Plans Purchased
2
MoM -91.3% vs 23
YoY -85.7% vs 14
Total Revenue
$1,556.10
MoM -85.9% vs $11,045.20
YoY -80.8% vs $8,095.40
Sessions (Home /)
221
MoM -48.1% vs 426
YoY +256.5% vs 62
Confirmation Rate
1.81%
4 confirmations on 221 home sessions
MoM -69.2% vs 5.87%
YoY -93.8% vs 29.03%
Page-path funnel — Yesterday (7 Oct)
Funnel detail — Yesterday (7 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 221 | -50.2% |
| /plan-options | 64 | -68.3% |
| /traveller-information | 21 | -65.0% |
| /payment | 6 | -53.8% |
| /confirmation | 4 | -42.9% |
Plans by SKU — Yesterday (7 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 1 | $288.00 |
| International Essentials Single Trip | 1 | $1,268.10 |
| Total | 2 | $1,556.10 |
Top destinations by revenue — Yesterday (7 Oct)
| Destination | Items | Revenue |
|---|
| Panama,USA | 1 | $1,268.10 |
| Japan | 1 | $288.00 |
Top destinations by items — Yesterday (7 Oct)
| Destination | Items | Revenue |
|---|
| Panama,USA | 1 | $1,268.10 |
| Japan | 1 | $288.00 |
Plans Purchased
21
MoM -77.7% vs 94
YoY -46.2% vs 39
Total Revenue
$10,521.15
MoM -74.6% vs $41,469.85
YoY -32.9% vs $15,690.90
Sessions (Home /)
1,580
MoM -33.9% vs 2,389
YoY +466.3% vs 279
Confirmation Rate
1.96%
31 confirmations on 1,580 home sessions
MoM -60.3% vs 4.94%
YoY -88.6% vs 17.20%
Page-path funnel — MTD (1 – 7 Oct)
Funnel detail — MTD (1 – 7 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 1,580 | +26.3% |
| /plan-options | 432 | +134.8% |
| /traveller-information | 143 | +64.4% |
| /payment | 58 | +38.1% |
| /confirmation | 31 | +6.9% |
Plans by SKU — MTD (1 – 7 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 3 | $966.75 |
| International Plus Single Trip | 4 | $792.90 |
| International Essentials Single Trip with family | 5 | $5,540.40 |
| International Essentials Single Trip | 8 | $3,078.00 |
| Domestic Single Trip with family | 1 | $143.10 |
| Total | 21 | $10,521.15 |
Top destinations by revenue — MTD (1 – 7 Oct)
| Destination | Items | Revenue |
|---|
| Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives | 1 | $2,029.50 |
| Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand | 1 | $2,029.50 |
| Panama,USA | 1 | $1,268.10 |
| Italy,Greece,Spain | 1 | $831.60 |
| United States of America | 1 | $669.60 |
Top destinations by items — MTD (1 – 7 Oct)
| Destination | Items | Revenue |
|---|
| Vietnam | 2 | $542.70 |
| Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives | 1 | $2,029.50 |
| Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand | 1 | $2,029.50 |
| Panama,USA | 1 | $1,268.10 |
| Italy,Greece,Spain | 1 | $831.60 |
Plans Purchased
438
MoM +25.1% vs 350
YoY -13.9% vs 509
Total Revenue
$190,488.56
MoM +33.1% vs $143,064.80
YoY -9.3% vs $210,007.86
Sessions (Home /)
21,809
MoM +33.3% vs 16,355
YoY +169.9% vs 8,079
Confirmation Rate
2.68%
584 confirmations on 21,809 home sessions
MoM -4.6% vs 2.81%
YoY -68.2% vs 8.43%
Page-path funnel — FYTD (1 Jul – 7 Oct)
Funnel detail — FYTD (1 Jul – 7 Oct) (vs previous period)
| Page path | Sessions | PoP Δ |
|---|
| / | 21,809 | +18.6% |
| /plan-options | 5,276 | +5.6% |
| /traveller-information | 1,927 | +5.1% |
| /payment | 849 | -5.8% |
| /confirmation | 584 | -12.3% |
Plans by SKU — FYTD (1 Jul – 7 Oct)
| Plan | Items | Revenue |
|---|
| International Plus Single Trip with family | 109 | $86,700.23 |
| International Plus Single Trip | 85 | $22,330.07 |
| International Plus Annual Multi-Trip with family | 4 | $6,630.00 |
| International Plus Annual Multi-Trip | 1 | $242.36 |
| International Essentials Single Trip with family | 90 | $44,431.90 |
| International Essentials Single Trip | 106 | $23,173.50 |
| International Essentials Annual Multi-Trip | 4 | $2,705.30 |
| Domestic Single Trip with family | 20 | $2,824.15 |
| Domestic Single Trip | 19 | $1,451.05 |
| Total | 438 | $190,488.56 |
Top destinations by revenue — FYTD (1 Jul – 7 Oct)
| Destination | Items | Revenue |
|---|
| All of South America,Canada,USA | 1 | $9,808.20 |
| Brazil,Mexico,Bahamas,Canada,USA | 1 | $6,005.70 |
| United States of America | 6 | $5,938.10 |
| Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey | 1 | $5,136.30 |
| USA | 3 | $5,095.70 |
Top destinations by items — FYTD (1 Jul – 7 Oct)
| Destination | Items | Revenue |
|---|
| New Zealand | 32 | $4,715.60 |
| Australia | 25 | $2,634.30 |
| Australia - Domestic Cruise | 21 | $4,497.40 |
| Bali | 21 | $3,953.25 |
| Vietnam | 18 | $4,694.80 |
Yesterday
Wed 7 Oct 2026
$1,556.10
2 plans · 221 sessions · 1.81% conf
Month to date
1 – 7 Oct 2026 (day 7 of month)
$10,521.15
21 plans · 1,580 sessions · 1.96% conf
Financial year to date
FY27 · 1 Jul – 7 Oct 2026 (99 days)
$190,488.56
438 plans · 21,809 sessions · 2.68% conf
What's going well
- Yesterday's basket was big. The 2 plans averaged $778.05 vs $480.23 on 7 Sep and $578.24 a year ago — a single International Essentials Single Trip to Panama/USA was $1,268.10.
- Traffic remains far above last year. MTD home (/) sessions 1,580 vs 279 for 1–7 Oct 2025 (+466.3%); FYTD 21,809 vs 8,079 (+169.9%) over the same 99 days.
- Average plan value is up. MTD $501.01 vs $402.33 YoY (+24.5%); FYTD $434.91 vs $412.59 (+5.4%).
- Family single-trip plans carry the year. International Plus Single Trip with family is $86,700.23 (45.5% of FYTD revenue) and International Essentials Single Trip with family another $44,431.90 (23.3%).
What's not going well
- Yesterday was the weakest day of the month. Just 2 plans / $1,556.10 (-85.9% MoM, -80.8% YoY); home sessions fell to 221 from 437 on Tuesday (-50.2% PoP) and confirmation rate was 1.81% vs 5.87% on 7 Sep.
- October is running far below early September. MTD 21 plans / $10,521.15 vs 94 / $41,469.85 for 1–7 Sep (-77.7% plans, -74.6% revenue); confirmation rate 1.96% vs 4.94%.
- MTD has slipped behind last year. Revenue is now -32.9% vs $15,690.90 for 1–7 Oct 2025 (was +18.0% yesterday) — 7 Oct 2025 alone delivered 14 plans / $8,095.40; plans -46.2% (21 vs 39).
- FYTD gap widened. $190,488.56 vs $210,007.86 (-9.3%, from -6.4%) and 438 plans vs 509 (-13.9%); FYTD confirmation rate 2.68% vs 8.43% a year ago.
How to read this: Today is Thursday 8 October, so MTD covers seven days (1–7 Oct) and single-day deltas are small-base effects. The 1–7 Sep comparison window was unusually strong (2,389 home sessions, 94 plans), so MoM deltas look harsh. FYTD (99 days) is directly comparable with the same 99 days last year; the FYTD MoM column compares 99 days against 69 (1 Jul – 7 Sep) and is structurally inflated, so lean on YoY. Data caveat: 7 Oct 2025 had just 62 home (/) sessions but 18 confirmations, so last year's GA4 landing counts look under-recorded relative to /plan-options — this inflates the YoY session growth and the YoY confirmation-rate gap. Looker Studio data was last refreshed 9:20am on 8 Oct, so Wednesday may still pick up late GA4 events. September closed at $78,372.46 (see Trends).
Monthly revenue — last 24 months (Nov 2024 → Oct 2026 · Oct 2026 PTD)
Monthly home-page sessions (/) — Jul 25 → Oct 26 (Oct PTD, 7 days)
Funnel comparison: 7 Oct 2026 vs 7 Sep (MoM) vs 7 Oct 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY