Kogan Travel Insurance - Daily Sales Report

Yesterday: Wednesday, 15 July 2026 (AEST). All AUD.
Generated 2026-07-16 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 15: this run falls on 16 July 2026, so FY27 opened on 1 July. MTD and FYTD both cover 1–15 July 2026 (identical windows). Yesterday = 15 Jul 2026. Yesterday MoM = 15 Jun 2026, YoY = 15 Jul 2025; MTD/FYTD MoM = 1–15 Jun 2026, YoY = 1–15 Jul 2025.
Plans Purchased
5
MoM -61.5% vs 13
YoY -37.5% vs 8
Total Revenue
$1,732.15
MoM -62.3% vs $4,594.40
YoY -14.2% vs $2,018.12
Sessions (Home /)
203
MoM -15.8% vs 241
YoY +157.0% vs 79
Confirmation Rate
3.45%
7 confirmations on 203 home sessions
MoM -48.0% vs 6.64%
YoY -61.1% vs 8.86%

Plans by SKU — Yesterday (15 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family3$1,210.10
International Essentials Single Trip with family1$396.95
International Plus Single Trip1$125.10

Page Path Funnel — Yesterday (15 Jul)

Top 5 destinations by Revenue — Yesterday

DestinationItemsRevenue
All of Europe1$564.30
Vietnam2$504.00
Singapore1$396.95
Maldives, Indonesia, Singapore, Thail…1$266.90

Top 5 destinations by Items — Yesterday

DestinationItemsRevenue
Vietnam2$504.00
All of Europe1$564.30
Singapore1$396.95
Maldives, Indonesia, Singapore, Thail…1$266.90
Yesterday (Wed 15 Jul): 5 plans / $1,732.15 — three International Plus family single trips ($1,210.10), one Essentials family single ($396.95) and one Plus single ($125.10). Volume down MoM (-61.5% vs 13) and YoY (-37.5% vs 8); revenue -62.3% MoM (vs $4,594.40) and -14.2% YoY (vs $2,018.12). Home traffic 203 sessions (-15.8% MoM vs 241, +157.0% YoY vs 79). 36 reached /plan-options (17.7%), 7 reached /payment and 7 confirmed (3.45%).
Plans Purchased
55
MoM -55.6% vs 124
YoY -27.6% vs 76
Total Revenue
$20,995.29
MoM -53.1% vs $44,747.64
YoY -27.1% vs $28,790.22
Sessions (Home /)
3,283
MoM -10.2% vs 3,655
YoY +183.8% vs 1,157
Confirmation Rate
2.41%
79 confirmations on 3,283 home sessions
MoM -46.6% vs 4.51%
YoY -76.4% vs 10.20%
MTD covers 1–15 July 2026 (FY27 days 1–15). MoM = 1–15 June 2026; YoY = 1–15 July 2025.

Plans by SKU — MTD (1–15 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family15$10,287.09
International Essentials Single Trip with family10$4,746.65
International Essentials Single Trip16$3,427.35
International Plus Single Trip11$2,371.30
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — MTD (1–15 Jul)

Top 5 destinations by Revenue — MTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Sri Lanka1$1,397.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50

Top 5 destinations by Items — MTD

DestinationItemsRevenue
Singapore3$709.25
Bali3$431.45
Australia3$162.90
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Plans Purchased
55
MoM -55.6% vs 124
YoY -27.6% vs 76
Total Revenue
$20,995.29
MoM -53.1% vs $44,747.64
YoY -27.1% vs $28,790.22
Sessions (Home /)
3,283
MoM -10.2% vs 3,655
YoY +183.8% vs 1,157
Confirmation Rate
2.41%
79 confirmations on 3,283 home sessions
MoM -46.6% vs 4.51%
YoY -76.4% vs 10.20%
FYTD = FY27 to date, which is 1–15 July 2026 — identical to the MTD window this early in the year. YoY = 1–15 July 2025 (opening of FY26). A full-FY comparison becomes meaningful as FY27 accumulates.

Plans by SKU — FYTD (1–15 Jul)

Item nameUnitsRevenue
International Plus Single Trip with family15$10,287.09
International Essentials Single Trip with family10$4,746.65
International Essentials Single Trip16$3,427.35
International Plus Single Trip11$2,371.30
Domestic Single Trip with family2$132.30
Domestic Single Trip1$30.60

Page Path Funnel — FYTD (1–15 Jul)

Top 5 destinations by Revenue — FYTD

DestinationItemsRevenue
Canada, Hong Kong, Tahiti, Fiji, Bali, Ja…1$3,053.70
Sri Lanka1$1,397.70
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Taiwan1$994.50

Top 5 destinations by Items — FYTD

DestinationItemsRevenue
Singapore3$709.25
Bali3$431.45
Australia3$162.90
Croatia2$1,228.50
Italy, Spain, All of the Middle East2$1,004.74
Yesterday · Wed 15 Jul
$1,732.15
5 plans · 203 sessions · 3.45% conf
MTD · FY27 (1–15 Jul)
$20,995.29
55 plans · 3,283 sessions · 2.41% conf
FYTD · FY27 (1–15 Jul)
$20,995.29
55 plans · 3,283 sessions · 2.41% conf

What's going well

  • Traffic still far ahead of a year ago: MTD 3,283 home sessions (+183.8% YoY vs 1,157) and yesterday 203 (+157.0% YoY vs 79).
  • Premium mix continues to carry revenue: the Plus family SKU leads MTD at $10,287.09 (49% of MTD), and one multi-destination policy (Canada/Hong Kong/…) added $3,053.70.
  • Revenue holding up better than volume: MTD revenue -27.1% YoY on plans -27.6%, and yesterday's revenue fell only -14.2% YoY despite -37.5% on plans — higher average order value.
  • June closed strong at $93,046.24 (220 plans) — a solid base behind FY27's opening fortnight.

What's not going well

  • MTD sales well down on last month: 55 plans / $20,995.29 (-55.6% / -53.1% MoM vs 124 / $44,747.64; -27.6% / -27.1% YoY vs 76 / $28,790.22).
  • Conversion keeps sliding: MTD confirmation 2.41% vs 4.51% MoM (-46.6%) and 10.20% YoY (-76.4%).
  • Funnel drop-off is deep: MTD 576 reached /plan-options but only 82 reached /payment and 79 confirmed (2.41%); yesterday 36 → 7 → 7.
  • Yesterday was soft on volume: 5 plans (-61.5% MoM, -37.5% YoY) — the weakest daily count in the recent run.
Read: FY27's third week is traffic-rich but conversion-poor. MTD sits at 55 plans / $20,995.29, up strongly on traffic (+183.8% YoY home sessions) yet down ~-27% YoY and ~-53% to -56% MoM on plans and revenue. Yesterday was quiet (5 plans / $1,732.15) though revenue held better than volume on premium AOV. MTD confirmation of 2.41% remains the metric to fix as visits keep climbing.

Monthly revenue — last 24 months (Jul 2026 PTD · FY27)

FY26 monthly home-page sessions (/)

Funnel comparison: 15 Jul 2026 vs 15 Jun (MoM) vs 15 Jul 2025 (YoY) (% of landing sessions)

Revenue: Current vs MoM vs YoY

Plans Purchased: Current vs MoM vs YoY