Plans Purchased
2
MoM -33.3% vs 3
YoY -60.0% vs 5
Total Revenue
$646.20
MoM -66.2% vs $1,912.80
YoY -47.2% vs $1,224.85
Sessions (Home /)
196
MoM -18.0% vs 239
YoY +292.0% vs 50
Confirmation Rate
2.04%
4 confirmations on 196 home sessions
MoM -18.7% vs 2.51%
YoY -87.2% vs 16.00%
Plans by SKU — Yesterday (17 Jul)
| Item name | Units | Revenue |
|---|
| International Essentials Single Trip | 1 | $443.70 |
| International Plus Single Trip with family | 1 | $202.50 |
Page Path Funnel — Yesterday (17 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Bali | 1 | $443.70 |
| England, Qatar | 1 | $202.50 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Bali | 1 | $443.70 |
| England, Qatar | 1 | $202.50 |
Yesterday (Fri 17 Jul): 2 plans / $646.20 — one Essentials single to Bali ($443.70) and one Plus family single to England/Qatar ($202.50). Volume down -33.3% MoM (vs 3) and -60.0% YoY (vs 5); revenue -66.2% MoM (vs $1,912.80) and -47.2% YoY (vs $1,224.85). Home traffic 196 sessions (-18.0% MoM vs 239, +292.0% YoY vs 50). 29 reached /plan-options (14.8%), 7 reached /payment and 4 confirmed (2.04%).
Plans Purchased
60
MoM -54.9% vs 133
YoY -31.0% vs 87
Total Revenue
$22,185.19
MoM -55.2% vs $49,527.44
YoY -41.5% vs $37,896.91
Sessions (Home /)
3,724
MoM -9.1% vs 4,095
YoY +194.6% vs 1,264
Confirmation Rate
2.36%
88 confirmations on 3,724 home sessions
MoM -45.6% vs 4.35%
YoY -77.4% vs 10.44%
MTD covers 1–17 July 2026 (FY27 days 1–17). MoM = 1–17 June 2026; YoY = 1–17 July 2025.
Plans by SKU — MTD (1–17 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 17 | $10,648.89 |
| International Essentials Single Trip with family | 10 | $4,746.65 |
| International Essentials Single Trip | 18 | $3,966.45 |
| International Plus Single Trip | 11 | $2,371.30 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — MTD (1–17 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 1 | $1,397.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Bali | 4 | $875.15 |
| Singapore | 3 | $709.25 |
| Fiji | 3 | $322.20 |
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
Plans Purchased
60
MoM -54.9% vs 133
YoY -31.0% vs 87
Total Revenue
$22,185.19
MoM -55.2% vs $49,527.44
YoY -41.5% vs $37,896.91
Sessions (Home /)
3,724
MoM -9.1% vs 4,095
YoY +194.6% vs 1,264
Confirmation Rate
2.36%
88 confirmations on 3,724 home sessions
MoM -45.6% vs 4.35%
YoY -77.4% vs 10.44%
FYTD = FY27 to date, which is 1–17 July 2026 — identical to the MTD window this early in the year. YoY = 1–17 July 2025 (opening of FY26). MoM shown against 1–17 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–17 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 17 | $10,648.89 |
| International Essentials Single Trip with family | 10 | $4,746.65 |
| International Essentials Single Trip | 18 | $3,966.45 |
| International Plus Single Trip | 11 | $2,371.30 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — FYTD (1–17 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 1 | $1,397.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Bali | 4 | $875.15 |
| Singapore | 3 | $709.25 |
| Fiji | 3 | $322.20 |
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
Yesterday · Fri 17 Jul
$646.20
2 plans · 196 sessions · 2.04% conf
MTD · FY27 (1–17 Jul)
$22,185.19
60 plans · 3,724 sessions · 2.36% conf
FYTD · FY27 (1–17 Jul)
$22,185.19
60 plans · 3,724 sessions · 2.36% conf
What's going well
- Traffic far ahead of a year ago: MTD 3,724 home sessions (+194.6% YoY vs 1,264) and yesterday 196 (+292.0% YoY vs 50).
- Premium family SKUs carry revenue: the Plus family single-trip SKU leads MTD at $10,648.89 (48% of MTD), and one multi-destination policy (Canada/Hong Kong/Tahiti/…) added $3,053.70.
- High-value long-haul still selling: Sri Lanka ($1,397.70), Croatia ($1,228.50) and Taiwan ($994.50) round out the MTD revenue leaders.
- June closed strong: full June booked $93,046.24, and the 1–17 June window alone did 133 plans / $49,527.44 before the July slowdown.
What's not going well
- MTD sales well down: 60 plans / $22,185.19 (-54.9% / -55.2% MoM vs 133 / $49,527.44; -31.0% / -41.5% YoY vs 87 / $37,896.91).
- Conversion keeps sliding: MTD confirmation 2.36% vs 4.35% MoM (-45.6%) and 10.44% YoY (-77.4%).
- Revenue falling faster than volume YoY (rev -41.5% vs plans -31.0%) — lower average order value than a year ago.
- Yesterday was soft: 2 plans / $646.20 (-33.3% MoM, -60.0% YoY on plans) — funnel 29 → 7 → 4.
Read: FY27's opening stretch is traffic-rich but conversion-poor. MTD sits at 60 plans / $22,185.19, up strongly on traffic (+194.6% YoY home sessions) yet down ~-31% to -41% YoY and ~-55% MoM on plans and revenue. Yesterday was quiet (2 plans / $646.20). MTD confirmation of 2.36% remains the metric to fix as visits keep climbing.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 17 Jul 2026 vs 17 Jun (MoM) vs 17 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY