Kogan Travel Insurance - Daily Sales Report

Yesterday: Friday, 26 June 2026 (AEST). All AUD.
Generated 2026-06-27 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is twenty-six days old, so MTD covers 1–26 June 2026. Yesterday MoM = 26 May 2026, YoY = 26 June 2025; MTD MoM = 1–26 May 2026, YoY = 1–26 June 2025.
Plans Purchased
2
MoM -33.3% vs 3
YoY -77.8% vs 9
Total Revenue
$216.80
MoM -91.2% vs $2,467.35
YoY -94.6% vs $3,995.20
Sessions (Home /)
205
MoM -25.2% vs 274
YoY +115.8% vs 95
Confirmation Rate
0.98%
2 confirmations on 205 home sessions
MoM -55.4% vs 2.19%
YoY -93.4% vs 14.74%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Single Trip2$216.80

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Bali1$146.40
Singapore1$70.40

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Bali1$146.40
Singapore1$70.40
A very quiet Friday — just 2 policies sold across two destinations (Bali, Singapore), both single International Plus Single Trip units. $216.80 is far below the recent daily run-rate and down 91.2% MoM and 94.6% YoY.
Plans Purchased
173
MoM +76.5% vs 98
YoY -33.2% vs 259
Total Revenue
$67,630.44
MoM +94.3% vs $34,808.00
YoY -31.6% vs $98,916.40
Sessions (Home /)
6,329
MoM +10.0% vs 5,754
YoY +63.1% vs 3,880
Confirmation Rate
3.57%
226 confirmations on 6,329 home sessions
MoM +56.9% vs 2.28%
YoY -57.9% vs 8.48%
June is twenty-six days old, so MTD covers 1–26 June 2026. MoM = 1–26 May 2026, YoY = 1–26 June 2025.

Plans by SKU — MTD (1–26 Jun)

Item nameUnitsRevenue
International Plus Single Trip with family35$15,442.49
International Essentials Single Trip with family22$13,224.00
International Plus Single Trip48$13,147.25
International Essentials Single Trip46$12,285.90
International Plus Annual Multi-Trip with family2$5,887.20
International Plus Annual Multi-Trip4$5,687.20
Other — Domestic & Essentials Annual (3 SKUs)16$1,956.40

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising)…1$5,138.40
Worldwide1$4,220.80
Vietnam7$2,813.30
Malaysia, Singapore2$2,594.40
All of Europe6$2,492.80

Top 5 destinations by Items — MTD

DestinationItemsRevenue
All of the Middle East11$1,491.70
Australia10$871.60
Bali8$1,792.80
Vietnam7$2,813.30
New Zealand7$543.60
Plans Purchased
1,966
MoM +11.1% vs 1,769
YoY -33.8% vs 2,970
Total Revenue
$815,450.01
MoM +10.5% vs $737,905.12
YoY -25.5% vs $1,095,161.51
Sessions (Home /)
39,047
MoM +20.9% vs 32,307
YoY -12.5% vs 44,620
Confirmation Rate
6.57%
2,567 confirmations on 39,047 home sessions
MoM -7.6% vs 7.12%
YoY -25.1% vs 8.78%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family488$324,076.97
International Essentials Single Trip with family436$189,826.05
International Plus Single Trip450$127,170.48
International Essentials Single Trip424$98,864.55
International Plus Annual Multi-Trip with family21$42,479.06
International Plus Annual Multi-Trip21$14,011.71

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe55$36,524.07
Worldwide11$23,344.60
Bali95$22,559.18
Vietnam85$22,052.56
Australia — Domestic Cruise117$21,220.56

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
New Zealand118$20,726.61
Australia — Domestic Cruise117$21,220.56
Bali95$22,559.18
Vietnam85$22,052.56
Japan74$20,670.84
Yesterday · Fri 26 Jun
$216.80
2 plans · 205 sessions · 0.98% conf
MTD · 1–26 Jun
$67,630.44
173 plans · 6,329 sessions · 3.57% conf
FYTD · 1 Jul – 26 Jun
$815,450.01
1,966 plans · 39,047 sessions · 6.57% conf

What's going well

  • MTD pacing far ahead of last month: revenue $67,630.44 (+94.3% MoM vs $34,808.00) and plans 173 (+76.5% MoM vs 98) — and MTD has already overtaken all of May ($44,722.45) with days to spare.
  • Traffic very strong YoY: MTD home sessions 6,329 (+63.1% YoY vs 3,880, +10.0% MoM); FYTD 39,047 (+20.9% MoM).
  • FYTD keeps building MoM: revenue $815,450.01 (+10.5%) and plans 1,966 (+11.1%).
  • MTD confirmation rate 3.57% recovered +56.9% MoM from 2.28%.

What's not going well

  • Very quiet sales day: yesterday just 2 plans / $216.80, down hard MoM (-91.2% rev) and YoY (-94.6% rev / -77.8% plans) — well below the recent daily run-rate.
  • FYTD remains structurally behind last year: revenue -25.5% YoY ($815.5K vs $1.10M) and plans -33.8% YoY (1,966 vs 2,970).
  • MTD still trails last year: revenue -31.6% YoY ($67,630 vs $98,916) and plans -33.2% YoY (173 vs 259).
  • Confirmation rates soft YoY across the board: yesterday 0.98% vs 14.74% (-93.4%), MTD 3.57% vs 8.48% (-57.9%), FYTD 6.57% vs 8.78% (-25.1%).
Read: Friday 26 June was very quiet — 2 plans for $216.80, down sharply MoM (-91.2% rev) and YoY (-94.6% rev / -77.8% plans). The month overall is pacing strongly: MTD sits at $67,630.44 / 173 plans, nearly double last month's first twenty-six days (+94.3% / +76.5% MoM) and already past full-May revenue, but still -31.6% / -33.2% YoY. FYTD has reached $815,450.01 / 1,966 plans, +10.5% rev / +11.1% plans MoM yet -25.5% / -33.8% YoY. Closing the year-on-year gap and lifting confirmation rates back toward last year's levels remain the priorities.

Monthly revenue — last 24 months (current month orange = PTD)

FY26 monthly home-page sessions (/)

Funnel comparison: Yesterday vs MTD vs FYTD (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY