Plans Purchased
3
MoM -25.0% vs 4
YoY 0.0% vs 3
Total Revenue
$1,032.00
MoM -69.2% vs $3,352.50
YoY +96.7% vs $524.70
Sessions (Home /)
191
MoM -14.7% vs 224
YoY +461.8% vs 34
Confirmation Rate
2.62%
5 confirmations on 191 home sessions
MoM -2.3% vs 2.68%
YoY -77.7% vs 11.76%
Plans by SKU — Yesterday (1 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip | 2 | $906.90 |
| International Essentials Single Trip with family | 1 | $125.10 |
Page Path Funnel — Yesterday (1 Aug)
Top 5 destinations by Revenue — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| All of Europe, Indonesia | 1 | $810.90 |
| Singapore | 1 | $125.10 |
| New Zealand | 1 | $96.00 |
Top 5 destinations by Items — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| All of Europe, Indonesia | 1 | $810.90 |
| Singapore | 1 | $125.10 |
| New Zealand | 1 | $96.00 |
Yesterday (Sat 1 Aug): 3 plans / $1,032.00 — plans flat YoY (3 vs 3) with revenue +96.7% YoY (vs $524.70) on a $344.00 average basket, led by one $810.90 Europe+Indonesia policy. Vs 1 Jul: -25.0% plans / -69.2% revenue (that day carried a $3,053.70 family policy). Home traffic 191 sessions (-14.7% MoM vs 224, +461.8% YoY vs 34). Funnel 191 → 22 → 10 → 8 → 5 confirmed (2.62%).
Plans Purchased
3
MoM -25.0% vs 4
YoY 0.0% vs 3
Total Revenue
$1,032.00
MoM -69.2% vs $3,352.50
YoY +96.7% vs $524.70
Sessions (Home /)
191
MoM -14.7% vs 224
YoY +461.8% vs 34
Confirmation Rate
2.62%
5 confirmations on 191 home sessions
MoM -2.3% vs 2.68%
YoY -77.7% vs 11.76%
MTD covers 1 August 2026 only (first day of the month), so MTD is identical to Yesterday. MoM = 1 July 2026; YoY = 1 August 2025.
Plans by SKU — MTD (1 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip | 2 | $906.90 |
| International Essentials Single Trip with family | 1 | $125.10 |
Page Path Funnel — MTD (1 Aug)
Top 5 destinations by Revenue — MTD (3 total)
| Destination | Items | Revenue |
|---|
| All of Europe, Indonesia | 1 | $810.90 |
| Singapore | 1 | $125.10 |
| New Zealand | 1 | $96.00 |
Top 5 destinations by Items — MTD (3 total)
| Destination | Items | Revenue |
|---|
| All of Europe, Indonesia | 1 | $810.90 |
| Singapore | 1 | $125.10 |
| New Zealand | 1 | $96.00 |
Plans Purchased
127
MoM +3075.0% vs 4 (1-day FY)
YoY -17.0% vs 153
Total Revenue
$45,539.61
MoM +1258.4% vs $3,352.50 (1-day FY)
YoY -22.1% vs $58,443.81
Sessions (Home /)
7,326
MoM +3170.5% vs 224 (1-day FY)
YoY +222.7% vs 2,270
Confirmation Rate
2.36%
173 confirmations on 7,326 home sessions
MoM -11.9% vs 2.68%
YoY -75.2% vs 9.52%
FYTD = FY27 to date (1 Jul – 1 Aug 2026). YoY = 1 Jul – 1 Aug 2025. MoM compares FY start → 1 Jul 2026 — a one-day window (FY27 had just opened), so MoM deltas are structurally inflated; lean on YoY.
Plans by SKU — FYTD (1 Jul–1 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 34 | $22,253.74 |
| International Essentials Single Trip with family | 24 | $9,848.10 |
| International Essentials Single Trip | 37 | $7,153.00 |
| International Plus Single Trip | 21 | $4,926.07 |
| Domestic Single Trip | 6 | $672.30 |
| Domestic Single Trip with family | 4 | $397.40 |
| International Essentials Annual Multi-Trip | 1 | $289.00 |
Page Path Funnel — FYTD (1 Jul–1 Aug)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, Alaska | 1 | $2,145.60 |
| Italy, Switzerland, Singapore, Germany | 1 | $1,995.30 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Australia | 9 | $801.50 |
| New Zealand | 8 | $978.90 |
| Australia - Domestic Cruise | 6 | $1,576.80 |
| Vietnam | 5 | $1,022.40 |
| Bali | 5 | $964.40 |
Yesterday · Sat 1 Aug
$1,032.00
3 plans · 191 sessions · 2.62% conf
MTD · FY27 (1 Aug, day 1)
$1,032.00
3 plans · 191 sessions · 2.62% conf
FYTD · FY27 (1 Jul–1 Aug)
$45,539.61
127 plans · 7,326 sessions · 2.36% conf
What's going well
- Yesterday's revenue nearly doubled YoY: $1,032.00 vs $524.70 (+96.7%) on the same 3 plans — average premium $344 vs $175 a year ago.
- Traffic keeps compounding: yesterday 191 home sessions (+461.8% YoY vs 34); FYTD 7,326 (+222.7% YoY vs 2,270).
- Late funnel firmed day-on-day: /payment sessions +166.7% and /confirmation +66.7% vs the prior day.
- Premium family SKU anchors FY27: Intl Plus Single Trip with family 34 units / $22,253.74 (~49% of FYTD revenue).
What's not going well
- FY27 is tracking behind FY26: 127 plans / $45,539.61 vs 153 / $58,443.81 (-17.0% / -22.1% YoY).
- Conversion gap persists: FYTD confirmation 2.36% vs 9.52% last year (-75.2%); yesterday 2.62% vs 11.76%.
- August opened soft vs 1 Jul: 3 plans / $1,032.00 (-25.0% / -69.2% MoM) — one Europe+Indonesia policy was 79% of the day's revenue.
- Mid-funnel weaker: only 11.5% of yesterday's home sessions reached /plan-options (15.6% on 1 Jul); FYTD /payment -41.6% vs prior period.
Read: FY27 opens August at 127 plans / $45,539.61 FYTD, trailing last year's equivalent window (153 / $58,443.81) by -17.0% / -22.1%. Traffic is the bright spot (FYTD home sessions +222.7% YoY) but conversion remains the gap (2.36% vs 9.52%). Yesterday (Sat 1 Aug) delivered 3 plans / $1,032.00 — flat plans YoY but +96.7% revenue on a stronger basket. MTD = 1 Aug only, so MTD equals Yesterday until more of August lands.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 1 Aug 2026 vs 1 Jul (MoM) vs 1 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY