Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 13 May 2026 (AEST). All AUD.
Generated 2026-05-14 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
3
MoM -62.5% vs 8
YoY -57.1% vs 7
Total Revenue
$1,394.35
MoM -75.4% vs $5,674.95
YoY -23.1% vs $1,813.50
Sessions on /
197
PoP -3.7% on landing page sessions
Confirmation Rate
1.52%
3 confirmations / 197 landings

Plans Purchased

PlanItemsRevenue
International Plus Single Trip3$1,394.35

Page Path Funnel

Top Destinations by Revenue

DestinationItemsRevenue
All of the Pacific, All of Europe1$1,134.00
Japan1$172.80
Indonesia1$87.55

Top Destinations by Items Purchased

DestinationItemsRevenue
All of the Pacific, All of Europe1$1,134.00
Japan1$172.80
Indonesia1$87.55
Plans Purchased
44
MoM -2.2% vs 45
YoY -27.9% vs 61
Total Revenue
$17,011.24
MoM -31.9% vs $24,990.45
YoY -28.5% vs $23,779.35
Sessions on /
2,789
PoP +48.8% on landing page sessions
Confirmation Rate
2.12%
59 confirmations / 2,789 landings

Plans Purchased

PlanItemsRevenue
International Plus Single Trip18$7,411.49
International Essentials Single Trip with family11$3,027.30
International Essentials Single Trip8$2,979.90
International Plus Annual Multi-Trip with family1$1,754.40
International Plus Single Trip with family5$1,728.35
Domestic Single Trip1$109.80

Page Path Funnel

Top 5 Destinations by Revenue

DestinationItemsRevenue
All of the Middle East, All of Europe1$2,195.84
All of Europe2$1,998.30
Australia - Domestic Cruise4$1,139.10
All of the Pacific, All of Europe1$1,134.00
Canada, South Africa, All of Europe1$901.80

Top 5 Destinations by Items Purchased

DestinationItemsRevenue
Australia - Domestic Cruise4$1,139.10
Japan3$807.30
Singapore3$283.50
New Zealand3$205.20
All of Europe2$1,998.30
Plans Purchased
1,715
MoM +6.5% vs 1,610
YoY -34.5% vs 2,620
Total Revenue
$720,108.36
MoM +6.2% vs $678,241.97
YoY -25.1% vs $961,770.79
Sessions on /
29,326
PoP -26.7% on landing page sessions
Confirmation Rate
7.60%
2,229 confirmations / 29,326 landings

Top Plans Purchased

PlanItemsRevenue
International Plus Single Trip with family433$298,112.48
International Essentials Single Trip with family395$168,487.20
International Plus Single Trip381$108,223.02
International Essentials Single Trip364$83,679.70
International Plus Annual Multi-Trip with family19$36,591.86
International Plus Annual Multi-Trip17$8,324.51

Page Path Funnel

Top 5 Destinations by Revenue

DestinationItemsRevenue
All of Europe46$32,982.07
Australia - Domestic Cruise108$19,917.46
Bali80$19,736.63
New Zealand105$19,357.73
Worldwide10$19,123.80

Top 5 Destinations by Items Purchased

DestinationItemsRevenue
Australia - Domestic Cruise108$19,917.46
New Zealand105$19,357.73
Bali80$19,736.63
Vietnam74$18,293.71
Japan62$18,006.99
Yesterday · Wed, 13 May
$1,394.35
3 plans · 197 sessions · 1.52% conv
MTD · 1-13 May
$17,011.24
44 plans · 2,789 sessions · 2.12% conv
FYTD · 1 Jul - 13 May
$720,108.36
1,715 plans · 29,326 sessions · 7.60% conv

What's going well

  • FYTD revenue +6.2% MoM ($720.1K vs $678.2K) and plans +6.5% MoM (1,715 vs 1,610) — full-year pace continues to build steadily.
  • MTD landing-page sessions 2,789 vs 915 in equivalent prior-month window — top-of-funnel substantially ahead month-on-month.
  • Yesterday's single "All of the Pacific, All of Europe" premium trip ($1,134) lifted average plan value to ~$465 — mix still capable of generating high-AOV days.
  • FYTD confirmation rate 7.60% remains healthy on 29,326 landing sessions — full-year conversion efficiency holding.

What's not going well

  • Yesterday revenue -75.4% MoM ($1,394 vs $5,675) and plans -62.5% MoM (3 vs 8) — a sharp daily drop on lighter volume and mix.
  • Yesterday plans -57.1% YoY (3 vs 7) and revenue -23.1% YoY ($1,394 vs $1,814) — daily cadence below prior year too.
  • MTD revenue -31.9% MoM ($17.0K vs $25.0K) and -28.5% YoY ($17.0K vs $23.8K) — both comps trailing.
  • FYTD revenue -25.1% YoY ($720K vs $962K) and plans -34.5% YoY (1,715 vs 2,620) — full-year deficit remains material.
Reading note: "Conv" = e-commerce purchases / landing-page sessions. MoM = same-length window one calendar month back; YoY = same-length window one year back.

Monthly Revenue - Last 24 Months

FY26 Monthly Views (Sessions on /)

Funnel Comparison - Yesterday / MTD / FYTD (% of /)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY