Kogan Travel Insurance - Daily Sales Report

Yesterday: Tuesday, 28 April 2026 (AEST). All AUD.
Generated 2026-04-29 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
5
MoM +66.7% vs 3 (28 Mar)
YoY +66.7% vs 3 (28 Apr 2025)
Total Revenue
$2,115.70
MoM +260.3% vs $587.20
YoY +181.5% vs $751.50
Sessions (Home)
157
MoM +175.4% vs 57
YoY +78.4% vs 88
Confirmation Rate
4.46%
7 confirmations / 157 home sessions

Plans bought

PlanItemsRevenue
International Plus Single Trip3$1,507.35
International Plus Single Trip with family2$608.35

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
Bali2$1,349.80
South Africa, Botswana, Zimbabwe…1$423.90
England1$257.40
Singapore1$84.60

Top destinations · by Plans Purchased

Only 4 destinations purchased yesterday — Bali led with 2, all others 1 each.

DestinationItemsRevenue
Bali2$1,349.80
South Africa, Botswana, Zimbabwe…1$423.90
England1$257.40
Singapore1$84.60
Plans Purchased
103
MoM -53.2% vs 220 (1-28 Mar)
YoY +4.0% vs 99 (1-28 Apr 2025)
Total Revenue
$48,633.30
MoM -51.7% vs $100,721.81
YoY +32.8% vs $36,625.30
Sessions (Home)
3,091
MoM -0.6% vs 3,109
YoY +36.0% vs 2,272
Confirmation Rate
4.14%
128 confirmations / 3,091 home sessions

Plans bought (8 of 8)

PlanItemsRevenue
International Plus Single Trip with family27$29,383.11
International Essentials Single Trip with family24$8,137.20
International Plus Single Trip24$5,110.50
International Essentials Single Trip18$3,820.30
International Essentials Annual Multi-Trip2$996.30
International Plus Annual Multi-Trip2$630.59
Domestic Single Trip with family3$318.60
Domestic Single Trip3$236.70

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
Worldwide1$6,427.80
French Polynesia, Hawaii1$5,716.80
Canada, Alaska1$3,018.40
USA1$2,368.80
Bali6$2,299.30

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Bali6$2,299.30
Japan6$1,373.30
New Zealand6$1,198.90
Australia5$477.00
China4$1,542.30
Plans Purchased (FY26)
1,668
MoM +7.6% vs 1,550 (Jul-28 Mar)
YoY -34.4% vs 2,542 (FY25 same dates)
Total Revenue (FY26)
$701,884.82
MoM +8.8% vs $645,396.32
YoY -24.5% vs $929,650.74
Sessions (Home)
26,309
MoM +14.9% vs 22,892
YoY -30.2% vs 37,688
Confirmation Rate
8.23%
2,165 confirmations / 26,309 home sessions

Plans bought (top 10 of 12)

PlanItemsRevenue
International Plus Single Trip with family426$295,913.43
International Essentials Single Trip with family383$164,718.30
International Plus Single Trip363$100,811.53
International Essentials Single Trip356$80,699.80
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51
Domestic Single Trip with family48$6,714.14
International Essentials Annual Multi-Trip10$4,550.56
International Essentials Annual Multi-Trip with family2$2,732.60
Domestic Single Trip41$2,313.69

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
Bali80$19,736.63
New Zealand102$19,152.53
Worldwide10$19,123.80
Australia - Domestic Cruise103$18,513.76

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Australia - Domestic Cruise103$18,513.76
New Zealand102$19,152.53
Bali80$19,736.63
Vietnam72$17,957.11
Japan59$17,199.69
Yesterday
28 Apr 2026
$2,115.70
5 plans · 157 home sessions
Month to Date
1 – 28 Apr 2026
$48,633.30
103 plans · 3,091 home sessions
Financial YTD
1 Jul 2025 – 28 Apr 2026
$701,884.82
1,668 plans · 26,309 home sessions

What's going well

  • Yesterday rebound: revenue +260.3% MoM and +181.5% YoY. Home sessions +175.4% MoM, with sessions also up YoY (+78.4%).
  • MTD revenue beating last year: +32.8% YoY on +4.0% plan growth — premium "with family" mix is doing the work on AOV.
  • "Plus with family" remains the engine: 27 of 103 MTD purchases ($29.4K, ~60% of MTD revenue); $295.9K FYTD = 42% of FY26 revenue.
  • FYTD pace ahead of last month: revenue +8.8% MoM, plans +7.6% MoM as April adds to the run.

What's not going well

  • FYTD well behind last year: revenue −24.5% YoY, plans −34.4% YoY, home sessions −30.2% YoY. Top-of-funnel is the structural issue.
  • April pace well below March: full-month March = $108.6K vs Apr (PTD, 28 days) = $48.6K. March was unusually strong (one-off promo or campaign?).
  • Yesterday conversion weak: 4.46% vs 8.77% one month ago and 6.82% a year ago — funnel drop-off above-trend yesterday.
  • Domestic plans negligible: $9,028 FYTD across both Domestic SKUs ≈ 1.3% of total revenue.
Reading the deltas: MoM compares the same date / range exactly one month back; YoY compares the same date / range exactly one year back. Daily figures swing on small bases — read MoM/YoY on Yesterday with the absolute values in mind, not just the percentages.