Kogan Travel Insurance - Daily Sales Report

Yesterday: Monday, 8 June 2026 (AEST). All AUD.
Generated 2026-06-09 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is eight days old, so MTD covers 1–8 June 2026. Yesterday MoM = 8 May 2026, YoY = 8 June 2025; MTD MoM = 1–8 May 2026, YoY = 1–8 June 2025.
Plans Purchased
5
MoM -28.6% vs 7
YoY -37.5% vs 8
Total Revenue
$1,133.70
MoM -52.9% vs $2,404.70
YoY -57.6% vs $2,674.40
Sessions (Home /)
236
MoM -2.1% vs 241
YoY +74.8% vs 135
Confirmation Rate
3.81%
9 confirmations on 236 home sessions
MoM +2.1% vs 3.73%
YoY -35.6% vs 5.93%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Single Trip2$597.60
International Essentials Single Trip3$536.10

Page Path Funnel — Yesterday

Top destinations by Revenue — Yesterday

DestinationItemsRevenue
All of Europe, Morocco, Hong Kong1$546.40
Germany1$300.00
Philippines1$166.50
Japan1$69.60
Malaysia1$51.20

Top destinations by Items — Yesterday

DestinationItemsRevenue
All of Europe, Morocco, Hong Kong1$546.40
Germany1$300.00
Philippines1$166.50
Japan1$69.60
Malaysia1$51.20
Plans Purchased
58
MoM +100.0% vs 29
YoY -9.4% vs 64
Total Revenue
$24,304.74
MoM +132.8% vs $10,441.89
YoY +5.5% vs $23,033.50
Sessions (Home /)
1,948
MoM +9.0% vs 1,787
YoY +74.1% vs 1,119
Confirmation Rate
3.80%
74 confirmations on 1,948 home sessions
MoM +74.1% vs 2.18%
YoY -46.9% vs 7.15%
June is eight days old, so MTD covers 1–8 June 2026. MoM = 1–8 May 2026, YoY = 1–8 June 2025.

Plans by SKU — MTD (1–8 Jun)

Item nameUnitsRevenue
International Essentials Single Trip with family8$5,671.20
International Plus Single Trip16$5,522.20
International Plus Single Trip with family14$5,281.19
International Plus Annual Multi-Trip with family1$5,138.40
International Essentials Single Trip12$1,858.55
International Plus Annual Multi-Trip1$408.00
Domestic Single Trip with family2$220.00
Domestic Single Trip4$205.20

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising), UK, USA1$5,138.40
Italy, Spain, Portugal, Morocco1$1,981.60
All of Europe, Germany1$1,836.90
Iceland, Italy, Egypt, Croatia, Turkey1$1,460.80
All of Europe2$858.40

Top 5 destinations by Items — MTD

DestinationItemsRevenue
All of the Middle East3$347.10
Australia3$255.60
New Zealand3$139.00
All of Europe2$858.40
China2$836.00
Plans Purchased
1,851
MoM +8.9% vs 1,700
YoY -33.3% vs 2,775
Total Revenue
$772,124.31
MoM +8.2% vs $713,539.01
YoY -24.2% vs $1,019,278.61
Sessions (Home /)
35,083
MoM +23.5% vs 28,415
YoY -16.2% vs 41,879
Confirmation Rate
6.88%
2,415 confirmations on 35,083 home sessions
MoM -11.5% vs 7.77%
YoY -21.6% vs 8.78%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family467$313,915.67
International Essentials Single Trip with family422$182,273.25
International Plus Single Trip418$119,545.43
International Essentials Single Trip390$88,437.20
International Plus Annual Multi-Trip with family20$41,730.26
International Plus Annual Multi-Trip18$8,732.51

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe51$34,889.67
Bali89$21,204.78
Australia — Domestic Cruise116$21,174.16
Japan70$20,325.24
New Zealand114$20,322.01

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise116$21,174.16
New Zealand114$20,322.01
Bali89$21,204.78
Vietnam79$19,353.66
Japan70$20,325.24
Yesterday · Mon 8 Jun
$1,133.70
5 plans · 236 sessions · 3.81% conf
MTD · 1–8 Jun
$24,304.74
58 plans · 1,948 sessions · 3.80% conf
FYTD · 1 Jul – 8 Jun
$772,124.31
1,851 plans · 35,083 sessions · 6.88% conf

What's going well

  • MTD revenue $24,304.74 over the first eight days — +132.8% MoM (vs $10,441.89) and +5.5% YoY (vs $23,033.50); helped by a $5,138.40 worldwide multi-trip family policy.
  • MTD plans 58+100.0% MoM (vs 29); MTD home sessions 1,948+74.1% YoY (vs 1,119) and +9.0% MoM (vs 1,787).
  • FYTD revenue +8.2% MoM ($772.1K vs $713.5K) and plans +8.9% MoM (1,851 vs 1,700); FYTD home sessions +23.5% MoM (35,083 vs 28,415).
  • Yesterday home sessions 236+74.8% YoY (vs 135) even on a soft sales Monday.

What's not going well

  • Yesterday soft: 5 plans / $1,133.70-37.5% plans and -57.6% revenue YoY (vs 8 / $2,674.40), and -28.6% / -52.9% MoM (vs 7 / $2,404.70).
  • Yesterday confirmation rate 3.81% vs 5.93% YoY (-35.6%) — 9 confirmations on 236 home sessions.
  • FYTD revenue -24.2% YoY ($772.1K vs $1.02M) and plans -33.3% YoY (1,851 vs 2,775) — structural year-on-year gap persists.
  • FYTD home sessions -16.2% YoY (35,083 vs 41,879) and confirmation rate 6.88% vs 8.78% YoY (-21.6%); MTD conf 3.80% vs 7.15% YoY (-46.9%).
Read: Monday 8 June delivered 5 plans for $1,133.70 — below 8 May ($2,404.70, 7 plans) and 8 June 2025 ($2,674.40, 8 plans). But the first week-plus of June is tracking strongly overall: MTD sits at $24,304.74 / 58 plans, roughly 2.3× last month's first eight days and +5.5% on last year, helped by a $5,138.40 worldwide multi-trip family policy. FYTD is $772.1K / 1,851 plans, +8.2% revenue / +8.9% plans MoM but still -24.2% / -33.3% YoY; closing the year-on-year gap and a softening 6.88% FYTD confirmation rate remain the priorities.