Kogan Travel Insurance - Daily Sales Report

Yesterday: Tuesday, 6 October 2026 (AEST). All AUD.
Generated 2026-10-07 (AEST)
Definitions: Plans Purchased = e-commerce purchases recorded in GA4 for kogan-travel-insurance. Total Revenue = item revenue (sum of all plan SKUs sold). Sessions (Home) = sessions on /. Confirmation Rate = /confirmation sessions / home (/) sessions. MoM compares the same date / range one calendar month back. YoY compares the same date / range one year back. FYTD covers the Australian financial year (1 Jul → 30 Jun). Note — FY27, day 98 of the financial year: Yesterday = 6 Oct 2026; MTD = 1 – 6 Oct 2026 (day 6 of the month). FYTD = 1 Jul – 6 Oct 2026 (98 days). Yesterday MoM = 6 Sep 2026, YoY = 6 Oct 2025. MTD MoM = 1 – 6 Sep 2026, YoY = 1 – 6 Oct 2025. FYTD MoM = 1 Jul – 6 Sep 2026 (68 days vs 98 — deltas structurally inflated, lean on YoY); FYTD YoY = 1 Jul – 6 Oct 2025 (98 days, directly comparable).
Plans Purchased
4
MoM -20.0% vs 5
YoY 0.0% vs 4
Total Revenue
$656.25
MoM -32.0% vs $964.80
YoY -46.7% vs $1,230.30
Sessions (Home /)
437
MoM +64.9% vs 265
YoY +740.4% vs 52
Confirmation Rate
1.60%
7 confirmations on 437 home sessions
MoM -39.4% vs 2.64%
YoY -83.3% vs 9.62%

Page-path funnel — Yesterday (6 Oct)

Funnel detail — Yesterday (6 Oct) (vs previous period)

Page pathSessionsPoP Δ
/437+131.2%
/plan-options199+373.8%
/traveller-information56+330.8%
/payment13+116.7%
/confirmation7+40.0%

Plans by SKU — Yesterday (6 Oct)

PlanItemsRevenue
International Plus Single Trip with family1$135.15
International Plus Single Trip1$116.10
International Essentials Single Trip2$405.00
Total4$656.25

Top destinations by revenue — Yesterday (6 Oct)

DestinationItemsRevenue
All of the Pacific1$298.80
Indonesia1$135.15
Bali1$116.10
China1$106.20

Top destinations by items — Yesterday (6 Oct)

DestinationItemsRevenue
All of the Pacific1$298.80
Indonesia1$135.15
Bali1$116.10
China1$106.20
Plans Purchased
19
MoM -73.2% vs 71
YoY -24.0% vs 25
Total Revenue
$8,965.05
MoM -70.5% vs $30,424.65
YoY +18.0% vs $7,595.50
Sessions (Home /)
1,355
MoM -31.1% vs 1,968
YoY +524.4% vs 217
Confirmation Rate
1.99%
27 confirmations on 1,355 home sessions
MoM -57.8% vs 4.73%
YoY -85.6% vs 13.82%

Page-path funnel — MTD (1 – 6 Oct)

Funnel detail — MTD (1 – 6 Oct) (vs previous period)

Page pathSessionsPoP Δ
/1,355+24.7%
/plan-options366+120.5%
/traveller-information118+49.4%
/payment52+36.8%
/confirmation27+3.8%

Plans by SKU — MTD (1 – 6 Oct)

PlanItemsRevenue
International Plus Single Trip with family2$678.75
International Plus Single Trip4$792.90
International Essentials Single Trip with family5$5,540.40
International Essentials Single Trip7$1,809.90
Domestic Single Trip with family1$143.10
Total19$8,965.05

Top destinations by revenue — MTD (1 – 6 Oct)

DestinationItemsRevenue
Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives1$2,029.50
Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand1$2,029.50
Italy,Greece,Spain1$831.60
United States of America1$669.60
America1$543.60

Top destinations by items — MTD (1 – 6 Oct)

DestinationItemsRevenue
Vietnam2$542.70
Hong Kong,Macao,China,Japan,Korea, Republic Of,Vietnam,Cambodia,Lao People's Democratic Republic,Thailand,Malaysia,Singapore,Indonesia,Maldives1$2,029.50
Maldives,China,Macao,Hong Kong,Indonesia,Japan,South Korea,Cambodia,Malaysia,Vietnam,Singapore,Lao People's Democratic Republic,Thailand1$2,029.50
Italy,Greece,Spain1$831.60
United States of America1$669.60
Plans Purchased
436
MoM +33.3% vs 327
YoY -11.9% vs 495
Total Revenue
$188,932.46
MoM +43.1% vs $132,019.60
YoY -6.4% vs $201,912.46
Sessions (Home /)
21,646
MoM +35.8% vs 15,939
YoY +171.1% vs 7,984
Confirmation Rate
2.68%
580 confirmations on 21,646 home sessions
MoM -1.6% vs 2.72%
YoY -67.7% vs 8.30%

Page-path funnel — FYTD (1 Jul – 6 Oct)

Funnel detail — FYTD (1 Jul – 6 Oct) (vs previous period)

Page pathSessionsPoP Δ
/21,646+18.1%
/plan-options5,269+6.9%
/traveller-information1,903+5.7%
/payment843-4.4%
/confirmation580-11.5%

Plans by SKU — FYTD (1 Jul – 6 Oct)

PlanItemsRevenue
International Plus Single Trip with family108$86,412.23
International Plus Single Trip85$22,330.07
International Plus Annual Multi-Trip with family4$6,630.00
International Plus Annual Multi-Trip1$242.36
International Essentials Single Trip with family90$44,431.90
International Essentials Single Trip105$21,905.40
International Essentials Annual Multi-Trip4$2,705.30
Domestic Single Trip with family20$2,824.15
Domestic Single Trip19$1,451.05
Total436$188,932.46

Top destinations by revenue — FYTD (1 Jul – 6 Oct)

DestinationItemsRevenue
All of South America,Canada,USA1$9,808.20
Brazil,Mexico,Bahamas,Canada,USA1$6,005.70
United States of America6$5,938.10
Canada,United Kingdom,Hungary,Romania,Serbia,Croatia,Montenegro,Bosnia and Herzegovina,Bulgaria,Malaysia,Singapore,Turkey1$5,136.30
USA3$5,095.70

Top destinations by items — FYTD (1 Jul – 6 Oct)

DestinationItemsRevenue
New Zealand32$4,715.60
Australia25$2,634.30
Australia - Domestic Cruise21$4,497.40
Bali21$3,953.25
Vietnam18$4,694.80
Yesterday
Tue 6 Oct 2026
$656.25
4 plans · 437 sessions · 1.60% conf
Month to date
1 – 6 Oct 2026 (day 6 of month)
$8,965.05
19 plans · 1,355 sessions · 1.99% conf
Financial year to date
FY27 · 1 Jul – 6 Oct 2026 (98 days)
$188,932.46
436 plans · 21,646 sessions · 2.68% conf

What's going well

  • Traffic jumped yesterday. Home (/) sessions hit 437 vs 265 on 6 Sep (+64.9%) and 52 a year ago; /plan-options sessions were 199 (+373.8% PoP), the busiest day of October so far.
  • MTD revenue is ahead of last year. $8,965.05 vs $7,595.50 for 1–6 Oct 2025 (+18.0%) on fewer plans (19 vs 25) — average plan value $471.84 vs $303.82 (+55.3%).
  • FY27 traffic and basket size are up. FYTD home sessions 21,646 vs 7,984 (+171.1%) over the same 98 days; FYTD average plan value $433.33 vs $407.90 (+6.2%).
  • Family single-trip plans carry the year. International Plus Single Trip with family is $86,412.23 (45.7% of FYTD revenue) and International Essentials Single Trip with family another $44,431.90 (23.5%).

What's not going well

  • Yesterday's traffic didn't convert. Only 4 plans / $656.25 from 437 home sessions — confirmation rate 1.60% vs 2.64% on 6 Sep and 9.62% a year ago; revenue -32.0% MoM and -46.7% YoY.
  • October is running far below early September. MTD 19 plans / $8,965.05 vs 71 / $30,424.65 for 1–6 Sep (-73.2% plans, -70.5% revenue); confirmation rate 1.99% vs 4.73%.
  • FYTD is still behind last year. $188,932.46 vs $201,912.46 (-6.4%) and 436 plans vs 495 (-11.9%) over 1 Jul – 6 Oct.
  • Conversion remains the structural gap. FYTD confirmation rate 2.68% vs 8.30% a year ago (-67.7%); 580 confirmations vs 663 on 2.7× the traffic.
How to read this: Today is Wednesday 7 October, so MTD covers six days (1–6 Oct) and single-day deltas are small-base effects. The 1–6 Sep comparison window was unusually strong (1,968 home sessions, 71 plans), so MoM deltas look harsh. FYTD (98 days) is directly comparable with the same 98 days last year; the FYTD MoM column compares 98 days against 68 (1 Jul – 6 Sep) and is structurally inflated, so lean on YoY. Data caveat: 6 Oct 2025 had just 52 home (/) sessions, so yesterday's YoY session delta is a base effect; last year's GA4 landing counts were unusually low relative to /plan-options, which inflates the YoY confirmation-rate gap. Looker Studio data was last refreshed 9:13am on 7 Oct, so Tuesday may still pick up late GA4 events. September closed at $78,372.46 (see Trends).