Kogan Travel Insurance - Daily Sales Report

Yesterday: Friday, 1 May 2026 (AEST). All AUD.
Generated 2026-05-02 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
2
MoM +100.0% vs 1 (1 Apr)
YoY -50.0% vs 4 (1 May 2025)
Total Revenue
$270.00
MoM -24.8% vs $359.16
YoY -91.7% vs $3,253.45
Sessions (Home)
187
MoM +179.1% vs 67
YoY +34.5% vs 139
Confirmation Rate
1.07%
2 confirmations / 187 home sessions

Plans bought

PlanItemsRevenue
International Essentials Single Trip with family1$172.80
International Essentials Single Trip1$97.20

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
Singapore1$172.80
Fiji1$97.20

Top destinations · by Plans Purchased

DestinationItemsRevenue
Singapore1$172.80
Fiji1$97.20
Plans Purchased
2
MoM +100.0% vs 1 (1-1 Apr)
YoY -50.0% vs 4 (1-1 May 2025)
Total Revenue
$270.00
MoM -24.8% vs $359.16
YoY -91.7% vs $3,253.45
Sessions (Home)
187
MoM +179.1% vs 67
YoY +34.5% vs 139
Confirmation Rate
1.07%
2 confirmations / 187 home sessions

Plans bought

PlanItemsRevenue
International Essentials Single Trip with family1$172.80
International Essentials Single Trip1$97.20

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
Singapore1$172.80
Fiji1$97.20

Top destinations · by Plans Purchased

DestinationItemsRevenue
Singapore1$172.80
Fiji1$97.20
May has just started — MTD currently equals Yesterday (1 day captured). Numbers will diverge as the month progresses.
Plans Purchased (FY26)
1,673
MoM +6.8% vs 1,566 (Jul-1 Apr)
YoY -34.7% vs 2,563 (FY25 same dates)
Total Revenue (FY26)
$703,367.12
MoM +7.6% vs $653,610.68
YoY -25.3% vs $941,244.89
Sessions (Home)
26,680
MoM +15.2% vs 23,161
YoY -30.4% vs 38,358
Confirmation Rate
8.15%
2,173 confirmations / 26,680 home sessions

Plans bought (top 6 of 12)

PlanItemsRevenue
International Plus Single Trip with family428$296,384.13
International Essentials Single Trip with family385$165,632.70
International Plus Single Trip363$100,811.53
International Essentials Single Trip357$80,797.00
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
Bali80$19,736.63
New Zealand102$19,152.53
Worldwide10$19,123.80
Australia - Domestic Cruise104$18,778.36

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Australia - Domestic Cruise104$18,778.36
New Zealand102$19,152.53
Bali80$19,736.63
Vietnam73$18,163.21
Japan59$17,199.69
Yesterday
1 May 2026
$270.00
2 plans · 187 home sessions
May MTD
1 May 2026 (1 day)
$270.00
2 plans · 187 home sessions
Financial YTD
1 Jul 2025 – 1 May 2026
$703,367.12
1,673 plans · 26,680 home sessions

What's going well

  • Yesterday traffic strong: 187 home sessions vs 67 a month ago (+179.1% MoM); +34.5% YoY (vs 139).
  • FYTD lift over last month's reading: revenue +7.6% MoM, plans +6.8% MoM, sessions +15.2% MoM as April finalised.
  • April finalised at $49,845.60 (106 plans) — confirmed slightly ahead of Apr 2025 ($44,966.00).
  • "Plus with family" remains the engine: $296.4K FYTD (~42% of FY26 revenue), 428 plans of 1,673 total.

What's not going well

  • Yesterday revenue tiny: 2 plans / $270.00 vs 4 plans / $3,253.45 same day last year (−50.0% plans, −91.7% revenue YoY).
  • April well below March: April $49,845.60 vs March's $108,577.01 — full-month April revenue −54.1% vs March.
  • FYTD well behind last year: revenue −25.3% YoY, plans −34.7% YoY, sessions −30.4% YoY. Top-of-funnel still the structural issue.
  • Yesterday conversion thin: 1.07% (2 purchases / 187 sessions); funnel shows 12 traveller-info, 2 payment, 4 confirmation views.
Reading the deltas: MoM compares the same date / range exactly one month back; YoY compares the same date / range exactly one year back. Daily figures swing on small bases — read MoM/YoY on Yesterday with the absolute values in mind, not just the percentages.