Kogan Travel Insurance - Daily Sales Report

Yesterday: Tuesday, 28 July 2026 (AEST). All AUD.
Generated 2026-07-29 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 28: this run falls on 29 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–28 July 2026 (identical windows). Yesterday = 28 Jul 2026. Yesterday MoM = 28 Jun 2026, YoY = 28 Jul 2025; MTD/FYTD MoM = 1–28 Jun 2026, YoY = 1–28 Jul 2025.
Plans Purchased
5
MoM 0.0% vs 5
YoY +66.7% vs 3
Total Revenue
$1,097.10
MoM -60.9% vs $2,803.20
YoY -12.2% vs $1,249.50
Sessions (Home /)
224
MoM -0.4% vs 225
YoY +376.6% vs 47
Confirmation Rate
3.57%
8 confirmations on 224 home sessions
MoM +33.9% vs 2.67%
YoY -58.0% vs 8.51%

Plans by SKU — Yesterday (28 Jul)

Item nameUnitsRevenue
International Essentials Single Trip with family1$583.20
International Plus Single Trip with family1$271.80
Domestic Single Trip2$215.10
International Essentials Single Trip1$27.00

Page Path Funnel — Yesterday (28 Jul)

Top 5 destinations by Revenue — Yesterday (4 total)

DestinationItemsRevenue
Australia - Domestic Cruise1$583.20
Vietnam1$271.80
Australia2$215.10
New Zealand1$27.00

Top 5 destinations by Items — Yesterday (4 total)

DestinationItemsRevenue
Australia2$215.10
Australia - Domestic Cruise1$583.20
Vietnam1$271.80
New Zealand1$27.00
Yesterday (Tue 28 Jul): 5 plans / $1,097.10 across four SKUs — volume flat MoM (5 vs 5) and +66.7% YoY (vs 3), but revenue -60.9% MoM (vs $2,803.20) and -12.2% YoY (vs $1,249.50) on a small $219 average basket. Home traffic 224 sessions (-0.4% MoM vs 225, +376.6% YoY vs 47). Funnel 224 → 43 → 15 → 11 → 8 confirmed (3.57%).
Plans Purchased
114
MoM -37.4% vs 182
YoY -13.0% vs 131
Total Revenue
$40,512.16
MoM -47.1% vs $76,588.04
YoY -22.8% vs $52,451.41
Sessions (Home /)
6,486
MoM -4.7% vs 6,803
YoY +215.8% vs 2,054
Confirmation Rate
2.42%
157 confirmations on 6,486 home sessions
MoM -30.2% vs 3.47%
YoY -73.8% vs 9.25%
MTD covers 1–28 July 2026 (FY27 days 1–28). MoM = 1–28 June 2026; YoY = 1–28 July 2025.

Plans by SKU — MTD (1–28 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family31$20,211.64
International Essentials Single Trip with family20$8,770.80
International Essentials Single Trip33$6,151.85
International Plus Single Trip19$4,019.17
Domestic Single Trip6$672.30
Domestic Single Trip with family4$397.40
International Essentials Annual Multi-Trip1$289.00

Page Path Funnel — MTD (1–28 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
All of the Middle East3$1,467.30
Sri Lanka1$1,397.70

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia9$801.50
New Zealand7$882.90
Australia - Domestic Cruise5$1,366.20
Vietnam5$1,022.40
Bali5$964.40
Plans Purchased
114
MoM -37.4% vs 182
YoY -13.0% vs 131
Total Revenue
$40,512.16
MoM -47.1% vs $76,588.04
YoY -22.8% vs $52,451.41
Sessions (Home /)
6,486
MoM -4.7% vs 6,803
YoY +215.8% vs 2,054
Confirmation Rate
2.42%
157 confirmations on 6,486 home sessions
MoM -30.2% vs 3.47%
YoY -73.8% vs 9.25%
FYTD = FY27 to date, which is 1–28 July 2026 — identical to the MTD window this early in the year. YoY = 1–28 July 2025 (opening of FY26). MoM shown against 1–28 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–28 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family31$20,211.64
International Essentials Single Trip with family20$8,770.80
International Essentials Single Trip33$6,151.85
International Plus Single Trip19$4,019.17
Domestic Single Trip6$672.30
Domestic Single Trip with family4$397.40
International Essentials Annual Multi-Trip1$289.00

Page Path Funnel — FYTD (1–28 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
All of the Middle East3$1,467.30
Sri Lanka1$1,397.70

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia9$801.50
New Zealand7$882.90
Australia - Domestic Cruise5$1,366.20
Vietnam5$1,022.40
Bali5$964.40
Yesterday · Tue 28 Jul
$1,097.10
5 plans · 224 sessions · 3.57% conf
MTD · FY27 (1–28 Jul)
$40,512.16
114 plans · 6,486 sessions · 2.42% conf
FYTD · FY27 (1–28 Jul)
$40,512.16
114 plans · 6,486 sessions · 2.42% conf

What's going well

  • Yesterday held volume: 5 plans, flat MoM (5) and +66.7% YoY (3); yesterday's confirmation rate 3.57% beat the June comparable day (2.67%, +33.9% MoM).
  • Traffic keeps compounding YoY: MTD home sessions 6,486 (+215.8% YoY vs 2,054); yesterday 224 (+376.6% YoY vs 47).
  • Premium family SKU anchors the month: Intl Plus Single Trip with family 31 units / $20,211.64 (~50% of MTD revenue); big multi-country itineraries still landing ($3,053.70, $2,145.60, $1,995.30).
  • Deep funnel held up yesterday: /payment 11 sessions (0.0% vs prior period) and 8 confirmations despite softer landing traffic.

What's not going well

  • MTD down on both comparatives: 114 plans / $40,512.16 (-37.4% / -47.1% MoM vs 182 / $76,588.04; -13.0% / -22.8% YoY vs 131 / $52,451.41).
  • MTD conversion weak: 2.42% confirmation vs 3.47% MoM (-30.2%) and 9.25% YoY (-73.8%).
  • Yesterday was value-light: $219 average basket vs $561 MoM and $417 YoY — revenue -60.9% MoM on identical volume.
  • Funnel thins fast: only 1,310 of 6,486 MTD home sessions (20.2%) reach /plan-options; /payment 203 (-44.4% vs prior period).
Read: FY27 day 28 remains soft overall. MTD/FYTD both sit at 114 plans / $40,512.16, down -37.4% / -47.1% MoM and -13.0% / -22.8% YoY. Traffic is the bright spot (MTD home sessions +215.8% YoY) but conversion is the gap: MTD confirmation just 2.42% (-73.8% YoY). July is pacing to ~$44.9K (28/31 days × run-rate) vs $57.9K in July 2025.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 28 Jul 2026 vs 28 Jun (MoM) vs 28 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY