Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 24 June 2026 (AEST). All AUD.
Generated 2026-06-25 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is twenty-four days old, so MTD covers 1–24 June 2026. Yesterday MoM = 24 May 2026, YoY = 24 June 2025; MTD MoM = 1–24 May 2026, YoY = 1–24 June 2025.
Plans Purchased
6
MoM +20.0% vs 5
YoY -33.3% vs 9
Total Revenue
$1,422.40
MoM +61.8% vs $879.30
YoY -81.5% vs $7,692.80
Sessions (Home /)
269
MoM +33.2% vs 202
YoY +106.9% vs 130
Confirmation Rate
2.23%
6 confirmations on 269 home sessions
MoM -35.7% vs 3.47%
YoY -79.3% vs 10.77%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Essentials Single Trip3$602.40
International Plus Single Trip with family2$544.00
International Plus Single Trip1$276.00

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Indonesia1$404.80
Vanuatu, New Caledonia1$288.00
Sri Lanka1$276.00
New Caledonia1$224.00
Singapore1$139.20

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Indonesia1$404.80
Vanuatu, New Caledonia1$288.00
Sri Lanka1$276.00
New Caledonia1$224.00
Singapore1$139.20
Six policies sold yesterday, all single-unit across six destinations — so the two destination rankings list the same rows (ordered here by revenue). Indonesia ($404.80) led the day. $1,422.40 is well below the recent daily run-rate and down 81.5% on the same day last year.
Plans Purchased
167
MoM +89.8% vs 88
YoY -27.7% vs 231
Total Revenue
$63,681.64
MoM +104.3% vs $31,169.05
YoY -26.1% vs $86,158.40
Sessions (Home /)
5,854
MoM +13.4% vs 5,161
YoY +60.6% vs 3,644
Confirmation Rate
3.76%
220 confirmations on 5,854 home sessions
MoM +65.6% vs 2.27%
YoY -52.6% vs 7.93%
June is twenty-four days old, so MTD covers 1–24 June 2026. MoM = 1–24 May 2026, YoY = 1–24 June 2025.

Plans by SKU — MTD (1–24 Jun)

Item nameUnitsRevenue
International Plus Single Trip with family33$14,517.69
International Plus Single Trip46$12,930.45
International Essentials Single Trip46$12,285.90
International Essentials Single Trip with family20$10,416.80
International Plus Annual Multi-Trip with family2$5,887.20
International Plus Annual Multi-Trip4$5,687.20
Other — Domestic & Essentials Annual (3 SKUs)16$1,956.40

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising)1$5,138.40
Worldwide1$4,220.80
Vietnam7$2,813.30
All of Europe6$2,492.80
Greece, Singapore1$2,094.40

Top 5 destinations by Items — MTD

DestinationItemsRevenue
All of the Middle East11$1,491.70
Australia10$871.60
Vietnam7$2,813.30
Bali7$1,646.40
All of Europe6$2,492.80
Plans Purchased
1,960
MoM +11.4% vs 1,759
YoY -33.4% vs 2,942
Total Revenue
$811,501.21
MoM +10.5% vs $734,266.17
YoY -25.0% vs $1,082,403.51
Sessions (Home /)
38,616
MoM +22.3% vs 31,586
YoY -13.0% vs 44,393
Confirmation Rate
6.63%
2,561 confirmations on 38,616 home sessions
MoM -8.4% vs 7.24%
YoY -24.1% vs 8.74%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family486$323,152.17
International Essentials Single Trip with family434$187,018.85
International Plus Single Trip448$126,953.68
International Essentials Single Trip424$98,864.55
International Plus Annual Multi-Trip with family21$42,479.06
International Plus Annual Multi-Trip21$14,011.71

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe55$36,524.07
Worldwide11$23,344.60
Bali94$22,412.78
Vietnam85$22,052.56
Australia — Domestic Cruise117$21,220.56

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise117$21,220.56
New Zealand117$20,621.81
Bali94$22,412.78
Vietnam85$22,052.56
Japan74$20,670.84
Yesterday · Wed 24 Jun
$1,422.40
6 plans · 269 sessions · 2.23% conf
MTD · 1–24 Jun
$63,681.64
167 plans · 5,854 sessions · 3.76% conf
FYTD · 1 Jul – 24 Jun
$811,501.21
1,960 plans · 38,616 sessions · 6.63% conf

What's going well

  • MTD pacing far ahead of last month: revenue $63,681.64 (+104.3% MoM vs $31,169.05) and plans 167 (+89.8% MoM vs 88) — roughly double last month's first twenty-four days.
  • Traffic very strong YoY: MTD home sessions 5,854 (+60.6% YoY vs 3,644, +13.4% MoM); FYTD 38,616 (+22.3% MoM); yesterday 269 (+33.2% MoM, +106.9% YoY).
  • FYTD keeps building MoM: revenue $811,501.21 (+10.5%) and plans 1,960 (+11.4%).
  • MTD confirmation rate 3.76% recovered +65.6% MoM from 2.27%.

What's not going well

  • Quiet sales day: yesterday just 6 plans / $1,422.40, down hard YoY (-33.3% plans / -81.5% rev vs 9 plans / $7,692.80) — well below the recent daily run-rate.
  • FYTD remains structurally behind last year: revenue -25.0% YoY ($811.5K vs $1.08M) and plans -33.4% YoY (1,960 vs 2,942).
  • MTD still trails last year: revenue -26.1% YoY ($63,682 vs $86,158) and plans -27.7% YoY (167 vs 231).
  • Confirmation rates soft YoY across the board: yesterday 2.23% vs 10.77% (-79.3%), MTD 3.76% vs 7.93% (-52.6%), FYTD 6.63% vs 8.74% (-24.1%); FYTD also slipped MoM (6.63% vs 7.24%, -8.4%).
Read: Wednesday 24 June was quiet — 6 plans for $1,422.40, down sharply YoY (-33.3% plans / -81.5% rev) though up MoM off a soft 24 May. The month overall is pacing strongly: MTD sits at $63,681.64 / 167 plans, roughly double last month's first twenty-four days (+104.3% / +89.8% MoM) but still -26.1% / -27.7% YoY. FYTD has reached $811,501.21 / 1,960 plans, +10.5% rev / +11.4% plans MoM yet -25.0% / -33.4% YoY. Closing the year-on-year gap and lifting confirmation rates back toward last year's levels remain the priorities.