Kogan Travel Insurance - Daily Sales Report

Yesterday: Monday, 20 July 2026 (AEST). All AUD.
Generated 2026-07-21 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 20: this run falls on 21 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–20 July 2026 (identical windows). Yesterday = 20 Jul 2026. Yesterday MoM = 20 Jun 2026, YoY = 20 Jul 2025; MTD/FYTD MoM = 1–20 Jun 2026, YoY = 1–20 Jul 2025.
Plans Purchased
5
MoM -16.7% vs 6
YoY -16.7% vs 6
Total Revenue
$1,276.10
MoM -55.9% vs $2,894.40
YoY -64.5% vs $3,598.90
Sessions (Home /)
214
MoM -9.3% vs 236
YoY +2.9% vs 208
Confirmation Rate
2.80%
6 confirmations on 214 home sessions
MoM -17.3% vs 3.39%
YoY -16.7% vs 3.37%

Plans by SKU — Yesterday (20 Jul)

Item nameUnitsRevenue
International Plus Single Trip1$437.40
International Plus Single Trip with family1$408.85
International Essentials Single Trip2$260.65
International Essentials Single Trip with family1$169.20

Page Path Funnel — Yesterday (20 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
All of the Pacific1$437.40
Switzerland, England, All of Europe, Singapore1$408.85
Philippines2$260.65
Vietnam1$169.20

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Philippines2$260.65
All of the Pacific1$437.40
Switzerland, England, All of Europe, Singapore1$408.85
Vietnam1$169.20
Yesterday (Mon 20 Jul): 5 plans / $1,276.10 across four SKUs. Volume -16.7% MoM (vs 6) and -16.7% YoY (vs 6); revenue -55.9% MoM (vs $2,894.40) and -64.5% YoY (vs $3,598.90) on lower average order value. Home traffic 214 sessions (-9.3% MoM vs 236, +2.9% YoY vs 208). Funnel 214 → 41 → 18 → 11 → 6 confirmed (2.80%).
Plans Purchased
68
MoM -53.1% vs 145
YoY -34.6% vs 104
Total Revenue
$24,809.49
MoM -55.4% vs $55,646.64
YoY -44.5% vs $44,715.66
Sessions (Home /)
4,310
MoM -9.9% vs 4,785
YoY +173.0% vs 1,579
Confirmation Rate
2.30%
99 confirmations on 4,310 home sessions
MoM -43.0% vs 4.03%
YoY -76.1% vs 9.63%
MTD covers 1–20 July 2026 (FY27 days 1–20). MoM = 1–20 June 2026; YoY = 1–20 July 2025.

Plans by SKU — MTD (1–20 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family18$11,057.74
International Essentials Single Trip with family13$6,067.85
International Essentials Single Trip20$4,227.10
International Plus Single Trip13$3,004.90
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — MTD (1–20 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Sri Lanka1$1,397.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Bali4$875.15
Singapore3$709.25
Vietnam3$673.20
Fiji3$322.20
Australia3$162.90
Plans Purchased
68
MoM -53.1% vs 145
YoY -34.6% vs 104
Total Revenue
$24,809.49
MoM -55.4% vs $55,646.64
YoY -44.5% vs $44,715.66
Sessions (Home /)
4,310
MoM -9.9% vs 4,785
YoY +173.0% vs 1,579
Confirmation Rate
2.30%
99 confirmations on 4,310 home sessions
MoM -43.0% vs 4.03%
YoY -76.1% vs 9.63%
FYTD = FY27 to date, which is 1–20 July 2026 — identical to the MTD window this early in the year. YoY = 1–20 July 2025 (opening of FY26). MoM shown against 1–20 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–20 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family18$11,057.74
International Essentials Single Trip with family13$6,067.85
International Essentials Single Trip20$4,227.10
International Plus Single Trip13$3,004.90
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — FYTD (1–20 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Sri Lanka1$1,397.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Bali4$875.15
Singapore3$709.25
Vietnam3$673.20
Fiji3$322.20
Australia3$162.90
Yesterday · Mon 20 Jul
$1,276.10
5 plans · 214 sessions · 2.80% conf
MTD · FY27 (1–20 Jul)
$24,809.49
68 plans · 4,310 sessions · 2.30% conf
FYTD · FY27 (1–20 Jul)
$24,809.49
68 plans · 4,310 sessions · 2.30% conf

What's going well

  • Traffic far ahead of a year ago: MTD 4,310 home sessions (+173.0% YoY vs 1,579) and yesterday 214 (+2.9% YoY vs 208).
  • Yesterday spread across four SKUs including two premium International Plus policies; a Pacific-region policy led at $437.40.
  • Premium family SKU carries MTD revenue: the Plus family single-trip SKU leads at $11,057.74 (45% of MTD), and one multi-destination policy (Canada/Hong Kong/Tahiti/…) added $3,053.70.
  • High-value long-haul still selling: Sri Lanka ($1,397.70), Croatia ($1,228.50) and Taiwan ($994.50) round out the MTD revenue leaders.

What's not going well

  • MTD sales well down: 68 plans / $24,809.49 (-53.1% / -55.4% MoM vs 145 / $55,646.64; -34.6% / -44.5% YoY vs 104 / $44,715.66).
  • Conversion has collapsed against the traffic surge: MTD confirmation 2.30% vs 4.03% MoM (-43.0%) and 9.63% YoY (-76.1%).
  • Funnel thin at the top: only 41 of 214 home sessions (19.2%) reached /plan-options yesterday; 6 confirmed (2.80%).
  • Yesterday's revenue soft: $1,276.10 (-55.9% MoM, -64.5% YoY) on 5 lower-value policies.
Read: FY27's opening stretch is traffic-rich but conversion-poor. MTD/FYTD both sit at 68 plans / $24,809.49, with home sessions up sharply YoY (+173.0%) yet plans and revenue down ~-35% to -45% YoY and ~-53% to -55% MoM. The gap between soaring visits and a 2.30% confirmation rate (down -76.1% YoY) is the metric to fix — the extra traffic is not converting.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 20 Jul 2026 vs 20 Jun (MoM) vs 20 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY