Kogan Travel Insurance - Daily Sales Report

Yesterday: Saturday, 27 June 2026 (AEST). All AUD.
Generated 2026-06-28 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is twenty-seven days old, so MTD covers 1–27 June 2026. Yesterday MoM = 27 May 2026, YoY = 27 June 2025; MTD MoM = 1–27 May 2026, YoY = 1–27 June 2025.
Plans Purchased
4
MoM -69.2% vs 13
YoY -33.3% vs 6
Total Revenue
$6,154.40
MoM -5.8% vs $6,535.20
YoY +105.4% vs $2,995.95
Sessions (Home /)
238
MoM +1.3% vs 235
YoY +167.4% vs 89
Confirmation Rate
1.68%
4 confirmations on 238 home sessions
MoM -79.2% vs 8.09%
YoY -86.4% vs 12.36%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Annual Multi-Trip1$4,560.80
International Plus Single Trip with family2$897.60
International Essentials Single Trip with family1$696.00

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Worldwide1$4,560.80
Singapore, Malaysia, Indonesia1$736.80
All of Europe1$696.00
Singapore, Indonesia1$160.80

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Worldwide1$4,560.80
Singapore, Malaysia, Indonesia1$736.80
All of Europe1$696.00
Singapore, Indonesia1$160.80
Only four policies sold, but one premium International Plus Annual Multi-Trip ($4,560.80, Worldwide) carried the day — revenue $6,154.40, roughly flat MoM (-5.8%) and more than double YoY (+105.4%). Volume and conversion were both soft (1.68% confirmation).
Plans Purchased
177
MoM +59.5% vs 111
YoY -33.2% vs 265
Total Revenue
$73,784.84
MoM +78.5% vs $41,343.20
YoY -27.6% vs $101,912.35
Sessions (Home /)
6,576
MoM +10.0% vs 5,980
YoY +65.9% vs 3,965
Confirmation Rate
3.50%
230 confirmations on 6,576 home sessions
MoM +39.4% vs 2.51%
YoY -59.2% vs 8.58%
June is twenty-seven days old, so MTD covers 1–27 June 2026. MoM = 1–27 May 2026, YoY = 1–27 June 2025.

Plans by SKU — MTD (1–27 Jun)

Item nameUnitsRevenue
International Plus Single Trip with family37$16,340.09
International Essentials Single Trip with family23$13,920.00
International Plus Single Trip48$13,147.25
International Essentials Single Trip46$12,285.90
International Plus Annual Multi-Trip5$10,248.00
International Plus Annual Multi-Trip with family2$5,887.20
Other — Domestic & Essentials Annual (3 SKUs)16$1,956.40

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Worldwide2$8,781.60
Chile, Italy, Canada, Antarctica (Cruising)…1$5,138.40
All of Europe7$3,188.80
Vietnam7$2,813.30
Malaysia, Singapore2$2,594.40

Top 5 destinations by Items — MTD

DestinationItemsRevenue
All of the Middle East11$1,491.70
Australia10$871.60
Bali8$1,792.80
All of Europe7$3,188.80
Vietnam7$2,813.30
Plans Purchased
1,970
MoM +10.5% vs 1,782
YoY -33.8% vs 2,976
Total Revenue
$821,604.41
MoM +10.4% vs $744,440.32
YoY -25.2% vs $1,098,157.46
Sessions (Home /)
39,303
MoM +21.3% vs 32,412
YoY -12.1% vs 44,688
Confirmation Rate
6.54%
2,571 confirmations on 39,303 home sessions
MoM -8.5% vs 7.15%
YoY -25.6% vs 8.80%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family490$324,974.57
International Essentials Single Trip with family437$190,522.05
International Plus Single Trip450$127,170.48
International Essentials Single Trip424$98,864.55
International Plus Annual Multi-Trip with family21$42,479.06
International Plus Annual Multi-Trip22$18,572.51

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe56$37,220.07
Worldwide12$27,905.40
Bali95$22,559.18
Vietnam85$22,052.56
Australia — Domestic Cruise117$21,220.56

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
New Zealand118$20,726.61
Australia — Domestic Cruise117$21,220.56
Bali95$22,559.18
Vietnam85$22,052.56
Japan74$20,670.84
Yesterday · Sat 27 Jun
$6,154.40
4 plans · 238 sessions · 1.68% conf
MTD · 1–27 Jun
$73,784.84
177 plans · 6,576 sessions · 3.50% conf
FYTD · 1 Jul – 27 Jun
$821,604.41
1,970 plans · 39,303 sessions · 6.54% conf

What's going well

  • MTD pacing well ahead of last month: revenue $73,784.84 (+78.5% MoM vs $41,343.20) and plans 177 (+59.5% MoM vs 111) — already past full-May revenue ($44,722.45) with days to spare.
  • Yesterday's revenue $6,154.40 was +105.4% YoY (vs $2,995.95), lifted by one $4,560.80 Annual Multi-Trip policy; home sessions +167.4% YoY.
  • Traffic strong: MTD home sessions 6,576 (+65.9% YoY vs 3,965, +10.0% MoM); FYTD 39,303 (+21.3% MoM).
  • FYTD keeps building MoM: revenue $821,604.41 (+10.4%) and plans 1,970 (+10.5%); MTD confirmation rate 3.50% recovered +39.4% MoM.

What's not going well

  • Quiet on volume: yesterday just 4 plans (-69.2% MoM vs 13, -33.3% YoY vs 6) and confirmation rate 1.68% (-79.2% MoM, -86.4% YoY).
  • FYTD remains structurally behind last year: revenue -25.2% YoY ($821.6K vs $1.10M) and plans -33.8% YoY (1,970 vs 2,976).
  • MTD still trails last year: revenue -27.6% YoY ($73,785 vs $101,912) and plans -33.2% YoY (177 vs 265).
  • Confirmation rates soft YoY: yesterday 1.68% vs 12.36% (-86.4%), MTD 3.50% vs 8.58% (-59.2%), FYTD 6.54% vs 8.80% (-25.6%).
Read: Saturday 27 June was quiet on volume — 4 plans for $6,154.40 — but revenue held up (-5.8% MoM, +105.4% YoY) thanks to one $4,560.80 Annual Multi-Trip sale. The month overall is pacing strongly: MTD sits at $73,784.84 / 177 plans, well ahead of the first twenty-seven days of May (+78.5% / +59.5% MoM) and already past full-May revenue, but still -27.6% / -33.2% YoY. FYTD has reached $821,604.41 / 1,970 plans, +10.4% rev / +10.5% plans MoM yet -25.2% / -33.8% YoY. Closing the year-on-year gap and lifting confirmation rates back toward last year's levels remain the priorities.