Kogan Travel Insurance - Daily Sales Report

Yesterday: Sunday, 10 May 2026 (AEST). All AUD.
Generated 2026-05-11 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
2
MoM -50.0% vs 4
YoY -66.7% vs 6
Total Revenue
$553.50
MoM -13.0% vs $636.30
YoY -56.9% vs $1,284.65
Sessions on /
197
PoP +6.5% on landing page sessions
Confirmation Rate
1.02%
2 confirmations / 197 landings

Plans Purchased

PlanItemsRevenue
International Essentials Single Trip with family1$309.60
International Plus Single Trip1$243.90

Page Path Funnel

Top Destinations by Revenue

DestinationItemsRevenue
Phuket1$309.60
All of Europe1$243.90

Top Destinations by Items Purchased

DestinationItemsRevenue
Phuket1$309.60
All of Europe1$243.90
Plans Purchased
33
MoM +10.0% vs 30
YoY -32.7% vs 49
Total Revenue
$11,321.79
MoM -33.4% vs $16,989.90
YoY -41.7% vs $19,425.10
Sessions on /
2,167
PoP +46.7% on landing page sessions
Confirmation Rate
2.03%
44 confirmations / 2,167 landings

Plans Purchased

PlanItemsRevenue
International Plus Single Trip12$5,062.24
International Essentials Single Trip with family10$2,952.60
International Essentials Single Trip6$2,120.40
International Plus Single Trip with family4$1,076.75
Domestic Single Trip1$109.80

Page Path Funnel

Top 5 Destinations by Revenue

DestinationItemsRevenue
All of the Middle East, All of Europe1$2,195.84
Canada, South Africa, All of Europe1$901.80
Australia - Domestic Cruise2$898.80
New Zealand, New Caledonia, Vanuatu1$837.00
All of the Pacific1$766.80

Top 5 Destinations by Items Purchased

DestinationItemsRevenue
Singapore3$283.50
Australia - Domestic Cruise2$898.80
Japan2$634.50
China2$552.60
New Zealand2$90.90
Plans Purchased
1,704
MoM +6.8% vs 1,595
YoY -34.7% vs 2,608
Total Revenue
$714,418.91
MoM +6.6% vs $670,241.42
YoY -25.4% vs $957,416.54
Sessions on /
28,774
PoP -27.9% on landing page sessions
Confirmation Rate
7.69%
2,214 confirmations / 28,774 landings

Top Plans Purchased

PlanItemsRevenue
International Plus Single Trip with family432$297,460.88
International Essentials Single Trip with family394$168,412.50
International Plus Single Trip375$105,873.77
International Essentials Single Trip362$82,820.20
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51

Page Path Funnel

Top 5 Destinations by Revenue

DestinationItemsRevenue
All of Europe45$31,227.67
Bali80$19,736.63
Australia - Domestic Cruise106$19,677.16
New Zealand104$19,243.43
Worldwide10$19,123.80

Top 5 Destinations by Items Purchased

DestinationItemsRevenue
Australia - Domestic Cruise106$19,677.16
New Zealand104$19,243.43
Bali80$19,736.63
Vietnam74$18,293.71
Japan61$17,834.19
Yesterday · Sun, 10 May
$553.50
2 plans · 197 sessions · 1.02% conv
MTD · 1-10 May
$11,321.79
33 plans · 2,167 sessions · 2.03% conv
FYTD · 1 Jul - 10 May
$714,418.91
1,704 plans · 28,774 sessions · 7.69% conv

What's going well

  • FYTD plans +6.8% MoM (1,704 vs 1,595) and revenue +6.6% MoM ($714K vs $670K) — full-year pace continues to build.
  • MTD plans +10.0% MoM (33 vs 30) — volume tracking ahead of equivalent April window.
  • MTD sessions on / +201% YoY (2,167 vs 720) — landing-page traffic dramatically up vs May 2025.
  • Yesterday sessions on / +199% MoM and +432% YoY — landing traffic surged even though purchases stayed soft.

What's not going well

  • Yesterday revenue -56.9% YoY ($553 vs $1,285) and -13.0% MoM ($553 vs $636) — Sunday purchases stayed thin despite the traffic spike.
  • MTD revenue -33.4% MoM ($11.3K vs $17.0K) and -41.7% YoY ($11.3K vs $19.4K) — revenue per session running well below comps.
  • FYTD revenue -25.4% YoY ($714K vs $957K) and plans -34.7% YoY (1,704 vs 2,608) — full-year deficit roughly flat.
  • MTD conversion 2.03% — well below FYTD baseline of 7.69%, suggesting funnel is leaking despite strong top-of-funnel volume.
Reading note: "Conv" = /confirmation sessions / landing-page sessions. MoM = same-length window one calendar month back; YoY = same-length window one year back.

Monthly Revenue - Last 24 Months

FY26 Monthly Views (Sessions on /)

Funnel Comparison - Yesterday / MTD / FYTD (% of /)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY