Kogan Travel Insurance - Daily Sales Report

Yesterday: Thursday, 30 April 2026 (AEST). All AUD.
Generated 2026-05-01 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
3
MoM -25.0% vs 4 (30 Mar)
YoY -70.0% vs 10 (30 Apr 2025)
Total Revenue
$1,212.30
MoM -20.6% vs $1,527.20
YoY -75.1% vs $4,860.50
Sessions (Home)
139
MoM +189.6% vs 48
YoY -66.6% vs 416
Confirmation Rate
2.16%
3 confirmations / 139 home sessions

Plans bought

PlanItemsRevenue
International Plus Single Trip with family2$470.70
International Essentials Single Trip with family1$741.60

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
Spain, United Kingdom1$741.60
Australia - Domestic Cruise1$264.60
Vietnam1$206.10

Top destinations · by Plans Purchased

DestinationItemsRevenue
Spain, United Kingdom1$741.60
Australia - Domestic Cruise1$264.60
Vietnam1$206.10
Plans Purchased
106
MoM -54.3% vs 232 (1-30 Mar)
YoY -8.6% vs 116 (Apr 2025)
Total Revenue
$49,845.60
MoM -52.4% vs $104,641.81
YoY +10.9% vs $44,966.00
Sessions (Home)
3,367
MoM +5.6% vs 3,187
YoY +20.3% vs 2,799
Confirmation Rate
3.92%
132 confirmations / 3,367 home sessions

Plans bought (top 6 of 8)

PlanItemsRevenue
International Plus Single Trip with family29$29,853.81
International Essentials Single Trip with family25$8,878.80
International Plus Single Trip24$5,110.50
International Essentials Single Trip18$3,820.30
International Essentials Annual Multi-Trip2$996.30
International Plus Annual Multi-Trip2$630.59

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
Worldwide1$6,427.80
French Polynesia, Hawaii1$5,716.80
Canada, Alaska1$3,018.40
USA1$2,368.80
Bali6$2,299.30

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Bali6$2,299.30
Japan6$1,373.30
New Zealand6$1,198.90
Australia - Domestic Cruise5$904.55
Vietnam5$640.80
Plans Purchased (FY26)
1,671
MoM +7.0% vs 1,562 (Jul-30 Mar)
YoY -34.7% vs 2,559 (FY25 same dates)
Total Revenue (FY26)
$703,097.12
MoM +8.3% vs $649,316.32
YoY -25.0% vs $937,991.44
Sessions (Home)
26,479
MoM +15.0% vs 23,022
YoY -30.6% vs 38,165
Confirmation Rate
8.19%
2,169 confirmations / 26,479 home sessions

Plans bought (top 6 of 12)

PlanItemsRevenue
International Plus Single Trip with family428$296,384.13
International Essentials Single Trip with family384$165,459.90
International Plus Single Trip363$100,811.53
International Essentials Single Trip356$80,699.80
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
Bali80$19,736.63
New Zealand102$19,152.53
Worldwide10$19,123.80
Australia - Domestic Cruise104$18,778.36

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Australia - Domestic Cruise104$18,778.36
New Zealand102$19,152.53
Bali80$19,736.63
Vietnam73$18,163.21
Japan59$17,199.69
Yesterday
30 Apr 2026
$1,212.30
3 plans · 139 home sessions
April (complete)
1 – 30 Apr 2026
$49,845.60
106 plans · 3,367 home sessions
Financial YTD
1 Jul 2025 – 30 Apr 2026
$703,097.12
1,671 plans · 26,479 home sessions

What's going well

  • Yesterday rebounded from zero: 3 plans / $1,212.30 yesterday; sessions 139 vs 48 a month ago (+189.6% MoM).
  • MTD revenue beating last year: +10.9% YoY ($49.8K vs $45.0K); home sessions +20.3% YoY (3,367 vs 2,799).
  • FYTD lift over last month's reading: revenue +8.3% MoM, plans +7.0% MoM, sessions +15.0% MoM as April finalised.
  • "Plus with family" remains the engine: 29 of 106 MTD plans ($29.9K, ~60% of MTD revenue); $296.4K FYTD (~42% of FY26 revenue).

What's not going well

  • Yesterday well below year-ago: 3 plans / $1,212.30 vs 10 plans / $4,860.50 same day last year (−70.0% plans, −75.1% revenue YoY).
  • April well below March: April $49.8K vs full-month March $108.6K — full-month April revenue −54.1% vs March.
  • FYTD well behind last year: revenue −25.0% YoY, plans −34.7% YoY, home sessions −30.6% YoY. Top-of-funnel still the structural issue.
  • Yesterday mid-funnel drop wide: 14 traveller-info / 5 payment / 3 confirmations — viewers reaching plan-options but few converting.
Reading the deltas: MoM compares the same date / range exactly one month back; YoY compares the same date / range exactly one year back. Daily figures swing on small bases — read MoM/YoY on Yesterday with the absolute values in mind, not just the percentages.