Kogan Travel Insurance - Daily Sales Report

Yesterday: Monday, 28 September 2026 (AEST). All AUD.
Generated 2026-09-29 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 90 of the financial year: Yesterday = 28 Sep 2026; MTD = 1–28 Sep 2026. FYTD = 1 Jul – 28 Sep 2026 (90 days). Yesterday MoM = 28 Aug 2026, YoY = 28 Sep 2025. MTD MoM = 1–28 Aug 2026, YoY = 1–28 Sep 2025. FYTD MoM = 1 Jul – 28 Aug 2026 (59 days vs 90 — deltas structurally inflated, lean on YoY); FYTD YoY = 1 Jul – 28 Sep 2025 (90 days, directly comparable).
Plans Purchased
2
MoM 0.0% vs 2
YoY +100.0% vs 1
Total Revenue
$2,286.90
MoM +309.8% vs $558.00
YoY +2856.6% vs $77.35
Sessions (Home /)
186
MoM -5.1% vs 196
YoY +57.6% vs 118
Confirmation Rate
3.23%
6 confirmations on 186 home sessions
MoM +216.7% vs 1.02%
YoY +280.0% vs 0.85%

Page-path funnel — Yesterday (28 Sep)

Funnel detail — Yesterday (28 Sep) (vs previous period)

Page pathSessionsPoP Δ
/186+4.5%
/plan-options34+36.0%
/traveller-information140.0%
/payment70.0%
/confirmation6+50.0%

Plans by SKU — Yesterday (28 Sep)

PlanItemsRevenue
International Plus Single Trip1$2,025.00
International Essentials Single Trip with family1$261.90
Total2$2,286.90

Top destinations by revenue — Yesterday (28 Sep)

DestinationItemsRevenue
Canada,United States of America1$2,025.00
Vietnam1$261.90

Top destinations by items — Yesterday (28 Sep)

DestinationItemsRevenue
Vietnam1$261.90
Canada,United States of America1$2,025.00
Plans Purchased
151
MoM +24.8% vs 121
YoY +6.3% vs 142
Total Revenue
$68,349.16
MoM +41.1% vs $48,449.14
YoY +19.2% vs $57,317.75
Sessions (Home /)
5,883
MoM -7.1% vs 6,333
YoY +138.0% vs 2,472
Confirmation Rate
3.43%
202 confirmations on 5,883 home sessions
MoM +34.0% vs 2.56%
YoY -53.9% vs 7.44%

Page-path funnel — MTD (1–28 Sep)

Funnel detail — MTD (1–28 Sep) (vs previous period)

Page pathSessionsPoP Δ
/5,883-5.6%
/plan-options1,880+32.5%
/traveller-information735+48.5%
/payment298+32.4%
/confirmation202+32.9%

Plans by SKU — MTD (1–28 Sep)

PlanItemsRevenue
International Plus Single Trip with family39$32,261.45
International Plus Single Trip36$10,624.90
International Plus Annual Multi-Trip with family3$2,407.20
International Plus Annual Multi-Trip1$242.36
International Essentials Single Trip with family35$15,063.25
International Essentials Single Trip27$5,899.30
International Essentials Annual Multi-Trip1$815.20
Domestic Single Trip with family5$776.20
Domestic Single Trip4$259.30
Total151$68,349.16

Top destinations by revenue — MTD (1–28 Sep)

DestinationItemsRevenue
All of South America,Canada,USA1$9,808.20
USA2$4,774.40
United States of America3$3,944.60
Japan8$2,989.35
Portugal,Cyprus,Malta1$2,635.20

Top destinations by items — MTD (1–28 Sep)

DestinationItemsRevenue
New Zealand13$2,193.16
Bali9$1,819.75
Japan8$2,989.35
Vietnam7$2,483.00
Australia6$801.20
Plans Purchased
407
MoM +66.1% vs 245
YoY -10.9% vs 457
Total Revenue
$169,944.11
MoM +82.8% vs $92,956.75
YoY -10.0% vs $188,825.86
Sessions (Home /)
19,782
MoM +48.8% vs 13,290
YoY +175.2% vs 7,187
Confirmation Rate
2.74%
543 confirmations on 19,782 home sessions
MoM +10.5% vs 2.48%
YoY -68.0% vs 8.56%

Page-path funnel — FYTD (1 Jul – 28 Sep)

Funnel detail — FYTD (1 Jul – 28 Sep) (vs previous period)

Page pathSessionsPoP Δ
/19,782+10.7%
/plan-options4,782+6.8%
/traveller-information1,751+7.4%
/payment772-4.0%
/confirmation543-8.1%

Plans by SKU — FYTD (1 Jul – 28 Sep)

PlanItemsRevenue
International Plus Single Trip with family102$76,465.28
International Plus Single Trip80$21,404.87
International Plus Annual Multi-Trip with family4$6,630.00
International Plus Annual Multi-Trip1$242.36
International Essentials Single Trip with family83$38,530.60
International Essentials Single Trip95$19,833.60
International Essentials Annual Multi-Trip4$2,705.30
Domestic Single Trip with family19$2,681.05
Domestic Single Trip19$1,451.05
Total407$169,944.11

Top destinations by revenue — FYTD (1 Jul – 28 Sep)

DestinationItemsRevenue
All of South America,Canada,USA1$9,808.20
United States of America5$5,268.50
Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey1$5,136.30
USA3$5,095.70
Australia - Domestic Cruise,French Polynesia,United States of America,New Zealand2$4,813.20

Top destinations by items — FYTD (1 Jul – 28 Sep)

DestinationItemsRevenue
New Zealand32$4,715.60
Australia24$2,491.20
Australia - Domestic Cruise21$4,497.40
Bali20$3,837.15
Vietnam16$4,152.10
Yesterday
Mon 28 Sep 2026
$2,286.90
2 plans · 186 sessions · 3.23% conf
Month to date
1–28 Sep 2026 (day 28)
$68,349.16
151 plans · 5,883 sessions · 3.43% conf
Financial year to date
FY27 · 1 Jul – 28 Sep 2026
$169,944.11
407 plans · 19,782 sessions · 2.74% conf

What's going well

  • September has already overtaken August's full-month total with two days still to run. $68,349.16 in twenty-eight days is 119.7% of all of August ($57,087.34), running at $2,441.04/day against August's $1,841.53/day.
  • The month is ahead of both comparison periods. +24.8% on plans (151 vs 121) and +41.1% on revenue ($68,349.16 vs $48,449.14) against 1–28 Aug 2026; +6.3% on plans and +19.2% on revenue against 1–28 Sep 2025.
  • Landing traffic is far above last year. FYTD home sessions +175.2% YoY (19,782 vs 7,187) on a like-for-like 90-day window; MTD home sessions are +138.0% YoY.
  • Funnel volumes are growing month-on-month. MTD /plan-options +32.5%, /traveller-information +48.5%, /payment +32.4% and /confirmation +32.9% vs the previous period, even with home sessions -5.6%.

What's not going well

  • FYTD is still trailing FY26. $169,944.11 vs $188,825.86 (-10.0%) and 407 plans vs 457 (-10.9%) over the same 90 days, despite sessions up +175.2% YoY.
  • Conversion is well below last year. FYTD confirmation rate 2.74% vs 8.56%; MTD 3.43% vs 7.44% a year ago. Confirmations are 543 vs 615 (-11.7%) FYTD as landing traffic has nearly tripled.
  • Monday 28 Sep was light on volume. 2 plans / $2,286.90 on 186 home sessions: plans flat vs 28 Aug (2), and only 34 of 186 sessions reached /plan-options (18.3%). Revenue jumped +309.8% MoM only because of one $2,025 Canada/USA plan.
  • Home-page traffic is down slightly month-on-month. MTD home sessions -7.1% vs 1–28 Aug (5,883 vs 6,333); the MTD growth is coming from conversion, not visits.
How to read this: Monday 28 Sep produced 2 plans / $2,286.90 on 186 home sessions. It is a very small base, so the daily MoM/YoY percentages swing wildly (revenue +309.8% MoM, +2856.6% YoY on a single $77 plan a year ago) and are not a reliable signal. The month underneath is strong: 151 plans / $68,349.16 in twenty-eight days is already 119.7% of all of August, +24.8% / +41.1% MoM and +6.3% / +19.2% YoY. FYTD is -10.0% on revenue and -10.9% on plans against the same 90 days of FY26, even though FYTD landing sessions are up +175.2% YoY — conversion efficiency, not traffic, remains the FY27 story. The FYTD MoM column compares 90 days against 59 and is structurally inflated — read the YoY column instead (90-vs-90-day).