Plans Purchased
4
MoM -50.0% vs 8
YoY -42.9% vs 7
Total Revenue
$1,461.94
MoM -78.2% vs $6,720.69
YoY -67.5% vs $4,504.15
Sessions (Home /)
185
MoM -21.6% vs 236
YoY +153.4% vs 73
Confirmation Rate
2.16%
4 confirmations on 185 home sessions
MoM -43.3% vs 3.81%
YoY -87.9% vs 17.81%
Plans by SKU — Yesterday (3 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 2 | $1,004.74 |
| International Essentials Single Trip with family | 1 | $418.50 |
| International Essentials Single Trip | 1 | $38.70 |
Page Path Funnel — Yesterday (3 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Cambodia, Vietnam | 1 | $418.50 |
| Croatia | 1 | $38.70 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Cambodia, Vietnam | 1 | $418.50 |
| Croatia | 1 | $38.70 |
Yesterday (Fri 3 Jul) booked 4 plans / $1,461.94 — a rebound from the prior zero-sale day, but still down -50.0% MoM (vs 8) and -42.9% YoY (vs 7); revenue -78.2% MoM / -67.5% YoY. Home traffic was strong at 185 sessions (+153.4% YoY vs 73, -21.6% MoM vs 236), but the funnel narrowed quickly — 18 sessions reached /plan-options, 4 reached /payment and 4 confirmed.
Plans Purchased
8
MoM -55.6% vs 18
YoY -60.0% vs 20
Total Revenue
$4,814.44
MoM -64.7% vs $13,644.59
YoY -60.3% vs $12,129.95
Sessions (Home /)
603
MoM -6.7% vs 646
YoY +101.0% vs 300
Confirmation Rate
1.66%
10 confirmations on 603 home sessions
MoM -57.1% vs 3.87%
YoY -86.9% vs 12.67%
MTD covers 1–3 July 2026 (FY27 days 1–3). MoM = 1–3 June 2026; YoY = 1–3 July 2025.
Plans by SKU — MTD (1–3 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $4,058.44 |
| International Essentials Single Trip with family | 1 | $418.50 |
| International Essentials Single Trip | 3 | $243.90 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — MTD (1–3 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Cambodia, Vietnam | 1 | $418.50 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Cambodia, Vietnam | 1 | $418.50 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
Plans Purchased
8
MoM -55.6% vs 18
YoY -60.0% vs 20
Total Revenue
$4,814.44
MoM -64.7% vs $13,644.59
YoY -60.3% vs $12,129.95
Sessions (Home /)
603
MoM -6.7% vs 646
YoY +101.0% vs 300
Confirmation Rate
1.66%
10 confirmations on 603 home sessions
MoM -57.1% vs 3.87%
YoY -86.9% vs 12.67%
FYTD = FY27 to date, which is 1–3 July 2026 — identical to the MTD window this early in the year. YoY = 1–3 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–3 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $4,058.44 |
| International Essentials Single Trip with family | 1 | $418.50 |
| International Essentials Single Trip | 3 | $243.90 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — FYTD (1–3 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Cambodia, Vietnam | 1 | $418.50 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Cambodia, Vietnam | 1 | $418.50 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
Yesterday · Fri 3 Jul
$1,461.94
4 plans · 185 sessions · 2.16% conf
MTD · FY27 (1–3 Jul)
$4,814.44
8 plans · 603 sessions · 1.66% conf
FYTD · FY27 (1–3 Jul)
$4,814.44
8 plans · 603 sessions · 1.66% conf
What's going well
- Sales resumed: yesterday booked 4 plans / $1,461.94, a rebound after the prior zero-sale day.
- Home traffic strongly up YoY: MTD 603 sessions (+101.0% YoY vs 300) and yesterday 185 sessions (+153.4% YoY vs 73) — far more people looking at cover than a year ago.
- Premium demand present: one International Plus family policy drove $1,004.74 yesterday, and the family SKU leads MTD revenue at $4,058.44 (84% of MTD).
- Clean data: SKU, destination and funnel figures reconcile to $4,814.44 / 8 plans MTD.
What's not going well
- Revenue well down on both bases: MTD $4,814.44 (-64.7% MoM vs $13,644.59, -60.3% YoY vs $12,129.95); yesterday $1,461.94 (-78.2% MoM, -67.5% YoY).
- Volume soft: MTD 8 plans (-55.6% MoM vs 18, -60.0% YoY vs 20).
- Conversion very weak: MTD confirmation 1.66% vs 3.87% MoM (-57.1%) and 12.67% YoY (-86.9%).
- Funnel leaks early: only 14.3% of MTD home sessions reached /plan-options (86/603) vs 77.3% on 1–3 Jul 2025.
Read: FY27's opening three days are traffic-rich but conversion-poor. MTD sits at 8 plans / $4,814.44, down ~-56% to -65% MoM and ~-60% YoY, though sales resumed yesterday (4 plans / $1,461.94) after the prior zero. Home traffic is the clear bright spot — +101.0% YoY MTD and +153.4% YoY yesterday — but the funnel drops off far earlier than a year ago (14.3% reaching /plan-options MTD vs 77.3% YoY) and confirmation is just 1.66%. With only three days of FY27 booked, these windows are too small to call a trend; the priority signal is the conversion gap, not the totals. Watch whether the funnel recovers as July builds.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 3 Jul 2026 vs 3 Jun (MoM) vs 3 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY