Plans Purchased
0
MoM -100.0% vs 2
YoY -100.0% vs 6
Total Revenue
$0.00
MoM -100.0% vs $3,818.50
YoY -100.0% vs $2,782.80
Sessions (Home /)
191
MoM -7.7% vs 207
YoY +70.5% vs 112
Confirmation Rate
0.00%
0 confirmations on 191 home sessions
MoM -100.0% vs 1.45%
YoY -100.0% vs 13.39%
Plans by SKU — Yesterday (2 Jul)
| Item name | Units | Revenue |
|---|
| No plans sold on 2 Jul 2026. |
Page Path Funnel — Yesterday (2 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| No sales — no destinations. |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| No sales — no destinations. |
Yesterday (Thu 2 Jul) was a zero-sale day: 0 plans and $0.00 revenue, so both MoM and YoY read -100% (vs 2 plans / $3,818.50 on 2 Jun and 6 plans / $2,782.80 on 2 Jul 2025). Home traffic held up at 191 sessions (+70.5% YoY vs 112, -7.7% MoM vs 207), but the funnel collapsed early — only 33 sessions reached /plan-options, 2 reached /payment, and none reached /confirmation. Demand-side interest without any conversion.
Plans Purchased
4
MoM -60.0% vs 10
YoY -69.2% vs 13
Total Revenue
$3,352.50
MoM -51.6% vs $6,923.90
YoY -56.0% vs $7,625.80
Sessions (Home /)
415
MoM +1.0% vs 411
YoY +82.8% vs 227
Confirmation Rate
1.45%
6 confirmations on 415 home sessions
MoM -62.9% vs 3.89%
YoY -86.9% vs 11.01%
MTD covers 1–2 July 2026 (FY27 days 1–2). All revenue landed on 1 Jul; 2 Jul was a zero-sale day. MoM = 1–2 June 2026; YoY = 1–2 July 2025.
Plans by SKU — MTD (1–2 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $3,053.70 |
| International Essentials Single Trip | 2 | $205.20 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — MTD (1–2 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Plans Purchased
4
MoM -60.0% vs 10
YoY -69.2% vs 13
Total Revenue
$3,352.50
MoM -51.6% vs $6,923.90
YoY -56.0% vs $7,625.80
Sessions (Home /)
415
MoM +1.0% vs 411
YoY +82.8% vs 227
Confirmation Rate
1.45%
6 confirmations on 415 home sessions
MoM -62.9% vs 3.89%
YoY -86.9% vs 11.01%
FYTD = FY27 to date, which is 1–2 July 2026 — identical to the MTD window this early in the year. YoY = 1–2 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–2 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $3,053.70 |
| International Essentials Single Trip | 2 | $205.20 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — FYTD (1–2 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Yesterday · Thu 2 Jul
$0.00
0 plans · 191 sessions · 0.00% conf
MTD · FY27 (1–2 Jul)
$3,352.50
4 plans · 415 sessions · 1.45% conf
FYTD · FY27 (1–2 Jul)
$3,352.50
4 plans · 415 sessions · 1.45% conf
What's going well
- Top-of-funnel remains strong: MTD home traffic 415 sessions (+82.8% YoY vs 227, +1.0% MoM vs 411) — interest in cover is well up on last year.
- Yesterday's traffic held despite no sales: 191 home sessions, +70.5% YoY (vs 112) — the audience is arriving.
- One premium International Plus family policy drove $3,053.70 (91% of MTD revenue), showing high-value demand is still present.
- Clean data: SKU, destination and funnel figures all reconcile to $3,352.50 / 4 plans MTD.
What's not going well
- Yesterday sold nothing: 0 plans / $0.00, -100% MoM and YoY — a full zero-sale day despite 191 sessions.
- MTD conversion very weak: 1.45% confirmation vs 3.89% MoM (-62.9%) and 11.01% YoY (-86.9%).
- MTD volume soft: 4 plans (-60.0% MoM vs 10, -69.2% YoY vs 13) and revenue $3,352.50 (-51.6% MoM, -56.0% YoY).
- Funnel leaks early: only 16.4% of MTD home sessions reached /plan-options (vs 77.5% on 1–2 Jul 2025) — far fewer visitors advancing.
Read: FY27's opening two days are traffic-rich but conversion-poor. MTD sits at 4 plans / $3,352.50, down ~-52% to -69% on both MoM and YoY, and yesterday (2 Jul) sold nothing at all despite 191 home sessions. Home traffic is the bright spot — +82.8% YoY MTD and +70.5% YoY yesterday — but the funnel is dropping off far earlier than a year ago (16.4% reaching /plan-options MTD vs 77.5% YoY) and confirmation is down to 1.45%. With only two days of FY27 booked and one of them a zero, these windows are too small to call a trend; the priority signal is the conversion gap, not the totals. Watch whether sales resume and the funnel recovers as July builds.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 2 Jul 2026 vs 2 Jun (MoM) vs 2 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY