Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 30 September 2026 (AEST). All AUD.
Generated 2026-10-01 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 92 of the financial year (month-end run): Yesterday = 30 Sep 2026; MTD = 1–30 Sep 2026 (complete month). FYTD = 1 Jul – 30 Sep 2026 (92 days, Q1 complete). Yesterday MoM = 30 Aug 2026, YoY = 30 Sep 2025. MTD MoM = 1–31 Aug 2026, YoY = 1–30 Sep 2025. FYTD MoM = 1 Jul – 30 Aug 2026 (61 days vs 92 — deltas structurally inflated, lean on YoY); FYTD YoY = 1 Jul – 30 Sep 2025 (92 days, directly comparable).
Plans Purchased
5
MoM +150.0% vs 2
YoY +0.0% vs 5
Total Revenue
$777.60
MoM -63.8% vs $2,148.30
YoY -27.3% vs $1,069.20
Sessions (Home /)
208
MoM +18.9% vs 175
YoY -22.4% vs 268
Confirmation Rate
2.40%
5 confirmations on 208 home sessions
MoM +110.3% vs 1.14%
YoY +7.4% vs 2.24%

Page-path funnel — Yesterday (30 Sep)

Funnel detail — Yesterday (30 Sep) (vs previous period)

Page pathSessionsPoP Δ
/208+14.3%
/plan-options50+72.4%
/traveller-information19+11.8%
/payment8-20.0%
/confirmation50.0%

Plans by SKU — Yesterday (30 Sep)

PlanItemsRevenue
International Plus Single Trip with family1$236.70
International Plus Single Trip1$132.30
International Essentials Single Trip with family1$202.50
International Essentials Single Trip2$206.10
Total5$777.60

Top destinations by revenue — Yesterday (30 Sep)

DestinationItemsRevenue
Singapore1$236.70
Hong Kong1$202.50
Indonesia1$132.30
Thailand1$123.30
Malaysia1$82.80

Top destinations by items — Yesterday (30 Sep)

DestinationItemsRevenue
Singapore1$236.70
Hong Kong1$202.50
Indonesia1$132.30
Thailand1$123.30
Malaysia1$82.80
Plans Purchased
161
MoM +22.0% vs 132
YoY +3.9% vs 155
Total Revenue
$78,372.46
MoM +37.3% vs $57,087.34
YoY +24.8% vs $62,808.85
Sessions (Home /)
6,327
MoM -8.0% vs 6,876
YoY +106.6% vs 3,063
Confirmation Rate
3.35%
212 confirmations on 6,327 home sessions
MoM +32.4% vs 2.53%
YoY -48.9% vs 6.56%

Page-path funnel — MTD (1–30 Sep)

Funnel detail — MTD (1–30 Sep) (vs previous period)

Page pathSessionsPoP Δ
/6,327-5.8%
/plan-options1,959+31.4%
/traveller-information770+47.2%
/payment316+29.5%
/confirmation212+25.4%

Plans by SKU — MTD (1–30 Sep)

PlanItemsRevenue
International Plus Single Trip with family43$41,529.65
International Plus Single Trip37$10,757.20
International Plus Annual Multi-Trip with family3$2,407.20
International Plus Annual Multi-Trip1$242.36
International Essentials Single Trip with family37$15,424.15
International Essentials Single Trip30$6,161.20
International Essentials Annual Multi-Trip1$815.20
Domestic Single Trip with family5$776.20
Domestic Single Trip4$259.30
Total161$78,372.46

Top destinations by revenue — MTD (1–30 Sep)

DestinationItemsRevenue
All of South America,Canada,USA1$9,808.20
Brazil,Mexico,Bahamas,Canada,USA1$6,005.70
USA2$4,774.40
United States of America3$3,944.60
Japan9$3,045.15

Top destinations by items — MTD (1–30 Sep)

DestinationItemsRevenue
New Zealand13$2,193.16
Japan9$3,045.15
Bali9$1,819.75
Vietnam7$2,483.00
Australia6$801.20
Plans Purchased
417
MoM +66.1% vs 251
YoY -11.3% vs 470
Total Revenue
$179,967.41
MoM +88.6% vs $95,412.85
YoY -7.4% vs $194,316.96
Sessions (Home /)
20,162
MoM +46.2% vs 13,791
YoY +160.2% vs 7,748
Confirmation Rate
2.74%
553 confirmations on 20,162 home sessions
MoM +12.6% vs 2.44%
YoY -66.4% vs 8.17%

Page-path funnel — FYTD (1 Jul – 30 Sep)

Funnel detail — FYTD (1 Jul – 30 Sep) (vs previous period)

Page pathSessionsPoP Δ
/20,162+12.4%
/plan-options4,858+7.5%
/traveller-information1,785+7.7%
/payment790-3.1%
/confirmation553-7.2%

Plans by SKU — FYTD (1 Jul – 30 Sep)

PlanItemsRevenue
International Plus Single Trip with family106$85,733.48
International Plus Single Trip81$21,537.17
International Plus Annual Multi-Trip with family4$6,630.00
International Plus Annual Multi-Trip1$242.36
International Essentials Single Trip with family85$38,891.50
International Essentials Single Trip98$20,095.50
International Essentials Annual Multi-Trip4$2,705.30
Domestic Single Trip with family19$2,681.05
Domestic Single Trip19$1,451.05
Total417$179,967.41

Top destinations by revenue — FYTD (1 Jul – 30 Sep)

DestinationItemsRevenue
All of South America,Canada,USA1$9,808.20
Brazil,Mexico,Bahamas,Canada,USA1$6,005.70
United States of America5$5,268.50
Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey1$5,136.30
USA3$5,095.70

Top destinations by items — FYTD (1 Jul – 30 Sep)

DestinationItemsRevenue
New Zealand32$4,715.60
Australia24$2,491.20
Australia - Domestic Cruise21$4,497.40
Bali20$3,837.15
Vietnam16$4,152.10
Yesterday
Wed 30 Sep 2026
$777.60
5 plans · 208 sessions · 2.40% conf
Month to date
1–30 Sep 2026 (full month)
$78,372.46
161 plans · 6,327 sessions · 3.35% conf
Financial year to date
FY27 · 1 Jul – 30 Sep 2026 (Q1 complete)
$179,967.41
417 plans · 20,162 sessions · 2.74% conf

What's going well

  • September closed as the strongest month since June. $78,372.46 / 161 plans for the full month — 137.3% of August ($57,087.34), +37.3% revenue and +22.0% plans MoM, and +24.8% revenue / +3.9% plans against September 2025 ($62,808.85).
  • September conversion improved on August. Confirmation rate 3.35% vs 2.53% (+32.4%); 31.0% of landings reached /plan-options vs 22.0% in August, and /confirmation sessions were 212 vs 174 (+21.8%).
  • Yesterday beat the same day a month ago on volume. Wednesday 30 Sep: 5 plans vs 2 on 30 Aug (+150.0%) and level with the 5 plans sold on 30 Sep 2025; confirmation rate 2.40% vs 1.14% MoM and 2.24% YoY.
  • Q1 FY27 landing traffic is far above Q1 FY26. 20,162 home sessions vs 7,748 (+160.2%) over the identical 92-day quarter; September alone ran +106.6% YoY (6,327 vs 3,063).

What's not going well

  • Q1 FY27 closed behind Q1 FY26. $179,967.41 vs $194,316.96 (-7.4%) and 417 plans vs 470 (-11.3%) over the same 1 Jul – 30 Sep window, despite +160.2% more landing sessions.
  • Quarter conversion is a third of last year's. FYTD confirmation rate 2.74% vs 8.17% (-66.4%); September 3.35% vs 6.56%. Confirmations were 553 vs 633 (-12.6%) on 2.6x the traffic.
  • Yesterday was low-value. $777.60 is -63.8% vs 30 Aug ($2,148.30) and -27.3% vs 30 Sep 2025 ($1,069.20); all five plans were short-haul Asia (Singapore, Hong Kong, Indonesia, Thailand, Malaysia) at an average of $155.52/plan, with /payment sessions -20.0% PoP.
  • Home-page traffic is softening. September home sessions -8.0% vs August (6,327 vs 6,876, -5.8% PoP) and yesterday's 208 landings were -22.4% below 30 Sep 2025 (268).
How to read this: Wednesday 30 Sep closed the month and the quarter with 5 plans / $777.60 on 208 home sessions — volume in line with a month ago and a year ago, but low average plan value, so daily revenue deltas (-63.8% MoM, -27.3% YoY) are a small-base effect. Because today is 1 October, MTD here is the complete September (161 plans / $78,372.46) compared with full August and full September 2025, and FYTD is the complete Q1 FY27 (92 days vs 92 days a year ago — the YoY column is directly comparable). September was the best month since June (137.3% of August, +24.8% YoY on revenue), but Q1 still finished -7.4% on revenue and -11.3% on plans against Q1 FY26 on a landing-session base +160.2% larger — conversion efficiency, not traffic, remains the FY27 story. The FYTD MoM column compares 92 days against 61 (1 Jul – 30 Aug) and is structurally inflated.