Kogan Travel Insurance - Daily Sales Report

Yesterday: Thursday, 11 June 2026 (AEST). All AUD.
Generated 2026-06-12 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is eleven days old, so MTD covers 1–11 June 2026. Yesterday MoM = 11 May 2026, YoY = 11 June 2025; MTD MoM = 1–11 May 2026, YoY = 1–11 June 2025.
Plans Purchased
6
MoM +50.0% vs 4
YoY -45.5% vs 11
Total Revenue
$2,108.25
MoM -44.0% vs $3,763.20
YoY -56.2% vs $4,811.05
Sessions (Home /)
256
MoM +8.0% vs 237
YoY -12.3% vs 292
Confirmation Rate
4.69%
12 confirmations on 256 home sessions
MoM +177.7% vs 1.69%
YoY +14.1% vs 4.11%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Essentials Single Trip3$1,280.00
International Plus Single Trip with family1$516.00
International Plus Single Trip2$312.25

Page Path Funnel — Yesterday

Top destinations by Revenue — Yesterday

DestinationItemsRevenue
Botswana, Zimbabwe, South Africa1$834.40
Vietnam1$516.00
USA1$240.80
Greece1$204.80
New Zealand1$199.20

Top destinations by Items — Yesterday

DestinationItemsRevenue
Botswana, Zimbabwe, South Africa1$834.40
Vietnam1$516.00
USA1$240.80
Greece1$204.80
New Zealand1$199.20
All yesterday destinations sold 1 item each, so the two rankings coincide; ordered by revenue as the tiebreak.
Plans Purchased
80
MoM +116.2% vs 37
YoY -17.5% vs 97
Total Revenue
$31,120.69
MoM +106.3% vs $15,084.99
YoY -12.6% vs $35,593.35
Sessions (Home /)
2,673
MoM +11.3% vs 2,402
YoY +63.3% vs 1,637
Confirmation Rate
4.08%
109 confirmations on 2,673 home sessions
MoM +104.1% vs 2.00%
YoY -44.8% vs 7.39%
June is eleven days old, so MTD covers 1–11 June 2026. MoM = 1–11 May 2026, YoY = 1–11 June 2025.

Plans by SKU — MTD (1–11 Jun)

Item nameUnitsRevenue
International Plus Single Trip with family18$7,521.69
International Essentials Single Trip with family12$7,302.40
International Plus Single Trip21$6,336.85
International Plus Annual Multi-Trip with family1$5,138.40
International Essentials Single Trip19$3,708.15
Domestic Single Trip with family4$500.00
International Plus Annual Multi-Trip1$408.00
Domestic Single Trip4$205.20

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising), UK, USA1$5,138.40
Vietnam4$2,106.10
Italy, Spain, Portugal, Morocco1$1,981.60
All of Europe, Germany1$1,836.90
Iceland, Italy, Egypt, Croatia, Turkey1$1,460.80

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia5$535.60
Vietnam4$2,106.10
All of the Middle East4$460.15
New Zealand4$338.20
All of Europe3$1,253.60
Plans Purchased
1,873
MoM +9.7% vs 1,708
YoY -33.3% vs 2,808
Total Revenue
$778,940.26
MoM +8.5% vs $718,182.11
YoY -24.5% vs $1,031,838.46
Sessions (Home /)
35,750
MoM +23.2% vs 29,019
YoY -15.5% vs 42,332
Confirmation Rate
6.86%
2,451 confirmations on 35,750 home sessions
MoM -10.3% vs 7.64%
YoY -21.7% vs 8.75%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family471$316,156.17
International Essentials Single Trip with family426$183,904.45
International Plus Single Trip423$120,360.08
International Essentials Single Trip397$90,286.80
International Plus Annual Multi-Trip with family20$41,730.26
International Plus Annual Multi-Trip18$8,732.51

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe52$35,284.87
Vietnam82$21,345.36
Bali89$21,204.78
Australia — Domestic Cruise116$21,174.16
United States of America26$20,549.50

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise116$21,174.16
New Zealand115$20,521.21
Bali89$21,204.78
Vietnam82$21,345.36
Japan71$20,391.64
Yesterday · Thu 11 Jun
$2,108.25
6 plans · 256 sessions · 4.69% conf
MTD · 1–11 Jun
$31,120.69
80 plans · 2,673 sessions · 4.08% conf
FYTD · 1 Jul – 11 Jun
$778,940.26
1,873 plans · 35,750 sessions · 6.86% conf

What's going well

  • MTD revenue $31,120.69 over the first eleven days — +106.3% MoM (vs $15,084.99); helped by a $5,138.40 worldwide multi-trip family policy.
  • MTD plans 80+116.2% MoM (vs 37); MTD home sessions 2,673+63.3% YoY (vs 1,637) and +11.3% MoM (vs 2,402).
  • FYTD revenue +8.5% MoM ($778.9K vs $718.2K) and plans +9.7% MoM (1,873 vs 1,708); FYTD home sessions +23.2% MoM (35,750 vs 29,019).
  • Yesterday plans 6+50.0% MoM (vs 4); yesterday confirmation rate 4.69% vs 1.69% MoM (+177.7%) and 4.11% YoY (+14.1%).

What's not going well

  • Yesterday $2,108.25 / 6 plans-56.2% revenue and -45.5% plans YoY (vs $4,811.05 / 11); a soft Thursday on revenue.
  • FYTD revenue -24.5% YoY ($778.9K vs $1.03M) and plans -33.3% YoY (1,873 vs 2,808) — structural year-on-year gap persists.
  • MTD revenue -12.6% YoY ($31,120.69 vs $35,593.35) and plans -17.5% YoY (vs 97); MTD conf rate 4.08% vs 7.39% YoY (-44.8%).
  • FYTD confirmation rate 6.86% vs 8.75% YoY (-21.7%) and -10.3% MoM; yesterday home sessions 256-12.3% YoY (vs 292).
Read: Thursday 11 June delivered 6 plans for $2,108.25 — below 11 June 2025 ($4,811.05, 11 plans) and 11 May 2026 on revenue ($3,763.20, 4 plans), though plan count ticked up MoM. The first eleven days of June are tracking strongly on volume: MTD sits at $31,120.69 / 80 plans, roughly 2× last month's first eleven days, though -12.6% on last year's $35,593.35. FYTD is $778.9K / 1,873 plans, +8.5% revenue / +9.7% plans MoM but still -24.5% / -33.3% YoY; closing the year-on-year gap and a softening 6.86% FYTD confirmation rate remain the priorities.