Plans Purchased
3
MoM -81.3% vs 16
YoY -66.7% vs 9
Total Revenue
$1,759.50
MoM -73.4% vs $6,624.60
YoY -27.0% vs $2,411.80
Sessions (Home /)
212
MoM -24.3% vs 280
YoY +178.9% vs 76
Confirmation Rate
1.42%
3 confirmations on 212 home sessions
MoM -82.0% vs 7.86%
YoY -90.2% vs 14.47%
Plans by SKU — Yesterday (31 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $1,397.70 |
| International Essentials Single Trip | 2 | $361.80 |
Page Path Funnel — Yesterday (31 Jul)
Top 5 destinations by Revenue — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Sri Lanka | 1 | $1,397.70 |
| Indonesia | 1 | $273.60 |
| Japan | 1 | $88.20 |
Top 5 destinations by Items — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Sri Lanka | 1 | $1,397.70 |
| Indonesia | 1 | $273.60 |
| Japan | 1 | $88.20 |
Yesterday (Fri 31 Jul): 3 plans / $1,759.50 — -81.3% MoM (vs 16 plans on 30 Jun) and -66.7% YoY (vs 9). Revenue -73.4% MoM (vs $6,624.60) but only -27.0% YoY (vs $2,411.80) thanks to a $586.50 average basket lifted by one $1,397.70 Sri Lanka family policy. Home traffic 212 sessions (-24.3% MoM vs 280, +178.9% YoY vs 76). Funnel 212 → 32 → 12 → 3 → 3 confirmed (1.42%).
Plans Purchased
124
MoM -43.6% vs 220
YoY -17.3% vs 150
Total Revenue
$44,507.61
MoM -52.2% vs $93,046.24
YoY -23.2% vs $57,919.11
Sessions (Home /)
7,167
MoM -5.2% vs 7,561
YoY +220.5% vs 2,236
Confirmation Rate
2.34%
168 confirmations on 7,167 home sessions
MoM -37.9% vs 3.77%
YoY -75.3% vs 9.48%
MTD covers 1–31 July 2026 (FY27 month 1, complete). MoM = 1–30 June 2026; YoY = 1–31 July 2025.
Plans by SKU — MTD (1–31 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 34 | $22,253.74 |
| International Essentials Single Trip with family | 23 | $9,723.00 |
| International Essentials Single Trip | 37 | $7,153.00 |
| International Plus Single Trip | 19 | $4,019.17 |
| Domestic Single Trip | 6 | $672.30 |
| Domestic Single Trip with family | 4 | $397.40 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
Page Path Funnel — MTD (1–31 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, Alaska | 1 | $2,145.60 |
| Italy, Switzerland, Singapore, Germany | 1 | $1,995.30 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Australia | 9 | $801.50 |
| New Zealand | 7 | $882.90 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
| Vietnam | 5 | $1,022.40 |
| Bali | 5 | $964.40 |
Plans Purchased
124
MoM -43.6% vs 220
YoY -17.3% vs 150
Total Revenue
$44,507.61
MoM -52.2% vs $93,046.24
YoY -23.2% vs $57,919.11
Sessions (Home /)
7,167
MoM -5.2% vs 7,561
YoY +220.5% vs 2,236
Confirmation Rate
2.34%
168 confirmations on 7,167 home sessions
MoM -37.9% vs 3.77%
YoY -75.3% vs 9.48%
FYTD = FY27 to date, which is 1–31 July 2026 — identical to the MTD window this early in the year. YoY = 1–31 July 2025 (opening of FY26). MoM shown against 1–30 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–31 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 34 | $22,253.74 |
| International Essentials Single Trip with family | 23 | $9,723.00 |
| International Essentials Single Trip | 37 | $7,153.00 |
| International Plus Single Trip | 19 | $4,019.17 |
| Domestic Single Trip | 6 | $672.30 |
| Domestic Single Trip with family | 4 | $397.40 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
Page Path Funnel — FYTD (1–31 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, Alaska | 1 | $2,145.60 |
| Italy, Switzerland, Singapore, Germany | 1 | $1,995.30 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Australia | 9 | $801.50 |
| New Zealand | 7 | $882.90 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
| Vietnam | 5 | $1,022.40 |
| Bali | 5 | $964.40 |
Yesterday · Fri 31 Jul
$1,759.50
3 plans · 212 sessions · 1.42% conf
MTD · FY27 (1–31 Jul, complete)
$44,507.61
124 plans · 7,167 sessions · 2.34% conf
FYTD · FY27 (1–31 Jul)
$44,507.61
124 plans · 7,167 sessions · 2.34% conf
What's going well
- Traffic keeps compounding YoY: July home sessions 7,167 (+220.5% YoY vs 2,236); yesterday 212 (+178.9% YoY vs 76).
- July closed with YoY declines (-17.3% plans / -23.2% revenue) far narrower than MoM (-43.6% / -52.2%) — the June comparison is inflated by the EOFY surge.
- Premium family SKU anchors the month: Intl Plus Single Trip with family 34 units / $22,253.74 (~50% of July revenue); yesterday's standout was a $1,397.70 Sri Lanka family policy.
- Big itineraries still landing: a 12-country trip at $3,053.70, Sri Lanka $2,795.40, Canada/Alaska $2,145.60.
What's not going well
- Yesterday was soft: 3 plans / $1,759.50 (-81.3% MoM vs 16; -66.7% YoY vs 9) — one family policy was 79% of the day's revenue.
- July finished at less than half of June: $44,507.61 vs $93,046.24 (-52.2% MoM); plans 124 vs 220 (-43.6%).
- July conversion weak: 2.34% confirmation vs 3.77% MoM (-37.9%) and 9.48% YoY (-75.3%); yesterday just 1.42% (3 of 212).
- Funnel thins fast: only 1,433 of 7,167 July home sessions (20.0%) reach /plan-options; /payment 222 (-42.5% vs prior period).
Read: FY27 month 1 closed at 124 plans / $44,507.61, down -43.6% / -52.2% MoM and -17.3% / -23.2% YoY (July 2025: 150 / $57,919.11). Traffic is the bright spot (July home sessions +220.5% YoY) but conversion is the gap: July confirmation just 2.34% (-75.3% YoY). August opens today; FYTD equals July's totals until new data lands.
Monthly revenue — last 24 months (Jul 2026 final · FY27)
Monthly home-page sessions (/) — Jul 25 → Jul 26
Funnel comparison: 31 Jul 2026 vs 30 Jun (MoM) vs 31 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY