Plans Purchased
3
MoM -81.3% vs 16
YoY -50.0% vs 6
Total Revenue
$609.65
MoM -90.8% vs $6,624.60
YoY -46.9% vs $1,148.05
Sessions (Home /)
224
MoM -20.0% vs 280
YoY +357.1% vs 49
Confirmation Rate
1.34%
3 confirmations on 224 home sessions
MoM -83.0% vs 7.86%
YoY -90.6% vs 14.29%
Plans by SKU — Yesterday (30 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $433.80 |
| International Essentials Single Trip with family | 1 | $90.00 |
| International Essentials Single Trip | 1 | $85.85 |
Page Path Funnel — Yesterday (30 Jul)
Top 5 destinations by Revenue — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Vietnam, Singapore | 1 | $433.80 |
| New Caledonia, Lifou | 1 | $90.00 |
| Japan, Vietnam | 1 | $85.85 |
Top 5 destinations by Items — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Vietnam, Singapore | 1 | $433.80 |
| New Caledonia, Lifou | 1 | $90.00 |
| Japan, Vietnam | 1 | $85.85 |
Yesterday (Thu 30 Jul): 3 plans / $609.65, all single-unit international SKUs — -81.3% MoM (vs 16 plans on 30 Jun) and -50.0% YoY (vs 6). Revenue -90.8% MoM (vs $6,624.60) and -46.9% YoY (vs $1,148.05) on a light $203 average basket. Home traffic 224 sessions (-20.0% MoM vs 280, +357.1% YoY vs 49). Funnel 224 → 42 → 10 → 5 → 3 confirmed (1.34%).
Plans Purchased
121
MoM -45.0% vs 220
YoY -14.2% vs 141
Total Revenue
$42,748.11
MoM -54.1% vs $93,046.24
YoY -23.0% vs $55,507.31
Sessions (Home /)
6,897
MoM -8.8% vs 7,561
YoY +218.9% vs 2,163
Confirmation Rate
2.39%
165 confirmations on 6,897 home sessions
MoM -36.5% vs 3.77%
YoY -74.3% vs 9.29%
MTD covers 1–30 July 2026 (FY27 days 1–30). MoM = 1–30 June 2026; YoY = 1–30 July 2025.
Plans by SKU — MTD (1–30 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 33 | $20,856.04 |
| International Essentials Single Trip with family | 23 | $9,723.00 |
| International Essentials Single Trip | 35 | $6,791.20 |
| International Plus Single Trip | 19 | $4,019.17 |
| Domestic Single Trip | 6 | $672.30 |
| Domestic Single Trip with family | 4 | $397.40 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
Page Path Funnel — MTD (1–30 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Canada, Alaska | 1 | $2,145.60 |
| Italy, Switzerland, Singapore, Germany | 1 | $1,995.30 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
| All of the Middle East | 3 | $1,467.30 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Australia | 9 | $801.50 |
| New Zealand | 7 | $882.90 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
| Vietnam | 5 | $1,022.40 |
| Bali | 5 | $964.40 |
Plans Purchased
121
MoM -45.0% vs 220
YoY -14.2% vs 141
Total Revenue
$42,748.11
MoM -54.1% vs $93,046.24
YoY -23.0% vs $55,507.31
Sessions (Home /)
6,897
MoM -8.8% vs 7,561
YoY +218.9% vs 2,163
Confirmation Rate
2.39%
165 confirmations on 6,897 home sessions
MoM -36.5% vs 3.77%
YoY -74.3% vs 9.29%
FYTD = FY27 to date, which is 1–30 July 2026 — identical to the MTD window this early in the year. YoY = 1–30 July 2025 (opening of FY26). MoM shown against 1–30 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–30 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 33 | $20,856.04 |
| International Essentials Single Trip with family | 23 | $9,723.00 |
| International Essentials Single Trip | 35 | $6,791.20 |
| International Plus Single Trip | 19 | $4,019.17 |
| Domestic Single Trip | 6 | $672.30 |
| Domestic Single Trip with family | 4 | $397.40 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
Page Path Funnel — FYTD (1–30 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Canada, Alaska | 1 | $2,145.60 |
| Italy, Switzerland, Singapore, Germany | 1 | $1,995.30 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
| All of the Middle East | 3 | $1,467.30 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Australia | 9 | $801.50 |
| New Zealand | 7 | $882.90 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
| Vietnam | 5 | $1,022.40 |
| Bali | 5 | $964.40 |
Yesterday · Thu 30 Jul
$609.65
3 plans · 224 sessions · 1.34% conf
MTD · FY27 (1–30 Jul)
$42,748.11
121 plans · 6,897 sessions · 2.39% conf
FYTD · FY27 (1–30 Jul)
$42,748.11
121 plans · 6,897 sessions · 2.39% conf
What's going well
- Traffic keeps compounding YoY: MTD home sessions 6,897 (+218.9% YoY vs 2,163); yesterday 224 (+357.1% YoY vs 49).
- Premium family SKU anchors the month: Intl Plus Single Trip with family 33 units / $20,856.04 (~49% of MTD revenue); big multi-country itineraries still landing ($3,053.70, $2,145.60, $1,995.30).
- MTD's YoY declines (-14.2% plans / -23.0% revenue) are far narrower than MoM (-45.0% / -54.1%) — the June comparison is inflated by the EOFY surge.
- Plan volume nearly held YoY: 121 vs 141 despite a much weaker conversion rate — the traffic gains are doing the work.
What's not going well
- Yesterday was very soft: 3 plans / $609.65 (-81.3% MoM vs 16; -50.0% YoY vs 6), with an average basket of just $203.
- MTD down on both comparatives: 121 plans / $42,748.11 (-45.0% / -54.1% MoM vs 220 / $93,046.24; -14.2% / -23.0% YoY vs 141 / $55,507.31).
- MTD conversion weak: 2.39% confirmation vs 3.77% MoM (-36.5%) and 9.29% YoY (-74.3%); yesterday just 1.34% (3 of 224).
- Funnel thins fast: only 1,401 of 6,897 MTD home sessions (20.3%) reach /plan-options; /payment 219 (-42.5% vs prior period).
Read: FY27 day 30 remains soft overall. MTD/FYTD both sit at 121 plans / $42,748.11, down -45.0% / -54.1% MoM and -14.2% / -23.0% YoY. Traffic is the bright spot (MTD home sessions +218.9% YoY) but conversion is the gap: MTD confirmation just 2.39% (-74.3% YoY). July is pacing to ~$44.2K (30/31 days × run-rate) vs $57.9K in July 2025.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 30 Jul 2026 vs 30 Jun (MoM) vs 30 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY