Kogan Travel Insurance - Daily Sales Report

Yesterday: Thursday, 9 July 2026 (AEST). All AUD.
Generated 2026-07-10 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 9: this run falls on 10 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–9 July 2026 (identical windows). Yesterday = 9 Jul 2026. Yesterday MoM = 9 Jun 2026, YoY = 9 Jul 2025; MTD/FYTD MoM = 1–9 Jun 2026, YoY = 1–9 Jul 2025.
Plans Purchased
3
MoM -70.0% vs 10
YoY -40.0% vs 5
Total Revenue
$1,446.30
MoM -64.0% vs $4,022.10
YoY +85.6% vs $779.40
Sessions (Home /)
185
MoM -18.9% vs 228
YoY +330.2% vs 43
Confirmation Rate
3.24%
6 confirmations on 185 home sessions
MoM -43.1% vs 5.70%
YoY -80.1% vs 16.28%

Plans by SKU — Yesterday (9 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family1$1,189.80
International Plus Single Trip1$190.80
Domestic Single Trip with family1$65.70

Page Path Funnel — Yesterday (9 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Croatia1$1,189.80
United Kingdom1$190.80
Australia1$65.70

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Croatia1$1,189.80
United Kingdom1$190.80
Australia1$65.70
Yesterday (Thu 9 Jul): 3 plans / $1,446.30 — one International Plus with-family, one Plus single, one Domestic with-family. Volume soft: -70.0% MoM (vs 10) and -40.0% YoY (vs 5). Revenue fell -64.0% MoM (vs $4,022.10) but rose +85.6% YoY (vs $779.40) on a richer mix. Home traffic 185 sessions (-18.9% MoM vs 228, +330.2% YoY vs 43). The funnel narrowed early — 25 sessions reached /plan-options, 4 reached /payment and 6 confirmed (3.24%).
Plans Purchased
26
MoM -61.8% vs 68
YoY -38.1% vs 42
Total Revenue
$12,188.14
MoM -57.0% vs $28,326.84
YoY -38.8% vs $19,924.20
Sessions (Home /)
1,722
MoM -20.8% vs 2,175
YoY +180.9% vs 613
Confirmation Rate
2.44%
42 confirmations on 1,722 home sessions
MoM -39.0% vs 4.00%
YoY -80.1% vs 12.23%
MTD covers 1–9 July 2026 (FY27 days 1–9). MoM = 1–9 June 2026; YoY = 1–9 July 2025.

Plans by SKU — MTD (1–9 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family6$5,570.44
International Essentials Single Trip with family6$3,508.20
International Essentials Single Trip9$2,277.00
International Plus Single Trip4$766.80
Domestic Single Trip with family1$65.70

Page Path Funnel — MTD (1–9 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50
Montenegro1$942.30

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Australia - Domestic Cruise2$545.40
Fiji2$226.80
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Plans Purchased
26
MoM -61.8% vs 68
YoY -38.1% vs 42
Total Revenue
$12,188.14
MoM -57.0% vs $28,326.84
YoY -38.8% vs $19,924.20
Sessions (Home /)
1,722
MoM -20.8% vs 2,175
YoY +180.9% vs 613
Confirmation Rate
2.44%
42 confirmations on 1,722 home sessions
MoM -39.0% vs 4.00%
YoY -80.1% vs 12.23%
FYTD = FY27 to date, which is 1–9 July 2026 — identical to the MTD window this early in the year. YoY = 1–9 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–9 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family6$5,570.44
International Essentials Single Trip with family6$3,508.20
International Essentials Single Trip9$2,277.00
International Plus Single Trip4$766.80
Domestic Single Trip with family1$65.70

Page Path Funnel — FYTD (1–9 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50
Montenegro1$942.30

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Australia - Domestic Cruise2$545.40
Fiji2$226.80
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Yesterday · Thu 9 Jul
$1,446.30
3 plans · 185 sessions · 3.24% conf
MTD · FY27 (1–9 Jul)
$12,188.14
26 plans · 1,722 sessions · 2.44% conf
FYTD · FY27 (1–9 Jul)
$12,188.14
26 plans · 1,722 sessions · 2.44% conf

What's going well

  • Home traffic far above a year ago: MTD 1,722 sessions (+180.9% YoY vs 613) and yesterday 185 sessions (+330.2% YoY vs 43) — many more people viewing cover than in FY26's opening week.
  • Yesterday's revenue beat last year: $1,446.30 (+85.6% YoY vs $779.40) on a richer mix, even on just 3 plans.
  • Premium mix carrying revenue: the Plus family SKU leads MTD at $5,570.44 (46% of MTD), and one high-value multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
  • Clean data: all six comparison windows read cleanly; SKU, destination and funnel figures reconcile to $12,188.14 / 26 plans MTD.

What's not going well

  • Revenue down on both bases: MTD $12,188.14 (-57.0% MoM vs $28,326.84, -38.8% YoY vs $19,924.20).
  • Volume soft: MTD 26 plans (-61.8% MoM vs 68, -38.1% YoY vs 42); yesterday just 3 plans (-70.0% MoM, -40.0% YoY).
  • Conversion very weak: MTD confirmation 2.44% vs 4.00% MoM (-39.0%) and 12.23% YoY (-80.1%); yesterday 3.24% (-80.1% YoY vs 16.28%).
  • Funnel leaks early: only 13.5% of MTD home sessions reached /plan-options (233/1,722) vs 73.6% on 1–9 Jul 2025 (451/613).
Read: FY27's second week stays traffic-rich but conversion-poor. MTD sits at 26 plans / $12,188.14, down ~-38% YoY and ~-57% to -62% MoM on revenue and volume. Home traffic remains the clear bright spot — +180.9% YoY MTD and +330.2% YoY yesterday — but the funnel drops off far earlier than a year ago (13.5% reaching /plan-options MTD vs 73.6% YoY) and confirmation is just 2.44%. Yesterday was a quiet day on volume (3 plans) but revenue still beat last year (+85.6%). Nine days into FY27 the windows are still small; the priority signal remains the top-of-funnel conversion gap, not the totals.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 9 Jul 2026 vs 9 Jun (MoM) vs 9 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY