Plans Purchased
4
MoM -50.0% vs 8
YoY -42.9% vs 7
Total Revenue
$3,352.50
MoM +8.0% vs $3,105.40
YoY -30.8% vs $4,843.00
Sessions (Home /)
224
MoM +10.3% vs 203
YoY +94.8% vs 115
Confirmation Rate
2.68%
6 confirmations on 224 home sessions
MoM -58.2% vs 6.40%
YoY -69.2% vs 8.70%
Plans by SKU — Yesterday (1 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $3,053.70 |
| International Essentials Single Trip | 2 | $205.20 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — Yesterday (1 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Yesterday (Wed 1 Jul) opened FY27 with 4 plans for $3,352.50 — revenue up +8.0% MoM off the thin 1 Jun ($3,105.40) but down -30.8% YoY vs a stronger 1 Jul 2025 ($4,843.00 / 7 plans). Almost all revenue came from one premium International Plus family policy ($3,053.70, a multi-country trip). Home traffic was strong at 224 sessions (+94.8% YoY) but conversion was thin at 2.68% (6 confirmations). Every destination sold exactly one unit, so the by-items and by-revenue rankings coincide.
Plans Purchased
4
MoM -50.0% vs 8
YoY -42.9% vs 7
Total Revenue
$3,352.50
MoM +8.0% vs $3,105.40
YoY -30.8% vs $4,843.00
Sessions (Home /)
224
MoM +10.3% vs 203
YoY +94.8% vs 115
Confirmation Rate
2.68%
6 confirmations on 224 home sessions
MoM -58.2% vs 6.40%
YoY -69.2% vs 8.70%
MTD covers only 1 July 2026 so far (FY27 opening day), so these figures equal the Yesterday tab. MoM = 1 June 2026; YoY = 1 July 2025. As July builds, MTD will accumulate.
Plans by SKU — MTD (1 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $3,053.70 |
| International Essentials Single Trip | 2 | $205.20 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — MTD (1 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Plans Purchased
4
MoM -50.0% vs 8
YoY -42.9% vs 7
Total Revenue
$3,352.50
MoM +8.0% vs $3,105.40
YoY -30.8% vs $4,843.00
Sessions (Home /)
224
MoM +10.3% vs 203
YoY +94.8% vs 115
Confirmation Rate
2.68%
6 confirmations on 224 home sessions
MoM -58.2% vs 6.40%
YoY -69.2% vs 8.70%
FYTD = FY27 to date, which is only 1 July 2026 so far, so these figures equal the Yesterday and MTD tabs. YoY = 1 July 2025 (first day of FY26). A full-FY comparison will become meaningful as FY27 accumulates.
Plans by SKU — FYTD (1 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $3,053.70 |
| International Essentials Single Trip | 2 | $205.20 |
| International Plus Single Trip | 1 | $93.60 |
Page Path Funnel — FYTD (1 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Australia — Domestic Cruise | 1 | $159.30 |
| Fiji | 1 | $93.60 |
| France | 1 | $45.90 |
Yesterday · Wed 1 Jul
$3,352.50
4 plans · 224 sessions · 2.68% conf
MTD · FY27 (1 Jul only)
$3,352.50
4 plans · 224 sessions · 2.68% conf
FYTD · FY27 (1 Jul only)
$3,352.50
4 plans · 224 sessions · 2.68% conf
What's going well
- Strong top-of-funnel to open FY27: 224 home sessions (+94.8% YoY vs 115, +10.3% MoM vs 203) — nearly double last year's day-one traffic.
- Revenue up month-on-month: $3,352.50 (+8.0% MoM vs $3,105.40) despite fewer plans, on a high average order value (~$838 across 4 plans).
- A premium sale led the day: one International Plus family multi-country policy delivered $3,053.70 (91% of revenue) — healthy high-value demand.
- Clean data: SKU, destination and funnel figures all reconcile to $3,352.50 / 4 plans.
What's not going well
- Low plan volume: just 4 plans, down -50.0% MoM (vs 8) and -42.9% YoY (vs 7) — a thin start on units.
- Conversion weak: confirmation 2.68% vs 6.40% MoM (-58.2%) and 8.70% YoY (-69.2%) — strong traffic isn't converting.
- Revenue down YoY: $3,352.50 vs $4,843.00 (-30.8%), and heavily concentrated in a single policy.
- Funnel leaks early: only 15.63% of home sessions reached /plan-options (vs 76.52% on 1 Jul 2025) — far fewer visitors advancing.
Read: FY27 opened on Wed 1 Jul with 4 plans for $3,352.50 — revenue up +8.0% MoM off a thin 1 Jun but down -30.8% YoY vs 1 Jul 2025 ($4,843.00 / 7 plans). The day leaned on one premium International Plus family policy ($3,053.70, ~$838 AOV). Home traffic was excellent (224 sessions, +94.8% YoY) but conversion was thin at 2.68% vs 8.70% a year ago, and the funnel dropped off early (only 15.63% reached /plan-options). MTD and FYTD both cover just this one day so far, so a single strong or weak day swings them entirely — too small to read a trend. Watch whether conversion recovers as July builds.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27 opening)
FY26 monthly home-page sessions (/)
Funnel comparison: 1 Jul 2026 vs 1 Jun (MoM) vs 1 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY