Plans Purchased
7
MoM 0.0% vs 7
YoY +250.0% vs 2
Total Revenue
$2,480.60
MoM +101.9% vs $1,228.80
YoY +1,124.7% vs $202.55
Sessions (Home /)
257
MoM +3.2% vs 249
YoY +358.9% vs 56
Confirmation Rate
3.50%
9 confirmations on 257 home sessions
MoM -12.8% vs 4.02%
YoY -51.0% vs 7.14%
Plans by SKU — Yesterday (14 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 1 | $1,397.70 |
| International Essentials Single Trip | 4 | $583.00 |
| International Plus Single Trip | 1 | $283.90 |
| International Essentials Single Trip with family | 1 | $216.00 |
Page Path Funnel — Yesterday (14 Jul)
Top 5 destinations by Revenue — Yesterday
| Destination | Items | Revenue |
|---|
| Sri Lanka | 1 | $1,397.70 |
| All of Europe, France, Netherlands, P… | 1 | $367.20 |
| New Caledonia, Vanuatu | 1 | $283.90 |
| Bali | 1 | $216.00 |
| Australia - Domestic Cruise, Papua… | 1 | $161.10 |
Top 5 destinations by Items — Yesterday
| Destination | Items | Revenue |
|---|
| Sri Lanka | 1 | $1,397.70 |
| All of Europe, France, Netherlands, P… | 1 | $367.20 |
| New Caledonia, Vanuatu | 1 | $283.90 |
| Bali | 1 | $216.00 |
| Australia - Domestic Cruise, Papua… | 1 | $161.10 |
Yesterday (Tue 14 Jul): 7 plans / $2,480.60 — one International Plus family single ($1,397.70), four International Essentials singles, one International Plus single and one Essentials family single. Volume flat MoM (vs 7) and +250.0% YoY (vs 2); revenue +101.9% MoM (vs $1,228.80) and +1,124.7% YoY (vs $202.55, a very small comparison base). Home traffic 257 sessions (+3.2% MoM vs 249, +358.9% YoY vs 56). 67 reached /plan-options (26.1%), but only 10 reached /payment and 9 confirmed (3.50%).
Plans Purchased
50
MoM -55.0% vs 111
YoY -26.5% vs 68
Total Revenue
$19,263.14
MoM -52.0% vs $40,153.24
YoY -28.0% vs $26,772.10
Sessions (Home /)
3,046
MoM -10.5% vs 3,403
YoY +182.6% vs 1,078
Confirmation Rate
2.36%
72 confirmations on 3,046 home sessions
MoM -46.0% vs 4.38%
YoY -77.0% vs 10.30%
MTD covers 1–14 July 2026 (FY27 days 1–14). MoM = 1–14 June 2026; YoY = 1–14 July 2025.
Plans by SKU — MTD (1–14 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 12 | $9,076.99 |
| International Essentials Single Trip with family | 9 | $4,349.70 |
| International Essentials Single Trip | 16 | $3,427.35 |
| International Plus Single Trip | 10 | $2,246.20 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — MTD (1–14 Jul)
Top 5 destinations by Revenue — MTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 1 | $1,397.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
Top 5 destinations by Items — MTD
| Destination | Items | Revenue |
|---|
| Bali | 3 | $431.45 |
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
Plans Purchased
50
MoM -55.0% vs 111
YoY -26.5% vs 68
Total Revenue
$19,263.14
MoM -52.0% vs $40,153.24
YoY -28.0% vs $26,772.10
Sessions (Home /)
3,046
MoM -10.5% vs 3,403
YoY +182.6% vs 1,078
Confirmation Rate
2.36%
72 confirmations on 3,046 home sessions
MoM -46.0% vs 4.38%
YoY -77.0% vs 10.30%
FYTD = FY27 to date, which is 1–14 July 2026 — identical to the MTD window this early in the year. YoY = 1–14 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.
Plans by SKU — FYTD (1–14 Jul)
| Item name | Units | Revenue |
|---|
| International Plus Single Trip with family | 12 | $9,076.99 |
| International Essentials Single Trip with family | 9 | $4,349.70 |
| International Essentials Single Trip | 16 | $3,427.35 |
| International Plus Single Trip | 10 | $2,246.20 |
| Domestic Single Trip with family | 2 | $132.30 |
| Domestic Single Trip | 1 | $30.60 |
Page Path Funnel — FYTD (1–14 Jul)
Top 5 destinations by Revenue — FYTD
| Destination | Items | Revenue |
|---|
| Canada, Hong Kong, Tahiti, Fiji, Bali, Ja… | 1 | $3,053.70 |
| Sri Lanka | 1 | $1,397.70 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Taiwan | 1 | $994.50 |
Top 5 destinations by Items — FYTD
| Destination | Items | Revenue |
|---|
| Bali | 3 | $431.45 |
| Australia | 3 | $162.90 |
| Croatia | 2 | $1,228.50 |
| Italy, Spain, All of the Middle East | 2 | $1,004.74 |
| Australia - Domestic Cruise | 2 | $545.40 |
Yesterday · Tue 14 Jul
$2,480.60
7 plans · 257 sessions · 3.50% conf
MTD · FY27 (1–14 Jul)
$19,263.14
50 plans · 3,046 sessions · 2.36% conf
FYTD · FY27 (1–14 Jul)
$19,263.14
50 plans · 3,046 sessions · 2.36% conf
What's going well
- Yesterday rebounded hard: 7 plans / $2,480.60 — revenue +101.9% MoM (vs $1,228.80) and +1,124.7% YoY (vs $202.55 on a tiny base); plans +250.0% YoY (vs 2).
- Home traffic far above a year ago: MTD 3,046 sessions (+182.6% YoY vs 1,078) and yesterday 257 (+358.9% YoY vs 56).
- Premium mix carries revenue: the Plus family SKU leads MTD at $9,076.99 (47% of MTD), and one high-value multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
- June closed strong at $93,046.24 (220 plans) — a solid base behind FY27's opening fortnight.
What's not going well
- MTD sales well down on last month: 50 plans / $19,263.14 (-55.0% / -52.0% MoM vs 111 / $40,153.24; -26.5% / -28.0% YoY vs 68 / $26,772.10).
- Conversion keeps sliding: MTD confirmation 2.36% vs 4.38% MoM (-46.0%) and 10.30% YoY (-77.0%).
- Funnel drop-off is deep: MTD 540 reached /plan-options but only 75 reached /payment and 72 confirmed (2.36%); yesterday 67 → 10 → 9.
- Home sessions softening MoM: MTD 3,046 (-10.5% vs 3,403), even as YoY stays strongly positive.
Read: FY27's second week is traffic-rich but conversion-poor. MTD sits at 50 plans / $19,263.14, up strongly on traffic (+182.6% YoY home sessions) yet down ~-27% to -28% YoY and ~-52% to -55% MoM on plans and revenue. Yesterday bounced back sharply (7 plans / $2,480.60, +101.9% MoM revenue) off a weak mid-June comparison, but MTD confirmation of 2.36% remains the metric to fix as visits keep climbing.
Monthly revenue — last 24 months (Jul 2026 PTD · FY27)
FY26 monthly home-page sessions (/)
Funnel comparison: 14 Jul 2026 vs 14 Jun (MoM) vs 14 Jul 2025 (YoY) (% of landing sessions)
Revenue: Current vs MoM vs YoY
Plans Purchased: Current vs MoM vs YoY