Plans Purchased
6
MoM n/a vs 0
YoY +500.0% vs 1
Total Revenue
$2,818.84
MoM n/a vs $0.00
YoY +2153.3% vs $125.10
Sessions (Home /)
201
MoM +3.6% vs 194
YoY +458.3% vs 36
Confirmation Rate
4.48%
9 confirmations on 201 home sessions
MoM n/a vs 0.00%
YoY -19.4% vs 5.56%
Plans by SKU — Yesterday (2 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 3 | $738.04 |
| International Plus Single Trip | 2 | $162.90 |
| International Essentials Single Trip with family | 1 | $1,917.90 |
Page Path Funnel — Yesterday (2 Aug)
Top 5 destinations by Revenue — Yesterday (4 total)
| Destination | Items | Revenue |
|---|
| Malta | 1 | $1,917.90 |
| France, Italy, Japan | 1 | $491.30 |
| New Zealand | 3 | $299.84 |
| India, Mumbai | 1 | $109.80 |
Top 5 destinations by Items — Yesterday (4 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 3 | $299.84 |
| Malta | 1 | $1,917.90 |
| France, Italy, Japan | 1 | $491.30 |
| India, Mumbai | 1 | $109.80 |
Yesterday (Sun 2 Aug): 6 plans / $2,818.84 — the strongest single day of FY27 so far, on a $469.81 average basket led by one $1,917.90 Malta family policy. Against 2 Aug 2025 (1 plan / $125.10) that is +500.0% plans / +2153.3% revenue. MoM is undefined — 2 Jul 2026 recorded zero sales on 194 home sessions. Home traffic 201 sessions (+3.6% MoM, +458.3% YoY). Funnel 201 → 34 → 13 → 10 → 9 confirmed (4.48%).
Plans Purchased
9
MoM +125.0% vs 4
YoY +125.0% vs 4
Total Revenue
$3,850.84
MoM +14.9% vs $3,352.50
YoY +492.6% vs $649.80
Sessions (Home /)
393
MoM -6.2% vs 419
YoY +461.4% vs 70
Confirmation Rate
3.56%
14 confirmations on 393 home sessions
MoM +148.8% vs 1.43%
YoY -58.4% vs 8.57%
MTD covers 1–2 August 2026. MoM = 1–2 July 2026 (4 plans / $3,352.50, of which a single $3,053.70 family policy on 1 Jul); YoY = 1–2 August 2025 (4 plans / $649.80).
Plans by SKU — MTD (1–2 Aug)
| Item name | Units | Revenue |
|---|
| International Essentials Single Trip with family | 2 | $2,043.00 |
| International Plus Single Trip | 4 | $1,069.80 |
| International Plus Single Trip with family | 3 | $738.04 |
Page Path Funnel — MTD (1–2 Aug)
Top 5 destinations by Revenue — MTD (6 total)
| Destination | Items | Revenue |
|---|
| Malta | 1 | $1,917.90 |
| All of Europe, Indonesia | 1 | $810.90 |
| France, Italy, Japan | 1 | $491.30 |
| New Zealand | 4 | $395.84 |
| Singapore | 1 | $125.10 |
Top 5 destinations by Items — MTD (6 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 4 | $395.84 |
| Malta | 1 | $1,917.90 |
| All of Europe, Indonesia | 1 | $810.90 |
| France, Italy, Japan | 1 | $491.30 |
| Singapore | 1 | $125.10 |
Plans Purchased
133
MoM +3225.0% vs 4 (2-day FY)
YoY -13.6% vs 154
Total Revenue
$48,358.45
MoM +1342.5% vs $3,352.50 (2-day FY)
YoY -17.4% vs $58,568.91
Sessions (Home /)
7,557
MoM +1703.6% vs 419 (2-day FY)
YoY +227.7% vs 2,306
Confirmation Rate
2.41%
182 confirmations on 7,557 home sessions
MoM +68.2% vs 1.43%
YoY -74.5% vs 9.45%
FYTD = FY27 to date (1 Jul – 2 Aug 2026). YoY = 1 Jul – 2 Aug 2025. MoM compares FY start → 2 Jul 2026 — a two-day window (FY27 had just opened), so MoM deltas are structurally inflated; lean on YoY.
Plans by SKU — FYTD (1 Jul–2 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 37 | $22,991.78 |
| International Essentials Single Trip with family | 25 | $11,766.00 |
| International Essentials Single Trip | 37 | $7,153.00 |
| International Plus Single Trip | 23 | $5,088.97 |
| Domestic Single Trip | 6 | $672.30 |
| Domestic Single Trip with family | 4 | $397.40 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
Page Path Funnel — FYTD (1 Jul–2 Aug)
Top 5 destinations by Revenue — FYTD (71 total)
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, Alaska | 1 | $2,145.60 |
| Italy, Switzerland, Singapore, Germany | 1 | $1,995.30 |
| Malta | 1 | $1,917.90 |
Top 5 destinations by Items — FYTD (71 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 11 | $1,278.74 |
| Australia | 9 | $801.50 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
| Vietnam | 5 | $1,022.40 |
| Bali | 5 | $964.40 |
Yesterday · Sun 2 Aug
$2,818.84
6 plans · 201 sessions · 4.48% conf
MTD · 1–2 Aug 2026
$3,850.84
9 plans · 393 sessions · 3.56% conf
FYTD · FY27 (1 Jul–2 Aug)
$48,358.45
133 plans · 7,557 sessions · 2.41% conf
What's going well
- Yesterday was FY27's best single day: 6 plans / $2,818.84 on a $469.81 average basket — vs 1 plan / $125.10 on 2 Aug 2025 (+500.0% / +2153.3% YoY).
- August is ahead on both comparators: MTD 9 plans / $3,850.84 (+125.0% plans MoM and YoY; revenue +14.9% MoM, +492.6% YoY).
- The FY27 YoY gap narrowed in a day: revenue -17.4% (was -22.1% through 1 Aug) and plans -13.6% (was -17.0%).
- Traffic keeps compounding: yesterday 201 home sessions (+458.3% YoY), MTD 393 (+461.4% YoY), FYTD 7,557 (+227.7% YoY).
What's not going well
- FY27 still trails FY26: 133 plans / $48,358.45 vs 154 / $58,568.91 (-13.6% / -17.4% YoY).
- Conversion remains the structural gap: FYTD confirmation 2.41% vs 9.45% a year ago (-74.5%); yesterday 4.48% vs 5.56%.
- Mid-funnel leaks early — only 16.9% of yesterday's home sessions reached /plan-options (91.7% on 2 Aug 2025); FYTD /payment 240 is -40.0% vs the prior period.
- Revenue is thinly spread: a single $1,917.90 Malta family policy was 68% of yesterday's revenue, and 2 Jul 2026 booked zero sales on 194 sessions.
Read: Sunday 2 Aug was the standout day of FY27 to date — 6 plans / $2,818.84, more than 22x last year's same-day revenue, and it pulled the FY27 YoY revenue gap in from -22.1% to -17.4%. FYTD sits at 133 plans / $48,358.45 against 154 / $58,568.91 last year. Traffic remains the strength (FYTD home sessions +227.7% YoY) and conversion remains the weakness (2.41% vs 9.45%) — the site is drawing far more visitors but converting a much smaller share of them, with the biggest drop-off between / and /plan-options.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 2 Aug 2026 vs 2 Jul (MoM) vs 2 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY