Plans Purchased
3
MoM 0.0% vs 3
YoY -62.5% vs 8
Total Revenue
$1,090.80
MoM -13.9% vs $1,266.95
YoY -78.4% vs $5,038.69
Sessions (Home /)
197
MoM +11.9% vs 176
YoY +123.9% vs 88
Confirmation Rate
2.03%
4 confirmations on 197 home sessions
MoM -10.7% vs 2.27%
YoY -85.1% vs 13.64%
Plans by SKU — Yesterday (12 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $726.30 |
| International Plus Single Trip | 1 | $214.20 |
| International Essentials Single Trip | 1 | $150.30 |
Page Path Funnel — Yesterday (12 Aug)
Top 5 destinations by Revenue — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| Singapore, France, United Kingdom, Hungary, Turkey | 1 | $726.30 |
| All of the Pacific | 1 | $214.20 |
| Australia - Domestic Cruise | 1 | $150.30 |
Top 5 destinations by Items — Yesterday (3 total)
| Destination | Items | Revenue |
|---|
| All of the Pacific | 1 | $214.20 |
| Australia - Domestic Cruise | 1 | $150.30 |
| Singapore, France, United Kingdom, Hungary, Turkey | 1 | $726.30 |
Yesterday (Wed 12 Aug): 3 plans / $1,090.80 on a $363.60 average basket — level with 12 Jul on volume (3 plans) but -13.9% on revenue ($1,266.95), and well behind 12 Aug 2025 (-62.5% plans / -78.4% revenue vs 8 / $5,038.69). Traffic was the bright spot at 197 home sessions (+11.9% MoM, +123.9% YoY), but the funnel leaked early: only 13.20% reached /plan-options and confirmation settled at 2.03%. Funnel 197 → 26 → 14 → 7 → 4 confirmed. Three sales across three different plans — two international, one domestic cruise.
Plans Purchased
53
MoM +43.2% vs 37
YoY -46.5% vs 99
Total Revenue
$18,488.84
MoM +22.0% vs $15,154.94
YoY -57.6% vs $43,616.41
Sessions (Home /)
2,807
MoM +21.4% vs 2,313
YoY +76.9% vs 1,587
Confirmation Rate
2.67%
75 confirmations on 2,807 home sessions
MoM +8.4% vs 2.46%
YoY -67.9% vs 8.32%
Plans by SKU — MTD (1–12 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 15 | $8,289.69 |
| International Essentials Single Trip with family | 6 | $3,285.60 |
| International Plus Single Trip | 13 | $3,046.20 |
| International Essentials Single Trip | 12 | $2,428.35 |
| International Essentials Annual Multi-Trip | 1 | $1,032.30 |
| Domestic Single Trip | 4 | $205.35 |
| Domestic Single Trip with family | 2 | $201.35 |
Page Path Funnel — MTD (1–12 Aug)
Top 5 destinations by Revenue — MTD (36 total)
| Destination | Items | Revenue |
|---|
| Canada, United States of America | 1 | $2,540.70 |
| Malta | 1 | $1,917.90 |
| Japan, Malaysia, Singapore | 1 | $1,332.00 |
| China, Macau, Hong Kong, Indonesia… | 1 | $1,032.30 |
| All of Europe | 2 | $1,032.20 |
Top 5 destinations by Items — MTD (36 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 6 | $562.34 |
| Australia - Domestic Cruise | 4 | $909.90 |
| Bali | 4 | $700.20 |
| Australia | 3 | $264.50 |
| All of Europe | 2 | $1,032.20 |
August through twelve days: 53 plans / $18,488.84 on a $348.85 basket. Comfortably ahead of the equivalent July window (+43.2% plans / +22.0% revenue vs 37 / $15,154.94) but well behind last August (-46.5% / -57.6% vs 99 / $43,616.41), with the basket thinner against both ($348.85 vs $409.59 MoM and $440.57 YoY). International Plus Single Trip with family alone is $8,289.69, 45% of MTD revenue.
Plans Purchased
177
MoM +378.4% vs 37
YoY -28.9% vs 249
Total Revenue
$62,996.45
MoM +315.7% vs $15,154.94
YoY -38.0% vs $101,535.52
Sessions (Home /)
9,808
MoM +324.0% vs 2,313
YoY +158.1% vs 3,800
Confirmation Rate
2.47%
242 confirmations on 9,808 home sessions
MoM +0.1% vs 2.46%
YoY -72.7% vs 9.05%
Plans by SKU — FYTD (1 Jul – 12 Aug)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 49 | $30,543.43 |
| International Essentials Single Trip with family | 29 | $13,008.60 |
| International Essentials Single Trip | 49 | $9,581.35 |
| International Plus Single Trip | 32 | $7,065.37 |
| International Essentials Annual Multi-Trip | 2 | $1,321.30 |
| Domestic Single Trip | 10 | $877.65 |
| Domestic Single Trip with family | 6 | $598.75 |
Page Path Funnel — FYTD (1 Jul – 12 Aug)
Top 5 destinations by Revenue — FYTD (93 total)
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 2 | $2,795.40 |
| Canada, United States of America | 1 | $2,540.70 |
| Australia - Domestic Cruise | 10 | $2,486.70 |
| Canada, Alaska | 1 | $2,145.60 |
Top 5 destinations by Items — FYTD (93 total)
| Destination | Items | Revenue |
|---|
| New Zealand | 13 | $1,445.24 |
| Australia | 12 | $1,066.00 |
| Australia - Domestic Cruise | 10 | $2,486.70 |
| Bali | 9 | $1,664.60 |
| Vietnam | 7 | $1,344.60 |
FY27 to date (1 Jul – 12 Aug): 177 plans / $62,996.45, tracking -28.9% plans and -38.0% revenue against the same window in FY26 (249 / $101,535.52). Traffic is up sharply (9,808 home sessions, +158.1% YoY) but confirmation has fallen to 2.47% from 9.05% — the MoM column here compares against just twelve days of July and should be ignored.
Yesterday · Wed 12 Aug
$1,090.80
3 plans · 197 sessions · 2.03% conf
MTD · 1–12 Aug 2026
$18,488.84
53 plans · 2,807 sessions · 2.67% conf
FYTD · FY27 (1 Jul–12 Aug)
$62,996.45
177 plans · 9,808 sessions · 2.47% conf
What's going well
- August is well clear of the equivalent July window: 53 plans / $18,488.84 vs 37 / $15,154.94 — +43.2% plans and +22.0% revenue.
- Traffic is now growing on every horizon: yesterday 197 home sessions (+11.9% MoM, +123.9% YoY), MTD 2,807 (+21.4% MoM, +76.9% YoY), FYTD 9,808 (+158.1% YoY).
- MTD conversion is edging up against July: confirmation 2.67% vs 2.46% (+8.4%), and /plan-options reach improved to 19.63% from 12.58%.
- Australia – Domestic Cruise has become a genuine dual-threat line FYTD — 10 items / $2,486.70, top-4 by revenue and top-3 by volume.
What's not going well
- Yesterday was thin: 3 plans / $1,090.80, down 13.9% MoM on revenue and 78.4% YoY (vs 8 / $5,038.69 on 12 Aug 2025).
- Yesterday's confirmation rate fell to 2.03% — the weakest of the three windows and -85.1% YoY (13.64%) — despite traffic more than doubling.
- August still trails last August badly: -46.5% plans and -57.6% revenue (53 / $18,488.84 vs 99 / $43,616.41).
- Conversion remains the structural gap: FYTD confirmation 2.47% vs 9.05% a year ago (-72.7%).
- The basket is thinner on every comparison: yesterday $363.60 vs $629.84 YoY; MTD $348.85 vs $440.57; FYTD $355.91 vs $407.77.
Read: Wednesday 12 Aug was a quiet day — 3 plans / $1,090.80 on a $363.60 basket, flat on plans against 12 Jul (3 / $1,266.95) but -13.9% on revenue, and well behind 12 Aug 2025 (8 / $5,038.69, -62.5% / -78.4%). The day's story is the widening gap between traffic and conversion: home sessions came in at 197, up 11.9% MoM and 123.9% YoY, yet only 13.20% reached /plan-options and four confirmations landed for a 2.03% rate — against 85.23% and 13.64% on the same date last year. Month-to-date the picture is healthier: 53 plans / $18,488.84, +43.2% plans and +22.0% revenue on the equivalent July window, though still -46.5% / -57.6% on last August. FY27 to date sits at 177 plans / $62,996.45, -38.0% YoY on revenue with +158.1% more home traffic. The shape of the year is unchanged and increasingly stark: top-of-funnel volume is not the constraint — the / → /plan-options step and basket size are.
Monthly revenue — last 24 months (Aug 2026 PTD · FY27)
Monthly home-page sessions (/) — Jul 25 → Aug 26 (PTD)
Funnel comparison: 12 Aug 2026 vs 12 Jul (MoM) vs 12 Aug 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY