Kogan Travel Insurance - Daily Sales Report

Yesterday: Saturday, 25 July 2026 (AEST). All AUD.
Generated 2026-07-26 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 25: this run falls on 26 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–25 July 2026 (identical windows). Yesterday = 25 Jul 2026. Yesterday MoM = 25 Jun 2026, YoY = 25 Jul 2025; MTD/FYTD MoM = 1–25 Jun 2026, YoY = 1–25 Jul 2025.
Plans Purchased
5
MoM +25.0% vs 4
YoY n/a vs 0 (no sales 25 Jul 2025)
Total Revenue
$2,052.00
MoM -45.0% vs $3,732.00
YoY n/a vs $0.00
Sessions (Home /)
184
MoM -26.7% vs 251
YoY +475.0% vs 32
Confirmation Rate
2.72%
5 confirmations on 184 home sessions
MoM +70.5% vs 1.59%
YoY -13.0% vs 3.13%

Plans by SKU — Yesterday (25 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family2$1,501.20
International Essentials Single Trip with family2$475.20
Domestic Single Trip1$75.60

Page Path Funnel — Yesterday (25 Jul)

Top 5 destinations by Revenue — Yesterday (5 total)

DestinationItemsRevenue
France, Belgium, Italy, Malta, UK, Amsterdam1$927.90
Indonesia, Bali1$573.30
New Zealand1$270.00
Indonesia1$205.20
Australia1$75.60

Top 5 destinations by Items — Yesterday (5 total, all 1 item)

DestinationItemsRevenue
France, Belgium, Italy, Malta, UK, Amsterdam1$927.90
Indonesia, Bali1$573.30
New Zealand1$270.00
Indonesia1$205.20
Australia1$75.60
Yesterday (Sat 25 Jul): 5 plans / $2,052.00 across three SKUs. Volume +25.0% MoM (vs 4); the comparable day a year ago recorded no sales, so YoY is n/a. Revenue -45.0% MoM (vs $3,732.00) on smaller baskets ($410 avg vs $933). Intl Plus Single Trip with family led revenue ($1,501.20). Home traffic 184 sessions (-26.7% MoM vs 251, +475.0% YoY vs 32). Funnel 184 → 23 → 10 → 10 → 5 confirmed (2.72%).
Plans Purchased
97
MoM -43.3% vs 171
YoY -22.4% vs 125
Total Revenue
$35,493.94
MoM -47.3% vs $67,413.64
YoY -29.4% vs $50,240.96
Sessions (Home /)
5,552
MoM -8.9% vs 6,097
YoY +186.5% vs 1,938
Confirmation Rate
2.40%
133 confirmations on 5,552 home sessions
MoM -34.8% vs 3.67%
YoY -74.5% vs 9.39%
MTD covers 1–25 July 2026 (FY27 days 1–25). MoM = 1–25 June 2026; YoY = 1–25 July 2025.

Plans by SKU — MTD (1–25 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family25$17,485.54
International Essentials Single Trip with family18$7,560.30
International Essentials Single Trip32$6,124.85
International Plus Single Trip16$3,666.55
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family3$261.50
Domestic Single Trip2$106.20

Page Path Funnel — MTD (1–25 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
United States of America2$1,323.90

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Bali5$964.40
New Zealand5$677.40
Australia5$367.70
Vietnam4$750.60
Singapore3$709.25
Plans Purchased
97
MoM -43.3% vs 171
YoY -22.4% vs 125
Total Revenue
$35,493.94
MoM -47.3% vs $67,413.64
YoY -29.4% vs $50,240.96
Sessions (Home /)
5,552
MoM -8.9% vs 6,097
YoY +186.5% vs 1,938
Confirmation Rate
2.40%
133 confirmations on 5,552 home sessions
MoM -34.8% vs 3.67%
YoY -74.5% vs 9.39%
FYTD = FY27 to date, which is 1–25 July 2026 — identical to the MTD window this early in the year. YoY = 1–25 July 2025 (opening of FY26). MoM shown against 1–25 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–25 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family25$17,485.54
International Essentials Single Trip with family18$7,560.30
International Essentials Single Trip32$6,124.85
International Plus Single Trip16$3,666.55
International Essentials Annual Multi-Trip1$289.00
Domestic Single Trip with family3$261.50
Domestic Single Trip2$106.20

Page Path Funnel — FYTD (1–25 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
United States of America2$1,323.90

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Bali5$964.40
New Zealand5$677.40
Australia5$367.70
Vietnam4$750.60
Singapore3$709.25
Yesterday · Sat 25 Jul
$2,052.00
5 plans · 184 sessions · 2.72% conf
MTD · FY27 (1–25 Jul)
$35,493.94
97 plans · 5,552 sessions · 2.40% conf
FYTD · FY27 (1–25 Jul)
$35,493.94
97 plans · 5,552 sessions · 2.40% conf

What's going well

  • Yesterday beat June's comparable day on volume: 5 plans vs 4 (+25.0% MoM) — and the same Saturday a year ago sold nothing ($0 / 0 plans).
  • Yesterday's conversion was strong: 2.72% confirmation vs 1.59% MoM (+70.5%), well above the 2.40% MTD average.
  • Traffic keeps building YoY: MTD home sessions 5,552 (+186.5% YoY vs 1,938); yesterday 184 (+475.0% YoY vs 32).
  • Premium family SKU anchors the month: Intl Plus Single Trip with family 25 units / $17,485.54 (~49% of MTD revenue); big-ticket itineraries (Canada/Hong Kong/Tahiti/… $3,053.70, Canada/Alaska $2,145.60) still landing.

What's not going well

  • MTD well down on both comparatives: 97 plans / $35,493.94 (-43.3% / -47.3% MoM vs 171 / $67,413.64; -22.4% / -29.4% YoY vs 125 / $50,240.96).
  • MTD conversion weak: 2.40% confirmation vs 3.67% MoM (-34.8%) and 9.39% YoY (-74.5%).
  • Yesterday's revenue trailed June's day despite more plans: $2,052.00 vs $3,732.00 (-45.0% MoM) — average basket $410 vs $933.
  • Funnel thins fast: only 1,059 of 5,552 MTD home sessions (19.1%) reach /plan-options; home sessions -26.7% MoM yesterday.
Read: FY27 day 25 remains soft. MTD/FYTD both sit at 97 plans / $35,493.94, down ~-43% to -47% MoM and ~-22% to -29% YoY. Traffic is the bright spot (home sessions +186.5% YoY) but conversion is the gap: MTD confirmation just 2.40% (-74.5% YoY). Yesterday was a decent Saturday (5 plans / $2,052.00, conf 2.72%) against a zero-sale comparable day a year ago.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 25 Jul 2026 vs 25 Jun (MoM) vs 25 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY