Plans Purchased
5
MoM -16.7% vs 6
YoY -28.6% vs 7
Total Revenue
$1,156.80
MoM -45.1% vs $2,108.25
YoY -16.8% vs $1,390.85
Sessions (Home /)
238
MoM -7.0% vs 256
YoY +173.6% vs 87
Confirmation Rate
2.52%
6 confirmations on 238 home sessions
MoM -46.2% vs 4.69%
YoY -72.6% vs 9.20%
Plans by SKU — Yesterday (11 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip | 2 | $476.40 |
| International Essentials Single Trip | 1 | $351.90 |
| International Essentials Single Trip with family | 1 | $297.90 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — Yesterday (11 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Canada | 1 | $351.90 |
| New Caledonia, Fiji | 1 | $297.90 |
| All of the Middle East | 1 | $285.60 |
| United Kingdom | 1 | $190.80 |
| Australia | 1 | $30.60 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Canada | 1 | $351.90 |
| New Caledonia, Fiji | 1 | $297.90 |
| All of the Middle East | 1 | $285.60 |
| United Kingdom | 1 | $190.80 |
| Australia | 1 | $30.60 |
Yesterday (Sat 11 Jul): 5 plans / $1,156.80 — two International Plus singles plus two Essentials and one Domestic. Volume soft: -16.7% MoM (vs 6) and -28.6% YoY (vs 7). Revenue -45.1% MoM (vs $2,108.25) but only -16.8% YoY (vs $1,390.85). Home traffic 238 sessions (-7.0% MoM vs 256, +173.6% YoY vs 87). Funnel: 27 sessions reached /plan-options, 5 reached /payment and 6 confirmed (2.52%).
Plans Purchased
34
MoM -57.5% vs 80
YoY -41.4% vs 58
Total Revenue
$13,887.99
MoM -55.4% vs $31,120.69
YoY -40.5% vs $23,343.95
Sessions (Home /)
2,136
MoM -20.1% vs 2,673
YoY +127.0% vs 941
Confirmation Rate
2.48%
53 confirmations on 2,136 home sessions
MoM -39.2% vs 4.08%
YoY -75.4% vs 10.10%
MTD covers 1–11 July 2026 (FY27 days 1–11). MoM = 1–11 June 2026; YoY = 1–11 July 2025.
Plans by SKU — MTD (1–11 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 6 | $5,570.44 |
| International Essentials Single Trip with family | 8 | $4,133.70 |
| International Essentials Single Trip | 12 | $2,844.35 |
| International Plus Single Trip | 6 | $1,243.20 |
| Domestic Single Trip with family | 1 | $65.70 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — MTD (1–11 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
| United Kingdom | 2 | $381.60 |
| Fiji | 2 | $226.80 |
Plans Purchased
34
MoM -57.5% vs 80
YoY -41.4% vs 58
Total Revenue
$13,887.99
MoM -55.4% vs $31,120.69
YoY -40.5% vs $23,343.95
Sessions (Home /)
2,136
MoM -20.1% vs 2,673
YoY +127.0% vs 941
Confirmation Rate
2.48%
53 confirmations on 2,136 home sessions
MoM -39.2% vs 4.08%
YoY -75.4% vs 10.10%
FYTD = FY27 to date, which is 1–11 July 2026 — identical to the MTD window this early in the year. YoY = 1–11 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–11 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 6 | $5,570.44 |
| International Essentials Single Trip with family | 8 | $4,133.70 |
| International Essentials Single Trip | 12 | $2,844.35 |
| International Plus Single Trip | 6 | $1,243.20 |
| Domestic Single Trip with family | 1 | $65.70 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — FYTD (1–11 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
| United Kingdom | 2 | $381.60 |
| Fiji | 2 | $226.80 |
Yesterday · Sat 11 Jul
$1,156.80
5 plans · 238 sessions · 2.52% conf
MTD · FY27 (1–11 Jul)
$13,887.99
34 plans · 2,136 sessions · 2.48% conf
FYTD · FY27 (1–11 Jul)
$13,887.99
34 plans · 2,136 sessions · 2.48% conf
What's going well
- Home traffic far above a year ago: MTD 2,136 sessions (+127.0% YoY vs 941) — and yesterday +173.6% YoY (238 vs 87). Demand for cover is well ahead of FY26's opening.
- Premium mix carries revenue: the Plus family SKU leads MTD at $5,570.44 (40% of MTD), and one high-value multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
- June closed strong at $93,046.24 (220 plans) — a healthy base heading into FY27's second week.
- Clean data: all six comparison windows read cleanly; SKU, destination and funnel figures reconcile to $13,887.99 / 34 plans MTD.
What's not going well
- Revenue down on both bases: MTD $13,887.99 (-55.4% MoM vs $31,120.69, -40.5% YoY vs $23,343.95).
- Volume soft: MTD 34 plans (-57.5% MoM vs 80, -41.4% YoY vs 58); yesterday 5 plans (-16.7% MoM, -28.6% YoY).
- Conversion weak: MTD confirmation 2.48% vs 4.08% MoM (-39.2%) and 10.10% YoY (-75.4%); yesterday 2.52%.
- Funnel leaks early: only 12.9% of MTD home sessions reached /plan-options (275/2,136) vs 77.4% on 1–11 Jul 2025 (728/941).
Read: FY27's second week stays traffic-rich but conversion-poor. MTD sits at 34 plans / $13,887.99, down ~-41% YoY and ~-55% to -58% MoM on revenue and volume. Monthly home traffic remains the bright spot — +127.0% YoY MTD — but the funnel drops off far earlier than a year ago (12.9% reaching /plan-options MTD vs 77.4% YoY) and confirmation is just 2.48%. Yesterday was quiet on volume (5 plans) and revenue ($1,156.80), though YoY revenue was only -16.8%. Eleven days into FY27 the windows are still small; the priority signal remains the top-of-funnel conversion gap, not the totals.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 11 Jul 2026 vs 11 Jun (MoM) vs 11 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY