Kogan Travel Insurance - Daily Sales Report

Yesterday: Monday, 29 June 2026 (AEST). All AUD.
Generated 2026-06-30 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is twenty-nine days old, so MTD covers 1–29 June 2026. Yesterday MoM = 29 May 2026, YoY = 29 June 2025; MTD MoM = 1–29 May 2026, YoY = 1–29 June 2025.
Plans Purchased
22
MoM +2100.0% vs 1
YoY -47.6% vs 42
Total Revenue
$9,833.60
MoM +7383.7% vs $131.40
YoY -16.4% vs $11,768.00
Sessions (Home /)
416
MoM +116.7% vs 192
YoY -18.9% vs 513
Confirmation Rate
6.49%
27 confirmations on 416 home sessions
MoM +523.1% vs 1.04%
YoY -30.6% vs 9.36%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Essentials Single Trip with family6$5,762.40
International Plus Single Trip with family4$1,800.00
International Essentials Single Trip7$1,314.40
International Plus Single Trip4$874.40
Domestic Single Trip1$82.40

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
Canada, United States of America, Japan…1$2,786.40
USA, Mexico, Antigua And Barbuda, Bahamas…1$1,372.80
Japan, Taiwan, Hong Kong, Vietnam, Singapore1$1,004.80
Bali3$868.80
USA1$719.20

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Bali3$868.80
Australia - Domestic Cruise2$86.40
Canada, United States of America, Japan…1$2,786.40
USA, Mexico, Antigua And Barbuda, Bahamas…1$1,372.80
Japan, Taiwan, Hong Kong, Vietnam, Singapore1$1,004.80
Solid Monday: 22 plans for $9,833.60 with home traffic strong at 416 sessions (+116.7% MoM vs the very thin 29 May). Confirmation held at 6.49%. Both metrics were softer year-on-year though — plans -47.6% and revenue -16.4% vs 29 June 2025 ($11,768.00) — with conversion down -30.6% YoY. International Essentials Single Trip with family led on revenue ($5,762.40 from 6 units).
Plans Purchased
204
MoM +77.4% vs 115
YoY -36.1% vs 319
Total Revenue
$86,421.64
MoM +107.5% vs $41,641.90
YoY -26.5% vs $117,605.75
Sessions (Home /)
7,248
MoM +13.1% vs 6,407
YoY +59.3% vs 4,551
Confirmation Rate
3.63%
263 confirmations on 7,248 home sessions
MoM +45.3% vs 2.50%
YoY -59.2% vs 8.90%
June is twenty-nine days old, so MTD covers 1–29 June 2026. MoM = 1–29 May 2026, YoY = 1–29 June 2025.

Plans by SKU — MTD (1–29 Jun)

Item nameUnitsRevenue
International Essentials Single Trip with family30$19,985.60
International Plus Single Trip with family43$19,800.09
International Essentials Single Trip54$14,379.50
International Plus Single Trip52$14,021.65
International Plus Annual Multi-Trip5$10,248.00
International Plus Annual Multi-Trip with family2$5,887.20
Other — Domestic & Essentials Annual (3 SKUs)18$2,099.60

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Worldwide2$8,781.60
Chile, Italy, Canada, Antarctica (Cruising)…1$5,138.40
All of Europe7$3,188.80
Bali12$2,964.80
Vietnam7$2,813.30

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Bali12$2,964.80
All of the Middle East12$1,558.90
Australia11$932.40
All of Europe7$3,188.80
Vietnam7$2,813.30
Plans Purchased
1,997
MoM +11.8% vs 1,786
YoY -34.1% vs 3,030
Total Revenue
$834,241.21
MoM +12.0% vs $744,739.02
YoY -25.1% vs $1,113,850.86
Sessions (Home /)
39,855
MoM +21.9% vs 32,698
YoY -11.9% vs 45,257
Confirmation Rate
6.54%
2,605 confirmations on 39,855 home sessions
MoM -8.2% vs 7.12%
YoY -26.2% vs 8.85%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family496$328,434.57
International Essentials Single Trip with family444$196,587.65
International Plus Single Trip454$128,044.88
International Essentials Single Trip432$100,958.15
International Plus Annual Multi-Trip with family21$42,479.06
International Plus Annual Multi-Trip22$18,572.51

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe56$37,220.07
Worldwide12$27,905.40
Bali99$23,731.18
Vietnam85$22,052.56
Australia — Domestic Cruise119$21,306.96

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise119$21,306.96
New Zealand118$20,726.61
Bali99$23,731.18
Vietnam85$22,052.56
Japan74$20,670.84
Yesterday · Mon 29 Jun
$9,833.60
22 plans · 416 sessions · 6.49% conf
MTD · 1–29 Jun
$86,421.64
204 plans · 7,248 sessions · 3.63% conf
FYTD · 1 Jul – 29 Jun
$834,241.21
1,997 plans · 39,855 sessions · 6.54% conf

What's going well

  • MTD pacing well ahead of last month: revenue $86,421.64 (+107.5% MoM vs $41,641.90) and plans 204 (+77.4% MoM vs 115) — already nearly double full-May revenue ($44,722.45).
  • Traffic strong: MTD home sessions 7,248 (+59.3% YoY vs 4,551, +13.1% MoM); yesterday's 416 sessions were +116.7% MoM (vs 192).
  • FYTD keeps building MoM: revenue $834,241.21 (+12.0%) and plans 1,997 (+11.8%); FYTD home sessions 39,855 (+21.9% MoM).
  • Yesterday a healthy Monday: 22 plans for $9,833.60, with International Essentials Single Trip with family leading at $5,762.40.

What's not going well

  • Yesterday softer year-on-year: 22 plans (-47.6% YoY vs 42) and revenue $9,833.60 (-16.4% YoY vs $11,768.00); confirmation 6.49% (-30.6% YoY vs 9.36%).
  • FYTD remains structurally behind last year: revenue -25.1% YoY ($834.2K vs $1.11M) and plans -34.1% YoY (1,997 vs 3,030).
  • MTD still trails last year: revenue -26.5% YoY ($86,422 vs $117,606) and plans -36.1% YoY (204 vs 319).
  • Confirmation rates soft YoY across the board: MTD 3.63% vs 8.90% (-59.2%), FYTD 6.54% vs 8.85% (-26.2%).
Read: Monday 29 June was a healthy trading day on volume — 22 plans for $9,833.60 — though down YoY on both revenue (-16.4%) and plans (-47.6%), with conversion at 6.49%. The month is pacing strongly: MTD sits at $86,421.64 / 204 plans, well ahead of the first twenty-nine days of May (+107.5% / +77.4% MoM) and already close to double full-May revenue, but still -26.5% / -36.1% YoY. FYTD has reached $834,241.21 / 1,997 plans, +12.0% rev / +11.8% plans MoM yet -25.1% / -34.1% YoY. Closing the year-on-year gap and lifting confirmation rates back toward last year's levels remain the priorities.