Plans Purchased
2
MoM -71.4% vs 7
YoY -50.0% vs 4
Total Revenue
$884.70
MoM -83.8% vs $5,461.40
YoY -8.6% vs $967.50
Sessions (Home /)
169
MoM -41.3% vs 288
YoY +397.1% vs 34
Confirmation Rate
2.96%
5 confirmations on 169 home sessions
MoM -22.5% vs 3.82%
YoY -74.9% vs 11.76%
Page-path funnel — Yesterday (4 Oct)
Funnel detail — Yesterday (4 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 169 | -10.6% |
| /plan-options | 28 | -6.7% |
| /traveller-information | 10 | -9.1% |
| /payment | 7 | -12.5% |
| /confirmation | 5 | +25.0% |
Plans by SKU — Yesterday (4 Oct)
| Plan | Items | Revenue |
|---|
| International Essentials Single Trip | 2 | $884.70 |
| Total | 2 | $884.70 |
Top destinations by revenue — Yesterday (4 Oct)
| Destination | Items | Revenue |
|---|
| Italy,Greece,Spain | 1 | $831.60 |
| Philippines | 1 | $53.10 |
Top destinations by items — Yesterday (4 Oct)
| Destination | Items | Revenue |
|---|
| Italy,Greece,Spain | 1 | $831.60 |
| Philippines | 1 | $53.10 |
Plans Purchased
10
MoM -81.8% vs 55
YoY -50.0% vs 20
Total Revenue
$6,475.50
MoM -73.1% vs $24,087.85
YoY +50.2% vs $4,311.40
Sessions (Home /)
728
MoM -49.4% vs 1,439
YoY +420.0% vs 140
Confirmation Rate
2.06%
15 confirmations on 728 home sessions
MoM -58.8% vs 5.00%
YoY -88.0% vs 17.14%
Page-path funnel — MTD (1 – 4 Oct)
Funnel detail — MTD (1 – 4 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 728 | -3.6% |
| /plan-options | 124 | -10.1% |
| /traveller-information | 49 | -23.4% |
| /payment | 33 | +3.1% |
| /confirmation | 15 | -25.0% |
Plans by SKU — MTD (1 – 4 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 1 | $543.60 |
| International Plus Single Trip | 2 | $302.40 |
| International Essentials Single Trip with family | 3 | $4,489.20 |
| International Essentials Single Trip | 3 | $997.20 |
| Domestic Single Trip with family | 1 | $143.10 |
| Total | 10 | $6,475.50 |
Top destinations by revenue — MTD (1 – 4 Oct)
| Destination | Items | Revenue |
|---|
| Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives | 1 | $2,029.50 |
| Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand | 1 | $2,029.50 |
| Italy,Greece,Spain | 1 | $831.60 |
| America | 1 | $543.60 |
| Vietnam | 2 | $542.70 |
Top destinations by items — MTD (1 – 4 Oct)
| Destination | Items | Revenue |
|---|
| Vietnam | 2 | $542.70 |
| Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives | 1 | $2,029.50 |
| Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand | 1 | $2,029.50 |
| Italy,Greece,Spain | 1 | $831.60 |
| America | 1 | $543.60 |
Plans Purchased
427
MoM +37.3% vs 311
YoY -12.9% vs 490
Total Revenue
$186,442.91
MoM +48.3% vs $125,682.80
YoY -6.1% vs $198,628.36
Sessions (Home /)
20,953
MoM +35.6% vs 15,451
YoY +165.4% vs 7,894
Confirmation Rate
2.71%
568 confirmations on 20,953 home sessions
MoM +1.4% vs 2.67%
YoY -67.4% vs 8.32%
Page-path funnel — FYTD (1 Jul – 4 Oct)
Funnel detail — FYTD (1 Jul – 4 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 20,953 | +15.6% |
| /plan-options | 5,011 | +6.6% |
| /traveller-information | 1,834 | +6.7% |
| /payment | 824 | -3.2% |
| /confirmation | 568 | -9.0% |
Plans by SKU — FYTD (1 Jul – 4 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 107 | $86,277.08 |
| International Plus Single Trip | 83 | $21,839.57 |
| International Plus Annual Multi-Trip with family | 4 | $6,630.00 |
| International Plus Annual Multi-Trip | 1 | $242.36 |
| International Essentials Single Trip with family | 88 | $43,380.70 |
| International Essentials Single Trip | 101 | $21,092.70 |
| International Essentials Annual Multi-Trip | 4 | $2,705.30 |
| Domestic Single Trip with family | 20 | $2,824.15 |
| Domestic Single Trip | 19 | $1,451.05 |
| Total | 427 | $186,442.91 |
Top destinations by revenue — FYTD (1 Jul – 4 Oct)
| Destination | Items | Revenue |
|---|
| All of South America,Canada,USA | 1 | $9,808.20 |
| Brazil,Mexico,Bahamas,Canada,USA | 1 | $6,005.70 |
| United States of America | 5 | $5,268.50 |
| Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey | 1 | $5,136.30 |
| USA | 3 | $5,095.70 |
Top destinations by items — FYTD (1 Jul – 4 Oct)
| Destination | Items | Revenue |
|---|
| New Zealand | 32 | $4,715.60 |
| Australia | 25 | $2,634.30 |
| Australia - Domestic Cruise | 21 | $4,497.40 |
| Bali | 20 | $3,837.15 |
| Vietnam | 18 | $4,694.80 |
Yesterday
Sun 4 Oct 2026
$884.70
2 plans · 169 sessions · 2.96% conf
Month to date
1 – 4 Oct 2026 (day 4 of month)
$6,475.50
10 plans · 728 sessions · 2.06% conf
Financial year to date
FY27 · 1 Jul – 4 Oct 2026 (96 days)
$186,442.91
427 plans · 20,953 sessions · 2.71% conf
What's going well
- MTD revenue is ahead of last year. $6,475.50 vs $4,311.40 for 1–4 Oct 2025 (+50.2%) on half the plans (10 vs 20) — average plan value $647.55 vs $215.57.
- FY27 traffic and basket size are up. FYTD home sessions 20,953 vs 7,894 (+165.4%) over the same 96 days; FYTD average plan value $436.63 vs $405.36 (+7.7%).
- Yesterday converted better at the last step. /confirmation sessions 5 (+25.0% PoP) — confirmation rate 2.96% vs 2.12% on Saturday, from 169 home sessions.
- Yesterday's revenue held close to last year. $884.70 vs $967.50 on 4 Oct 2025 (-8.6%) on half the plans; one Italy/Greece/Spain International Essentials plan ($831.60) carried 94% of it.
What's not going well
- FYTD is still behind last year. $186,442.91 vs $198,628.36 (-6.1%) and 427 plans vs 490 (-12.9%) over 1 Jul – 4 Oct.
- Conversion remains the gap. FYTD confirmation rate 2.71% vs 8.32% a year ago (-67.4%); 568 confirmations vs 657 (-13.5%) on 2.7× the traffic.
- October is running far below early September. MTD 10 plans / $6,475.50 vs 55 / $24,087.85 for 1–4 Sep (-81.8% plans, -73.1% revenue); home sessions 728 vs 1,439 (-49.4%).
- A soft Sunday. Yesterday 2 plans / $884.70 vs 7 / $5,461.40 on 4 Sep (-71.4% plans, -83.8% revenue); / sessions 169 (-10.6% PoP), /plan-options -6.7%, /payment -12.5%.
How to read this: Today is Monday 5 October, so MTD covers four days (1–4 Oct) and single-day deltas are small-base effects (2 plans yesterday, a Sunday). The 1–4 Sep comparison window was unusually strong (1,439 home sessions, 55 plans), so MoM deltas look harsh. FYTD (96 days) is directly comparable with the same 96 days last year; the FYTD MoM column compares 96 days against 66 (1 Jul – 4 Sep) and is structurally inflated, so lean on YoY. Data caveat: 4 Oct 2025 shows only 34 home (/) sessions against 15 on /plan-options and 4 confirmations, so last year's 11.76% single-day confirmation rate reflects an odd base-day landing count. Looker Studio data was last refreshed 9:15am on 5 Oct, so Sunday may still pick up late GA4 events. September closed at $78,372.46 (see Trends).
Monthly revenue — last 24 months (Nov 2024 → Oct 2026 · Oct 2026 PTD)
Monthly home-page sessions (/) — Jul 25 → Oct 26 (Oct PTD, 4 days)
Funnel comparison: 4 Oct 2026 vs 4 Sep (MoM) vs 4 Oct 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY