Kogan Travel Insurance - Daily Sales Report

Yesterday: Friday, 1 May 2026 (AEST). All AUD.
Generated 2026-05-02 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
2
MoM +100.0% vs 1 (1 Apr)
YoY -50.0% vs 4 (1 May 2025)
Total Revenue
$270.00
MoM -24.8% vs $359.16
YoY -91.7% vs $3,253.45
Sessions (Home)
187
MoM +179.1% vs 67
YoY +34.5% vs 139
Confirmation Rate
2.14%
4 confirmations / 187 home sessions

Plans bought

PlanItemsRevenue
International Essentials Single Trip with family1$172.80
International Essentials Single Trip1$97.20

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
Singapore1$172.80
Fiji1$97.20

Top destinations · by Plans Purchased

DestinationItemsRevenue
Singapore1$172.80
Fiji1$97.20
Plans Purchased
2
MoM +100.0% vs 1 (1 Apr)
YoY -50.0% vs 4 (1 May 2025)
Total Revenue
$270.00
MoM -24.8% vs $359.16
YoY -91.7% vs $3,253.45
Sessions (Home)
187
MoM +179.1% vs 67
YoY +34.5% vs 139
Confirmation Rate
2.14%
4 confirmations / 187 home sessions
May 2026 only has 1 day of data so far (1 May). MTD figures match Yesterday until more days complete.

Plans bought

PlanItemsRevenue
International Essentials Single Trip with family1$172.80
International Essentials Single Trip1$97.20

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
Singapore1$172.80
Fiji1$97.20

Top destinations · by Plans Purchased

DestinationItemsRevenue
Singapore1$172.80
Fiji1$97.20
Plans Purchased (FY26)
1,673
MoM +6.8% vs 1,566 (Jul-1 Apr)
YoY -34.7% vs 2,563 (FY25 same dates)
Total Revenue (FY26)
$703,367.12
MoM +7.6% vs $653,610.68
YoY -25.3% vs $941,244.89
Sessions (Home)
26,680
MoM +15.2% vs 23,161
YoY -30.4% vs 38,358
Confirmation Rate
8.15%
2,173 confirmations / 26,680 home sessions

Plans bought (top 6 of 12)

PlanItemsRevenue
International Plus Single Trip with family428$296,384.13
International Essentials Single Trip with family385$165,632.70
International Plus Single Trip363$100,811.53
International Essentials Single Trip357$80,797.00
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
Bali80$19,736.63
New Zealand102$19,152.53
Worldwide10$19,123.80
Australia - Domestic Cruise104$18,778.36

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Australia - Domestic Cruise104$18,778.36
New Zealand102$19,152.53
Bali80$19,736.63
Vietnam73$18,163.21
Japan59$17,199.69
Yesterday
1 May 2026
$270.00
2 plans · 187 home sessions
April (complete)
1 – 30 Apr 2026
$49,845.60
106 plans · 3,367 home sessions
Financial YTD
1 Jul 2025 – 1 May 2026
$703,367.12
1,673 plans · 26,680 home sessions

What's going well

  • Yesterday traffic +179% MoM: 187 home sessions on 1 May vs 67 on 1 Apr; up +34.5% YoY too (vs 139 on 1 May 2025).
  • FYTD lift over last month's reading: revenue +7.6% MoM ($703.4K vs $653.6K), plans +6.8% MoM (1,673 vs 1,566), sessions +15.2% MoM as April finalised.
  • Plans up 100% MoM: 2 plans yesterday vs 1 on the same day a month ago.
  • "Plus with family" remains the engine: $296.4K FYTD from 428 plans (~42% of FY26 revenue); single biggest line item by far.

What's not going well

  • Yesterday revenue collapsed YoY: $270 vs $3,253.45 same day last year (−91.7%); plans 2 vs 4 (−50.0% YoY).
  • FYTD well behind last year: revenue −25.3% YoY (−$237.9K), plans −34.7% YoY (1,673 vs 2,563), sessions −30.4% YoY.
  • Confirmation rate weak yesterday: 2.14% (4/187) vs FYTD 8.15% (2,173/26,680) and vs YoY 3.60% — mid-funnel drop wide.
  • Only 2 destinations sold yesterday: Singapore and Fiji (1 each); no high-revenue international families on a Friday.
Reading the deltas: MoM compares the same date / range exactly one month back; YoY compares the same date / range exactly one year back. Daily figures swing on small bases — read MoM/YoY on Yesterday with the absolute values in mind, not just the percentages. May MTD currently equals Yesterday because only 1 May has data.