Kogan Travel Insurance - Daily Sales Report

Yesterday: Tuesday, 30 June 2026 (AEST). All AUD.
Generated 2026-07-01 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY26 close: this run falls on 1 July 2026 (first day of FY27), so it is the FY26/June-close report. MTD covers all of June 2026 (1–30 Jun) and FYTD covers full FY26 (1 Jul 2025 – 30 Jun 2026) — both now closed. Yesterday MoM = 30 May 2026, YoY = 30 June 2025; MTD MoM = 1–30 May 2026, YoY = 1–30 June 2025; FYTD MoM = 1 Jul 2025–30 May 2026, YoY = full FY25.
Plans Purchased
16
MoM +433.3% vs 3
YoY -56.8% vs 37
Total Revenue
$6,624.60
MoM +219.0% vs $2,076.30
YoY -65.4% vs $19,120.80
Sessions (Home /)
280
MoM +48.9% vs 188
YoY +19.1% vs 235
Confirmation Rate
7.86%
22 confirmations on 280 home sessions
MoM +84.7% vs 4.26%
YoY -59.9% vs 19.57%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Single Trip2$2,403.20
International Plus Single Trip with family5$1,919.20
International Plus Annual Multi-Trip with family1$1,068.80
International Essentials Single Trip with family4$942.40
International Essentials Single Trip3$223.00
Domestic Multi-Trip1$68.00

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
USA, Nicaragua, Italy, Qatar, Indonesia1$2,016.00
China, Hong Kong, Fiji, Indonesia…1$1,068.80
All of Europe1$809.60
Vanuatu1$428.80
UK, Lombok1$387.20

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
USA, Nicaragua, Italy, Qatar, Indonesia1$2,016.00
China, Hong Kong, Fiji, Indonesia…1$1,068.80
All of Europe1$809.60
Vanuatu1$428.80
UK, Lombok1$387.20
Yesterday (Tue 30 Jun) closed FY26 with 16 plans for $6,624.60 — a strong bounce off the very thin 30 May (+219.0% revenue MoM), with home traffic 280 sessions (+19.1% YoY) and confirmation 7.86%. Both plans and revenue were well down year-on-year against a strong 30 June 2025 ($19,120.80 / 37 plans; conf 19.57%). Every destination sold exactly one unit, so the by-items and by-revenue rankings coincide.
Plans Purchased
220
MoM +86.4% vs 118
YoY -38.2% vs 356
Total Revenue
$93,046.24
MoM +112.8% vs $43,718.20
YoY -31.9% vs $136,726.55
Sessions (Home /)
7,561
MoM +14.9% vs 6,582
YoY +57.5% vs 4,800
Confirmation Rate
3.77%
285 confirmations on 7,561 home sessions
MoM +47.7% vs 2.55%
YoY -59.8% vs 9.38%
MTD covers all of June 2026 (1–30 Jun), now a closed month. MoM = 1–30 May 2026, YoY = 1–30 June 2025.

Plans by SKU — MTD (full Jun)

Item nameUnitsRevenue
International Plus Single Trip with family48$21,719.29
International Essentials Single Trip with family34$20,928.00
International Plus Single Trip54$16,424.85
International Essentials Single Trip57$14,602.50
International Plus Annual Multi-Trip5$10,248.00
International Plus Annual Multi-Trip with family3$6,956.00
Other — Domestic & Essentials Annual (4 SKUs)19$2,167.60

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Worldwide2$8,781.60
Chile, Italy, Canada, Antarctica (Cruising)…1$5,138.40
All of Europe8$3,998.40
Bali13$3,052.80
Vietnam7$2,813.30

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Bali13$3,052.80
All of the Middle East12$1,558.90
Australia11$932.40
All of Europe8$3,998.40
New Zealand8$570.60
Plans Purchased
2,013
MoM +12.5% vs 1,789
YoY -34.4% vs 3,067
Total Revenue
$840,865.81
MoM +12.6% vs $746,815.32
YoY -25.8% vs $1,132,971.66
Sessions (Home /)
40,199
MoM +22.5% vs 32,819
YoY -11.7% vs 45,531
Confirmation Rate
6.54%
2,627 confirmations on 40,199 home sessions
MoM -8.2% vs 7.11%
YoY -26.6% vs 8.90%
FYTD = full FY26 (1 Jul 2025 – 30 Jun 2026), now closed. MoM = 1 Jul 2025–30 May 2026; YoY = full FY25 (1 Jul 2024–30 Jun 2025).

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family501$330,353.77
International Essentials Single Trip with family448$197,530.05
International Plus Single Trip456$130,448.08
International Essentials Single Trip435$101,181.15
International Plus Annual Multi-Trip with family22$43,547.86
International Plus Annual Multi-Trip22$18,572.51

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe57$38,029.67
Worldwide12$27,905.40
Bali100$23,819.18
Vietnam85$22,052.56
Australia — Domestic Cruise119$21,306.96

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise119$21,306.96
New Zealand119$20,753.61
Bali100$23,819.18
Vietnam85$22,052.56
Japan74$20,670.84
Yesterday · Tue 30 Jun
$6,624.60
16 plans · 280 sessions · 7.86% conf
MTD · full Jun (1–30)
$93,046.24
220 plans · 7,561 sessions · 3.77% conf
FYTD · FY26 (1 Jul – 30 Jun)
$840,865.81
2,013 plans · 40,199 sessions · 6.54% conf

What's going well

  • Traffic strength held all year: MTD home sessions 7,561 (+57.5% YoY vs 4,800, +14.9% MoM) — strong top-of-funnel growth into June.
  • June rebounded hard from a soft May: MTD revenue $93,046.24 (+112.8% MoM vs $43,718.20) and plans 220 (+86.4% MoM vs 118) — more than double May's pace.
  • Solid Tuesday to close the FY: yesterday 16 plans / $6,624.60, well ahead of the very thin 30 May (+219.0% rev MoM); home sessions 280 (+19.1% YoY).
  • FY26 closed with sequential momentum: adding June lifted FYTD +12.6% revenue / +12.5% plans MoM (revenue $840,865.81, plans 2,013).

What's not going well

  • FY26 finished materially behind FY25: revenue $840,865.81 (-25.8% YoY vs $1.13M) and plans 2,013 (-34.4% YoY vs 3,067).
  • Conversion structurally weaker YoY: FYTD confirmation 6.54% vs 8.90% (-26.6%); MTD 3.77% vs 9.38% (-59.8%) — traffic up but converting far less.
  • June softer YoY despite the MoM bounce: MTD revenue -31.9% YoY ($93K vs $136.7K) and plans -38.2% YoY (220 vs 356).
  • Yesterday down sharply YoY: 16 plans (-56.8% vs 37) and $6,624.60 (-65.4% vs $19,120.80); confirmation 7.86% vs 19.57%.
Read: With the run landing on 1 July, this is the FY26 close. Yesterday (Tue 30 Jun) traded 16 plans for $6,624.60 — a big MoM lift off the thin 30 May but down -56.8% plans / -65.4% revenue YoY. June closed at $93,046.24 / 220 plans, rebounding +112.8% rev / +86.4% plans MoM from a weak May yet still -31.9% / -38.2% YoY. FY26 finished at $840,865.81 / 2,013 plans — up sequentially (+12.6% rev MoM) but -25.8% rev / -34.4% plans below FY25's $1.13M / 3,067. Traffic actually grew (MTD sessions +57.5% YoY); the gap is conversion (FYTD confirmation 6.54% vs 8.90%). Rebuilding conversion is the priority heading into FY27.