Kogan Travel Insurance - Daily Sales Report

Yesterday: Friday, 19 June 2026 (AEST). All AUD.
Generated 2026-06-20 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note: June is nineteen days old, so MTD covers 1–19 June 2026. Yesterday MoM = 19 May 2026, YoY = 19 June 2025; MTD MoM = 1–19 May 2026, YoY = 1–19 June 2025.
Plans Purchased
2
MoM -50.0% vs 4
YoY -80.0% vs 10
Total Revenue
$493.60
MoM -40.2% vs $825.30
YoY -86.0% vs $3,533.60
Sessions (Home /)
213
MoM +1.9% vs 209
YoY +57.8% vs 135
Confirmation Rate
0.94%
2 confirmations on 213 home sessions
MoM -60.8% vs 2.39%
YoY -88.5% vs 8.15%

Plans by SKU — Yesterday

Item nameUnitsRevenue
International Plus Single Trip2$493.60

Page Path Funnel — Yesterday

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
UK1$290.40
All of Europe, China1$203.20

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
UK1$290.40
All of Europe, China1$203.20
Only two destinations sold yesterday, each a single item, so the revenue and items rankings are identical.
Plans Purchased
139
MoM +124.2% vs 62
YoY -25.7% vs 187
Total Revenue
$52,752.24
MoM +111.3% vs $24,961.72
YoY -19.7% vs $65,697.95
Sessions (Home /)
4,572
MoM +16.1% vs 3,937
YoY +49.3% vs 3,063
Confirmation Rate
4.05%
185 confirmations on 4,572 home sessions
MoM +94.3% vs 2.08%
YoY -46.3% vs 7.54%
June is nineteen days old, so MTD covers 1–19 June 2026. MoM = 1–19 May 2026, YoY = 1–19 June 2025.

Plans by SKU — MTD (1–19 Jun)

Item nameUnitsRevenue
International Plus Single Trip with family28$12,194.49
International Plus Single Trip38$11,631.25
International Essentials Single Trip with family19$10,301.60
International Essentials Single Trip37$10,221.30
International Plus Annual Multi-Trip with family1$5,138.40
International Plus Annual Multi-Trip3$1,466.40
Other — Domestic & Essentials Annual (3 SKUs)13$1,798.80

Page Path Funnel — MTD

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Chile, Italy, Canada, Antarctica (Cruising)1$5,138.40
Vietnam7$2,813.30
All of Europe6$2,492.80
Greece, Singapore1$2,094.40
Italy, Spain, Portugal, Morocco1$1,981.60

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Australia8$765.20
Vietnam7$2,813.30
All of Europe6$2,492.80
All of the Middle East6$894.30
New Zealand6$438.80
Plans Purchased
1,932
MoM +11.5% vs 1,733
YoY -33.3% vs 2,898
Total Revenue
$800,571.81
MoM +10.0% vs $728,058.84
YoY -24.6% vs $1,061,943.06
Sessions (Home /)
37,537
MoM +23.8% vs 30,324
YoY -14.4% vs 43,862
Confirmation Rate
6.73%
2,527 confirmations on 37,537 home sessions
MoM -9.3% vs 7.42%
YoY -22.4% vs 8.68%

Plans by SKU — FYTD (top 6)

Item nameUnitsRevenue
International Plus Single Trip with family481$320,828.97
International Essentials Single Trip with family433$186,903.65
International Plus Single Trip440$125,654.48
International Essentials Single Trip415$96,799.95
International Plus Annual Multi-Trip with family20$41,730.26
International Plus Annual Multi-Trip20$9,790.91

Page Path Funnel — FYTD

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
All of Europe55$36,524.07
Vietnam85$22,052.56
Bali92$21,548.78
Australia — Domestic Cruise117$21,220.56
New Zealand117$20,621.81

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Australia — Domestic Cruise117$21,220.56
New Zealand117$20,621.81
Bali92$21,548.78
Vietnam85$22,052.56
Japan73$20,580.44
Yesterday · Fri 19 Jun
$493.60
2 plans · 213 sessions · 0.94% conf
MTD · 1–19 Jun
$52,752.24
139 plans · 4,572 sessions · 4.05% conf
FYTD · 1 Jul – 19 Jun
$800,571.81
1,932 plans · 37,537 sessions · 6.73% conf

What's going well

  • MTD pace far ahead of last month: revenue $52,752.24 (+111.3% MoM vs $24,961.72) and plans 139 (+124.2% MoM vs 62) — more than double last month's first nineteen days.
  • Traffic strong: MTD home sessions 4,572 (+49.3% YoY vs 3,063, +16.1% MoM); yesterday 213 (+57.8% YoY vs 135).
  • MTD confirmation rate 4.05% nearly doubled last month's 2.08% (+94.3% MoM).
  • FYTD has crossed $800K ($800,571.81 / 1,930 plans) and keeps building MoM: revenue +10.0%, plans +11.5%, sessions 37,537 (+23.8%).

What's not going well

  • Yesterday very quiet: 2 plans / $493.60 — down sharply MoM (-50.0% plans, -40.2% rev vs 19 May) and YoY (-80.0% plans, -86.0% rev vs a strong 19 Jun 2025 of 10 plans / $3,533.60).
  • FYTD remains structurally behind last year: revenue -24.6% YoY ($800.6K vs $1.06M) and plans -33.3% YoY (1,932 vs 2,898).
  • MTD still trails last year: revenue -19.7% YoY ($52,752.24 vs $65,697.95) and plans -25.7% YoY (139 vs 187).
  • Confirmation rates soft YoY across the board: yesterday 0.94% vs 8.15% (-88.5%), MTD 4.05% vs 7.54% (-46.3%), FYTD 6.73% vs 8.68% (-22.4%).
Read: Friday 19 June was a quiet 2 plans for $493.60 — down on both comparisons (MoM -50% plans / -40.2% rev; YoY -80% / -86.0% against a strong day a year ago), so a soft single day rather than a trend break. The month overall is pacing strongly: MTD sits at $52,752.24 / 139 plans, more than double last month's first nineteen days (+111.3% / +124.2% MoM), though still -19.7% / -25.7% YoY. FYTD has crossed $800K ($800,571.81 / 1,932 plans), +10.0% revenue / +11.5% plans MoM yet -24.6% / -33.3% YoY. Closing the year-on-year gap and sustaining the improved 4.05% MTD confirmation rate remain the priorities.