Kogan Travel Insurance - Daily Sales Report

Yesterday: Friday, 24 July 2026 (AEST). All AUD.
Generated 2026-07-25 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 24: this run falls on 25 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–24 July 2026 (identical windows). Yesterday = 24 Jul 2026. Yesterday MoM = 24 Jun 2026, YoY = 24 Jul 2025; MTD/FYTD MoM = 1–24 Jun 2026, YoY = 1–24 Jul 2025.
Plans Purchased
4
MoM -33.3% vs 6
YoY +300.0% vs 1
Total Revenue
$1,036.80
MoM -27.1% vs $1,422.40
YoY +1,165.9% vs $81.90
Sessions (Home /)
207
MoM -23.0% vs 269
YoY +298.1% vs 52
Confirmation Rate
2.42%
5 confirmations on 207 home sessions
MoM +8.3% vs 2.23%
YoY -58.1% vs 5.77%

Plans by SKU — Yesterday (24 Jul)

Item nameUnitsRevenue
International Essentials Single Trip with family1$581.40
International Essentials Single Trip2$248.40
International Plus Single Trip with family1$207.00

Page Path Funnel — Yesterday (24 Jul)

Top 5 destinations by Revenue — Yesterday (4 total)

DestinationItemsRevenue
Spain, Scotland1$581.40
Ho Chi Minh City1$207.00
Bosnia and Herzegovina1$203.40
New Zealand1$45.00

Top 5 destinations by Items — Yesterday (4 total, all 1 item)

DestinationItemsRevenue
Spain, Scotland1$581.40
Ho Chi Minh City1$207.00
Bosnia and Herzegovina1$203.40
New Zealand1$45.00
Yesterday (Fri 24 Jul): 4 plans / $1,036.80 across three SKUs — a quiet day. Volume -33.3% MoM (vs 6) but +300.0% YoY (vs 1); revenue -27.1% MoM (vs $1,422.40) and +1,165.9% YoY (vs $81.90). International Essentials Single Trip with family led revenue ($581.40). Home traffic 207 sessions (-23.0% MoM vs 269, +298.1% YoY vs 52). Funnel 207 → 43 → 10 → 4 → 5 confirmed (2.42%).
Plans Purchased
92
MoM -44.9% vs 167
YoY -26.4% vs 125
Total Revenue
$33,441.94
MoM -47.5% vs $63,681.64
YoY -33.4% vs $50,240.96
Sessions (Home /)
5,350
MoM -8.6% vs 5,854
YoY +180.7% vs 1,906
Confirmation Rate
2.39%
128 confirmations on 5,350 home sessions
MoM -36.3% vs 3.76%
YoY -74.8% vs 9.50%
MTD covers 1–24 July 2026 (FY27 days 1–24). MoM = 1–24 June 2026; YoY = 1–24 July 2025.

Plans by SKU — MTD (1–24 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family23$15,984.34
International Essentials Single Trip with family16$7,085.10
International Essentials Single Trip32$6,124.85
International Plus Single Trip16$3,666.55
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family3$261.50
Domestic Single Trip1$30.60

Page Path Funnel — MTD (1–24 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
United States of America2$1,323.90

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Bali5$964.40
Vietnam4$750.60
New Zealand4$407.40
Australia4$292.10
Singapore3$709.25
Plans Purchased
92
MoM -44.9% vs 167
YoY -26.4% vs 125
Total Revenue
$33,441.94
MoM -47.5% vs $63,681.64
YoY -33.4% vs $50,240.96
Sessions (Home /)
5,350
MoM -8.6% vs 5,854
YoY +180.7% vs 1,906
Confirmation Rate
2.39%
128 confirmations on 5,350 home sessions
MoM -36.3% vs 3.76%
YoY -74.8% vs 9.50%
FYTD = FY27 to date, which is 1–24 July 2026 — identical to the MTD window this early in the year. YoY = 1–24 July 2025 (opening of FY26). MoM shown against 1–24 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–24 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family23$15,984.34
International Essentials Single Trip with family16$7,085.10
International Essentials Single Trip32$6,124.85
International Plus Single Trip16$3,666.55
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family3$261.50
Domestic Single Trip1$30.60

Page Path Funnel — FYTD (1–24 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
United States of America2$1,323.90

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Bali5$964.40
Vietnam4$750.60
New Zealand4$407.40
Australia4$292.10
Singapore3$709.25
Yesterday · Fri 24 Jul
$1,036.80
4 plans · 207 sessions · 2.42% conf
MTD · FY27 (1–24 Jul)
$33,441.94
92 plans · 5,350 sessions · 2.39% conf
FYTD · FY27 (1–24 Jul)
$33,441.94
92 plans · 5,350 sessions · 2.39% conf

What's going well

  • Yesterday far ahead of last year: $1,036.80 (+1,165.9% YoY vs $81.90) and 4 plans (+300.0% YoY vs 1) — the comparable day in July 2025 was near-zero.
  • Traffic keeps building: MTD home sessions 5,350 (+180.7% YoY vs 1,906); yesterday 207 (+298.1% YoY vs 52).
  • Premium family SKU anchors the month: Intl Plus Single Trip with family 23 units / $15,984.34 (~48% of MTD revenue); big-ticket itineraries (Canada/Hong Kong/Tahiti/… $3,053.70, Canada/Alaska $2,145.60) still landing.
  • Yesterday's conversion nudged up MoM: 2.42% confirmation vs 2.23% (+8.3%), holding the MTD average despite lighter traffic.

What's not going well

  • MTD well down on both comparatives: 92 plans / $33,441.94 (-44.9% / -47.5% MoM vs 167 / $63,681.64; -26.4% / -33.4% YoY vs 125 / $50,240.96).
  • MTD conversion weak: 2.39% confirmation vs 3.76% MoM (-36.3%) and 9.50% YoY (-74.8%).
  • Yesterday soft vs June: 4 plans / $1,036.80 vs 6 / $1,422.40 (-33.3% / -27.1% MoM); home sessions -23.0% MoM.
  • Funnel thins fast: only 1,036 of 5,350 MTD home sessions (19.4%) reach /plan-options; just 4 /payment sessions yesterday.
Read: FY27 day 24 remains soft. MTD/FYTD both sit at 92 plans / $33,441.94, down ~-45% to -48% MoM and ~-26% to -33% YoY. Traffic is the bright spot (home sessions +180.7% YoY) but conversion is the gap: MTD confirmation just 2.39% (-74.8% YoY). Yesterday was quiet (4 plans / $1,036.80) though massively above the near-zero comparable day a year ago.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 24 Jul 2026 vs 24 Jun (MoM) vs 24 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY