Kogan Travel Insurance - Daily Sales Report

Yesterday: Sunday, 26 July 2026 (AEST). All AUD.
Generated 2026-07-27 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 26: this run falls on 27 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–26 July 2026 (identical windows). Yesterday = 26 Jul 2026. Yesterday MoM = 26 Jun 2026, YoY = 26 Jul 2025; MTD/FYTD MoM = 1–26 Jun 2026, YoY = 1–26 Jul 2025.
Plans Purchased
6
MoM +200.0% vs 2
YoY +200.0% vs 2
Total Revenue
$1,728.30
MoM +697.2% vs $216.80
YoY +104.8% vs $843.95
Sessions (Home /)
372
MoM +81.5% vs 205
YoY +962.9% vs 35
Confirmation Rate
2.15%
8 confirmations on 372 home sessions
MoM +120.4% vs 0.98%
YoY -74.9% vs 8.57%

Plans by SKU — Yesterday (26 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family2$1,062.90
Domestic Single Trip2$351.00
International Plus Single Trip1$178.50
Domestic Single Trip with family1$135.90

Page Path Funnel — Yesterday (26 Jul)

Top 5 destinations by Revenue — Yesterday (5 total)

DestinationItemsRevenue
All of Europe, Netherlands, Switzerland, France, UK1$748.80
Cambodia, China, Hong Kong1$314.10
Norfolk Island1$268.20
Australia2$218.70
New Zealand1$178.50

Top 5 destinations by Items — Yesterday (5 total)

DestinationItemsRevenue
Australia2$218.70
All of Europe, Netherlands, Switzerland, France, UK1$748.80
Cambodia, China, Hong Kong1$314.10
Norfolk Island1$268.20
New Zealand1$178.50
Yesterday (Sun 26 Jul): 6 plans / $1,728.30 across four SKUs — triple the volume of both comparable days (2 MoM, 2 YoY). Revenue +697.2% MoM (vs $216.80) and +104.8% YoY (vs $843.95). Intl Plus Single Trip with family led revenue ($1,062.90). Home traffic 372 sessions (+81.5% MoM vs 205, +962.9% YoY vs 35). Funnel 372 → 138 → 36 → 12 → 8 confirmed (2.15%).
Plans Purchased
103
MoM -40.5% vs 173
YoY -18.9% vs 127
Total Revenue
$37,222.24
MoM -45.0% vs $67,630.44
YoY -27.1% vs $51,084.91
Sessions (Home /)
5,920
MoM -6.5% vs 6,329
YoY +199.9% vs 1,974
Confirmation Rate
2.38%
141 confirmations on 5,920 home sessions
MoM -33.3% vs 3.57%
YoY -74.6% vs 9.37%
MTD covers 1–26 July 2026 (FY27 days 1–26). MoM = 1–26 June 2026; YoY = 1–26 July 2025.

Plans by SKU — MTD (1–26 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family27$18,548.44
International Essentials Single Trip with family18$7,560.30
International Essentials Single Trip32$6,124.85
International Plus Single Trip17$3,845.05
Domestic Single Trip4$457.20
Domestic Single Trip with family4$397.40
International Essentials Annual Multi-Trip1$289.00

Page Path Funnel — MTD (1–26 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
United States of America2$1,323.90

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia7$586.40
New Zealand6$855.90
Bali5$964.40
Vietnam4$750.60
Singapore3$709.25
Plans Purchased
103
MoM -40.5% vs 173
YoY -18.9% vs 127
Total Revenue
$37,222.24
MoM -45.0% vs $67,630.44
YoY -27.1% vs $51,084.91
Sessions (Home /)
5,920
MoM -6.5% vs 6,329
YoY +199.9% vs 1,974
Confirmation Rate
2.38%
141 confirmations on 5,920 home sessions
MoM -33.3% vs 3.57%
YoY -74.6% vs 9.37%
FYTD = FY27 to date, which is 1–26 July 2026 — identical to the MTD window this early in the year. YoY = 1–26 July 2025 (opening of FY26). MoM shown against 1–26 June 2026. A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–26 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family27$18,548.44
International Essentials Single Trip with family18$7,560.30
International Essentials Single Trip32$6,124.85
International Plus Single Trip17$3,845.05
Domestic Single Trip4$457.20
Domestic Single Trip with family4$397.40
International Essentials Annual Multi-Trip1$289.00

Page Path Funnel — FYTD (1–26 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Canada, Alaska1$2,145.60
Italy, Switzerland, Singapore, Germany1$1,995.30
Sri Lanka1$1,397.70
United States of America2$1,323.90

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia7$586.40
New Zealand6$855.90
Bali5$964.40
Vietnam4$750.60
Singapore3$709.25
Yesterday · Sun 26 Jul
$1,728.30
6 plans · 372 sessions · 2.15% conf
MTD · FY27 (1–26 Jul)
$37,222.24
103 plans · 5,920 sessions · 2.38% conf
FYTD · FY27 (1–26 Jul)
$37,222.24
103 plans · 5,920 sessions · 2.38% conf

What's going well

  • Yesterday tripled both comparable days on volume: 6 plans / $1,728.30 vs 2 plans MoM and 2 plans YoY (+200.0% both); revenue +697.2% MoM (vs $216.80) and +104.8% YoY (vs $843.95).
  • Yesterday's traffic surged: 372 home sessions (+81.5% MoM vs 205, +962.9% YoY vs 35), with 37.1% reaching /plan-options — far above the 20.2% MTD average.
  • MTD traffic keeps building YoY: 5,920 home sessions (+199.9% YoY vs 1,974).
  • Premium family SKU anchors the month: Intl Plus Single Trip with family 27 units / $18,548.44 (~50% of MTD revenue); big-ticket multi-country itineraries still landing ($3,053.70, $2,145.60, $1,995.30).

What's not going well

  • MTD down on both comparatives: 103 plans / $37,222.24 (-40.5% / -45.0% MoM vs 173 / $67,630.44; -18.9% / -27.1% YoY vs 127 / $51,084.91).
  • MTD conversion weak: 2.38% confirmation vs 3.57% MoM (-33.3%) and 9.37% YoY (-74.6%).
  • Funnel thins fast: only 1,195 of 5,920 MTD home sessions (20.2%) reach /plan-options; /payment sessions 181 (-43.8% vs prior period).
  • Yesterday's average basket was small: $288 vs $422 on the same day last year — the lift was volume-led, not value-led.
Read: FY27 day 26 remains soft overall. MTD/FYTD both sit at 103 plans / $37,222.24, down ~-40% to -45% MoM and ~-19% to -27% YoY. Traffic is the bright spot (MTD home sessions +199.9% YoY; yesterday +962.9% YoY) but conversion is the gap: MTD confirmation just 2.38% (-74.6% YoY). Yesterday was a strong Sunday though — 6 plans / $1,728.30, triple both comparable days.