Plans Purchased
3
MoM -50.0% vs 6
YoY -66.7% vs 9
Total Revenue
$543.05
MoM -20.8% vs $685.60
YoY -73.2% vs $2,028.90
Sessions (Home /)
174
MoM -27.5% vs 240
YoY -28.1% vs 242
Confirmation Rate
2.87%
5 confirmations on 174 home sessions
MoM -31.0% vs 4.17%
YoY -42.0% vs 4.96%
Plans by SKU — Yesterday (10 Jul)
| Item name | Units | Revenue |
|---|
| International Essentials Single Trip with family | 1 | $327.60 |
| International Essentials Single Trip | 2 | $215.45 |
Page Path Funnel — Yesterday (10 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| All of Europe | 1 | $327.60 |
| Bali | 2 | $215.45 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Bali | 2 | $215.45 |
| All of Europe | 1 | $327.60 |
Yesterday (Fri 10 Jul): 3 plans / $543.05 — one International Essentials with-family and two Essentials singles. Volume soft: -50.0% MoM (vs 6) and -66.7% YoY (vs 9). Revenue fell -20.8% MoM (vs $685.60) and -73.2% YoY (vs $2,028.90). Home traffic 174 sessions (-27.5% MoM vs 240, -28.1% YoY vs 242). The funnel narrowed early — 14 sessions reached /plan-options, 3 reached /payment and 5 confirmed (2.87%).
Plans Purchased
29
MoM -60.8% vs 74
YoY -43.1% vs 51
Total Revenue
$12,731.19
MoM -56.1% vs $29,012.44
YoY -42.0% vs $21,953.10
Sessions (Home /)
1,900
MoM -21.4% vs 2,417
YoY +122.0% vs 856
Confirmation Rate
2.47%
47 confirmations on 1,900 home sessions
MoM -38.4% vs 4.01%
YoY -75.7% vs 10.16%
MTD covers 1–10 July 2026 (FY27 days 1–10). MoM = 1–10 June 2026; YoY = 1–10 July 2025.
Plans by SKU — MTD (1–10 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 6 | $5,570.44 |
| International Essentials Single Trip with family | 7 | $3,835.80 |
| International Essentials Single Trip | 11 | $2,492.45 |
| International Plus Single Trip | 4 | $766.80 |
| Domestic Single Trip with family | 1 | $65.70 |
Page Path Funnel — MTD (1–10 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
| Fiji | 2 | $226.80 |
| Bali | 2 | $215.45 |
Plans Purchased
29
MoM -60.8% vs 74
YoY -43.1% vs 51
Total Revenue
$12,731.19
MoM -56.1% vs $29,012.44
YoY -42.0% vs $21,953.10
Sessions (Home /)
1,900
MoM -21.4% vs 2,417
YoY +122.0% vs 856
Confirmation Rate
2.47%
47 confirmations on 1,900 home sessions
MoM -38.4% vs 4.01%
YoY -75.7% vs 10.16%
FYTD = FY27 to date, which is 1–10 July 2026 — identical to the MTD window this early in the year. YoY = 1–10 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–10 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 6 | $5,570.44 |
| International Essentials Single Trip with family | 7 | $3,835.80 |
| International Essentials Single Trip | 11 | $2,492.45 |
| International Plus Single Trip | 4 | $766.80 |
| Domestic Single Trip with family | 1 | $65.70 |
Page Path Funnel — FYTD (1–10 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
| Fiji | 2 | $226.80 |
| Bali | 2 | $215.45 |
Yesterday · Fri 10 Jul
$543.05
3 plans · 174 sessions · 2.87% conf
MTD · FY27 (1–10 Jul)
$12,731.19
29 plans · 1,900 sessions · 2.47% conf
FYTD · FY27 (1–10 Jul)
$12,731.19
29 plans · 1,900 sessions · 2.47% conf
What's going well
- Home traffic well above a year ago on the month: MTD 1,900 sessions (+122.0% YoY vs 856) — many more people viewing cover than in FY26's opening days.
- Premium mix carrying revenue: the Plus family SKU leads MTD at $5,570.44 (44% of MTD), and one high-value multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
- June closed strong at $93,046.24 (220 plans) — the second-richest month in the trailing year, a healthy base heading into FY27.
- Clean data: all six comparison windows read cleanly; SKU, destination and funnel figures reconcile to $12,731.19 / 29 plans MTD.
What's not going well
- Revenue down on both bases: MTD $12,731.19 (-56.1% MoM vs $29,012.44, -42.0% YoY vs $21,953.10).
- Volume soft: MTD 29 plans (-60.8% MoM vs 74, -43.1% YoY vs 51); yesterday just 3 plans (-50.0% MoM, -66.7% YoY).
- Conversion very weak: MTD confirmation 2.47% vs 4.01% MoM (-38.4%) and 10.16% YoY (-75.7%); yesterday 2.87%.
- Funnel leaks early: only 13.1% of MTD home sessions reached /plan-options (248/1,900) vs 77.8% on 1–10 Jul 2025 (666/856).
Read: FY27's second week stays traffic-rich but conversion-poor. MTD sits at 29 plans / $12,731.19, down ~-42% YoY and ~-56% to -61% MoM on revenue and volume. Monthly home traffic remains the bright spot — +122.0% YoY MTD — but the funnel drops off far earlier than a year ago (13.1% reaching /plan-options MTD vs 77.8% YoY) and confirmation is just 2.47%. Yesterday was quiet on both volume (3 plans) and revenue ($543.05, -73.2% YoY). Ten days into FY27 the windows are still small; the priority signal remains the top-of-funnel conversion gap, not the totals.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 10 Jul 2026 vs 10 Jun (MoM) vs 10 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY