Kogan Travel Insurance - Daily Sales Report

Yesterday: Sunday, 3 May 2026 (AEST). All AUD.
Generated 2026-05-04 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun).
Plans Purchased
6
MoM +50.0% vs 4 (3 Apr)
YoY +100.0% vs 3 (3 May 2025)
Total Revenue
$3,530.54
MoM +28.8% vs $2,741.40
YoY +247.8% vs $1,015.20
Sessions (Home)
202
MoM +445.9% vs 37
YoY +169.3% vs 75
Confirmation Rate
3.47%
7 confirmations / 202 home sessions

Plans bought

PlanItemsRevenue
International Plus Single Trip2$2,225.54
International Essentials Single Trip with family3$1,195.20
Domestic Single Trip1$109.80

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
All of the Middle East, All of Europe1$2,195.84
All of the Pacific1$766.80
China1$279.90
Maldives1$148.50
Australia1$109.80

Top destinations · by Plans Purchased

DestinationItemsRevenue
All of the Middle East, All of Europe1$2,195.84
All of the Pacific1$766.80
China1$279.90
Maldives1$148.50
Australia1$109.80
Plans Purchased
11
MoM +120.0% vs 5 (1-3 Apr)
YoY -26.7% vs 15 (1-3 May 2025)
Total Revenue
$5,812.04
MoM +87.4% vs $3,100.56
YoY -1.7% vs $5,912.95
Sessions (Home)
577
MoM +289.9% vs 148
YoY +67.7% vs 344
Confirmation Rate
2.43%
14 confirmations / 577 home sessions

Plans bought

PlanItemsRevenue
International Plus Single Trip3$3,127.34
International Essentials Single Trip with family4$1,368.00
International Essentials Single Trip2$934.20
International Plus Single Trip with family1$272.70
Domestic Single Trip1$109.80

Page-path funnel (sessions)

Top destinations · by Revenue

DestinationItemsRevenue
All of the Middle East, All of Europe1$2,195.84
Canada, South Africa, All of Europe1$901.80
New Zealand, New Caledonia, Vanuatu1$837.00
All of the Pacific1$766.80
China2$552.60

Top destinations · by Plans Purchased

DestinationItemsRevenue
China2$552.60
All of the Middle East, All of Europe1$2,195.84
Canada, South Africa, All of Europe1$901.80
New Zealand, New Caledonia, Vanuatu1$837.00
All of the Pacific1$766.80
May 2026 has 3 days of data so far (1-3 May). MoM compares 1-3 Apr (5 plans / $3,100.56); YoY compares 1-3 May 2025 (15 plans / $5,912.95).
Plans Purchased (FY26)
1,682
MoM +7.1% vs 1,570 (Jul-3 Apr)
YoY -34.7% vs 2,574 (FY25 same dates)
Total Revenue (FY26)
$708,909.16
MoM +8.0% vs $656,352.08
YoY -24.9% vs $943,904.39
Sessions (Home)
27,106
MoM +16.5% vs 23,263
YoY -29.6% vs 38,497
Confirmation Rate
8.05%
2,183 confirmations / 27,106 home sessions

Plans bought (top 6 of 12)

PlanItemsRevenue
International Plus Single Trip with family429$296,656.83
International Essentials Single Trip with family388$166,827.90
International Plus Single Trip366$103,938.87
International Essentials Single Trip358$81,634.00
International Plus Annual Multi-Trip with family18$34,837.46
International Plus Annual Multi-Trip17$8,324.51

Page-path funnel (sessions)

Top 5 destinations · by Revenue

DestinationItemsRevenue
All of Europe44$30,983.77
Bali80$19,736.63
New Zealand102$19,152.53
Worldwide10$19,123.80
Australia - Domestic Cruise104$18,778.36

Top 5 destinations · by Plans Purchased

DestinationItemsRevenue
Australia - Domestic Cruise104$18,778.36
New Zealand102$19,152.53
Bali80$19,736.63
Vietnam73$18,163.21
Japan59$17,199.69
Yesterday
3 May 2026 (Sun)
$3,530.54
6 plans · 202 home sessions
May MTD
1 - 3 May 2026 (3 days)
$5,812.04
11 plans · 577 home sessions
Financial YTD
1 Jul 2025 – 3 May 2026
$708,909.16
1,682 plans · 27,106 home sessions

What's going well

  • Yesterday a standout day: $3,530.54 from 6 plans — revenue +247.8% YoY (vs $1,015.20 on 3 May 2025) and +28.8% MoM.
  • Yesterday traffic surged: 202 home sessions vs 75 last year (+169.3% YoY) and 37 a month ago (+445.9% MoM).
  • FYTD lift over last month's reading: revenue +8.0% MoM, plans +7.1% MoM, sessions +16.5% MoM as April finalised.
  • "Plus with family" still the engine: $296.7K FYTD from 429 plans (~42% of FY26 revenue), single biggest line item.

What's not going well

  • MTD plans -26.7% YoY: 11 vs 15 over 1-3 May 2025; revenue effectively flat (-1.7%) but plan count behind.
  • FYTD well behind last year: revenue -24.9% YoY (-$235K), plans -34.7% YoY, sessions -29.6% YoY. Top-of-funnel still the structural issue.
  • Yesterday confirmation rate 3.47%: 7 confirmations / 202 sessions; payment-step drop-off remains the leakiest part of the funnel (16 traveller-info → 9 payment).
  • FYTD funnel still off: /plan-options -41.2% PoP, /traveller-info -40.5% PoP, /payment -38.1% PoP, /confirmation -38.6% PoP versus prior FY equivalent.
Reading the deltas: MoM compares the same date / range exactly one month back; YoY compares the same date / range exactly one year back. Daily figures swing on small bases — read MoM/YoY on Yesterday with the absolute values in mind, not just the percentages.