $16.4K) and -40.6% YoY ($10.8K vs $18.1K) — both comps soft.
  • FYTD revenue -25.3% YoY ($714K vs $956K) and plans -34.6% YoY (1,702 vs 2,602) — full-year deficit unchanged.
  • Yesterday confirmation rate 1.62% (vs FYTD 7.74%) — funnel underperformed; only 3 confirmations from 185 landings.
Reading note: "Conv" = /confirmation sessions / landing-page sessions. MoM = same-length window one calendar month back; YoY = same-length window one year back.

Monthly Revenue - Last 24 Months

FY26 Monthly Views (Sessions on /)

Funnel Comparison - Yesterday / MTD / FYTD (% of /)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY