Plans Purchased
2
MoM -92.3% vs 26
YoY -66.7% vs 6
Total Revenue
$778.50
MoM -94.3% vs $13,738.40
YoY -47.0% vs $1,469.00
Sessions (Home /)
175
MoM -66.2% vs 517
YoY +360.5% vs 38
Confirmation Rate
1.14%
2 confirmations on 175 home sessions
MoM -82.6% vs 6.58%
YoY -95.2% vs 23.68%
Page-path funnel — Yesterday (2 Oct)
Funnel detail — Yesterday (2 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 175 | -9.8% |
| /plan-options | 22 | -51.1% |
| /traveller-information | 8 | -61.9% |
| /payment | 5 | -61.5% |
| /confirmation | 2 | -50.0% |
Plans by SKU — Yesterday (2 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 1 | $543.60 |
| International Plus Single Trip | 1 | $234.90 |
| Total | 2 | $778.50 |
Top destinations by revenue — Yesterday (2 Oct)
| Destination | Items | Revenue |
|---|
| America | 1 | $543.60 |
| United Kingdom | 1 | $234.90 |
Top destinations by items — Yesterday (2 Oct)
| Destination | Items | Revenue |
|---|
| America | 1 | $543.60 |
| United Kingdom | 1 | $234.90 |
Plans Purchased
5
MoM -85.7% vs 35
YoY -58.3% vs 12
Total Revenue
$1,388.70
MoM -90.7% vs $14,979.25
YoY -45.6% vs $2,553.30
Sessions (Home /)
370
MoM -53.3% vs 793
YoY +406.8% vs 73
Confirmation Rate
1.62%
6 confirmations on 370 home sessions
MoM -72.0% vs 5.80%
YoY -92.6% vs 21.92%
Page-path funnel — MTD (1 – 2 Oct)
Funnel detail — MTD (1 – 2 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 370 | -5.4% |
| /plan-options | 66 | -16.5% |
| /traveller-information | 28 | -22.2% |
| /payment | 18 | 0.0% |
| /confirmation | 6 | -40.0% |
Plans by SKU — MTD (1 – 2 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 1 | $543.60 |
| International Plus Single Trip | 2 | $302.40 |
| International Essentials Single Trip with family | 1 | $430.20 |
| International Essentials Single Trip | 1 | $112.50 |
| Total | 5 | $1,388.70 |
Top destinations by revenue — MTD (1 – 2 Oct)
| Destination | Items | Revenue |
|---|
| America | 1 | $543.60 |
| Vietnam | 2 | $542.70 |
| United Kingdom | 1 | $234.90 |
| Malaysia | 1 | $67.50 |
Top destinations by items — MTD (1 – 2 Oct)
| Destination | Items | Revenue |
|---|
| Vietnam | 2 | $542.70 |
| America | 1 | $543.60 |
| United Kingdom | 1 | $234.90 |
| Malaysia | 1 | $67.50 |
Plans Purchased
422
MoM +45.0% vs 291
YoY -12.4% vs 482
Total Revenue
$181,356.11
MoM +55.6% vs $116,574.20
YoY -7.9% vs $196,870.26
Sessions (Home /)
20,630
MoM +38.5% vs 14,895
YoY +164.3% vs 7,805
Confirmation Rate
2.71%
559 confirmations on 20,630 home sessions
MoM +4.3% vs 2.60%
YoY -67.4% vs 8.32%
Page-path funnel — FYTD (1 Jul – 2 Oct)
Funnel detail — FYTD (1 Jul – 2 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 20,630 | +14.2% |
| /plan-options | 4,956 | +7.5% |
| /traveller-information | 1,813 | +7.3% |
| /payment | 808 | -2.7% |
| /confirmation | 559 | -8.5% |
Plans by SKU — FYTD (1 Jul – 2 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 107 | $86,277.08 |
| International Plus Single Trip | 83 | $21,839.57 |
| International Plus Annual Multi-Trip with family | 4 | $6,630.00 |
| International Plus Annual Multi-Trip | 1 | $242.36 |
| International Essentials Single Trip with family | 86 | $39,321.70 |
| International Essentials Single Trip | 99 | $20,208.00 |
| International Essentials Annual Multi-Trip | 4 | $2,705.30 |
| Domestic Single Trip with family | 19 | $2,681.05 |
| Domestic Single Trip | 19 | $1,451.05 |
| Total | 422 | $181,356.11 |
Top destinations by revenue — FYTD (1 Jul – 2 Oct)
| Destination | Items | Revenue |
|---|
| All of South America,Canada,USA | 1 | $9,808.20 |
| Brazil,Mexico,Bahamas,Canada,USA | 1 | $6,005.70 |
| United States of America | 5 | $5,268.50 |
| Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey | 1 | $5,136.30 |
| USA | 3 | $5,095.70 |
Top destinations by items — FYTD (1 Jul – 2 Oct)
| Destination | Items | Revenue |
|---|
| New Zealand | 32 | $4,715.60 |
| Australia | 24 | $2,491.20 |
| Australia - Domestic Cruise | 21 | $4,497.40 |
| Bali | 20 | $3,837.15 |
| Vietnam | 18 | $4,694.80 |
Yesterday
Fri 2 Oct 2026
$778.50
2 plans · 175 sessions · 1.14% conf
Month to date
1 – 2 Oct 2026 (day 2 of month)
$1,388.70
5 plans · 370 sessions · 1.62% conf
Financial year to date
FY27 · 1 Jul – 2 Oct 2026 (94 days)
$181,356.11
422 plans · 20,630 sessions · 2.71% conf
What's going well
- FY27 landing traffic is far above last year. FYTD home sessions 20,630 vs 7,805 (+164.3%) over the identical 94-day window, and +38.5% vs the shorter 64-day MoM window.
- Yesterday's average plan value beat last year's. 2 plans for $778.50 = $389.25/plan vs $244.83 on 2 Oct 2025 (+59.0%); a single International Plus family plan (America) carried $543.60.
- FYTD average plan value is higher than a year ago. $429.75 per plan vs $408.44 (+5.2%), cushioning revenue against the drop in plan count.
- Top-of-funnel held up better than the rest. Yesterday's home sessions slipped only -9.8% PoP, MTD -5.4%, and FYTD home traffic is +14.2% on the previous period.
What's not going well
- FYTD is behind last year. $181,356.11 vs $196,870.26 (-7.9%) and 422 plans vs 482 (-12.4%) over the same 1 Jul – 2 Oct window, despite 164.3% more landing sessions.
- Conversion is a fraction of last year's. FYTD confirmation rate 2.71% vs 8.32% (-67.4%); confirmations were 559 vs 649 (-13.9%) on far more traffic.
- Yesterday was very soft. 2 plans / $778.50 vs 26 / $13,738.40 on 2 Sep (-92.3% plans, -94.3% revenue) and 6 / $1,469.00 on 2 Oct 2025 (-66.7%, -47.0%).
- Mid-funnel dropped sharply yesterday. /plan-options 22 (-51.1% PoP), /traveller-information 8 (-61.9%), /payment 5 (-61.5%) and /confirmation 2 (-50.0%); MTD confirmation rate is 1.62% vs 5.80% for 1–2 Sep (-72.0%).
How to read this: Today is 3 October, so MTD covers just two days (1–2 Oct) and single-day deltas are small-base effects (2 plans yesterday). The 1–2 Sep comparison window was unusually strong (793 home sessions, 35 plans, $14,979.25), which makes MoM deltas look especially harsh. FYTD (94 days) is directly comparable with the same 94 days last year; the FYTD MoM column compares 94 days against 64 (1 Jul – 2 Sep) and is structurally inflated, so lean on YoY. Data caveat: the dashboard reported only 38 home (/) sessions on 2 Oct 2025 against 36 on /plan-options and 9 confirmations, so the YoY confirmation rate for yesterday (23.68% a year ago) reflects an odd base-day landing count rather than a real conversion gap. September closed at $78,372.46 (see the Trends chart). Conversion efficiency, not traffic, remains the FY27 story.
Monthly revenue — last 24 months (Nov 2024 → Oct 2026 · Oct 2026 PTD)
Monthly home-page sessions (/) — Jul 25 → Oct 26 (Oct PTD, 2 days)
Funnel comparison: 2 Oct 2026 vs 2 Sep (MoM) vs 2 Oct 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY