Plans Purchased
7
MoM +40.0% vs 5
YoY -72.0% vs 25
Total Revenue
$2,042.45
MoM +76.6% vs $1,156.80
YoY -87.5% vs $16,356.72
Sessions (Home /)
229
MoM -3.8% vs 238
YoY -42.3% vs 397
Confirmation Rate
3.93%
9 confirmations on 229 home sessions
MoM +55.9% vs 2.52%
YoY -49.7% vs 7.81%
Plans by SKU — Yesterday (11 Aug)
| Item name | Units | Revenue |
|---|
| International Essentials Single Trip with family | 3 | $772.55 |
| International Essentials Single Trip | 2 | $709.20 |
| International Plus Single Trip with family | 2 | $560.70 |
Page Path Funnel — Yesterday (11 Aug)
Top 5 destinations by Revenue — Yesterday (5 total)
| Destination | Items | Revenue |
|---|
| All of Europe | 2 | $1,032.20 |
| Bali | 1 | $297.90 |
| Viet-Nam, Dem. Rep. of, United Kingdom | 1 | $283.05 |
| Vietnam | 1 | $262.80 |
| New Zealand | 2 | $166.50 |
Top 5 destinations by Items — Yesterday (5 total)
| Destination | Items | Revenue |
|---|
| All of Europe | 2 | $1,032.20 |
| New Zealand | 2 | $166.50 |
| Bali | 1 | $297.90 |
| Viet-Nam, Dem. Rep. of, United Kingdom | 1 | $283.05 |
| Vietnam | 1 | $262.80 |
Yesterday (Tue 11 Aug): 7 plans / $2,042.45 on a $291.78 average basket — a clear step up on the same date last month (+40.0% plans / +76.6% revenue vs 5 / $1,156.80) but a long way behind 11 Aug 2025 (-72.0% plans / -87.5% revenue vs 25 / $16,356.72). Home traffic was the soft spot at 229 sessions (-3.8% MoM, -42.3% YoY), yet the funnel converted far better than a month ago: 21.40% reached /plan-options (vs 11.34%) and confirmation landed at 3.93% (vs 2.52%). Funnel 229 → 49 → 22 → 8 → 9 confirmed.
Plans Purchased
50
MoM +47.1% vs 34
YoY -45.1% vs 91
Total Revenue
$17,398.04
MoM +25.3% vs $13,887.99
YoY -54.9% vs $38,577.72
Sessions (Home /)
2,610
MoM +22.2% vs 2,136
YoY +74.1% vs 1,499
Confirmation Rate
2.72%
71 confirmations on 2,610 home sessions
MoM +9.6% vs 2.48%
YoY -66.0% vs 8.01%
Plans by SKU — MTD (1–11 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 14 | $7,563.39 |
| International Essentials Single Trip with family | 6 | $3,285.60 |
| International Plus Single Trip | 12 | $2,832.00 |
| International Essentials Single Trip | 11 | $2,278.05 |
| International Essentials Annual Multi-Trip | 1 | $1,032.30 |
| Domestic Single Trip | 4 | $205.35 |
| Domestic Single Trip with family | 2 | $201.35 |
Page Path Funnel — MTD (1–11 Aug)
Top 5 destinations by Revenue — MTD (34 total)
| Destination | Items | Revenue |
|---|
| Canada, United States of America | 1 | $2,540.70 |
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| All of Europe | 2 | $1,032.20 |
Top 5 destinations by Items — MTD (34 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 6 | $562.34 |
| Bali | 4 | $700.20 |
| Australia - Domestic Cruise | 3 | $759.60 |
| Australia | 3 | $264.50 |
| All of Europe | 2 | $1,032.20 |
August through eleven days: 50 plans / $17,398.04 on a $347.96 basket. Comfortably ahead of the equivalent July window (+47.1% plans / +25.3% revenue vs 34 / $13,887.99) but well behind last August (-45.1% / -54.9% vs 91 / $38,577.72), with the basket also thinner ($347.96 vs $423.93). Traffic is the offsetting positive: 2,610 home sessions, +74.1% YoY. International Plus Single Trip with family alone is $7,563.39, 43% of MTD revenue.
Plans Purchased
174
MoM +411.8% vs 34
YoY -27.8% vs 241
Total Revenue
$61,905.65
MoM +345.7% vs $13,887.99
YoY -35.8% vs $96,496.83
Sessions (Home /)
9,661
MoM +352.3% vs 2,136
YoY +159.8% vs 3,719
Confirmation Rate
2.46%
238 confirmations on 9,661 home sessions
MoM -0.7% vs 2.48%
YoY -72.4% vs 8.93%
Plans by SKU — FYTD (1 Jul – 11 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 48 | $29,817.13 |
| International Essentials Single Trip with family | 29 | $13,008.60 |
| International Essentials Single Trip | 48 | $9,431.05 |
| International Plus Single Trip | 31 | $6,851.17 |
| International Essentials Annual Multi-Trip | 2 | $1,321.30 |
| Domestic Single Trip | 10 | $877.65 |
| Domestic Single Trip with family | 6 | $598.75 |
Page Path Funnel — FYTD (1 Jul – 11 Aug)
Top 5 destinations by Revenue — FYTD (92 total)
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, United States of America | 1 | $2,540.70 |
| Australia - Domestic Cruise | 9 | $2,336.40 |
| Canada, Alaska | 1 | $2,145.60 |
Top 5 destinations by Items — FYTD (92 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 13 | $1,445.24 |
| Australia | 12 | $1,066.00 |
| Australia - Domestic Cruise | 9 | $2,336.40 |
| Bali | 9 | $1,664.60 |
| Vietnam | 7 | $1,344.60 |
FY27 to date (1 Jul – 11 Aug): 174 plans / $61,905.65, tracking -27.8% plans and -35.8% revenue against the same window in FY26 (241 / $96,496.83). Traffic is up sharply (9,661 home sessions, +159.8% YoY) but confirmation has fallen to 2.46% from 8.93% — the MoM column here compares against just eleven days of July and should be ignored.
Yesterday · Tue 11 Aug
$2,042.45
7 plans · 229 sessions · 3.93% conf
MTD · 1–11 Aug 2026
$17,398.04
50 plans · 2,610 sessions · 2.72% conf
FYTD · FY27 (1 Jul–11 Aug)
$61,905.65
174 plans · 9,661 sessions · 2.46% conf
What's going well
- Yesterday beat the same date last month on both commercial measures: 7 plans / $2,042.45 vs 5 / $1,156.80 — +40.0% plans and +76.6% revenue.
- Yesterday's funnel converted much better than a month ago: 21.40% of home sessions reached /plan-options (vs 11.34% on 11 Jul) and confirmation hit 3.93% vs 2.52% — +55.9% — on 3.8% less traffic.
- August is well ahead of the equivalent July window: 50 plans / $17,398.04, +47.1% plans and +25.3% revenue vs 1–11 July.
- Traffic remains the structural strength: MTD home sessions 2,610 (+74.1% YoY) and FYTD 9,661 (+159.8% YoY) — roughly 2.6x last year's top of funnel.
What's not going well
- Against last year yesterday was very weak: 7 plans / $2,042.45 vs 25 / $16,356.72 on 11 Aug 2025 (-72.0% / -87.5%).
- Conversion is still the core gap: FYTD confirmation 2.46% vs 8.93% a year ago (-72.4%), and MTD 2.72% vs 8.01% (-66.0%).
- The basket has thinned against last year: yesterday $291.78 and MTD $347.96, versus $654.27 and $423.93 in the same windows in FY26.
- Home traffic fell on the day itself — 229 sessions, -3.8% MoM and -42.3% YoY — the first daily traffic decline against both comparatives in recent runs.
- FY27 still trails FY26 on both measures: 174 plans / $61,905.65 vs 241 / $96,496.83 (-27.8% / -35.8%) despite far more traffic.
Read: Tuesday 11 Aug delivered 7 plans / $2,042.45 on a $291.78 basket — up 40.0% on plans and 76.6% on revenue against the same date last month, but down 72.0% / 87.5% against 11 Aug 2025, which was an exceptionally strong day (25 plans / $16,356.72 on a $654.27 basket). The encouraging signal is conversion quality: despite home traffic slipping to 229 sessions (-3.8% MoM, -42.3% YoY), 21.40% pushed through to /plan-options and nine confirmations landed for a 3.93% confirmation rate — the best daily rate in recent runs and well above July's 2.52%. August through eleven days is 50 plans / $17,398.04, +47.1% plans and +25.3% revenue on the equivalent July window, but -45.1% / -54.9% on last August. FY27 to date sits at 174 plans / $61,905.65, -35.8% YoY. The shape of the year is unchanged: traffic is the strength (FYTD home sessions +159.8% YoY), conversion and basket size are the weaknesses, and the sharpest funnel drop remains between / and /plan-options.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 11 Aug 2026 vs 11 Jul (MoM) vs 11 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY