Plans Purchased
3
MoM -78.6% vs 14
YoY +200.0% vs 1
Total Revenue
$1,266.95
MoM -58.3% vs $3,036.80
YoY +127.1% vs $558.00
Sessions (Home /)
176
MoM -21.4% vs 224
YoY +450.0% vs 32
Confirmation Rate
2.27%
4 confirmations on 176 home sessions
MoM -63.6% vs 6.25%
YoY -85.5% vs 15.63%
Plans by SKU — Yesterday (12 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 2 | $1,230.95 |
| International Plus Single Trip | 1 | $36.00 |
Page Path Funnel — Yesterday (12 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| China | 1 | $723.60 |
| Iceland, Netherlands, Norway, Scotland | 1 | $507.35 |
| Hong Kong | 1 | $36.00 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| China | 1 | $723.60 |
| Iceland, Netherlands, Norway, Scotland | 1 | $507.35 |
| Hong Kong | 1 | $36.00 |
Yesterday (Sun 12 Jul): 3 plans / $1,266.95 — two International Plus family singles plus one International Plus single. Volume down -78.6% MoM (vs 14) but well up YoY (+200.0% vs 1 plan). Revenue -58.3% MoM (vs $3,036.80) yet +127.1% YoY (vs $558.00). Home traffic 176 sessions (-21.4% MoM vs 224, +450.0% YoY vs 32). Funnel: 17 sessions reached /plan-options, 6 reached /payment and 4 confirmed (2.27%).
Plans Purchased
37
MoM -60.6% vs 94
YoY -37.3% vs 59
Total Revenue
$15,154.94
MoM -55.6% vs $34,157.49
YoY -36.6% vs $23,901.95
Sessions (Home /)
2,313
MoM -19.5% vs 2,875
YoY +137.5% vs 974
Confirmation Rate
2.46%
57 confirmations on 2,313 home sessions
MoM -42.4% vs 4.28%
YoY -76.0% vs 10.27%
MTD covers 1–12 July 2026 (FY27 days 1–12). MoM = 1–12 June 2026; YoY = 1–12 July 2025.
Plans by SKU — MTD (1–12 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 8 | $6,801.39 |
| International Essentials Single Trip with family | 8 | $4,133.70 |
| International Essentials Single Trip | 12 | $2,844.35 |
| International Plus Single Trip | 7 | $1,279.20 |
| Domestic Single Trip with family | 1 | $65.70 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — MTD (1–12 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
| United Kingdom | 2 | $381.60 |
| Fiji | 2 | $226.80 |
Plans Purchased
37
MoM -60.6% vs 94
YoY -37.3% vs 59
Total Revenue
$15,154.94
MoM -55.6% vs $34,157.49
YoY -36.6% vs $23,901.95
Sessions (Home /)
2,313
MoM -19.5% vs 2,875
YoY +137.5% vs 974
Confirmation Rate
2.46%
57 confirmations on 2,313 home sessions
MoM -42.4% vs 4.28%
YoY -76.0% vs 10.27%
FYTD = FY27 to date, which is 1–12 July 2026 — identical to the MTD window this early in the year. YoY = 1–12 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–12 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 8 | $6,801.39 |
| International Essentials Single Trip with family | 8 | $4,133.70 |
| International Essentials Single Trip | 12 | $2,844.35 |
| International Plus Single Trip | 7 | $1,279.20 |
| Domestic Single Trip with family | 1 | $65.70 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — FYTD (1–12 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
| Montenegro | 1 | $942.30 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
| United Kingdom | 2 | $381.60 |
| Fiji | 2 | $226.80 |
Yesterday · Sun 12 Jul
$1,266.95
3 plans · 176 sessions · 2.27% conf
MTD · FY27 (1–12 Jul)
$15,154.94
37 plans · 2,313 sessions · 2.46% conf
FYTD · FY27 (1–12 Jul)
$15,154.94
37 plans · 2,313 sessions · 2.46% conf
What's going well
- Home traffic far above a year ago: MTD 2,313 sessions (+137.5% YoY vs 974) — and yesterday +450.0% YoY (176 vs 32). Demand for cover is well ahead of FY26's opening.
- Yesterday beat last year: 3 plans / $1,266.95 vs 1 plan / $558.00 on 12 Jul 2025 (+200.0% plans, +127.1% revenue YoY).
- Premium mix carries revenue: the Plus family SKU leads MTD at $6,801.39 (45% of MTD), and one high-value multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
- June closed strong at $93,046.24 (220 plans) — a healthy base heading into FY27's second week.
What's not going well
- Revenue down on both bases: MTD $15,154.94 (-55.6% MoM vs $34,157.49, -36.6% YoY vs $23,901.95).
- Volume soft: MTD 37 plans (-60.6% MoM vs 94, -37.3% YoY vs 59); yesterday 3 plans (-78.6% MoM).
- Conversion weak: MTD confirmation 2.46% vs 4.28% MoM (-42.4%) and 10.27% YoY (-76.0%); yesterday 2.27%.
- Funnel leaks early: only 12.6% of MTD home sessions reached /plan-options (291/2,313) vs 78.4% on 1–12 Jul 2025 (764/974).
Read: FY27's second week stays traffic-rich but conversion-poor. MTD sits at 37 plans / $15,154.94, down ~-37% YoY and ~-56% to -61% MoM on revenue and volume. Monthly home traffic remains the bright spot — +137.5% YoY MTD — but the funnel drops off far earlier than a year ago (12.6% reaching /plan-options MTD vs 78.4% YoY) and confirmation is just 2.46%. Yesterday was ahead of last year on both plans (3 vs 1) and revenue ($1,266.95 vs $558.00), though softer than June. Twelve days into FY27 the windows are still small; the priority signal remains the top-of-funnel conversion gap, not the totals.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 12 Jul 2026 vs 12 Jun (MoM) vs 12 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY