Plans Purchased
3
MoM -66.7% vs 9
YoY -50.0% vs 6
Total Revenue
$610.20
MoM -50.8% vs $1,240.85
YoY -43.7% vs $1,084.30
Sessions (Home /)
194
MoM -30.2% vs 278
YoY +454.3% vs 35
Confirmation Rate
2.06%
4 confirmations on 194 home sessions
MoM -52.2% vs 4.32%
YoY -89.7% vs 20.00%
Page-path funnel — Yesterday (1 Oct)
Funnel detail — Yesterday (1 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 194 | -6.7% |
| /plan-options | 45 | -10.0% |
| /traveller-information | 21 | +10.5% |
| /payment | 13 | +62.5% |
| /confirmation | 4 | -20.0% |
Plans by SKU — Yesterday (1 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip | 1 | $67.50 |
| International Essentials Single Trip with family | 1 | $430.20 |
| International Essentials Single Trip | 1 | $112.50 |
| Total | 3 | $610.20 |
Top destinations by revenue — Yesterday (1 Oct)
| Destination | Items | Revenue |
|---|
| Vietnam | 2 | $542.70 |
| Malaysia | 1 | $67.50 |
Top destinations by items — Yesterday (1 Oct)
| Destination | Items | Revenue |
|---|
| Vietnam | 2 | $542.70 |
| Malaysia | 1 | $67.50 |
Plans Purchased
3
MoM -66.7% vs 9
YoY -50.0% vs 6
Total Revenue
$610.20
MoM -50.8% vs $1,240.85
YoY -43.7% vs $1,084.30
Sessions (Home /)
194
MoM -30.2% vs 278
YoY +454.3% vs 35
Confirmation Rate
2.06%
4 confirmations on 194 home sessions
MoM -52.2% vs 4.32%
YoY -89.7% vs 20.00%
Page-path funnel — MTD (1 Oct)
Funnel detail — MTD (1 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 194 | -6.7% |
| /plan-options | 45 | -10.0% |
| /traveller-information | 21 | +10.5% |
| /payment | 13 | +62.5% |
| /confirmation | 4 | -20.0% |
Plans by SKU — MTD (1 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip | 1 | $67.50 |
| International Essentials Single Trip with family | 1 | $430.20 |
| International Essentials Single Trip | 1 | $112.50 |
| Total | 3 | $610.20 |
Top destinations by revenue — MTD (1 Oct)
| Destination | Items | Revenue |
|---|
| Vietnam | 2 | $542.70 |
| Malaysia | 1 | $67.50 |
Top destinations by items — MTD (1 Oct)
| Destination | Items | Revenue |
|---|
| Vietnam | 2 | $542.70 |
| Malaysia | 1 | $67.50 |
Plans Purchased
420
MoM +58.5% vs 265
YoY -11.8% vs 476
Total Revenue
$180,577.61
MoM +75.6% vs $102,835.80
YoY -7.6% vs $195,401.26
Sessions (Home /)
20,422
MoM +42.7% vs 14,308
YoY +162.8% vs 7,770
Confirmation Rate
2.73%
557 confirmations on 20,422 home sessions
MoM +10.9% vs 2.46%
YoY -66.9% vs 8.24%
Page-path funnel — FYTD (1 Jul – 1 Oct)
Funnel detail — FYTD (1 Jul – 1 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 20,422 | +13.4% |
| /plan-options | 4,931 | +8.0% |
| /traveller-information | 1,806 | +8.1% |
| /payment | 803 | -2.0% |
| /confirmation | 557 | -7.3% |
Plans by SKU — FYTD (1 Jul – 1 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 106 | $85,733.48 |
| International Plus Single Trip | 82 | $21,604.67 |
| International Plus Annual Multi-Trip with family | 4 | $6,630.00 |
| International Plus Annual Multi-Trip | 1 | $242.36 |
| International Essentials Single Trip with family | 86 | $39,321.70 |
| International Essentials Single Trip | 99 | $20,208.00 |
| International Essentials Annual Multi-Trip | 4 | $2,705.30 |
| Domestic Single Trip with family | 19 | $2,681.05 |
| Domestic Single Trip | 19 | $1,451.05 |
| Total | 420 | $180,577.61 |
Top destinations by revenue — FYTD (1 Jul – 1 Oct)
| Destination | Items | Revenue |
|---|
| All of South America,Canada,USA | 1 | $9,808.20 |
| Brazil,Mexico,Bahamas,Canada,USA | 1 | $6,005.70 |
| United States of America | 5 | $5,268.50 |
| Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey | 1 | $5,136.30 |
| USA | 3 | $5,095.70 |
Top destinations by items — FYTD (1 Jul – 1 Oct)
| Destination | Items | Revenue |
|---|
| New Zealand | 32 | $4,715.60 |
| Australia | 24 | $2,491.20 |
| Australia - Domestic Cruise | 21 | $4,497.40 |
| Bali | 20 | $3,837.15 |
| Vietnam | 18 | $4,694.80 |
Yesterday
Thu 1 Oct 2026
$610.20
3 plans · 194 sessions · 2.06% conf
Month to date
1 Oct 2026 (day 1 of month)
$610.20
3 plans · 194 sessions · 2.06% conf
Financial year to date
FY27 · 1 Jul – 1 Oct 2026 (93 days)
$180,577.61
420 plans · 20,422 sessions · 2.73% conf
What's going well
- Yesterday's average plan value was up on both comparators. 3 plans for $610.20 = $203.40/plan vs $137.87 on 1 Sep (+47.5%) and $180.72 on 1 Oct 2025 (+12.6%); one International Essentials family plan carried $430.20.
- Mid-funnel moved up yesterday. /payment sessions 13 (+62.5% PoP) and /traveller-information 21 (+10.5% PoP) rose on the prior day even though home landings slipped -6.7% PoP — a small-base signal, but a positive one.
- FY27 landing traffic is far above last year. FYTD home sessions 20,422 vs 7,770 (+162.8%) over the identical 93-day window, and +42.7% vs the shorter 63-day MoM window.
- FYTD average plan value is higher than a year ago. $429.95 per plan vs $410.51 (+4.7%), which has cushioned revenue against the drop in plan count.
What's not going well
- FYTD is behind last year. $180,577.61 vs $195,401.26 (-7.6%) and 420 plans vs 476 (-11.8%) over the same 1 Jul – 1 Oct window, despite 162.8% more landing sessions.
- Conversion is a fraction of last year's. FYTD confirmation rate 2.73% vs 8.24% (-66.9%); confirmations were 557 vs 640 (-13.0%) on far more traffic.
- Yesterday was a soft first day of October. 3 plans / $610.20 vs 9 / $1,240.85 on 1 Sep (-66.7% plans, -50.8% revenue) and 6 / $1,084.30 on 1 Oct 2025 (-50.0%, -43.7%).
- Landing traffic and conversion dipped. Home sessions 194 (-30.2% vs 1 Sep's 278; -6.7% PoP) and confirmation rate 2.06% vs 4.32% a month ago (-52.2%); /confirmation sessions fell -20.0% PoP.
How to read this: Today is 2 October, so MTD is a single day (1 Oct = yesterday) — the MTD tab is identical to Yesterday until more of October has accrued; September closed at $78,372.46 (see the Trends chart). Single-day deltas are small-base effects (3 plans). FYTD (93 days) is directly comparable with the same 93 days last year; the FYTD MoM column compares 93 days against 63 (1 Jul – 1 Sep) and is structurally inflated, so lean on YoY. Data caveat: the dashboard reported only 35 home (/) sessions on 1 Oct 2025 against 34 on /plan-options and 7 confirmations, so the YoY confirmation rate for yesterday (20.00%) reflects an odd base-day landing count rather than a real conversion gap. Conversion efficiency, not traffic, remains the FY27 story.
Monthly revenue — last 24 months (Nov 2024 → Oct 2026 · Oct 2026 PTD)
Monthly home-page sessions (/) — Jul 25 → Oct 26 (Oct PTD, 1 day)
Funnel comparison: 1 Oct 2026 vs 1 Sep (MoM) vs 1 Oct 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY