Plans Purchased
3
MoM 0.0% vs 3
YoY -72.7% vs 11
Total Revenue
$657.25
MoM +21.0% vs $543.05
YoY -81.6% vs $3,578.81
Sessions (Home /)
263
MoM +51.1% vs 174
YoY +28.3% vs 205
Confirmation Rate
1.90%
5 confirmations on 263 home sessions
MoM -33.8% vs 2.87%
YoY -74.0% vs 7.32%
Plans by SKU — Yesterday (10 Aug)
| Item name | Units | Revenue |
|---|
| International Essentials Single Trip with family | 1 | $470.05 |
| International Plus Single Trip | 1 | $112.50 |
| Domestic Single Trip with family | 1 | $74.70 |
Page Path Funnel — Yesterday (10 Aug)
Top 5 destinations by Revenue — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Korea, Republic Of | 1 | $470.05 |
| China | 1 | $112.50 |
| Tasmania | 1 | $74.70 |
Top 5 destinations by Items — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Korea, Republic Of | 1 | $470.05 |
| China | 1 | $112.50 |
| Tasmania | 1 | $74.70 |
Yesterday (Mon 10 Aug): 3 plans / $657.25 on a $219.08 average basket — a thin day with no high-value international policy. Flat on plans against a month ago (3 vs 3) but +21.0% on revenue ($657.25 vs $543.05), and heavily behind last year (-72.7% plans / -81.6% revenue vs 10 Aug 2025's 11 plans / $3,578.81). Home traffic held up at 263 sessions (+51.1% MoM, +28.3% YoY). Funnel 263 → 76 → 21 → 6 → 5 confirmed (1.90%).
Plans Purchased
43
MoM +48.3% vs 29
YoY -34.8% vs 66
Total Revenue
$15,355.59
MoM +20.6% vs $12,731.19
YoY -30.9% vs $22,221.00
Sessions (Home /)
2,383
MoM +25.4% vs 1,900
YoY +116.2% vs 1,102
Confirmation Rate
2.60%
62 confirmations on 2,383 home sessions
MoM +5.2% vs 2.47%
YoY -67.8% vs 8.08%
Plans by SKU — MTD (1–10 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 12 | $7,002.69 |
| International Plus Single Trip | 12 | $2,832.00 |
| International Essentials Single Trip with family | 3 | $2,513.05 |
| International Essentials Single Trip | 9 | $1,568.85 |
| International Essentials Annual Multi-Trip | 1 | $1,032.30 |
| Domestic Single Trip | 4 | $205.35 |
| Domestic Single Trip with family | 2 | $201.35 |
Page Path Funnel — MTD (1–10 Aug)
Top 5 destinations by Revenue — MTD (32 total)
| Destination | Items | Revenue |
|---|
| Canada, United States of America | 1 | $2,540.70 |
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| All of Europe, Indonesia | 1 | $810.90 |
Top 5 destinations by Items — MTD (32 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 4 | $395.84 |
| Australia - Domestic Cruise | 3 | $759.60 |
| Bali | 3 | $402.30 |
| Australia | 3 | $264.50 |
| Philippines | 2 | $316.80 |
August through ten days: 43 plans / $15,355.59 on a $357.11 basket. Well ahead of the equivalent July window (+48.3% plans / +20.6% revenue vs 29 / $12,731.19) but behind last August (-34.8% / -30.9% vs 66 / $22,221.00) — revenue is holding up better than volume because the basket is richer ($357.11 vs $336.68 a year ago). International Plus Single Trip with family alone is $7,002.69, 46% of MTD revenue.
Plans Purchased
167
MoM +475.9% vs 29
YoY -22.7% vs 216
Total Revenue
$59,863.20
MoM +370.2% vs $12,731.19
YoY -25.3% vs $80,140.11
Sessions (Home /)
9,452
MoM +397.5% vs 1,900
YoY +180.1% vs 3,375
Confirmation Rate
2.43%
230 confirmations on 9,452 home sessions
MoM -1.6% vs 2.47%
YoY -72.7% vs 8.92%
Plans by SKU — FYTD (1 Jul – 10 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 46 | $29,256.43 |
| International Essentials Single Trip with family | 26 | $12,236.05 |
| International Essentials Single Trip | 46 | $8,721.85 |
| International Plus Single Trip | 31 | $6,851.17 |
| International Essentials Annual Multi-Trip | 2 | $1,321.30 |
| Domestic Single Trip | 10 | $877.65 |
| Domestic Single Trip with family | 6 | $598.75 |
Page Path Funnel — FYTD (1 Jul – 10 Aug)
Top 5 destinations by Revenue — FYTD (91 total)
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, United States of America | 1 | $2,540.70 |
| Australia - Domestic Cruise | 9 | $2,336.40 |
| Canada, Alaska | 1 | $2,145.60 |
Top 5 destinations by Items — FYTD (91 total)
| Destination | Items | Revenue |
|---|
| Australia | 12 | $1,066.00 |
| New Zealand | 11 | $1,278.74 |
| Australia - Domestic Cruise | 9 | $2,336.40 |
| Bali | 8 | $1,366.70 |
| Vietnam | 6 | $1,081.80 |
FY27 to date (1 Jul – 10 Aug): 167 plans / $59,863.20, tracking -22.7% plans and -25.3% revenue against the same window in FY26 (216 / $80,140.11). Traffic is up sharply (9,452 home sessions, +180.1% YoY) but confirmation has fallen to 2.43% from 8.92% — the MoM column here compares against just ten days of July and should be ignored.
Yesterday · Mon 10 Aug
$657.25
3 plans · 263 sessions · 1.90% conf
MTD · 1–10 Aug 2026
$15,355.59
43 plans · 2,383 sessions · 2.60% conf
FYTD · FY27 (1 Jul–10 Aug)
$59,863.20
167 plans · 9,452 sessions · 2.43% conf
What's going well
- August is clearly ahead of the equivalent July window: 43 plans / $15,355.59 — +48.3% plans and +20.6% revenue vs 1–10 July.
- Traffic keeps compounding: MTD home sessions 2,383 (+116.2% YoY) and FYTD 9,452 (+180.1% YoY) — the top of the funnel is nearly three times last year's size.
- Yesterday's mid-funnel was far healthier than a month ago: 28.9% of home sessions reached /plan-options, against just 8.0% on 10 Jul, on +51.1% more home traffic.
- Basket strength is protecting revenue: MTD averages $357.11 per plan vs $336.68 in the same window last year, led by International Plus Single Trip with family ($7,002.69, 46% of MTD revenue).
What's not going well
- Yesterday was thin: 3 plans / $657.25, down 72.7% on plans and 81.6% on revenue against 10 Aug 2025 (11 / $3,578.81).
- Yesterday's basket collapsed to $219.08 against an MTD average of $357.11 — no high-value international policy landed on the day.
- Conversion remains the structural gap: FYTD confirmation 2.43% vs 8.92% a year ago (-72.7%), and yesterday managed only 1.90%.
- FY27 still trails FY26 on both measures: 167 plans / $59,863.20 vs 216 / $80,140.11 (-22.7% / -25.3%) despite triple the traffic.
Read: Monday 10 Aug delivered 3 plans / $657.25 on a $219.08 basket — level on plans and up 21.0% on revenue against the same date last month, but down 72.7% / 81.6% against the same date last year, which was an unusually strong Sunday (11 plans / $3,578.81). Traffic was the day's bright spot: 263 home sessions (+51.1% MoM, +28.3% YoY) with 28.9% pushing through to /plan-options, yet only five confirmations landed — a 1.90% confirmation rate. August through ten days is 43 plans / $15,355.59, +48.3% plans and +20.6% revenue on the equivalent July window, and revenue is within 30.9% of last August on 34.8% fewer plans — a richer basket is doing the work. FY27 to date sits at 167 plans / $59,863.20, -25.3% YoY. The shape of the year is unchanged: traffic is the strength (FYTD home sessions +180.1% YoY), conversion is the weakness (2.43% vs 8.92%), and the sharpest drop remains between / and /plan-options.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 10 Aug 2026 vs 10 Jul (MoM) vs 10 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY