Plans Purchased
7
MoM 0.0% vs 7 (8 Apr)
YoY -12.5% vs 8 (8 May 2025)
Total Revenue
$2,404.70
MoM -15.9% vs $2,860.10
YoY +3.4% vs $2,326.70
Sessions (Home)
241
MoM +372.5% vs 51
YoY +173.9% vs 88
Confirmation Rate
3.73%
9 confirmations / 241 home sessions
Plans bought
| Plan | Items | Revenue |
|---|
| International Plus Single Trip | 5 | $1,367.00 |
| International Essentials Single Trip with family | 1 | $618.30 |
| International Essentials Single Trip | 1 | $419.40 |
Page-path funnel (sessions)
Top destinations · by Revenue
| Destination | Items | Revenue |
|---|
| Australia - Domestic Cruise | 1 | $618.30 |
| All of Europe, Korea, Republic Of | 1 | $550.80 |
| Japan | 1 | $419.40 |
| Sri Lanka | 1 | $386.75 |
| Thailand | 1 | $272.00 |
Top destinations · by Items
| Destination | Items | Revenue |
|---|
| Australia - Domestic Cruise | 1 | $618.30 |
| All of Europe, Korea, Republic Of | 1 | $550.80 |
| Japan | 1 | $419.40 |
| Sri Lanka | 1 | $386.75 |
| Thailand | 1 | $272.00 |
Plans Purchased
29
MoM +20.8% vs 24 (1-8 Apr)
YoY -29.3% vs 41 (1-8 May 2025)
Total Revenue
$10,441.89
MoM -34.3% vs $15,897.80
YoY -35.5% vs $16,200.95
Sessions (Home)
1,787
MoM +381.7% vs 371
YoY +180.1% vs 638
Confirmation Rate
2.18%
39 confirmations / 1,787 home sessions
Plans bought
| Plan | Items | Revenue |
|---|
| International Plus Single Trip | 10 | $4,772.44 |
| International Essentials Single Trip with family | 9 | $2,643.00 |
| International Essentials Single Trip | 6 | $2,120.40 |
| International Plus Single Trip with family | 3 | $796.25 |
| Domestic Single Trip | 1 | $109.80 |
Page-path funnel (sessions)
Top destinations · by Revenue
| Destination | Items | Revenue |
|---|
| All of the Middle East, All of Europe | 1 | $2,195.84 |
| Canada, South Africa, All of Europe | 1 | $901.80 |
| New Zealand, New Caledonia, Vanuatu | 1 | $837.00 |
| All of the Pacific | 1 | $766.80 |
| Japan | 2 | $634.50 |
Top destinations · by Items
| Destination | Items | Revenue |
|---|
| Japan | 2 | $634.50 |
| China | 2 | $552.60 |
| Singapore | 2 | $237.60 |
| New Zealand | 2 | $90.90 |
| Bosnia, Croatia, Albania, Montenegro,... | 1 | $356.15 |
Plans Purchased
1,700
MoM +7.0% vs 1,589
YoY -34.6% vs 2,600
Total Revenue
$713,539.01
MoM +6.6% vs $669,149.32
YoY -25.2% vs $954,192.39
Sessions (Home)
28,415
MoM +21.3% vs 23,423
YoY -26.8% vs 38,805
Confirmation Rate
7.77%
2,209 confirmations / 28,415 home sessions
Top plans bought (FYTD)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 431 | $297,180.38 |
| International Essentials Single Trip with family | 393 | $168,102.90 |
| International Plus Single Trip | 373 | $105,583.97 |
| International Essentials Single Trip | 362 | $82,820.20 |
| International Plus Annual Multi-Trip with family | 18 | $34,837.46 |
| International Plus Annual Multi-Trip | 17 | $8,324.51 |
Page-path funnel (sessions)
Top destinations · by Revenue
| Destination | Items | Revenue |
|---|
| All of Europe | 44 | $30,983.77 |
| Bali | 80 | $19,736.63 |
| Australia - Domestic Cruise | 105 | $19,396.66 |
| New Zealand | 104 | $19,243.43 |
| Worldwide | 10 | $19,123.80 |
Top destinations · by Items
| Destination | Items | Revenue |
|---|
| Australia - Domestic Cruise | 105 | $19,396.66 |
| New Zealand | 104 | $19,243.43 |
| Bali | 80 | $19,736.63 |
| Vietnam | 74 | $18,293.71 |
| Japan | 61 | $17,834.19 |
Yesterday · Fri, 8 May
$2,404.70
7 plans · 241 sessions · 3.73% conv
MTD · 1-8 May
$10,441.89
29 plans · 1,787 sessions · 2.18% conv
FYTD · 1 Jul - 8 May
$713,539.01
1,700 plans · 28,415 sessions · 7.77% conv
What's going well
- Yesterday revenue +3.4% YoY ($2,405 vs $2,327) - same date last year was beaten on revenue.
- FYTD revenue +6.6% MoM ($714K vs $669K) and plans +7.0% MoM (1,700 vs 1,589) - full-year totals continue building.
- MTD plans +20.8% MoM (29 vs 24) - early-May running ahead of April baseline on volume.
- Sessions on / strong across all windows: yesterday +173.9% YoY, MTD +180.1% YoY, FYTD MoM +21.3% - landing-page traffic well up.
What's not going well
- Yesterday revenue -15.9% MoM ($2,405 vs $2,860) - lower AOV than the same day in April.
- MTD revenue -34.3% MoM ($10.4K vs $15.9K) - April's first 8 days included an outsized $2,196 Middle East/Europe booking; dollars-per-plan still soft.
- MTD plans -29.3% YoY (29 vs 41) and revenue -35.5% YoY ($10K vs $16K) - early-May tracking well below last year.
- FYTD revenue -25.2% YoY ($714K vs $954K) and plans -34.6% YoY (1,700 vs 2,600) - full-year deficit unchanged.
Reading note: "Conv" = /confirmation sessions divided by landing-page sessions. MoM uses the same-length window one calendar month back; YoY uses the same-length window one year back. FYTD = Australian financial year, 1 Jul - 30 Jun.
Monthly revenue - last 24 months
FY26 monthly views (sessions on /)
Funnel comparison - Yesterday / MTD / FYTD (% of /)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY