Plans Purchased
6
MoM -40.0% vs 10
YoY -14.3% vs 7
Total Revenue
$1,627.60
MoM -65.9% vs $4,766.95
YoY -39.0% vs $2,667.60
Sessions (Home /)
430
MoM +74.1% vs 247
YoY +777.6% vs 49
Confirmation Rate
1.40%
6 confirmations on 430 home sessions
MoM -78.5% vs 6.48%
YoY -90.2% vs 14.29%
Plans by SKU — Yesterday (13 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $877.90 |
| International Plus Single Trip | 2 | $683.10 |
| Domestic Single Trip with family | 1 | $66.60 |
Page Path Funnel — Yesterday (13 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Philippines, Manila | 1 | $473.40 |
| Malaysia | 1 | $393.30 |
| New Zealand | 1 | $289.80 |
| Japan | 1 | $253.30 |
| Singapore | 1 | $151.20 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Philippines, Manila | 1 | $473.40 |
| Malaysia | 1 | $393.30 |
| New Zealand | 1 | $289.80 |
| Japan | 1 | $253.30 |
| Singapore | 1 | $151.20 |
Yesterday (Mon 13 Jul): 6 plans / $1,627.60 — three International Plus family singles, two International Plus singles and one Domestic family single. Volume down -40.0% MoM (vs 10) and -14.3% YoY (vs 7); revenue -65.9% MoM (vs $4,766.95) and -39.0% YoY (vs $2,667.60). Home traffic 430 sessions (+74.1% MoM vs 247, +777.6% YoY vs 49). Top-of-funnel was strong — 182 reached /plan-options (42.3%) — but only 13 reached /payment and 6 confirmed (1.40%).
Plans Purchased
43
MoM -58.7% vs 104
YoY -34.8% vs 66
Total Revenue
$16,782.54
MoM -56.9% vs $38,924.44
YoY -36.8% vs $26,569.55
Sessions (Home /)
2,744
MoM -13.5% vs 3,171
YoY +168.2% vs 1,023
Confirmation Rate
2.30%
63 confirmations on 2,744 home sessions
MoM -47.6% vs 4.38%
YoY -78.0% vs 10.46%
MTD covers 1–13 July 2026 (FY27 days 1–13). MoM = 1–13 June 2026; YoY = 1–13 July 2025.
Plans by SKU — MTD (1–13 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 11 | $7,679.29 |
| International Essentials Single Trip with family | 8 | $4,133.70 |
| International Essentials Single Trip | 12 | $2,844.35 |
| International Plus Single Trip | 9 | $1,962.30 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — MTD (1–13 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
| United Kingdom | 2 | $381.60 |
Plans Purchased
43
MoM -58.7% vs 104
YoY -34.8% vs 66
Total Revenue
$16,782.54
MoM -56.9% vs $38,924.44
YoY -36.8% vs $26,569.55
Sessions (Home /)
2,744
MoM -13.5% vs 3,171
YoY +168.2% vs 1,023
Confirmation Rate
2.30%
63 confirmations on 2,744 home sessions
MoM -47.6% vs 4.38%
YoY -78.0% vs 10.46%
FYTD = FY27 to date, which is 1–13 July 2026 — identical to the MTD window this early in the year. YoY = 1–13 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–13 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 11 | $7,679.29 |
| International Essentials Single Trip with family | 8 | $4,133.70 |
| International Essentials Single Trip | 12 | $2,844.35 |
| International Plus Single Trip | 9 | $1,962.30 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — FYTD (1–13 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
| United Kingdom | 2 | $381.60 |
Yesterday · Mon 13 Jul
$1,627.60
6 plans · 430 sessions · 1.40% conf
MTD · FY27 (1–13 Jul)
$16,782.54
43 plans · 2,744 sessions · 2.30% conf
FYTD · FY27 (1–13 Jul)
$16,782.54
43 plans · 2,744 sessions · 2.30% conf
What's going well
- Home traffic far above a year ago: MTD 2,744 sessions (+168.2% YoY vs 1,023) and yesterday 430 (+777.6% YoY vs 49). Demand for cover is well ahead of FY26's opening.
- Yesterday's top-of-funnel was strong: 182 of 430 home sessions reached /plan-options (42.3%) — well above 17.0% on 13 Jun and 17.2% MTD.
- Premium mix carries revenue: the Plus family SKU leads MTD at $7,679.29 (46% of MTD), and one high-value multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
- June closed strong at $93,046.24 (220 plans) — a healthy base heading into FY27's second week.
What's not going well
- Sales down on both bases: MTD 43 plans / $16,782.54 (-58.7% / -56.9% MoM vs 104 / $38,924.44; -34.8% / -36.8% YoY vs 66 / $26,569.55).
- Bottom-of-funnel leaking: yesterday 182 reached /plan-options but only 13 reached /payment and 6 confirmed (1.40%).
- Conversion weak: MTD confirmation 2.30% vs 4.38% MoM (-47.6%) and 10.46% YoY (-78.0%); yesterday 1.40% (-78.5% MoM, -90.2% YoY).
- Yesterday revenue soft: $1,627.60 (-65.9% MoM vs $4,766.95, -39.0% YoY vs $2,667.60).
Read: FY27's second week stays traffic-rich but conversion-poor. MTD sits at 43 plans / $16,782.54, up strongly on traffic (+168.2% YoY home sessions) yet down ~-35% to -37% YoY and ~-57% to -59% MoM on plans and revenue. Yesterday's landing engagement was unusually strong — 42.3% of home sessions reached /plan-options — but only 1.40% confirmed, so the drop-off is now concentrated below /plan-options rather than at the top. Confirmation (2.30% MTD) remains the metric to fix as visits keep climbing.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 13 Jul 2026 vs 13 Jun (MoM) vs 13 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY