Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 22 July 2026 (AEST). All AUD.
Generated 2026-07-23 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 22: this run falls on 23 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–22 July 2026 (identical windows). Yesterday = 22 Jul 2026. Yesterday MoM = 22 Jun 2026, YoY = 22 Jul 2025; MTD/FYTD MoM = 1–22 Jun 2026, YoY = 1–22 Jul 2025.
Plans Purchased
5
MoM -44.4% vs 9
YoY +150.0% vs 2
Total Revenue
$2,703.50
MoM -47.5% vs $5,150.40
YoY +73.4% vs $1,559.30
Sessions (Home /)
358
MoM +51.7% vs 236
YoY +459.4% vs 64
Confirmation Rate
1.68%
6 confirmations on 358 home sessions
MoM -64.0% vs 4.66%
YoY -73.2% vs 6.25%

Plans by SKU — Yesterday (22 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family1$1,995.30
International Plus Single Trip1$463.50
International Essentials Single Trip3$244.70

Page Path Funnel — Yesterday (22 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Italy, Switzerland, Singapore, Germany1$1,995.30
Singapore, Finland, Estonia, Tokyo1$463.50
Chile1$131.40
Australia - Domestic Cruise1$65.70
New Zealand1$47.60

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Italy, Switzerland, Singapore, Germany1$1,995.30
Singapore, Finland, Estonia, Tokyo1$463.50
Chile1$131.40
Australia - Domestic Cruise1$65.70
New Zealand1$47.60
Yesterday (Wed 22 Jul): 5 plans / $2,703.50 across three SKUs. Volume -44.4% MoM (vs 9) but +150.0% YoY (vs 2); revenue -47.5% MoM (vs $5,150.40) yet +73.4% YoY (vs $1,559.30). One premium Plus family policy (Italy/Switzerland/Singapore/Germany) drove $1,995.30 of the day. Home traffic 358 sessions (+51.7% MoM vs 236, +459.4% YoY vs 64). Funnel 358 → 132 → 46 → 12 → 6 confirmed (1.68%).
Plans Purchased
78
MoM -50.6% vs 158
YoY -35.0% vs 120
Total Revenue
$30,125.49
MoM -50.9% vs $61,376.04
YoY -38.8% vs $49,235.21
Sessions (Home /)
4,874
MoM -8.4% vs 5,322
YoY +170.8% vs 1,800
Confirmation Rate
2.30%
112 confirmations on 4,874 home sessions
MoM -41.8% vs 3.95%
YoY -76.1% vs 9.61%
MTD covers 1–22 July 2026 (FY27 days 1–22). MoM = 1–22 June 2026; YoY = 1–22 July 2025.

Plans by SKU — MTD (1–22 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family20$15,198.64
International Essentials Single Trip with family13$6,067.85
International Essentials Single Trip26$4,829.80
International Plus Single Trip15$3,577.30
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — MTD (1–22 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
Croatia2$1,228.50

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Bali4$875.15
Vietnam4$750.60
Singapore3$709.25
Australia - Domestic Cruise3$611.10
New Zealand3$362.40
Plans Purchased
78
MoM -50.6% vs 158
YoY -35.0% vs 120
Total Revenue
$30,125.49
MoM -50.9% vs $61,376.04
YoY -38.8% vs $49,235.21
Sessions (Home /)
4,874
MoM -8.4% vs 5,322
YoY +170.8% vs 1,800
Confirmation Rate
2.30%
112 confirmations on 4,874 home sessions
MoM -41.8% vs 3.95%
YoY -76.1% vs 9.61%
FYTD = FY27 to date, which is 1–22 July 2026 — identical to the MTD window this early in the year. YoY = 1–22 July 2025 (opening of FY26). MoM shown against 1–22 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–22 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family20$15,198.64
International Essentials Single Trip with family13$6,067.85
International Essentials Single Trip26$4,829.80
International Plus Single Trip15$3,577.30
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — FYTD (1–22 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
Croatia2$1,228.50

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Bali4$875.15
Vietnam4$750.60
Singapore3$709.25
Australia - Domestic Cruise3$611.10
New Zealand3$362.40
Yesterday · Wed 22 Jul
$2,703.50
5 plans · 358 sessions · 1.68% conf
MTD · FY27 (1–22 Jul)
$30,125.49
78 plans · 4,874 sessions · 2.30% conf
FYTD · FY27 (1–22 Jul)
$30,125.49
78 plans · 4,874 sessions · 2.30% conf

What's going well

  • Yesterday well ahead of a year ago: $2,703.50 revenue (+73.4% YoY vs $1,559.30) and 5 plans (+150.0% YoY vs 2), led by a premium Plus family policy (Italy/Switzerland/Singapore/Germany) at $1,995.30.
  • Traffic surging YoY: MTD 4,874 home sessions (+170.8% YoY vs 1,800) and yesterday 358 (+459.4% YoY vs 64).
  • Premium family SKU anchors MTD revenue: the Plus family single-trip SKU leads at $15,198.64 (50% of MTD), with Essentials family single-trip adding $6,067.85.
  • High-value long-haul still selling: Canada/Hong Kong/Tahiti/… ($3,053.70), Canada/Alaska ($2,145.60) and Italy/Switzerland/… ($1,995.30) lead MTD revenue; Bali (4) and Vietnam (4) lead by volume.

What's not going well

  • MTD sales well down: 78 plans / $30,125.49 (-50.6% / -50.9% MoM vs 158 / $61,376.04; -35.0% / -38.8% YoY vs 120 / $49,235.21).
  • Conversion weak against the traffic surge: MTD confirmation 2.30% vs 3.95% MoM (-41.8%) and 9.61% YoY (-76.1%).
  • Funnel thins fast: only 910 of 4,874 home sessions (18.7%) reached /plan-options MTD; 112 confirmed (2.30%).
  • Yesterday volume still thin: just 5 plans (-44.4% MoM vs 9), with a single $1,995.30 policy carrying ~74% of the day's revenue.
Read: FY27's opening stretch (day 22) is traffic-rich but conversion-poor. MTD/FYTD both sit at 78 plans / $30,125.49, with home sessions up sharply YoY (+170.8%) yet plans and revenue down ~-35% to -39% YoY and ~-51% MoM. The gap between soaring visits and a 2.30% confirmation rate (down -76.1% YoY) is the metric to fix — the extra traffic is not converting.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 22 Jul 2026 vs 22 Jun (MoM) vs 22 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY