Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 8 July 2026 (AEST). All AUD.
Generated 2026-07-09 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 8: this run falls on 9 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–8 July 2026 (identical windows). Yesterday = 8 Jul 2026. Yesterday MoM = 8 Jun 2026, YoY = 8 Jul 2025; MTD/FYTD MoM = 1–8 Jun 2026, YoY = 1–8 Jul 2025.
Plans Purchased
6
MoM +20.0% vs 5
YoY +20.0% vs 5
Total Revenue
$2,329.20
MoM +105.5% vs $1,133.70
YoY -21.3% vs $2,961.00
Sessions (Home /)
203
MoM -14.0% vs 236
YoY +434.2% vs 38
Confirmation Rate
3.45%
7 confirmations on 203 home sessions
MoM -9.6% vs 3.81%
YoY -78.2% vs 15.79%

Plans by SKU — Yesterday (8 Jul)

Item nameUnitsRevenue
International Essentials Single Trip3$1,176.30
International Essentials Single Trip with family3$1,152.90

Page Path Funnel — Yesterday (8 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Hawaii1$745.20
Norway, Poland, Czech Republic1$456.30
Australia - Domestic Cruise1$386.10
Netherlands1$333.90
Port Vila1$246.60

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Hawaii1$745.20
Norway, Poland, Czech Republic1$456.30
Australia - Domestic Cruise1$386.10
Netherlands1$333.90
Port Vila1$246.60
Yesterday (Wed 8 Jul): 6 plans / $2,329.20 — three International Essentials Single Trip and three with-family policies. Volume up +20.0% MoM (vs 5) and +20.0% YoY (vs 5); revenue rebounded strongly MoM (+105.5% vs $1,133.70) but sat -21.3% YoY (vs $2,961.00). Home traffic 203 sessions (-14.0% MoM vs 236, +434.2% YoY vs 38). The funnel narrowed early — 36 sessions reached /plan-options, 9 reached /payment and 7 confirmed (3.45%).
Plans Purchased
23
MoM -60.3% vs 58
YoY -37.8% vs 37
Total Revenue
$10,741.84
MoM -55.8% vs $24,304.74
YoY -43.9% vs $19,144.80
Sessions (Home /)
1,538
MoM -21.0% vs 1,948
YoY +169.8% vs 570
Confirmation Rate
2.34%
36 confirmations on 1,538 home sessions
MoM -38.4% vs 3.80%
YoY -80.4% vs 11.93%
MTD covers 1–8 July 2026 (FY27 days 1–8). MoM = 1–8 June 2026; YoY = 1–8 July 2025.

Plans by SKU — MTD (1–8 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family5$4,380.64
International Essentials Single Trip with family6$3,508.20
International Essentials Single Trip9$2,277.00
International Plus Single Trip3$576.00

Page Path Funnel — MTD (1–8 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50
Montenegro1$942.30
Hawaii1$745.20

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Italy, Spain, All of the Middle East2$1,004.74
Australia - Domestic Cruise2$545.40
Fiji2$226.80
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Taiwan1$994.50
Plans Purchased
23
MoM -60.3% vs 58
YoY -37.8% vs 37
Total Revenue
$10,741.84
MoM -55.8% vs $24,304.74
YoY -43.9% vs $19,144.80
Sessions (Home /)
1,538
MoM -21.0% vs 1,948
YoY +169.8% vs 570
Confirmation Rate
2.34%
36 confirmations on 1,538 home sessions
MoM -38.4% vs 3.80%
YoY -80.4% vs 11.93%
FYTD = FY27 to date, which is 1–8 July 2026 — identical to the MTD window this early in the year. YoY = 1–8 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–8 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family5$4,380.64
International Essentials Single Trip with family6$3,508.20
International Essentials Single Trip9$2,277.00
International Plus Single Trip3$576.00

Page Path Funnel — FYTD (1–8 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50
Montenegro1$942.30
Hawaii1$745.20

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Italy, Spain, All of the Middle East2$1,004.74
Australia - Domestic Cruise2$545.40
Fiji2$226.80
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Taiwan1$994.50
Yesterday · Wed 8 Jul
$2,329.20
6 plans · 203 sessions · 3.45% conf
MTD · FY27 (1–8 Jul)
$10,741.84
23 plans · 1,538 sessions · 2.34% conf
FYTD · FY27 (1–8 Jul)
$10,741.84
23 plans · 1,538 sessions · 2.34% conf

What's going well

  • Home traffic far above a year ago: MTD 1,538 sessions (+169.8% YoY vs 570) and yesterday 203 sessions (+434.2% YoY vs 38) — many more people viewing cover than in FY26's opening week.
  • Yesterday bounced back MoM: $2,329.20 (+105.5% MoM vs $1,133.70) on 6 plans (+20.0% MoM vs 5, +20.0% YoY vs 5) — a much stronger day than a month earlier.
  • Premium mix carrying revenue: the Plus family SKU leads MTD at $4,380.64 (41% of MTD), and one high-value multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
  • Clean data: all six comparison windows read cleanly; SKU, destination and funnel figures reconcile to $10,741.84 / 23 plans MTD.

What's not going well

  • Revenue down on both bases: MTD $10,741.84 (-55.8% MoM vs $24,304.74, -43.9% YoY vs $19,144.80).
  • Volume soft: MTD 23 plans (-60.3% MoM vs 58, -37.8% YoY vs 37).
  • Conversion very weak: MTD confirmation 2.34% vs 3.80% MoM (-38.4%) and 11.93% YoY (-80.4%); yesterday 3.45% (-78.2% YoY vs 15.79%).
  • Funnel leaks early: only 13.5% of MTD home sessions reached /plan-options (208/1,538) vs 72.5% on 1–8 Jul 2025 (413/570).
Read: FY27's second week continues the pattern — traffic-rich but conversion-poor. MTD sits at 23 plans / $10,741.84, down ~-44% to -60% MoM/YoY on volume and revenue. Home traffic remains the clear bright spot — +169.8% YoY MTD and +434.2% YoY yesterday — but the funnel drops off far earlier than a year ago (13.5% reaching /plan-options MTD vs 72.5% YoY) and confirmation is just 2.34%. Yesterday was a better day than a month ago (6 plans / $2,329.20, +105.5% MoM revenue). Eight days into FY27 the windows are still small; the priority signal remains the top-of-funnel conversion gap, not the totals.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 8 Jul 2026 vs 8 Jun (MoM) vs 8 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY